Mobile Marketing Live 2012 Event Guide

MobileMarketing

EventGuide1-2 October 2012Business Design Centre,London

www.inmobi.comTwitter: @InMobi | Facebook: facebook.com/inmobi© Copyright 2012 all rights reserved.

LEADING THE CURVE IN AD INNOVATION

Whether you’re looking for performance mobile advertising or rich immersive brand experiences, InMobi has the solution for you.

Find out more by visiting www.inmobi.com.

3www.mobilemarketingmagazine.com/live

WelcomeMobile Marketing Live is our new event for the global mobile marketing business. Over the past seven years, ever since we launched Mobile Marketing magazine in 2005, we have watched this industry take its first faltering steps towards maturity, before evolving, over the past couple of years, into a mainstream marketing channel. Any brand that ignores mobile today, does so at its peril. Over the course of the two days at Mobile Marketing Live, you will hear from leading brands and practitioners about how to use mobile to drive footfall, generate sales and keep customers loyal. It promises to be an educational, interactive and inspiring event, and the lessons learned from it will help you to champion mobile in your business in the weeks, months and years to come. We hope you enjoy the event.

David MurphyConference Producer, Mobile Marketing [email protected]

Welcome

Wi-fiNetwork: MMLiveEventPassword: Conference

#mmliveglobal

www.inmobi.comTwitter: @InMobi | Facebook: facebook.com/inmobi© Copyright 2012 all rights reserved.

LEADING THE CURVE IN AD INNOVATION

Whether you’re looking for performance mobile advertising or rich immersive brand experiences, InMobi has the solution for you.

Find out more by visiting www.inmobi.com.

Mobile Marketing Networking PartyWhen: 1st October 2012Time: 5:30pm till lateWho: Registered Visitors of Mobile Marketing LiveWhere: Pitcher and Piano Bar68 Upper StreetLondonN1 0NY - 2min walk from Business Design Centre

Cost: Free to Conference/Exhibitor delegates of Mobile Marketing Live - must show exhibition badge

Peter oversees LivingSocial’s UK and Ireland markets, communicating LivingSocial’s core strategy and overseeing growth as the next great consumer brand. Based in London, Peter is responsible for LivingSocial’s numerous markets in the UK and has developed a strong footprint in the UK & Irish group-buying space. Prior to LivingSocial, Peter held senior positions at Microsoft and Thomson Reuters. He has successfully built and managed a number of technology start-ups including VoIP (Voice over Internet Protocol) company Howler Technologies, Gissing Software, and iView Multimedia - where as CEO Peter oversaw its acquisition by Microsoft. He also founded Biometric Distribution, supplying fingerprint readers and iris scanners to leading companies before being acquired by Kyotec Securities.

Peter Briffett, MD @ Living Social UK & Ireland

Russell Buckley, Partner @ Ballpark VenturesRussell’s previous role was with mobile advertising startup, AdMob. He learned about AdMob, soon after its launch, and joined as its first employee in 2006, with the remit of launching AdMob into the EMEA market. Four years later, AdMob was sold to Google for $750m. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading early pioneers in mobile advertising and location-based marketing.

MobileMarketing

SpeakersSpeakers

Thomas Ableman is Commercial Director of Chiltern Railways, Britain’s most innovative train company. Thomas recently led the relaunch of the Birmingham to London service under the Chiltern Mainline brand, with a new pricing structure, the introduction of mobile retailing and a new on-board offer designed for the business traveller. This included the UK’s first “Business Zone” product and the introduction of free wi-fi on every train. Thomas has worked for Chiltern Railways since 2009 and was previously Marketing Director at sister train company Wrexham & Shropshire, and Product Development Director at National Express, responsible for route and product innovation on the coach network. At Wrexham & Shropshire he launched an innovative new pricing structure, while at National Express he was responsible for the first “premium” coach service.

Thomas Ableman, Commercial Director @ Chiltern Railways

David Allen, VP Sales @ ScanLife David is a veteran of over 30 years in the high tech business; focused on the key factors that build value. He is a joint US/UK national who has been in the UK for the past 20 years with a broad range of experience in each of the major areas of the business. He is a veteran of several successful start-ups and public offerings. He has a broad range of experience in mobile computing, internetwork access, and tablet devices. He has both undergraduate and graduate degrees from the University of Colorado in Boulder in the USA. He has played a major role in the development of Madge Networks, Cisco Systems, and Digi International in both the UK and Europe. He now heads the UK and Ireland expansion of Scanbuy, the company is the premier developer and implementer of all of the major barcode form factors. Specifically the company is the leader globally in delivering and supporting intelligent QR codes. The company lists most of the Fortune 100 companies as clients.

Sarah spent time in a broader online marketing role at Debenhams before focusing on mobile. She is responsible for Mobile Channels at Debenhams, capitalising on the growth in the industry by supporting mobile commerce initiatives and ultimately driving incremental sales and profit for Debenhams. During her time at Debenhams she has worked on the launch of the Debenhams iPhone app and the subsequent launches of the Nokia and Android mobile apps which saw combined sales of £3m and over 700,000 downloads up to October 2011. Her more recent deliveries include the Debenhams mobile site and iPad app, as well as managing various mobile marketing initiatives including trials with Augmented

Sarah Baillie, Commerce Manager @ Debenhams

4

Ian Carrington, Mobile & Social Advertising Sales Director @ GoogleIan is a veteran in digital advertising with over 14 years experience, including over nine years in Search marketing. Ian started work at Google eight years ago and was responsible for verticalising the UK business. He then went on to run the finance team across Europe, considered Google most advanced sector globally, and also led several key global projects around monetization. Ian formed the Mobile Ad sales team in Europe two years ago and the Social sales team in Jan 2012, where he is responsible for growth and strategy in these exciting and high-growth sectors. Ian lives at home with his wife, 2 year-old son and chocolate labrador.

Mark Challinor, Director of Mobile Platforms @ Telegraph MediaMark is responsible for commercialisation of all mobile and Tablet services/apps for one of the world’s major newspaper groups, as the company moves from traditional print to becoming a true multimedia operation. He is also an International and European board member of The International Newsmedia Marketing Association (www.inma.org). The organisation networks latest trends and ideas via newspaper groups across the globe. Mark has his own mobile and Tablet blog on INMA’s website. Mark has more than 20 years’ experience in the newspaper/media industries, having held senior commercial roles at Trinity Mirror (Daily Mirror/Sunday Mirror); Associated Newspapers (Daily Mail/Mail on Sunday/Metro); and now, The Telegraph.

Speakers

Duncan Burrell, Manager, Connected Services and Solutions Organisation @ Ford of Europe

Ben Carter, Head of Central Online Marketing @ BetfairBen Carter is Betfair’s Head of Central Online Marketing, tasked with managing its paid and none paid-for online marketing channels globally, ensuring Betfair meets its acquisition targets and continues to stay ahead of the digital curve, spanning Social to Mobile. As the commercial lead for Mobile, Ben has been responsible for creating Betfair’s mobile marketing strategy building awareness of our core mobile products globally and has seen Mobile grow from 2% of Sports revenue to over 10% of Sports revenue. Prior to joining Betfair, Ben ran his own digital consultancy, Evolv Digital, which created and executed online marketing initiatives for major blue-chip companies including Sky, npower and AOL and was also Head of Online Marketing at Setanta Sports, where he devised the fledgling sports broadcaster’s digital strategy.

Hugh Ritzema-Carter, UK Commercial Director at YOC Ltd.

Duncan oversees the integration of communications-based services inside Ford vehicles – ensuring that such features are delivered to Ford customers in a safe and practical manner that adds value to the ownership experience. Rather than offering costly additional hardware or subscription options, Ford instead develops features that support the customers’ existing devices and connectivity services. Based at Ford’s Merkenich Research and Development Centre in Cologne, Germany, Duncan is a keen cyclist and runner. Appointed to his current role in November 2011, he has held 14 positions across a variety of departments during a Ford career that began in 1992.

Hugh has over eight years’ experience in mobile marketing, and has developed mCommerce solutions for some of the world’s largest retailers. He has pioneered projects with major brands such as Waitrose, Jigsaw, Lastminute.com, Air Berlin, Swiss International Airlines and Austrian Airlines. Hugh’s expertise covers mCommerce, mobile internet development, smartphone application development, mobile advertising, mobile strategy, ecommerce platform integration, and mCRM.


Speakers

James Chandler, Head of Mobile @ MindshareJames joined Mindshare UK in 2008 after working for Channel 4 and a boutique media recruitment company in London’s West End. In his four years as a digital specialist at the agency, he’s worked across a number of sectors – including Telco, Autos, Beverages, Sports & FMCG. James helped Ford become the first auto brand in the UK to launch ‘Scrappage’ online, transformed Hutchison 3’s Free SIM digital activity into a mobile-only strategy and managed a year long partnership with Xbox LIVE, helping guys stay ahead in the mating game with LYNX. In July 2011, James became Mindshare’s first Mobile Account Director as he started work on developing the agency’s mobile proposition. In March 2012, he was promoted to Head of Mobile.

Paul Childs, Chief Marketing Officer @ AdfonicPaul looks after Adfonic’s business operations and is a marketing and product whiz. He’s the guy thinking up new tools, experiences and the longer term strategic roadmap and direction.Prior to Adfonic, Paul worked in various senior marketing roles for mobile operators and online start-ups. Paul is an expert on all things mobile, especially mobile search, mobile advertising and enabling web browsing on mobile devices.

Matt Cockett, VP of Sales @ Velti

Ronan Cremin, CTO @ DotMobiRonan Cremin leads dotMobi’s engineering initiatives. He focuses on building and delivering mobile internet applications, such as the award-winning goMobi and DeviceAtlas products. Ronan also represents dotMobi at the World Wide Web Consortium (W3C) and has used this work as the basis for the dotMobi Web Developer Guide. Mr. Cremin has more than a dozen years of product management and development experience in mobile and internet sectors, including stints in leading markets like Japan with NTT DoCoMo, Europe with Vodafone, 3 and Orange, and the USA with AOL. Prior to dotMobi, he focused on product management in the mobile application sector at Valista. Before Valista, he was at Critical Path, where he managed email and directory products.

Jason Cross, Marketing Director @ Incentivated

Matt is a forward-thinking digital media executive, with over 12 years’ UK and international experience, working for corporate and start-up businesses in the mobile and media sectors. Operating at executive leadership level, his key strengths lie in new business growth and strategic partnerships, largely achieved through advising companies on how to make mobile a successful channel for commerce, marketing and advertising.

Jason is a professional marketer with wide-ranging experience and a flexibility of approach to target appropriate marketing solutions to different target audiences. He has been working in digital media since 1994, developing the first public internet kiosk for BT, and has been involved with marketing cutting edge technological developments such as mobile and using them as promotional tools throughout his career, launching Zingo, creating Cabwise for TfL and the Mayor of London, and now as Marketing Director at Incentivated. He has had the honour of marketing some of Britain’s most internationally recognised services, inclusing BT’s red phone boxes, London’s black cabs, as well as the policies and activities of two Mayors of London (Ken Livingstone and Boris Johnson).

MobileMarketing6

Speakers

Paul Francis, Head of Commercial Systems @ Domino’s PizzaPaul Francis is Head of Commercial Systems at Domino’s Pizza. He is responsible for extending and maintaining all web and mobile eCommerce channels. His job is to provide a simple, convenient and reliable experience to all Domino’s online customers. Coming from a software development background, Paul has led both small and large (60+) teams to overhaul the digital sales channels of some of the UK’s leading online retailers, including easyJet and Figleaves.

Mark is CEO and founder of zappit, the mobile technology firm that powers brand engagement with customers using NFC, QR and mobile payment systems. Mark has extensive experience in the digital space, including stints at some of the world’s biggest advertising and marketing agencies, creating and executing digital engagement strategies for global brands. Mark is one of London’s foremost digital entrepreneurs and founded zappit in 2011. The company has swiftly become one of the world’s most prominent suppliers of NFC, QR and mobile payment technology solutions, working with clients such as Morrisons, JCDecaux, Universal, Ladbrokes and NatWest on their customer engagement strategies.

Mark Fraser, CEO @ zappit

Nick Gee, Mobile Director @ Trader Media GroupMobile Director at Trader Media Group since 2009, Nick has developed Auto Trader’s mobile strategy focusing on audience growth, product innovation and monetisation of the mobile platform. Nick’s leadership has seen Trader Media Group’s mobile team win multiple mobile awards for innovation, including an Effective Mobile Marketing Award in 2011; New Media Age 2012; Revolution 2012; econsultancy 2012; and AOP Product Team of the Year 2012. Before joining Trader Media Group, Nick was the Product Director at Mobile People, where he ran mobile search and global advertising applications. Prior to that he was Commercial Manager for Mobile at Sensis (Australia) where he was responsible for mobile strategy, marketing and distribution.

Tamara Gillan, Founder & CEO @ Cherry LondonTamara Gillan is the Founder and CEO of Cherry London: an award-winning marketer whose expertise in profitable, unique and digitally-focused partnerships has attracted clients such as Pernod Ricard, AOL, O2 and Visa. Having started her career at London agencies Fullsix and ID Media, Tamara then headed up eMarketing at Orange, where she re-launched their eChannels. Cherry London is a marketing agency that specialises in brand partnerships and is the strategic partnership agency for O2’s Priority Moments, having launched the hugely successful rewards programme in 2011. Tamara has spoken at a number of events (Everywoman Conference, Consumer Marketing Forum), and likes to spread the word about the positive impact of partnerships, high-impact/low-cost marketing and the role of women in business.

Richard Firminger, MD @ FlurryAs Managing Director of Flurry EMEA, Richard leads the company’s UK office as well as advertiser sales and publisher relationships across Europe. Prior to Flurry, Richard led the digital media sales team for Amazon in Europe. Prior to Amazon, Richard was Commercial Director for Northern Europe for Yahoo!, UK MD for Enpocket (sold to Nokia to become Nokia Media Business in 2006), UK Deputy MD & BD Director for AdLink (a direct response media sales organization, sold to HiMedia in 2009) and the first UK Commercial Director for DoubleClick, subsequently sold to AdLink in 2001. Prior to DoubleClick, Richard spent nearly 10 years in B2B publishing in tech press on titles such as Computing and Personal Computer World and during this time he launched Information Week and Computer Re-seller News in the UK for CMP Media.


Speakers

As CEO of Placecast, Alistair Goodman brings both passion and experience in helping to create, build and scale successful new media organizations. Prior to Placecast, Alistair was Vice President of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand - the Tribal Fusion ad network - grew to be one of the largest privately-held digital media companies in the US during his time there. Before joining Exponential, he was a founder and Senior Vice President for Sales and Marketing at Impli, a San Francisco-based digital media company which was acquired by Premier Retail Networks (PRN). Earlier in his career, he worked first on Wall Street and then as a management consultant for both CSC Index and Corven UK Ltd, helping large organizations with process reengineering and the implementation of growth strategies.

Alistair Goodman, CEO @ Placecast

Sebastian Grebasch, Head of SEA / Mobile @ ZalandoSebastian leads an international team of PPC (pay-per-click) and mobile marketing experts at Zalando, one of Europe’s biggest online fashion shops. Together with his team, he manages Zalando‘s global search engine advertising program, as well as the company’s marketing efforts across various mobile channels. Before joining Zalando, Sebastian worked for Rocket Internet, setting up online marketing teams and departments for several of the company’s startups, such as eDarling, Groupon and Wimdu. Before that, he was part of eBay’s SEA team, did web analytics for Vattenfall Europe, and affiliate marketing and eCRM for the otto group.

Paul de Gregorio, Head of Mobile @ Open Fundraising

Julian Harris, Senior Business Development Manager @ QualcommJulian has worked in the mobile industry for over 10 years. In his current role in the Snap-dragon Ecosystem team Harris scouts across Europe for content, applications and mobile services to optimise for Qualcomm technologies. Previously, Julian worked for Qualcomm Internet Services (QIS), a Division of Qualcomm where he managed developer relations in Western Europe and managed teams in India, China and Latin America, responsible for recruiting application developers to supply the Brew ™ distribution network. He joined Qualcomm in 2004 following its acquisition of Trigenix. He was appointed the role of Brew™ Developer Relations in EMEA, where he was responsible for recruiting suppliers for the launch of Europe’s first Brew App Stores; TIM in Italy & H3G in the UK, ranging AAA games titles from EA Mobile, Glu, Gameloft & Superscape.

James Hilton, Joint CEO @ M&C Saatchi MobileJames is a veteran in the mobile marketing space, with over 16 years’ experience, both agency- and client-side. He launched one of the first successful full service mobile agencies in the UK with a focus on mobile media, and continues to be a leader in the industry, heading up M&C Saatchi Mobile globally. James is a digital and mobile native and drives the agency to be at the forefront of mobile technology and strategy.

Paul has been fundraising since 1996. Before joining Open Fundraising to head up the agency’s mobile offering in 2011, he was client services director at telephone fundraising agency, Pell & Bales. He has worked with many charities and membership organisations - including Cancer Research UK, The Labour Party, the NSPCC, Oxfam, Age UK, UNICEF UK and National Trust - to deliver fundraising and campaigning activity that inspires people to take action.

ALL THE FUN OF THE FAIRALL THE FUN OF THE FAIRVISIT US ON STAND 7

TO BE WONEXCLUSIVE OFFERS

FREEFREEFREE

FREE TEXT CREDITSrun a test on us for FREE AND SEE IF IT IMPROVES YOUR BUSINESS

EXPERT ADVICE, DEMONSTRATION AND ACCOUNT MANAGEMENT working WITH YOU TO IDENTIFY WAYS THAT MOBILE CAN IMPROVE YOUR BUSINESS

Inbound system with A unique short code keyword to help you grow your customer base

Opt-out system so your customerscan opt out if they wish

500textlocal

Business Mobile Messaging

T:0845 009 3180 or E:[email protected] or visit www.textlocal.com

Exhib' ad.indd 1 29/08/2012 17:27

MobileMarketing8

ALL THE FUN OF THE FAIRALL THE FUN OF THE FAIRVISIT US ON STAND 7

TO BE WONEXCLUSIVE OFFERS

FREEFREEFREE

FREE TEXT CREDITSrun a test on us for FREE AND SEE IF IT IMPROVES YOUR BUSINESS

EXPERT ADVICE, DEMONSTRATION AND ACCOUNT MANAGEMENT working WITH YOU TO IDENTIFY WAYS THAT MOBILE CAN IMPROVE YOUR BUSINESS

Inbound system with A unique short code keyword to help you grow your customer base

Opt-out system so your customerscan opt out if they wish

500textlocal

Business Mobile Messaging

T:0845 009 3180 or E:[email protected] or visit www.textlocal.com

Exhib' ad.indd 1 29/08/2012 17:27

Speakers

Rich Holdsworth is a recognized name within the mobile industry for having true, proven, foresight into mobile internet. Rich has been key in the creation of Wapple core technology. Rich has eight years’ background in web and mobile development, and eight years within video games creation and development as Lead Designer on ‘Number 1’ products. He was credited in the Sunday Times for creating the first ever WAP game.

Rich Holdsworth, CEO @ Wapple

Thomas is Principal Analyst at Forrester Research where he serves consumer product strategy professionals. His research covers mobile consumer content and services and mobile strategy for non-telecom companies. Additionally, he covers mobile location and focuses on the evolving mobile ecosystem; the impact of new entrants in the mobile space; mobile services; mobile media and content; mobile Internet and applications; mobile commerce and payments; and mobile marketing and advertising. Thomas joined Forrester in August 2008, bringing more than 10 years’ experience in the mobile industry. Thomas also spent four years at Jupiter Research as a senior mobile analyst and six years at Bouygues Telecom (the third French operator), first as Internet Product Manager and then as Mobile Multimedia Product Manager. Thomas also worked in the financial services sector in Milan, Italy for one and a half years.

Thomas Husson, Principal Analyst @ Forrester

Ravi Kamran is responsible for strategy, business development and distribution at Trademob. He studied business administration at the WHU Vallendar in Mexico and in the US. Within the scope of his diploma thesis he investigated the innovation management of companies. Afterwards, he successfully launched a business in the field of advertising (games) together with leading internet investors. Over the past two years, he has dedicated his time to exploring the technology developments in the mobile market. Having seen the great need for a sophisticated solution that reduces the complexity for mobile advertisers, he decided to combine his two interests by founding Trademob, the pioneering platform for app marketing. The unique tracking and optimizing technology enables advertisers to easily promote their mobile apps across all global ad networks and with maximum transparency.

Ravi Kamran, CEO and Founder @ Trademob

Alex Kirmse, Head of Mobile @ ZapposBorn in Biarritz, France and raised in Berlin, Germany, to an American mother and German father, Alex Kirmse moved to the US in 1995. Alex joined Zappos in 2005, previously working as a freelance web developer. Bringing his passion for web standards, effective user experiences and new technologies, he helped build and grow the Zappos Front-End Development team, which is responsible for all forward-facing code for the Zappos sites. In 2010, he moved to head up the User Experience team at Zappos still working closely with the Front-End Development team. In 2011, he moved to head up the Mobile team at Zappos.

Miles Lewis, VP Advertising Sales @ Shazam EntertainmentMiles joined Shazam in February 2012 as Vice President, Advertising Sales to spearhead the growth of the Shazam for TV advertising sales efforts in the UK and Europe, as well as the Pacific Rim. Today, Shazam has more than 180m users with more than 1.5m new users joining the service every week and it is available in 30 languages in over 200 countries. Prior to joining Shazam, Miles was with last.fm for five years as its Senior Vice President of EU Advertising Sales. There, he built the award-winning London team following the acquisition by CBS, and also built numerous partnerships across Europe, S. America and Australasia to represent last.fm locally.

Are you shooting in the dark?

Visit us to �nd out

Use this coupon to try our Mobile Couponing solution at our stand and get £1 o� your next tea or co�ee.

MobileMarketing10

Alex Kirmse, Head of Mobile @ Zappos

Are you shooting in the dark?

Visit us to �nd out

Use this coupon to try our Mobile Couponing solution at our stand and get £1 o� your next tea or co�ee.

Speakers

Oisin Lunny, Senior Market Development Manager @ OpenMarketOisin Lunny is part of the Market Development team at OpenMarket, looking at new verti-cals and strategic business and technology opportunities for the company. Oisin’s back-ground of over 21 years in technology and media includes roles as UK Managing Director for the world’s largest social space for teens, Habbo Hotel; and Global CDN Product Manager for Media Services at Interoute Communications, Europe’s largest network operator. Oisin also maintains a profile as a film composer, producer, DJ and occasional blogger.

Laura Marriott, CEO @ NeomediaLaura Marriott has been Chief Executive Officer of NeoMedia since October 2010. Prior to this, she served as NeoMedia’s Chief Marketing Officer and has been an active member of the NeoMedia Board of Directors since January 2009. Before joining NeoMedia, Laura ran her own mobile consultancy, helping companies engage the mobile channel in their day-to-day business. She has also served as President of the Mobile Marketing Association (MMA) from 2005 - 2009 and, earlier, as Director of Marketing for Intrado. During her tenure at the MMA, the organization’s membership experienced substantial growth, established global headquarters and regional chapters throughout the world, and developed guidelines for the industry. Laura is highly regarded for her global voice and expertise on mobile marketing. She is published in industry publications and quoted in broadcast, print, and radio worldwide.

Prior to Mojiva, Nick worked with Microsoft in the UK for 10 years, serving most recently as Group Head of Strategic Agency and Client Partnerships, earlier in his career, he was Team Leader for TopJobs.co.u; Senior Sales Person for News International - The Times & Sunday Times; and a Sales Executive for Yellow Pages Sales Force - Talking Pages division.

Nick Marsh, Mobile Sales Director, EMEA @ Mojiva

Fabrizio Di Martino is the Mobile Marketing Manager for Europe at IHG, a global hotel company with a strong presence in nearly 100 countries and territories around the world. Prior to joining IHG’s Web and Interactive Marketing team, he spent most of his time as Product Marketing Manager for Telefonica Digital, Technogym and Buongiorno, where he acquired more than five years’ experience on mobile applications in various areas. He started his career with Microsoft, working for Windows Mobile and Windows International divisions. At IHG, Fabrizio is responsible for driving mobile revenue and downloads, and mobilising the company’s marketing efforts across wider European regional teams.

Fabrizio Di Martino, Mobile Marketing Manager Europe @ IHG

James Maxwell, National Sales Executive Digital Solutions @ PrinovisJames has worked within the mobile and digital solution industries for over nine years, and is now the National Sales Executive within the Solution Development team at Prinovis. Since joining, he has been working to develop innovative digital solutions that support the market-ing objectives of retail and publishing companies throughout the UK and Europe.

trademob_250x176_druck.indd 1 29.08.12 15:14

MobileMarketing12

trademob_250x176_druck.indd 1 29.08.12 15:14

Mike Nicholson, Director of Mobile @ The Weather ChannelMike has spent 20 years working in media, across regional and national press, an entrepreneurial business launch, digital outdoor and more recently digital, including specialist roles in online video and mobile at Telegraph Media Group, Web TV, Collective and The Weather Channel. Across two decades of working in media, he has always believed that it is imperative to start by understanding exactly what the consumer is doing when they are consuming the media, and then work backwards from there to find relevant partners.

Speakers

Jonathan Milne, General Manager,Europe @ CeltraJonathan has successfully helped several US-based digital media and SaaS Platform tech-nology companies expand their businesses to the European market. He has more than 15 years’ sales, operations and technology experience with high growth software companies. Prior to Celtra, Jonathan initiated and led the successful European market entry of online video technology company, Ooyala. Before joining Ooyala, Jonathan was General Manager for the online video platform Maven Networks’ UK business until its acquisition by Yahoo! He joined Maven as Technical Director and helped the company to establish a strong major media client base in the United States, before focusing on UK operations.

Ambarish has over 15 years’ internet and mobile technologies experience spreading across Retail, Portal, Travel, Social, Finance and Government. He was previously Head of Innovationat AXA and Head of Product Development at isango.com. Ambarish has won a number of awards including the ‘Insurance IT Leader of the Year Award’ in 2011. He also founded www.womeninfoline.com, the first Indian internet portal aimed at women, which IPO’d in 2000. Most recently, Ambarish created a theme-based mobile social network called Stuck, which has more than 200,000 users worldwide. (Facebook.com/stucknow)

Ambarish Mitra, CEO and Co-Founder @ Blippar

Jason Palgrave Jones, Business Development and Client Services Director @ TextlocalJason leads the sales, business development and client services at the Chester Office. After studying Business Management & Marketing at the University of Wales, he has spent the past 20 years working in various senior management roles for brands including Capital Bank, Bank of Scotland, HBoS, Accor Services, and more recently as General Manager for Argos and Homebase as part of The Home Retail Group. In his spare time, Jason is a keen sailor and runs a Cheshire-based event management company, The Chester Treasure Hunt Company. You may find him out and about meeting new clients and presenting some of the brilliant work we do at Textlocal.

Andrea Ramponi Director Business Development & Partnership EMEA @ NetbiscuitsAndrea joined Netbiscuits in 2011 and leads the Business Development & Partnership team in the EMEA region. He was previously Account Director at deepblue networks (a WPP com-munication agency in Germany) serving the mobile business needs of companies such as Deutsche Post, Honda Europe and Red Bull. Andrea cut his teeth in the Internet sector in 1998 as co-founder of neteye.de in Hamburg, where he was responsible for massive busi-ness growth and customer service in the agency’s formative years. He then began specialis-ing in mobile and worked for over five years in different international management roles at Netsize and Sybase365, and as a business consultant offering advice on leveraging the mobile internet for value-added services for brands. Andrea studied law in Switzerland and holds an LL.M in Internet Law from the University of Hamburg. E-mail: [email protected]

Phone: +44 (0) 20 7183 3860Website: www.brainstorm.co.uk

brainstorm.co.ukbrainstorm

Brainstorm Mobile Solutions is a leading provider of smart technology solutions that connect brands to customers as well as optimising big data, offering a truly superior mobile and web experience.

OOur technology is powered by Dragon; a cloud based Platform as a Service (PaaS) that forms the backbone to all our solutions across marketing, connectivity, social interaction, location, big data management and more.

Engage with us and realise the full potential of mobile and the benefits it can offer for a fully iintegrated digital strategy.

+ Reward Loyalty+ Grow ARPU+ Create Brand Value+ Understand Customer Behaviour+ Drive Footfall+ Increase Wallet Share

+ Enrich Customer Experience+ Create Brand Awareness+ Enhance Operational Efficiency+ Optimise Big Data+ Create Next Generation CRM+ Engage Generation Y & Z

MobileMarketing14

E-mail: [email protected]: +44 (0) 20 7183 3860Website: www.brainstorm.co.uk

brainstorm.co.ukbrainstorm

Brainstorm Mobile Solutions is a leading provider of smart technology solutions that connect brands to customers as well as optimising big data, offering a truly superior mobile and web experience.

OOur technology is powered by Dragon; a cloud based Platform as a Service (PaaS) that forms the backbone to all our solutions across marketing, connectivity, social interaction, location, big data management and more.

Engage with us and realise the full potential of mobile and the benefits it can offer for a fully iintegrated digital strategy.

+ Reward Loyalty+ Grow ARPU+ Create Brand Value+ Understand Customer Behaviour+ Drive Footfall+ Increase Wallet Share

+ Enrich Customer Experience+ Create Brand Awareness+ Enhance Operational Efficiency+ Optimise Big Data+ Create Next Generation CRM+ Engage Generation Y & Z

In his role at Thomson reuters, Bob is responsible for overseeing the development and execution of the mobile growth strategy across the organization. His remit includes the creation and deployment of system platforms, business model development, world-class user experiences, and new business opportunities. He is also the recently-appointed ambassador to New York City and the east coast of the United States for the London Tech City initiative, driven by the British government and the United Kingdom Trade and Investment group. Prior to joining Thomson Reuters, Bob was the Vice President of Wireless/Broadband Technologies for Turner Broadcasting System (TBS) from 2005-2010. During that time, he was responsible for global research and development activities for TBS in the areas of mobile/wireless, broadband, Internet Protocol television (IPTV) and games.

Bob Schukai, Global Head of Mobile Technology @ Thomson Rueters

Speakers

Kamran Saeed, Senior Innovation and Product Manager @ BrainstormWith over 10 years’ experience in the mobile/telco industry, Kamran has experienced the rapid growth in technology capability, and the emergence of opportunities in mobile commerce, communication and content. He now uses this experience to help brands explore new horizons in wireless innovation and transform opportunities into successful business ideas. Kamran was formerly with WIN plc, where, as Head of Products, his role was to define the product and innovation strategy, and drive an internal productisation programme, operating across Media, Enterprise and MNO verticals. Prior to joining Brainstorm, Kamran was Digital Banking Manager - Mobile & Payments at the Lloyds Banking Group.

Scott Seaborn, Executive Creative Director @ XS2Scott is the new Executive Creative Director at XS2, who recently won multiple Cannes Lions for mobile campaigns. XS2 are considered pioneers in mobile technologies and content. Previously, Scott created the mobile division at Ogilvy and Mather Advertising and led its operation across the 10 Ogilvy Group agencies. Scott’s campaign work has contributed towards winning over 40 awards for mobile marketing including multiple Cannes Lions, D&AD, DMA, Creative Circle, London International, IAB, MMA, BIMA, Campaign Big, Revolut!on and NMA.In the UK, Scott was Co-chairman for The Mobile Marketing Association and across Europe he held a seat on the MMA Exco Board of Directors. He believes that mobile represents the perfect canvas upon which creative ideas can blend with technology.

Sandy Shanman, General Manager @ AppsnackSandy has spent more than 12 years in commercial roles in online, then mobile and digital advertising companies. Having jumped from sales and marketing at PepsiCo to interactive in the late ‘90s, he has held executive roles at key interactive and mobile properties including Advertising.com (now AOL advertising) and Quattro Wireless (now iAds). Most recently, he led sales, marketing and business development for Kiptronic, which is now the mobile division of Limelight Networks.

Mark is a Senior Commercial Marketing professional with 17 years’ marketing and general management experience in some of the UK’s most popular consumer brands. Starting at Chubb Security as a Marketing graduate, he has also worked for Polycell - Polyfilla, ICI Paints, and Centrica - British Gas, with the last eight years being spent at O2. Here, Mark has managed multi-million customer bases with KPIs such as reducing customer churn; improving customer ARPU; increasing customer profitability; and product holding. Whilst at O2, he also ran the operator’s award-winning portfolio of sponsorships including The O2, England Rugby Football Union, and Arsenal Football Club. He was also responsible for the deal that saw O2 tie up with Live Nation to enlarge and enrich the operator’s Priority Tickets customer proposition through sponsoring their national network of hugely popular music venues.

Mark Stevenson, Managing Director @ O2 Priority Moments

Engaging directly with consumers through mobile devices can be an unpredictable affair. Perhaps you’re not getting the focused service you need or the reliability you can count on.

openmarket.com/europe +44 20 8987 8855Text sales to 88600 Email [email protected]

Copyright 2012 OpenMarket Inc. All rights reserved. OpenMarket is a business of Amdocs.

Take control with the OpenMarket mobile transaction hub.

OpenMarket is the world’s most reliable mobile transaction hub with over ten years’ experience in the market. We have more than 250 staff dedicated to providing innovative solutions to help you manage your mobile business successfully. We provide the industry-leading cross-channel, cross-network platform with extensive mobile operator connections around the globe.

Get started today!

Whether you are a large retailer, consumer brand, developer, or an agency, you need a partner that gives you a competitive advantage, as well as access to the most comprehensive suite of mobile service tools and the largest possible mobile audience. OpenMarket delivers the operator connectivity, application building blocks and mobile payment capabilities that drive your mobile business success.

Don’t take chances with your mobile businessDAY 1 (Monday 1st October)

Lessons from the Third Sector, successful charity campaigns on mobileOisin Lunny @ 10:20am Main Auditorium

Successful mobile engagement, interaction, monetization and CRM with OpenMarket CMX2Adrian Sarosi @ 2.30pm Mobile Experience Lab

DAY 2 (Tuesday 2nd October)

50 Shades Of Mobile CRMOisin Lunny @ 10:30am Room A

Multi Modal Short Codes, a revolution for mobile marketingAdrian Sarosi @ 2.15pm The Ideas Lounge

See you there!

1055 OPENMARKET-MARKETING LIVE ADVERT-V1.indd 1 5/09/12 1:20 PM

MobileMarketing16

Engaging directly with consumers through mobile devices can be an unpredictable affair. Perhaps you’re not getting the focused service you need or the reliability you can count on.

openmarket.com/europe +44 20 8987 8855Text sales to 88600 Email [email protected]

Copyright 2012 OpenMarket Inc. All rights reserved. OpenMarket is a business of Amdocs.

Take control with the OpenMarket mobile transaction hub.

OpenMarket is the world’s most reliable mobile transaction hub with over ten years’ experience in the market. We have more than 250 staff dedicated to providing innovative solutions to help you manage your mobile business successfully. We provide the industry-leading cross-channel, cross-network platform with extensive mobile operator connections around the globe.

Get started today!

Whether you are a large retailer, consumer brand, developer, or an agency, you need a partner that gives you a competitive advantage, as well as access to the most comprehensive suite of mobile service tools and the largest possible mobile audience. OpenMarket delivers the operator connectivity, application building blocks and mobile payment capabilities that drive your mobile business success.

Don’t take chances with your mobile businessDAY 1 (Monday 1st October)

Lessons from the Third Sector, successful charity campaigns on mobileOisin Lunny @ 10:20am Main Auditorium

Successful mobile engagement, interaction, monetization and CRM with OpenMarket CMX2Adrian Sarosi @ 2.30pm Mobile Experience Lab

DAY 2 (Tuesday 2nd October)

50 Shades Of Mobile CRMOisin Lunny @ 10:30am Room A

Multi Modal Short Codes, a revolution for mobile marketingAdrian Sarosi @ 2.15pm The Ideas Lounge

See you there!

1055 OPENMARKET-MARKETING LIVE ADVERT-V1.indd 1 5/09/12 1:20 PM

New York – San Francisco – Los Angeles – Reston – London – Kaiserslautern – Hamburg – Singapore – Sydney

One Platform, Four Benefi ts:Quality, Effi ciency, Reach & Performance

Netbiscuits™ is the world’s leading cloud platf orm for the development and delivery of next generati on web apps across all mobile and connected devices.

Multi -device, multi -screen, multi -layered – mobile is an increasingly diverse environment to cater for.

Netbiscuits off ers you award-winning technology and a global network of partners to meet these challenges and help you implement your mobile strategy.

Find us next to the Mobile Experience Lab

Drop by Stand 8 for a chat or listen in to our conference presentati ons to discover how Netbiscuits can help you maximize your mobile opportunity.

Contact our [email protected]

phone: +44 207 182 4036

Get more Informationnetbiscuits.com

8

7

4

6

3

10 9

5

2

1

11 12

13 14 15 16 17

Mobile Experience Lab

18 19 20 21 22 Catering

8

7

John joined InMobi with 17 years of digital experience, 12 of which have been in the mobile advertising sector. After originally training as a journalist and working on local and national newspapers in the UK, John joined Microsoft as an editor on MSN, before changing career paths and moving into business development. His first experience of mobile was with the PDA-based media network AvantGo, and he has worked with publishers, advertisers and agencies ever since. After a short spell with mobile start-up Refresh Mobile, he spent three years helping Nokia to launch its mobile advertising network, rising from leading the UK sales team to heading the sales efforts in EMEA.

John Stoneman, Sales Director EMEA @ Inmobi

Craig is the Group eBusiness Manager for Belron (you may know them as Autoglass, Carglass or Safelite). He looks after optimising visitor behaviour and making things nice for millions of customers, on 35 websites in 19 languages. Craig has been blending usability, customer insight, analytics, multi-variate testing, emotion, psychology and optimisation techniques for several companies over the last 11 years. He has built teams, run projects or used conversion voodoo on the likes of John Lewis, LOVEFiLM, Ocado, Waitrose, Zoopla and a smattering of tech startups. He tweets about 70 times a week on UX, Neuropsychology, Mobile technology, Persuasion, Copywriting and more as: @OptimiseOrDie.

Craig Sullivan, Group Business Manager @ Belron

Neil Swanston, Mobile Experience Manager @ CentricaNeil has over 10 years’ experience in the Telecommunications industry, working for mobile operators, service aggregators and major brands. The variety of companies he’s worked for has given him the opportunity to experience different parts of the value chain, and appreciate the customer’s needs at every step of the journey. He believes in creating simple solutions that allow customers to do what they want to, in a helpful and easy way. He claims to be a very difficult consumer to please, and wants to make things better.

Martin Talks, President, Digital @ DraftfcbMartin Talks is a serial entrepreneur who has floated a company on the London Stock Exchange and recently sold his agency, Blue Barracuda, to Draftfcb. He is now Global Digital Lead for the Draftfcb Group of companies and has already launched a new digital agency in Dubai. He curates a website on the increasing merger between Man and Machine and hopes on day to be a robot. He regularly speaks at conferences and events.

Claire Valoti, Managing Director @ O2 MediaClaire Valoti was appointed Managing Director of O2 Media in January 2012. The company is leading the way in defining what is possible in terms of an interactive media service on mobile that consumers actually want to engage with and use. With an aim to drive awareness, engagement and purchase intent for the consumer on behalf of the 200 brands it currently works with, O2 Media has a platform and service that delivers rich media and video content to all of O2’s 22m customers. Claire is responsible for continuing to build the O2 Media business that will offer a portfolio of O2 services and cross-media opportunities for brands in the UK. Claire has extensive experience in Automotive, Finance, Technology and FMCG sectors.

Speakers

New York – San Francisco – Los Angeles – Reston – London – Kaiserslautern – Hamburg – Singapore – Sydney

One Platform, Four Benefi ts:Quality, Effi ciency, Reach & Performance

Netbiscuits™ is the world’s leading cloud platf orm for the development and delivery of next generati on web apps across all mobile and connected devices.

Multi -device, multi -screen, multi -layered – mobile is an increasingly diverse environment to cater for.

Netbiscuits off ers you award-winning technology and a global network of partners to meet these challenges and help you implement your mobile strategy.

Find us next to the Mobile Experience Lab

Drop by Stand 8 for a chat or listen in to our conference presentati ons to discover how Netbiscuits can help you maximize your mobile opportunity.

Contact our [email protected]

phone: +44 207 182 4036

Get more Informationnetbiscuits.com

8

7

4

6

3

10 9

5

2

1

11 12

13 14 15 16 17


18 19 20 21 22 Catering

8

7


Ben Wightman, PPC Strategist @ Latitude Digital MarketingBen is a Senior PPC Strategist leading a team of talented executives at Latitude Digital Mar-keting. Ben carries Google Adwords Advanced, Microsoft AdExcellence and Google Analytics qualifications, and has extensive experience in pay-per-click (PPC) marketing across a vari-ety of sectors. Ben is responsible for managing successful PPC campaigns for major clients particularly in the Retail, Gaming, Finance and Automotive sectors. Ben is also Latitude’s resident Mobile Marketing champion, responsible for producing Latitude’s quarterly Mobile Report and providing best practice training and recommendations for mobile-specific strat-egies. Ben made the move to specialise in PPC marketing following 10 years of sales and marketing success in high street and eCommerce environments.

As Director of Client Services at Fiksu, Jo has helped over 100 clients build successful app businesses on Android and iOS. She has developed global app marketing campaigns that span all types of apps from Games to Finance. Jo has been with Fiksu since its very beginning, having joined as the 10th employee. Formerly, she worked at Boston Consulting Group and has an MBA from Harvard Business School.

Jo Wightman, Director of Client Services @ Fiksu

Steve Wing began his career in digital in 1999, joining Guardian Unlimited as Launch Advertising Manager, setting up GNM’s first Digital Sales Team, and then, as Head of Commercial Development, responsible for all digital revenue lines. In 2003, he was appointed Head of Advertising Strategy, working across all brands, and in 2007, joined the GNM Advertising Board as Business Development Director responsible for identifying and growing new revenue streams. In March 2010 he became Head of Digital Marketing, and in January 2012 was promoted to Business Director, Mobile, responsible for accelerating the growth of GNM’s mobile, tablet and eReader business, ensuring that the overall portfolio supports the Guardian’s reputation for award winning journalism, design and digital innovation.

Steve Wing, Business Director, Mobile @ The Guardian

Marcus founded Theorem’s Europe company in 2008 and is responsible for the delivery of the region’s annual new business development revenue target, promotion of the Theorem brand and services within Europe and the day-to-day delivery of operations and client services to all existing customers. Since his arrival, Theorem has become a leader of digital media operations in the UK market and has annual revenues in excess of £1m. Prior to Theorem, Marcus spent seven years managing teams and generating revenue both in online and offline advertising, and also spent several years at AOL advertising.

Speakers

Simon joined the FME team, which represents such well-known brands as The X Factor, Britain’s Got Talent, Family Fortunes, Take Me Out and many more, with more than eight years experience in the online gambling, mobile and landbased industries. During this time, Simon held key roles with WagerWorks, the remote gaming arm of IGT. Prior to that he was the Commercial Director of Million 2-1, a mobile gaming specialist acquired by IGT in June 2008.

Simon Murphy, Head of Gambling EMEA @ FremantleMedia

Marcus Harding, Director of Business Development @ Theorem


C O N TA C T U S

[email protected]+44 20 7613 890057-63 Scrutton StreetLondon EC2A 4PF

OUR STORY SO FAR…With a global footprint and over 400 people, Lumata represents 10 years of experience in helping brands, operators and hardware manufacturers achieve their marketing objectives on mobile. Our goal is to provide CMOs with the solutions they need to manage their brand’s interaction with consumers over mobile – what we call Mobile Relationship Management.

“Meet us today to see how we can help you make the most out of your mobile relationships”

M A K I N G M O B I L E W O R K F O R Y O U

www.lumata.com

For more information go to advertisers.tapjoy.com

Connecting Advertisers withMobile Consumers. Everywhere.Tapjoy® helps you connect with millions of consumers on their smartphones and tablets. Tapjoy’s unique Mobile Value Exchange model enables targeted consumers to choose which ads to engage with, in exchange for a reward — like unlocking premium content or enhancing their experience. Since the ad they picked has enabled rewards in their favorite mobile apps, consumers will thank your brand for unlocking mobile joy.

Banners Ads

3

21

4

Tapjoy Offerwall

Featured Ads2

1 Tapjoy Videos3

4

Tapjoy Ad Units

®

boost app downloads. increase traffic. build a mobile campaign from the ground up.

+44 207 543 4600

we’ll take care of mobile media which leaves you free to take care of business.

[email protected] mcsaatchimobile.com

23

Speakers

www.mobilemarketingmagazine.com/live

One of the most experienced mobile and online researchers in thecountry, Liam founded Q Research, the UK’s pioneering mobile marketresearch agency, in 2005, before selling it in 2009. He then went onto establish HPI Research’s mobile research division called Mobilocity,before joining forces with Arbitron Mobile to help promote its UKmobile and Tablet measurement solutions.

Liam Corcoran, Head of Mobile @ Arbitron

Adhish brings over 14 years of experience in the Telecoms and Mobile Marketing industries to Lumata. He was part of the management team at Flytxt, a UK based pioneering mobile marketing specialist, and more recently served as Head of Products & CRM at Buongiorno. In the early part of his career, Adhish spent six years as a manager in Accenture’s strategy consulting practice, covering the Communications and Media industries in Europe and Asia.Adhish holds an MBA from INSEAD (Fontainebleau, France) and a B.Sc. from Carnegie Mellon University (Pittsburgh, USA).

Adhish Kulkarni, Senior Vice President, Products & Marketing @ Lumata

C O N TA C T U S

[email protected]+44 20 7613 890057-63 Scrutton StreetLondon EC2A 4PF

OUR STORY SO FAR…With a global footprint and over 400 people, Lumata represents 10 years of experience in helping brands, operators and hardware manufacturers achieve their marketing objectives on mobile. Our goal is to provide CMOs with the solutions they need to manage their brand’s interaction with consumers over mobile – what we call Mobile Relationship Management.

“Meet us today to see how we can help you make the most out of your mobile relationships”

M A K I N G M O B I L E W O R K F O R Y O U

www.lumata.com

For more information go to advertisers.tapjoy.com

Connecting Advertisers withMobile Consumers. Everywhere.Tapjoy® helps you connect with millions of consumers on their smartphones and tablets. Tapjoy’s unique Mobile Value Exchange model enables targeted consumers to choose which ads to engage with, in exchange for a reward — like unlocking premium content or enhancing their experience. Since the ad they picked has enabled rewards in their favorite mobile apps, consumers will thank your brand for unlocking mobile joy.

Banners Ads

3

21

4

Tapjoy Offerwall

Featured Ads2

1 Tapjoy Videos3

4

Tapjoy Ad Units

®

boost app downloads. increase traffic. build a mobile campaign from the ground up.

+44 207 543 4600

we’ll take care of mobile media which leaves you free to take care of business.

[email protected] mcsaatchimobile.com

Chairs

Chairs

Andy is a London-based freelance journalist and web editor. He has been writing about business and technology for a dozen years, for numerous trade titles and national newspapers, and has worked as a web editor/producer on the BBC and Channel 4 Websites. In 2008, he became the editor of mobiThinking, a dotMobi resource for mobile marketers. mobiThinking is best known for its Big Compendium of Mobile Stats and Guide to Mobile Ad Networks. Find out more at: http://mobithinking.com

Andy Favell, Editor @ Mobithinking.com

Jon was appointed in November 2008 as the IAB’s first head of mobile, before moving into the role of director of mobile and operations. His role is to drive the IAB’s strategy in the mobile arena, via a series of ongoing initiatives, including dedicated events, educational publications and research essential to its development. Jon works with advertisers and agencies, helping them to understand the value of mobile advertising, and how it can add to marketing campaigns. Jon’s role also includes overseeing finance, HR and events for the IAB. Before joining the IAB, Jon was head of marketing for Orange portals team in the UK, controlling the trade and consumer marketing strategies for the operator’s fixed and mobile portals, along with media research. In his time there, he marketed the launch of Orange’s converged and mobile advertising opportunities, helping Orange to become the most recognized multi-platform media owner.

Dave Chaffey, Co-founnder @ SmartInsights.com

James is the founder of Camerjam, an events company with a passion for all things mobile. Camerjam’s philosophy is to move away from traditional conference formats and create interesting event designs that provide the perfect environment for participants to broker business deals. James has been producing mobile conferences since 1999 and prior to founding Camerjam, was instrumental in building up IIR’s Mobile Content portfolio of events covering mobile advertising, mobile internet, mobile messaging and location based services. James and the Camerjam team work closely with Mobile Marketing on the Mobile Masterclass series of events, which launched in the UK in 2011.

James Cameron, Founder @ Camerjam

Russell’s previous role was with mobile advertising startup, AdMob. He learned about AdMob, soon after its launch, and joined as its first employee in 2006, with the remit of launching AdMob into the EMEA market. Four years later, AdMob was sold to Google for $750m. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising and location based marketing.

Russell Buckley, Partner @ BallPark Ventures

MobileMarketing24

Chairs

Chairs

Jon was appointed in November 2008 as the IAB’s first head of mobile, before moving into the role of director of mobile and operations. His role is to drive the IAB’s strategy in the mobile arena, via a series of ongoing initiatives, including dedicated events, educational publications and research essential to its development. Jon works with advertisers and agencies, helping them to understand the value of mobile advertising, and how it can add to marketing campaigns. Jon’s role also includes overseeing finance, HR and events for the IAB. Before joining the IAB, Jon was head of marketing for Orange portals team in the UK, controlling the trade and consumer marketing strategies for the operator’s fixed and mobile portals, along with media research. In his time there, he marketed the launch of Orange’s converged and mobile advertising opportunities, helping Orange to become the most recognized multi-platform media owner.

Jon Mew, Director of Mobile & Operations @ IAB

David launched Mobile Marketing online in November 2005. The site now attracts over 35,000 unique visitors per month. It is updated several times each business day, and also comes in print, iPad and mobile versions. Mobile Marketing also runs webinars, conferences, the Mobile Masterclass series and the Effective Mobile Marketing Awards. In 2012, Mobile Marketing launched the Mobile Retail Summit, a one-day conference and exposition looking at all aspects of mobile in the retail channel. Mobile Marketing also runs the Mobile Training Academy, whose mission is to raise the standard of knowledge and best practice in the mobile marketing business.

David Murphy, Founder and Editor @ Mobile Marketing

A retail and marcomms professional with over 20 years’ experience, Helen has specialised in mobile for more than 10 years, and was at the birth of mobile marketing in 2000, as head of customer experience at ZagMe, the location-based mobile marketing pioneer. Today, Helen is a specialist consultant in mobile marketing, advertising and media, working on a wide variety of projects, including developing mobile strategies, analysing trends, creating products and services, and implementing initiatives for a wide variety of clients, including Teletext, The English National Opera, BBC and Vodafone, to name but a few. Helen is a familiar face on the conference circuit at home and abroad and has also founded and produced her own conference, The Heroes of the Mobile Screen. She also runs events and initiatives for the Mobile Monday London community including the Vodafone Mobile Clicks Awards and the Vodafone Foundation Smart Accessibility Awards.

Helen Keegan, Mobile Marketing Specialist

Rob is an established mobile consultant, trainer, speaker and author. In 2011 he founded the Mobile Training Academy with Mobile Marketing, and is its lead trainer. The MTA designs and delivers bespoke mobile training programmes for marketers of all levels of expertise across Europe and the USA. Rob runs intermediate and advanced courses for the IDM, IPM and the IAB where he was a founding member of the Mobile Leadership Council. He ‘s also course Tutor on The IDM’s Diploma in Digital Marketing. A regular presenter at digital conferences, Rob has written two books on Mobile Marketing best practice, including 7 steps for Mobile Marketing Success with co-author Dr Dave Chaffey,

Rob Thurner, Co-founder @ Mobile Training Academy

Tim is well known to the mobile content market, having launched and edited industry news site Mobile Entertainment. But he left (last week!) after seven years to launch his new industry site Mobile Money Revolution. The site will track all developments in the crazy world of NFC, m-commerce, m-money transfers and more. You know, all that stuff that’s going to be huge, but is currently mired in confusion and nonsense.

Tim Green, Editor in Chief @ Mobile Money Revolutioon


Richard Firminger

Mike Nicholson

Paul Francis

Neil Swanston

Mark Challinor

Miles Lewis

Claire Valoti

Russell Buckley

2:20pm

2:40pm

3:00pm

3:40pm

4:00pm

4:20pm

4:40pm

Alistair Goodman

Conference AgendaDay 1 Day 2

THE 3 BIG TRENDS IN MOBILE; SOCIAL, LOCAL AND COMMERCE

STAYING RELEVANT IN A MULTI SCREEN WORLD

GETTING THE MOST OUT OF MOBILE PPC MARKETING

Ian Carrington

Steve Wing 11:30am

Ben Wightman 12:30pm

10:00amCraig Sullivan

10:20amOisin Lunny

HOW MOBILE IS CHANGING MEDIA CONSUMPTION

HOW AND WHY MOBILE COMMERCE HAS WORKED FOR DOMINO’S PIZZA

IT’S GOOD TO TEXT AND TWEET - KEEP TALKING TO CUSTOMERS ON THEIR OWN TERMS

WALK, CRAWL, RUN. DEVELOPING THE COMMERCIAL MODEL FOR THE iPAD

THE SECOND SCREEN: EXTENDING ENGAGEMENT AND LEVERAGING INNOVATION WITH A TV-TO-MOBILE EXPERIENCE

ALWAYS TAKE THE WEATHER WITH YOU

GEOFENCING THE HIGH STREET: USING PROXIMITY MARKETING TO DRIVE FOOTFALL

HOW TO GET FUNDING FOR YOUR BIG MOBILE IDEA

LESSONS FROM THE THIRD SECTOR, SUCCESSFUL CHARITY CAMPAIGNS ON MOBILE

2:00pm

11:00am

11:30am

12:00

12:30pm

2:00pm

2:30pm

3:00pm

3:30pm

4:00pm

4:30pm

5:00pm

10:40am

Fabrizio Di Martino 11:50amTHE IMPORTANCE OF MOBILE FOR THE HOTEL INDUSTRY

12:10pmTHE CONVERGENCE OF ONLINE, MOBILE AND SOCIAL GAMBLING

Auditorium10:00am Alex Kirmse

LEARNINGS IN mCOMMERCE

10:20am Bob SchukaiBUILDING GREAT APPS STARTS

WITH GREAT DESIGN

10:40am Thomas HussonGET READY FOR THE MOBILE

REVOLUTION

11:30am Duncan BurrellTURNING THE CAR INTO THE

ULTIMATE MOBILE APP

11:50am Sarah BaillieDELIVERING A SUCCESSFUL

MOBILE COMMERCE STRATEGY

12:10pm Mark FraserNFC - TAKING SPORTS FAN

ENGAGEMENT TO THE NEXT LEVEL

12:30pmMark Stevenson

PRIORITY MOMENTS: DRIVING CUSTOMER LOYALTY THROUGH

INNOVATIVE PARTNERSHIPS

Tamara Gillan

2:00pm Julian HarrisFROM X-RAY SPECS TO TEENIE

TINY CELEBRITIES, THE BIG NUMBERS BEHIND AR

2:20pmGiacomo Biggiero

THE DAWN OF AN mTICKETING GOLDEN AGE

Thomas Ableman

2:40pm James ChandlerBEYOND MOBILE MEDIA:

‘SUPERCHARGING’ WIRELESS EXPERIENCES AND INTERGRATED

PARTNERSHIPS

3:00pm Ambarish MitraHARNESSING MOBILE IMAGE

RECOGNITION AR FOR LONG TERM CONSUMER ADOPTION

3:40pm Nick GeeTRANSFORMING THE CAR

BUYING PROCESS

4:00pm Ben Carter

4:20pm Sebastian GrebaschPERFORMANCE-BASED MOBILE

MARKETING

4:40pm Scott SeabornA CREATIVE APPROACH TO MOBILE

MARKETING

10:30am

Simon Murphy

WHERE IS THE MONEY IN MOBILEEXPERIENCE?

CAPITALISING ON THE YEAR OF MOBILE GAMBLING

Paul de Gregorio

Auditorium

MobileMarketing26

Peter Briffett

10:15am

Day 1 Day 2

10:00am

10:30am

11:00am

11:30am

12:00

1:00pm

2:00pm

3:00pm

4:00pm

4:30pm

5:00pm

Room A

Location Based Services

SoloMo - THE CHANGING PSYCHOLOGY OF CONSUMERS

10:30am

Alex Meisl 10:45am

LOCATION BASED SERVICES PANEL DEBATE

11:00am

Ronan Cremin

Andrea Ramponi

11:45am MAKING YOUR MOBILE STRATEGY WORK IN THE REAL WORLD

Mobile Sites

12:00pm

12:15pm

MOBILE SITESPANEL DEBATE

12:30pm

Nick Marsh

Paul Childs

2:05pm THE FUTURE OF MOBILE ADVERTISING

Mobile Advertising

2:20pm

Sandy Shanman 2:35pm

MOBILE ADVERTISINGPANEL DEBATE

2:50pm

DRIVING RESULTS WITH MOBILE ADVERTISING

3:05pm

James Maxwell 3:50pm MAKING YOUR MOBILE STRATEGY WORK IN THE REAL WORLD

mCommerce

4:05pm

Hugh Carter 4:20pm

mCOMMERCEPANEL DEBATE

4:35pm

Martin Talks

Mobile CRMJason Palgrave Jones 10:15am DISPELLING THE MYTHS OF MOBILE MESSAGING

Oisin Lunny50 SHADES OF MOBILE CRM! HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

Matt Cockett

Adhish Kulkarni

MOBILE CRM PANEL DEBATE

10:30am

10:45am

11:00am

11:15am

Mobile Apps12:00pm

Jo WightmanSMARTPHONE ARE FROM MARS, TABLETS ARE FROM VENUS

Jason Cross

12:15pm

12:30pm

12:45pm MOBILE APPS PANEL DEBATE

Mobile AdvertisingJonathan Milne 2:20pm MASTERING MOBILE RICH MEDIA

John StonemanTHE CONNECTED CONSUMER: HOW TO MEET THE DEMANDS OF THE FUTURE CONSUMER

James Hilton

2:35pm

2:50pm

3:05pm MOBILE ADVERTISING PANEL DEBATE

Image RecognitionDave Allen 3:50pm HOW MOBILE ENGAGEMENT CAN SHORTEN THE LIFECYCLE BETWEEN BRANDS AND CONSUMERS

Laura MarriottUSING QR CODES IN THE MOBILE MARKETING TOOLKIT

Tamara Roukaerts

4:05pm

4:20pm

4:35pm IMAGE RECOGNITION PANEL DEBATE

Conference Agenda

Liam Corcoran

HOW TO SAVE UP TO 70% WITH DATA- DRIVEN APP MARKETING

Ravi Kamran

THE THREE R’s OF MOBILE ADVERTISING - RELEVANCE, ROI AND RICH MEDIA

Kamran Saeed

HOW TO ACQUIRE AND ENGAGE NEW MOBILE USERS

WHY WE ARE ALL ADDICTED TO MOBILE AND WHAT BRANDS DO TO FEED THE HABIT

Rich HoldsworthCH-CH-CH-CHANGES

LET’S GET PHYSICAL

LINKING BRANDS TO THEIR CONSUMERS

CREATING EFFECTIVE APPS

DIGITAL COMMERCE IN A MULTI-DEVICE WORLD

REAL-TIME MARKETING

INTERPRETING APP BEHAVIOUR THROUGH THE EYES OF THE MOBILE CONSUMER

YOU DON'T NEED A MOBILE STRATEGY, YOUR STRATEGY NEEDSMOBILE

Room A

LOCATION LOCATION LOCATION

MAKE MOBILE THE STAR WITH AR


Floor PlanFloor Plan

25. The IDM26. Openmarket27. Steelyeye33. Scramboo34. Pixelpin35. Inspiring Interns36. Adsmobi

11. M&C Saatchi Mobile12. Scanlife14. Easy215. Spoke16. justAd17. Fiksu18. Adfonic19. Celtra20. Tapjoy21. Messmr22. Cogenta

28. Got Focus Solutions29. Sybase 36530. Strike Ad

Gold

Pod

Silver Stand3. Trade Mob4. Brainstorm5. Velti6. Prinovis7. Textlocal8. Netbiscuits9. Inmobi

Official MediaPartner2. The Guardian Media Network

IdeasLounge

16

Mobile ExperienceLab

Conference One Conference Two

SpeakerLounge

EventOffice

SpeakerLounge

MTA

1514

10

2423

MobileMarketing28

Floor Plan

First Floor Gallery Atrium

Ground Floor Gallery Hall

33 34 35 36 31 32

Upstairs fromground floor to Gallery

Rec

harg

e Zo

ne

16 17 18 19 20 21 22

Mobile Experience34

6

9

5

8

7

Catering

1211

28 29 30

2

1

24 25 26 27


Gold Sponsors

GoldSponsors

MobileMarketing30

Silver Sponsors

Silver Sponsors

Mobile site provider


32 MobileMarketing

Media Partners

MediaPartners

Media Partners

MediaPartners


MobileMarketingNETWORKING

REGISTERED VISITORS OF5:30PM TILL LATE

FREE TO CONFERENCE/EXHIBITOR DELEGATES OF MOBILEMARKETING LIVE - MUST SHOW EXHIBITION BADGE

PARTY1ST OCTOBER 2012

MOBILE MARKETING LIVEPITCHER AND PIANO BAR68 UPPER STREETLONDON N1 0NY2 MIN WALK FROM BUSINESS DESIGN CENTRE

MobileExperience Lab


Engaging customers and employees in real time with mobile messaging - Enterprise mobile messagingMobile App Marketing Super PracticesHow ScanLife contributed to the mobile experience at the OlympicsMulti-screen multi-format rich media ads“MyOffers” - Cogenta’s mobile marketing and advertising platformNFC Case Study - Orange Quick Tap Treats

Joined-up Mobile Strategy

OpenMarket’s award winning CMX2 platform, and how it can bring together mobile engagement, interaction, monetization and CRM through one easy to use console

Compelling use cases of location

Rich Media Mobile Advertising

Attention Please - Achieving cut-through in a multi-device world400% lift: how to blow open the doors of your app engagement - Mobile AppsMobile Audiences Engaged – Mobile Advertising

Beyond the mobile banner: Creating engaging and interactive digital campaigns across the mobile space

You don’t need a mobile strategy, your business strategy needs mobileMobile Couponing / Direct Marketing on Mobile with a strong retail focus Empowering businesses with simple mobile communications (Mobile Messaging) Boost your app marketing campaign – the smart way - Mobile AdvertisingUsing Digital Watermarks as part of your mobile strategy - Print-to-digital BridgingIntroduction to M&C Saatchi Mobile

Linking brands to their consumers

A Love Triangle: The Mobile Affair Between Retailers, Brands and Shoppers

Thoughts on Social Content for Mobile & Connected DevicesInMobi RichMedia on the Sprout Platform (Mobile Advertising)Creating an effective Mobile strategy

10:00am

10:30am11:00am

11:30am12:00pm

12:30pm

1:00pm

2:45pm

2:15pm

3:15pm

3:45pm

4:15pm

4:45pm

Julian Runnette

Jo WightmanDavid Allen

Yariv ErelAdrian Hobbs

Daniela Gallo

Jason Quinn

Adrian Sarosi

Kamran Saeed

Jonathan Milne

Adam Yates

Christopher S.DeanSandy Shanman

Messmr

FiksuScanlife

justAdCogenta

Lumata

Steelyeye

Openmarket

Brainstorm

Celtra

Wild Tangent

Urban Airship

Appsnack

10:00am

10:30am

11:00am

11:30am

12:00pm

12:30pm

1:00pm

2:45pm

2:15pm

3:15pm

3:45pm

4:15pm

Marcus Harding

Andrea Ramponi

JamesMaxwell

Alastair Shortland

Ravi Kamran

Graham Halling

James Hilton

Matt Cockett

JimKlar

Douglas McDonald

Ben Williams

Jason Cross

Theorem

Netbiscuits

Prinovis

Textlocal

Trademob

Spoke

M&C Saatchi

Velti

Easy2

TMW

Inmobi

Incentivated

The Mobile Experience Lab is free to attend, and offers delegates the chance to hear about the latest mobile marketing solutions through a series of high-tempo, interactive presentations and demonstrations, running throughout the two days of the show.

Day 1

Day 2

MobileMarketingNETWORKING

REGISTERED VISITORS OF5:30PM TILL LATE

FREE TO CONFERENCE/EXHIBITOR DELEGATES OF MOBILEMARKETING LIVE - MUST SHOW EXHIBITION BADGE

PARTY1ST OCTOBER 2012

MOBILE MARKETING LIVEPITCHER AND PIANO BAR68 UPPER STREETLONDON N1 0NY2 MIN WALK FROM BUSINESS DESIGN CENTRE

Delivering advertiser value through RTB1:45pm Skander BenMansour

Adfonic


Reach, engage and convert your target audiences through Appsnack, the mobile

advertising solution that provides in-app, rich-media brand engagement

campaigns for advertisers.

[email protected] | www.appsnack.com | 0203 411 7401

Learn about using Digital Watermarking as part of your mobile strategy:4.30pm - Day 1 – Ideas Lounge

12.30pm - Day 2 -Mobile Experience Lab

Mobile & Interactive Solutions for Consumer Engagement

WIN an iPhone 5!Visit us on STAND 15 for info

Don’t miss: Digital Watermarking showcases

4.30pm - Day 1 – Ideas Lounge

12.30pm - Day 2 – Mobile Experience Lab

Visit us on Stand 15

Ideas Lounge

Why Real Time Bidding makes sense9:45am Wes Biggs Adfonic

Mobile Apps10:30am Tim Jones Fiksu

Mobile Targeting11:15am Nick Marsh Mojiva

The mobile landscape - consumer behaviour and planning for 2013

12:00pm Simon Green Velti

Delivering engaging mobile experiences - Mobile Advertising

12:45pm Sandy Shanman Appsnack

Mobile Media1:30pm James Bott M&C Saatchi

Mobile messaging, the secret weapon2:15pm Rob Townsend Textlocal

Mobile first means performance first: how to optimise mobile websites

3:00pm Maged Fahmy Netbiscuits

Interactive print showcase - mobile & interactive solutions

4:30pm Graham Halling Spoke

Mobile rich media: a practical guide to success9:45am Jonathan Milne Celtra

A practical guide to mobile engagement with QR codes at the Olympics

11:15am David Allen Scanlife

How to effectively engage the mobile shopper12:00pm Adrian Hobbs Cogenta

Rich Media provider and the value chain12:45pm Yariv Erel justAd

App advertising and click fraud - find out what you’re really paying for

1:30pm Florian Lutz Trademob

Workshop on Multi Modal Short Codes, a new technology offered byOpenmarket which revolutionizes consumer interactions with marketing campaigns via the mobile channel.

2:15pm Adrian Sarosi Openmarket

Tracking emails offline: how we helped a retail outlet quantify marketing success

3:00pm James Maxwell Prinovis

Enterprise Mobile Messaging3:45pm Julian Runnette Messmr

The Brand Journey4:30pm David Nicholson Lumata

Ideas Lounge

The Ideas Lounge, hosted by Rob Thurner, Lead Trainer at the Mobile Training Academy, offers delegates the chance to talk to mobile marketing experts in a relaxed, informal environment. Following a short presentation from each speaker, delegates can drill deeper, asking the presenter about the mobile marketing challenges they are trying to overcome.

Day 1

Day 2

Reach, engage and convert your target audiences through Appsnack, the mobile

advertising solution that provides in-app, rich-media brand engagement

campaigns for advertisers.

[email protected] | www.appsnack.com | 0203 411 7401

Learn about using Digital Watermarking as part of your mobile strategy:4.30pm - Day 1 – Ideas Lounge

12.30pm - Day 2 -Mobile Experience Lab

Mobile & Interactive Solutions for Consumer Engagement

WIN an iPhone 5!Visit us on STAND 15 for info

Don’t miss: Digital Watermarking showcases

4.30pm - Day 1 – Ideas Lounge

12.30pm - Day 2 – Mobile Experience Lab

Visit us on Stand 15 37www.mobilemarketingmagazine.com/live

Come join us for our discussion…

“A Love Triangle: The Mobile Affair BetweenRetailers, Brands & Shoppers”

Mobile Experience Lab, Tuesday October 2nd at 2:15pm

our easy chair

DRIVE CONVERSIONS Multi-Channel, Mulit-Device Merchandising Programs

(Relax. We Make It Easy.)

Booth# 14

PRODUCT DEMOS

PRODUCT SELECTORSBUYING GUIDESBRAND STORESINSPIRATION GALLERIES

scan me

Cogenta provides unrivalled data intelligence to retailers and brands and uses this intelligence to innovate retail marketing via mobile apps, such as O2 Wallet. Cogenta’s mobile marketing and advertising platform allows brands to engage consumers who are shopping for their prod-uct at the time when they are looking for it and drive new sales. The platform creates positive mobile shopping experience by:• Providingpricecomparisonofmillionsofproducts;• Identifyingconsumers’shoppingbehaviour;• Targetingtheseconsumersbyservingonlyrelevantpromotions.

Due to depth of consumer targeting, Cogenta effectively engages the mobile channel, deliver-ing high conversion rates and increasing mobile revenues.

Cogenta Systems Ltd.2 Thames AvenueBerkshire SL4 1QP, [email protected]

Celtra is the global leader for rich media mobile advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 18 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra’s unparalleled HTML5 ad for-mats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.

1 BroadwayCambridge MA 02142, USAwww.celtra.com [email protected]

Brainstorm is a leading provider of smart technology designed to connect brands with custom-ers and to automate enterprise communications. We have been delivering innovative mobile services since 1994 and have been at the forefront of mobile consumer communication ever since. Utilising our proven technology platforms and global reach, we help clients develop new ways of interacting with their customers. We create interactive campaigns that mix all types of communication within a single service or campaign and utilise rich reporting and analytics to understand trends, allowing clients to adapt to their customer’s behaviour. Brainstorm offer fully hosted and secure solutions, which are ready for immediate use at a cost that enables companies to implement a mobile communications strategy rapidly with minimum risk. Work with Brainstorm to unlock the potential of mobile communications by automating the process-es necessary to achieve fast, reliable and secure workflow from your data to your customers.

Global mobile advertising marketplace, Adfonic, enables advertisers to bid for display ad-vertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximise the earning potential of their mobile traffic. Adfonic runs an average of over 4,000 campaigns a month for clients including Samsung, Warner Bros. eBay, McDonalds, Groupon and Google and reaches an estimated 200m mobile unique users monthly. Over 80bn quarterly ad requests are generated through Adfonic’s network. The company is headquar-tered in London with further operations in New York, Paris, Madrid, Munich, San Francisco and Singapore. To learn more, visit http://adfonic.com or http://blog.adfonic.com

Adfonic LtdLevel 10 Orion House5 Upper St Martin’s LaneLondon WC2H 9EA, [email protected]

Adsmobi is one of the world’s largest transparent mobile media buying platform for rich media and mobile advertising that focuses on placing successful mobile campaigns for advertisers. The company delivers premium advertising traffic for advertisers through partnerships with leading mobile mediation and optimization platforms.260 Madison Avenue

8th Floor New York City New York 10016, [email protected]

Sponsors & Exhibitors


Studio 311Highgate Studios 53 / 79 Highgate Road London NW5 1TL, [email protected]

Come join us for our discussion…

“A Love Triangle: The Mobile Affair BetweenRetailers, Brands & Shoppers”

Mobile Experience Lab, Tuesday October 2nd at 2:15pm

our easy chair

DRIVE CONVERSIONS Multi-Channel, Mulit-Device Merchandising Programs

(Relax. We Make It Easy.)

Booth# 14

PRODUCT DEMOS

PRODUCT SELECTORSBUYING GUIDESBRAND STORESINSPIRATION GALLERIES

scan me


GotFocus Solutions is a UK-based mobile app development company specialising in iOS, Android & Windows phone. We design, develop, deliver and market apps and we have had over half a million downloads. We are massively passionate about mobile technologies and we are working with some of the world’s leading brands to deliver powerful, creative and intuitive mo-bile apps. Our services include mobile app development, app design, app marketing, software development and social media strategy.

Knaresborough Tech ParkManse LaneKnaresboroughN Yorks HG5 8LF, [email protected]

Fiksu is a mobile app user acquisition platform that helps marketers overcome the complex and expensive challenge of promoting their mobiles apps in the vastly crowded app market-place. Fiksu increases ROI by cost-effectively delivering loyal users - those most likely to engage by repeat use, registration, in-app purchases, etc. Fiksu works across many traf-fic sources, tracks ad performance and optimizes ad buys in real time, and generates more organic and loyal users at a lower cost, lowering acquisition cost by as much as 3x. Fiksu’s impressive client list includes major brands such as Groupon, Gilt, Hearst Magazines, Barnes & Noble Nook, and MTV as well as up-and-coming ventures such as Where, HotelTonight, Nomad, and GrubHub.

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through billions of ad impressions every single day.InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.

Inspiring Interns is the mobile industry’s leading graduate recruitment agency. We can help find the perfect graduate for your company. With many years’ experience of mobile, and having worked with some of the biggest names in the business, we know the characteristics and calibre of candidate that can make a difference to your organisation. With hundreds of applications a day, from the top universities and courses in the country, we are sure to have the right graduate for you. Browse video CVs of our candidates on our website or send us your requirements to receive a free, no obligation shortlist of targeted, qualified applicants.

22a Theobald’s Road, London, WC1X 8PF, [email protected]

justAd is an ad technology company specializing in the creation of rich media as well as interactive video ads for Smartphones, Tablets and Smart TV. Our award winning Ad Studio is a cloud based, self-service creative platform designed for creative designers not software engineers. Once the ad unit is live our analytics engine kicks in, offering time spent and various engagements metrics in tables and dedicated ad heat maps. The Ad Studio is the rich media platform of choice for ad agencies and ad networks in the US, EU and Latin America. To start creating jaw dropping effective ads contact us at [email protected]

3 Ahuzat Bit St.Tel Aviv, 65143 [email protected]

Easy2 Technologies is the leading provider of multichannel merchandising content and tech-nology to consumer product manufacturers and retailers.Easy2 helps manufacturers and retailers provide a consistent experience across all shop-ping devices because each of them is used differently, in different places and under different circumstances. The Easy2 technology platform generates mobile versions of all product demos and product selectors, so a demo created using Easy2 tools is automatically available as a web demo, smartphone demo and a tablet demo. That is a true multichannel merchandising strat-egy to connect with shoppers whenever, and wherever, they shop.Mobile product selectors and demos from Easy2 allow you to connect with your mobile shop-pers and reach them everywhere - online, in-store and on-the-go. Shoppers already research and buy products online. Using their mobile devices to do so is the logical “next step.”

1220 Huron Road East 7th FloorCleveland OH 44115 USA [email protected]

101 Arch Street Suite 304Boston, MA 02110, [email protected]

265, StrandLondon WC2R [email protected]

Target new customers

with relevant messageswhile they shop for

products you sell

POWERING

Stand

22

Ad.indd 1 29/08/2012 10:48


MobileMarketing40

Target new customers

with relevant messageswhile they shop for

products you sell

POWERING

Stand

22

Ad.indd 1 29/08/2012 10:48

OpenMarket provides a comprehensive set of mobile solutions to allow our customers to engage and transact with consumers via their mobile devices. As a market leader, our mission is to remove the complexity and fragmentation of the mobile ecosystem, enabling enterprises in any industry to drive relevant consumer engagement via the mobile channel. Our superior domain expertise, global scale, demonstrated performance, and industry-leading reliability will allow you to focus on your core business while we take care of the rest. With OpenMarket, you get a stable and reliable platform with a service commitment to back it up. Our market expertise and trusted relationships with mobile operators enable faster time-to-market and ongoing delivery and support for your mobile initiatives. As a trusted partner, we help keep you connected to those who mean the most to your business. OpenMarket’s global headquar-ters are in Seattle, Washington, with regional offices in Detroit, New York, London, Pune, and Sydney. To reach us, visit the Contact page on our website.

London15th Floor, 389 Chiswick High RdLondon W4 4AL, [email protected]

Prinovis helps Europe’s leading retailers and publishers communicate with their customers through innovative solutions. Our bespoke mobile couponing solutions increase footfall, de-velop multichannel customer loyalty, and provide actionable customer data. By tagging multi-channel outbound communications and measuring in-store redemption, you can determine the direct marketing mix that delivers the best results in store. Because we use unique, dynamic codes across your campaigns, you gain valuable insight in to the messages and channels that consumers are responding to most frequently. Setup is extremely flexible, which means solu-tions can be customised to meet the needs of any retailer.

4 Dakota Drive, Liverpool, L24 8RJ, [email protected]

At M&C Saatchi Mobile, we pride ourselves on our global reputation as market leaders. If you’re looking to drive app downloads, site traffic, mCommerce and app rankings then you’re definitely in the right place. We’re a full service agency, offering mobile production, consul-tancy and mobile media planning and buying. As leaders in performance advertising, we strive to provide the best possible ROI for a wide variety of direct response and brand campaigns across a vast spectrum of media. We deal in all types of mobile media, including premium display, network display, mobile search, partnerships, ad exchanges, incentivised downloads, rich media, wi-fi, SMS and MMS.

M&C Saatchi UkLondon W1F 9EE, [email protected]

Messmr is a Mobile Response solution provider, and northern Europe’s premier mobile inter-action platform. The solution has enabled organisations to improve one-to-one communication straight to the pocket of their customers, employees and stakeholders. As an enterprise grade messaging platform, Mobile Response combines interactive mobile web content, dynamic app messaging, SMS and e-mail. The service seamlessly integrates to back office ERP or CRM us-ing a set of web-tools and APIs. Customers include Kone, Volvo, Ericsson, Siemens, TeliaSon-era, and Astra Zeneca, to name but a few.

34b York Way, London, N1 9AB [email protected]

Netbiscuits is the world’s leading cloud platform for the development and delivery of next-generation web apps across all mobile and connected devices. Netbiscuits helps maximize the mobile opportunity by removing the complexity of programming for many devices, enhancing in-house and outsourced development resources and reducing the amount of time and money it takes to execute mobile strategies. The Netbiscuits Platform leverages web standards, rich media design and a Global Partner Network to implement and optimize web experiences for multiple screens and operating systems. Founded in 2000, the company has eight offices on four continents and is committed to making Netbiscuits the standard platform for the mobile web.

Netbiscuits19-20 Noel StreetLondon W1F 8GW, [email protected]

People remember images better than words. Scientists call it the Pictorial Superiority Effect (PSE). PixelPin uses PSE so you never have to remember a password again. Weak passwords expose the user to the risk of fraud; too complex passwords put them off using the service. PixelPin is more secure than PINs and passwords, eliminates phishing, and encourages users to return. There are real advantages when you use a no-keyboard mobile/smart device, as it’s a lot quicker to login. PixelPin’s mission is to bring a new breed of authentication products to market that are easy to use, secure and accessible to all.2-10 Capper Street

Shropshire HouseLondon WC1E [email protected]

Mobile Response is an enterprise messaging toolkit for connecting people and devices. Reach out to your customers, employees and stakeholders with personalised one-to-one communications.

Client satisfaction surveys, engage �eld employees, build customer loyalty, con�rm transactions. Your imagination is the only limit!

Join us onstand 21

www.messmr.com

[email protected] @messmr

MULTICHANNEL MULTIPLATFORM MESSAGING

SYSTEMSales & Marketing

Customer Service

Resource Planning

Service Delivery

Finance

MOBILE RESPONSEMobile Forms

Mobile Tickets

Reminders / Alerts

PIN / QR / Bar Codes

Authentication

Surveys

First Come

MOBILEWEB

MOBILEAPP

E-MAIL

SMS

API

GSM/WIFI

All New Celtra AdCreator 3

The preferred choice for rich media mobile advertising. Leading brands and agencies understand why.

www.celtra.com/adcreator

Unmatched creative options, high performance ad formats, seamless and reliable ad-trafficking and insightful analytics.


MobileMarketing42

Mobile Response is an enterprise messaging toolkit for connecting people and devices. Reach out to your customers, employees and stakeholders with personalised one-to-one communications.

Client satisfaction surveys, engage �eld employees, build customer loyalty, con�rm transactions. Your imagination is the only limit!

Join us onstand 21

www.messmr.com

[email protected] @messmr

MULTICHANNEL MULTIPLATFORM MESSAGING

SYSTEMSales & Marketing

Customer Service

Resource Planning

Service Delivery

Finance

MOBILE RESPONSEMobile Forms

Mobile Tickets

Reminders / Alerts

PIN / QR / Bar Codes

Authentication

Surveys

First Come

MOBILEWEB

MOBILEAPP

E-MAIL

SMS

API

GSM/WIFI

All New Celtra AdCreator 3

The preferred choice for rich media mobile advertising. Leading brands and agencies understand why.

www.celtra.com/adcreator

Unmatched creative options, high performance ad formats, seamless and reliable ad-trafficking and insightful analytics.

Sybase 365, a subsidiary of SAP, is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in mobile messaging interoperability, end-to-end mobile commerce solutions, innovative mCRM, and mobile marketing services. Sybase 365 processes more than 1.8bn messages per day, reaching 900 operators and 5.2bn subscribers around the world.

ScanLife is a mobile connections platform that delivers smarter, more relevant experiences to hundreds of millions of mobile consumers from triggers like QR Codes. ScanLife provides these applications and services to customers including Coca-Cola, UPS, Panasonic, Starbucks, H-P, Disney, SKY, and FedEx, as well as the London Organising Committee for the Olympic Games. The ScanLife platform delivers valuable analytics on how millions of people from more than 140 countries access content from the physical world. The ScanLife mobile application has been downloaded over 20m times and preloaded on millions of other devices.

10 East 39th Street10th FloorNew York, NY 10016, [email protected]

[email protected]

Scramboo brings brands and content to life by offering audiences a truly compelling experi-ence using interactive content delivered through mobile devices. From simple, location-based treasure hunt games to sophisticated story-telling involving augmented reality, unlockable content and even live actors, our goal is maximum audience engagement. Using Scramboo, agencies, brands, charities, visitor attractions and others can offer their audiences a truly un-forgettable experience. Our HTML5 web apps work on iPhones, iPads, Android and Blackberry Touch devices and our easy-to-use authoring tools allow clients to update content on the fly and publish instantly to all devices, with no app store involvement.

7 Swallow PlaceLondon, W1B 2AG, [email protected]

Spoke (www.spoke-interactive.com) are consumer engagement experts, specialising in mobile and interactive solutions for brands, agencies, media owners and charities. Clients include BBC, Comic Relief, Fosters, Channel 5, News International, IPC Media, NHS, the Disasters Emergency Committee and many others. Spoke provides everything from strategy and crea-tive concept development to implementation, management and analysis, for a broad range of interactive and mobile services, Social TV and donation and payment solutions. Spoke will be showcasing Digital Watermarking and other mobile and digital solutions on stand #15, in the Mobile Experience Lab and in the Ideas Lounge. Spoke was previously Telecom Express Ltd.

Steely Eye is a digital multi-platform creative technology company. At Steely Eye, designers and developers, creatives and engineers work side by side because no one person can be an expert in both. By having both a design team and a development team in one organisation, Steely Eye ensure they never propose something that cannot be built to look or operate the way it was designed to. Most importantly, Steely Eye is dedicated to the big picture. Mobile has an essential role for most businesses, but Steely Eye will always guide clients to what’s right for them – not what’s trendy, or over-elaborate, or makes them look cool, although they’re always looking to deliver innovation.

StrikeAd™ is a leading mobile advertising specialist and developer of the world’s first dedicat-ed mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimize and deliver effective global mobile advertising campaigns.StrikeAd has created a powerful self-service solution that lets a media agency buy media across multiple devices, operating systems and territories in a far more transparent and effective manner. We are a global company with headquarters in London and New York, with operations in Los Angeles, Singapore, Hamburg and Kiev.

Centre Point18th Floor101 New Oxford StreetLondon WC1A 1DB, UK [email protected]

Equitable House47, King William Street, London EC43R [email protected]/365

4th Floor, Crown House143-147 Regent Street,London W1B [email protected]

New eBook from Fiksu

WHAT YOU NEED TO KNOW

Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage.

Fiksu, Inc. is a mobile marketing technology company. The Fiksu for Mobile Apps user acquisition platform cost-efficiently helps marketers and developers acquire large volumes of loyal app users on iOS and Android.

US Office101 Arch Street Suite 304 Boston, MA 02110Phone: 855-463-4578Email: [email protected]

UK Office20 Hanover Square London W1S 1JYPhone: +44 (0) 203-585-3412

Email: [email protected]

Mobile App Marketing

Download this and other popular eBooks atwww.fiksu.com/ebooks

FiksuMobileMarketerAd(176x125).indd 1 8/30/12 8:49 PM

1 single buying point to access 100 billion monthly impressions


MobileMarketing44

New eBook from Fiksu

WHAT YOU NEED TO KNOW

Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage.

Fiksu, Inc. is a mobile marketing technology company. The Fiksu for Mobile Apps user acquisition platform cost-efficiently helps marketers and developers acquire large volumes of loyal app users on iOS and Android.

US Office101 Arch Street Suite 304 Boston, MA 02110Phone: 855-463-4578Email: [email protected]

UK Office20 Hanover Square London W1S 1JYPhone: +44 (0) 203-585-3412

Email: [email protected]

Mobile App Marketing

Download this and other popular eBooks atwww.fiksu.com/ebooks

FiksuMobileMarketerAd(176x125).indd 1 8/30/12 8:49 PM

1 single buying point to access 100 billion monthly impressions

Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Tapjoy empowers more than 800m mobile users who choose to watch videos, subscribe to services, install applications and participate in other types of ads in exchange for virtual currency they can use in their favorite apps. Tapjoy’s turnkey in-app adver-tising platform lets brand advertisers reach a global mobile audience of over 250m people each month, spanning more than 20,000 applications. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Atlanta, London, Seoul, Beijing, and Tokyo.

8 Lincoln’s Inn FieldsLondon WC2A [email protected]

Textlocal provides online mobile marketing and communication services for businesses, ena-bling them to instantly communicate with customers, members or staff via mobile. Textlocal’s goal has always been to bring fast, direct, low-cost marketing to the UK business market. We enable any size of business to do this, with costs starting from as little as 2.4p. The user can craft mobile marketing campaigns, develop messages, and pay online in a matter of minutes. The award-winning, feature-rich system, ‘Messenger’ gives clients the ability to communicate with thousands of customers in a few clicks. Today, Textlocal works with over 75,000 business-es from all sectors and of all sizes, from councils and universities, to big clients like Google, Marie Curie, English National Opera, Shell, Pizza Hut and Greenpeace.

Trademob is a data-driven app marketing platform, helping advertisers to increaseusers for their iOS or Android apps, and boost their App Store ranking and mobilerevenues. With our independent platform and pioneering tracking and targetingtechnology, we pool the global reach of all relevant ad networks, monitor results andautomatically optimise, allocating ad spend to the most profitable sources. As anobjective partner, we enable clients such as eBay Classifieds, Universal Music, HRSand Wooga to realise the full potential of their mobile app marketing and increaseactive users and ROI by up to 70 per cent.

Trademob GmbHFriedrichstraße 126D-10117 [email protected]

Textlocal LtdBell Meadow Business ParkChester CH4 9EP, [email protected]

Velti was founded over 11 years ago to develop and execute highly interactive campaigns with subscribers for mobile operators. More than a decade later, our focus and reach have expanded dramatically. The Velti team now has a global footprint in over 15 countries, supporting Fortune 500 companies around the world in delivering innovative mobile advertising and marketing campaigns that reach their consumers and drive increased awareness, loyalty and engagement with their brand. As the largest mobile marketing provider listed on Nasdaq, Velti reported $189.2m revenue for fiscal year 2011. The company works with over 825 brands and agencies across the globe to deliver industry-leading mobile marketing solutions to consumers.

Velti Uk7 York RoadLondon SE1 7NX, [email protected]

•1.1 billion unique devices globally•Rich media experts•Premium publishers•Device agnostic•Mobile web & in-app•Premium brand campaigns

Like us on FacebookFollow us on Twitter

To discover how these details can help with your mobile advertising strategy, [email protected]

*Based on internal Mojiva data, January 2012.

The premium mobile ad network exceeding expectations for agencies, brand marketers and publishers worldwide.

Did we mention 1.1 BILLION* unique devices globally?


Mojiva develops unique, cutting-edge mobile advertising campaigns and monetisation strate-gies for agencies, brand advertisers and publishers around the world, with creative executions which can run across every device and tablet, mobile site and app. Mojiva provides a monthly reach of more than 1bn unique devices worldwide, with over 69m unique devices in Europe. Mojiva is headquartered in New York with offices in San Francisco, Los Angeles, Seattle, De-troit, Chicago and London, and offers a team with experience from Google, AdMob, Double-Click, Microsoft and Motricity.

136 Baxter Street, Suite 1ANew York, NY 10013 [email protected]

With a global footprint and over 450 people, Lumata represents 10 years of experience in help-ing brands, operators and hardware manufacturers achieve their marketing objectives on mo-bile. Our goal is to provide CMOs with the tools they need to manage their brand’s interaction with consumers over mobile – what we call Mobile Relationship Management. Our success is built on a strong foundation of market leading technology, deep category expertise and a focus on transparency and measurement. Formed as a standalone entity in November 2011, Lumata is privately owned by Francisco Partners, a leading technology focused private equity firm with over $7Bn under management, and Buongiorno, the leader in B2C entertainment on mobile.

57-63 Scrutton StreetLondon EC2A [email protected]

Appsnack is a mobile advertising solution that provides rich-media brand engagement cam-paigns for brand advertisers through in-app and mobile web banner inventory. It is a division of Exponential Interactive, the global digital advertising company that also owns global display advertising provider Tribal Fusion, engagement video platform Firefly Video and in-stream video advertising specialist AdoTube. Appsnack’s EMEA headquarters are based in London, with a presence in Amsterdam, Spain, Germany, the Middle East, APAC and the US.

2200 Powell Street, Suite 600Emeryville, CA [email protected]

MobileMarketing46

•1.1 billion unique devices globally•Rich media experts•Premium publishers•Device agnostic•Mobile web & in-app•Premium brand campaigns

Like us on FacebookFollow us on Twitter

To discover how these details can help with your mobile advertising strategy, [email protected]

*Based on internal Mojiva data, January 2012.

The premium mobile ad network exceeding expectations for agencies, brand marketers and publishers worldwide.

Did we mention 1.1 BILLION* unique devices globally?

MobileMarketingEFFECTIVEMOBILE MARKETING AWARDS

BOOK YOUR PLACEAT OUR AWARDS TODAY

MAJOR GLOBAL BRANDSNETWORK WITHContact Lisa Slavin on 02071832920or [email protected]

NotesMobileMarketingEFFECTIVEMOBILE MARKETING AWARDS

BOOK YOUR PLACEAT OUR AWARDS TODAY

MAJOR GLOBAL BRANDSNETWORK WITHContact Lisa Slavin on 02071832920or [email protected]


Notes

Notes

C

M

Y

CM

MY

CY

CMY

K

Sybase365_Generic2.pdf 1 18/09/2012 17:13

MobileMarketing50

C

M

Y

CM

MY

CY

CMY

K

Sybase365_Generic2.pdf 1 18/09/2012 17:13

Get in touch to activate your mobile strategy

Call: +44 (0) 870 235 4042Email: [email protected] visit our website www.velti.co.uk

Activation begins with your customers. Ensure your mobile strategy is developed to enhance the customer experience.

ACTIVATIONDesigned with your unique objectives in mind, Velti helps you understand the right mobile tactics to deliver on your KPIs.

ACQUISITIONOur results-driven model ensures your campaigns are driving outcomes, and that experiences are personalised to the unique needs of your customers.

OPTIMISATIONLoyalty is more than a word, it’s an ethos. Our retention campaigns are structured to keep your most valued customers engaged with your brand.

RETENTION

R E I N V E N T I N G M A R K E T I N G f O R T h E M O b I l E E R A

TOTAl MObIlE MARKETING //

Mobile Marketing Live 2012 Event Guide

Documents

Transcript of Mobile Marketing Live 2012 Event Guide