Personalized Retargeting

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Personalized Retargeting Driving revenue through personalized user engagement

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Page 1: Personalized Retargeting

PersonalizedRetargeting

Driving revenue through personalized user engagement

Page 2: Personalized Retargeting

Unlimited number of custom landing pages generated real time and automatically (PPC and Adwords automatization tool)

Re-engage and convert high-intent prospects with personalized banners on sites you advertise on

GRAVITY R&D`S MAIN FEATURES

Recommend the most interesting content to your users

Personalized Recommendation

Send personalized newsletters, transactional emails and email alerts

Newsletter Personalization

Personalized Retargeting

Rank search results based on personal interest, predictive search

Smart Search

Dynamic Landing Page

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The Data We Collect

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RETARGETING SOLUTIONS

• Banner optimization in cooperation with advertising networks

• Pre-targeting + re-targeting on 3rd party sites requires onsite integration

• GDN campaign optimization Gravity is a certified Google partner for GDN campaign optimization

for CEE region

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BANNER OPTIMIZATION

• Goal: reach higher CTR (higher prized ad campagin; AV based) minimize AV to reach target CT (save display cost) ad network can sell more campaign for the same display purchase

• Content: ad portfolio of an ad network

• User identification: ad network cookie

• Information used: Displayed banner Page content information Clicked banner

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RECO database

User behavior tracking w/ ad

network cookie

ad catalog

Integration with ad networks

Everything about the integration process:https://developers.gravityrd.com/display/DEV/Integration+Overview

ad optimizationad display

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Pre- and retargeting

• Goal: reach higher CTR with personalized offers on 3rd

party sites exploit on-site user behavior on 3rd party

personalized banner display increase CTR and conversion acquire new clients

• Content: products or creatives of site owner• User identification: site id + Gravity cookie• Information used:

Displayed banner Page content information Clicked banner

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Recosys database

User behaviour tracking

Design dynamic banners

Recosys ad server

ad catalog

INTEGRATION

Everything about the integration process:https://developers.gravityrd.com/display/DEV/Integration+Overview

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1st week0%

50%

100%

150%

200%

250%% - daily moving av-erage

Business objective:

Improve the click through rate 30+ million ads served daily Creative targeting in 2 zones of a

hub site

KPI CTR

Increase of KPI

On average 110%

Testing

method

A/B (in-house solution)

Results:

Hungarian market leader in online marketing technologies.

Provides 16 billions of ads on a monthly average.

2nd week

CTR increase by Gravity

3rd week

BANNER OPTIMIZATION

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ABOUT JOFOGAS.HU

One of Hungary’s

leading general

classified site

7.2 million visits per month

Launched in 2010

Member of Schibsted Classified Media Group

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Pilot Scope for A/B Test

16x better CTR

24x conversionIncrease (ad reply)

PERSONALIZED RETARGETING ON 3RD PARTY WEBSITES

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Increased Click-Through Rate

25/0

1/20

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Gravity - personalized (%)

Gravity (average) (%)

Gravity - not personalized (%)

Jofogas (%)

7X

16.5X

2X

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Scenarios

Jófogás – All

Gravity – Average

Personalized

Non-personalized

Increased CTR and Conversion (Ad Replies) CTR and conversion (Ad Reply) results on jofogas.hu

ads (displayed on a third-party site)

14/31

Ad Reply increase (%)(conversion)

BASELINE

8.5x

24x

1.7x

CTR increase (%)

BASELINE

710 %

1650 %

190 %

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About ingatlan.com

Nr.1 real

estate site in Hungar

y

4 million visits per month

17% daily increase in the number of unique visitors

Top of mind real estate site in Hungary

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3/29/2014 5/2/20140.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

1.8%

Non-personalized (%) Personalized (%)Baseline

Popular ads for unknown visitors

Personalized offers for known visitors

GDN CAMPAIGN PERSONALIZATION

KPI CTR

Increase of KPI (known) Up to 26x

Increase of KPI (unknown) Up to 4x

Testing methodA/B (in-house

solution)

Results:

CEE’s largest online real estate advertising company

Baseline

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Results in Google Display Network

Media buying: much cheaper, easier, flexible

→ CTR: 3x higherRe-targeting: 8-10x higher

Pre-targeting: 30-50% higher

→ Conversion: 4x higher

→ Take advantage of all GDN features

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RETARGETING IN DIFFERENT FIELDS

Increase on CTR (%, Click-Through-Rate) compared to Advertisements without recommendation (weekly average)

0 1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051520%

200%

400%

600%

800%

1000%

875%

340%

637%

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EXAMPLE OF PERSONALIZATION

Simple banner(no event)

Personalized banner

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• Combining algorithms and manual rules

• Campaigns for user segments

• Immediate feedback

• Sophisticated target group specification for user and item segments or context

• A/B testing of different rules

• Metadata, context and behavioral rules

FULL CONTROLL: MANAGEMENT DASHBOARD

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DIFFERENTIATING FEATURES

Our solution delivers directly attributable, immediate and tangible results

The heart of our solution are the advanced recommendation algorithms that provide significant KPI improvements

We have outstanding experience in various industries

The unique nature of our solution automatically provides access to huge amount of user behaviour data that can be retrieved for a multitude of other marketing purposes

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Thank you!

www.gravityrd.com

[email protected]

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