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12th April 2010

1. Make up emergency??

On the back of all the iPhone Ap explosion, Rimmel decided they needed to do something that would fit their target market better….they launched a Rimmel

make up application download.They specifically targeted the cheaper, more ubiquitous handsets, used by its market. Nearly half of Rimmel's market were on pay as you go, rather than monthly tariffs, which made downloading expensive. Free-to-download blue tooth

technology in malls and cinemas solved this issue. And a new generation of Brand evangelists too…!

1.Rimmel to the rescue!

2. Our Leaders

3. Dominos do it again

new widget launched last month lets consumers serve as affiliate marketers for the brand through their social

networking pages and blogs.Domino's UK is the first brand to test the widget, which

comes from UK agency BLM Quantum. All consumers need do is install the widget on their website, blog or social

networking page, start promoting Domino’s on their personal web space, and then wait for the cash to roll in. The widget

tracks all orders placed through their site and rewards consumers with 0.5 percent of every purchase!!

3. Dominos reward fans!

4. Robin Hood

5. Nike tiger Woods ad

Nike’s new advert featuring Tiger Woods seeks to draw a line under the scandal

surrounding the disgraced golfer’s private life and focus on his return to the sport. The commercial, in which a silent Woods stares into the camera while his late father’s voice asks him what he has learned (presumably from being lambasted in the media for the

past four months), has received mixed reactions.

5. Tiger words controversial ad