Online Reputation Management - SMX Israel 2014 - Paul Vesely
11
PRESENCE PERFECT PRESENCE PERFECT
-
Upload
paul-vesely -
Category
Marketing
-
view
1.272 -
download
0
description
Paul Vesely, explains the intricacies of performing successful online reputation management (also known as ORM) on a company, brand or individual. This technique of online marketing is very specific and differs from traditional search engine optimization (also known as SEO) The idea of online reputation management is to build a variety of websites (web assets) and optimize them so they rank highly on a search results page.
Transcript of Online Reputation Management - SMX Israel 2014 - Paul Vesely
PRESENCE PERFECT PRESENCE PERFECT
Agenda
• Natural footprint
• Comprehensive ORM
• Creative ORM solutions
• Failed case study
• What it should look like
• The Future of ORM
Natural Footprint
•
•
•
•
•
Comprehensive ORM
Google Autocomplete
Wikipedia
Blogs
Profiles and directories
3rd party websites Social media
Guest posting/ professional
articles
A 360 approach
Websites
Pre-existing web pages
Creative alternate solutions
Having a Nazi themed sex party?
What flooding looks like
The end result
Hummingbird
• Google likes answers to questions
– Conversational searches
• More focus on influencers
– Google + and social signals
• Rich snippets (schema)
The Future of ORM
Thank you SMX Israel
