Workshop Planeación Estrategica
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Transcript of Workshop Planeación Estrategica
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Planeación estratégica del marketing
Workshop empresarial: Estrategias basadas en el consumidor
Lucciano Docarmo Delgado [email protected]
http://confia.pe www.twitter.com/luccianod
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“La inspiración existe, pero tiene que encontrarte trabajando”.
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Tendencias
…
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La gente quiere conocer “tras bambalinas”
Sin intermediarios
Sin Filtros Sin adornos
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Mucha mas personalización
Imposible categorizar
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Ahora tenemos que usar herramientas para mejorar nuestra
competitividad…
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Tenemos que readaptarnos…
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Pero en la comprensión del mercado
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Cuatro etapas - Análisis de Competitividad - Análisis del mercado - Design Thinking - Planeación estratégica
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Framework Competitividad
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Framework Análisis de mercado
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Mapa de empatía
• El mapa de empatía es una herramienta que nos ayuda a sintetizar las observaciones y descubrir insights inesperados.
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Planeamiento estratégico
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“La inspiración existe, pero tiene que encontrarte trabajando”.