Live Project of Marketing Survey

8/3/2019 Live Project of Marketing Survey

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LIVE PROJECT

Presented by:

Harsh jain


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TITLE

Now its time to eat some sweets.

Kyu kuch meetha ho jaye.


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Objective:

To study the buying behaviour of

the kids.

To study the childrens attentiontowards television advertisement.

To increase kids and Customer

satisfaction and recapture the

market share by fulfiling the kids

and Customer needs.


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Objective:

To compare childrens response to

their favourite chocolate.

To compare childrens perception ofadvertised and non- advertised

brand.


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Scope:

Marketer wants to learn the

buying behaviour of consumers

and want them to learn about the

Product and Product attributes.

This study can be useful for the

Cadbury producing company for

the expansion their brands.


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Limitations:

Time constraint.

The study focuses exclusively on

those kids who are from nursery tohigh school.

Language problem.

Difficult for the kids to understandthe Words like advertisement and

etc.


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Methodology:

Sampling procedure.

Preparation for questionnaire.

Measuring childrens awareness of

television advertisement.

Analyse the data.


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Data analysis

In this survey about 73% of kids from age

of 12 to 15 and 17% of kids from age of 8

to 12 and 10% of kids from age of 4 to 8.

AGE

0 - 4 YEAR

4 - 8 YEAR

8 - 12 YEAR

12 - 15 YEAR


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Data analysis

We get information from 63% of boys

and 37% of girls.

gender

boy

girl


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Data analysis

According to this survey 83% of kids are

local and 17% of are from outside.

0

5

10

15

20

25

30

PLACE OUTSIDERS LOCAL


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Data analysis

This survey shows about how many kids

like and dislike chocolates. In the survey

we find that kids like chocolates but in

average quantity.

0

2

4

6

8

10

12

14

LIKE CHOCOLATES VERY MUCH AVERAGE NOT MUCH NOT AT ALL


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Data analysis

Approx. 89% of kids like only Cadbury

chocolates.

0

5

10

15

20

25

BRAND OF

CHOCOLATES

NESTLE AMUL CADBURY HERSHEY OTHERS


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Data analysis

About 50% of kids like only Cadbury dairymilk chocolate, 16% of kids like five star,

13% of kids like perk, 23% of kids like

clairs and remaining percentage of kidslike gems.

0

2

4

6

8

10

12

14

16

USERS OF

CADBURY

CHOCOLATES

DAIRY MILK 5 STAR PERK ECLAIRS GEMS


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Data analysis

This is the most liked advertisement by the

kids. About 77% of kids like Cadbury's dairy

milk advertisement.


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Data analysis

60% of kids spend Rs.10 to 20 on chocolates

every week.

0

2

4

6

8

10

12

SPENDING ON

CHOCOLATE

RS. 5 TO 10 RS.10 TO 15 RS.15 TO 20 RS.20 TO 30 RS.50 TO 100


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Data analysis

About 93% of kids preferred only milk

chocolates and 7% of kids like dark

chocolates.

0

5

10

15

20

25

30

CHOCOLATE MILK DARK


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Data analysis

As a quick snack most of the kids would like

to take Cadbury clairs. About 69% of kids

like clairs.


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Findings:

Consumer research

Product research

Pricing research

Advertising research


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Suggestions:

Company should concentrate more on

television for advertising as mostly kids get

attracted through television only.

Cadbury should concentrate on shape of

chocolate.

For promotional offers company should go for

free gifts rather than going for other ways.


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Conclusion:

It is concluded that mostly kids preferred diary

milk of Cadbury due to its flavor, taste, quality,

and its advertisement and its hard form.

It is also observed that overall kids like to eat

Cadbury brands rather than other brand of

chocolates.


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Thank you..

Live Project of Marketing Survey

Documents

Transcript of Live Project of Marketing Survey