PRESENCE PERFECT PRESENCE PERFECT

Agenda

• Natural footprint

• Comprehensive ORM

• Creative ORM solutions

• Failed case study

• What it should look like

• The Future of ORM

Natural Footprint

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Comprehensive ORM

Google Autocomplete

Wikipedia

Blogs

Profiles and directories

3rd party websites Social media

Guest posting/ professional

articles

A 360 approach

Websites

Pre-existing web pages

Creative alternate solutions

Having a Nazi themed sex party?

What flooding looks like

The end result

Hummingbird

• Google likes answers to questions

– Conversational searches

• More focus on influencers

– Google + and social signals

• Rich snippets (schema)

The Future of ORM

Thank you SMX Israel