Ipad, what's next?

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iPad Whats next? iPad , What s next? Pathfinder 3.0, March282011

Transcript of Ipad, what's next?

Page 1: Ipad, what's next?

iPad What’s next?iPad , What s next?Pathfinder 3.0,  March‐28‐2011

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LLAPTOP

• New CMF

• Refinement in size & weight

• Improvement in hardware

• Improvement in UI

• Document Sharing

between several

PCs in home

Short Term

Long Term

Improvement in ID & Functions

Improvement in Sharing

New Customer Clusters

Integrated with Smart Home Control Center

PAD

• Refinement in size & weight

• Improvement in hardware

• Additional value from

accessories

• Sharing by multiple users

• Inclusive usage between

different family scenes

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1 Emotional DesignsBetter User Experience

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The generation born in 1980s’and the1990s’ are becoming the main

stream consumers. The generation after 80s’ is comparatively

conventional in consumption; While the generation after 90s’ focus more

on emotional, pretentious and symbolic value in consumption

Differ environments are consisted by other people, the physical settings

As portable personal electronic consumer products, laptop and pad have

great freedom in using environment, p y p

Consumers Environment

Emotional

Improve the Emotional Value Productsby design

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Objectified communicationAAs personal electronic consumer product, all the

communication of laptop is internalized on the screen

facing the user. The operation creates an isolated space.

While in use, A cover can be used to express the user’s

character and attitude.

LED is often used in mobile

phone cover in order to show

time, incoming calls.

The LightPool cell phone of

Iida combines art and techIida combines art and tech

by using sound and light.

Transform A cover to a platform for showing and communication with LED and other dynamic

Specific LED illumination effects for special holiday themes

with LED and other dynamic effects, improving the emotional design value

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Characteristic CMFBRather than modest and traditional designs, the 80s’ and

90s’ generations are more inclined to personal ID to showThe Sony VAIO CA and VAIO CB series use fluorescent green and orange color .

Bright & Fresh Color

90s generations are more inclined to personal ID to show

their own characteristics

Even for business computer, should express itself more

beyond its specialty

Individualized

Modest

Traditional

Dull

Cool

Daring

P l

The A cover of Toshiba’s Dynabook Qosmio T750 uses multilayered nano

New Effect in Material

Personal

Qosmio T750 uses multilayered nano films. With view from differ angles, the color can change from blue to lilac.

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• Capable to adapt to various situations

Adaptation to various environmentC

situations• Personal definition of form and appearance

In CaféOutdoor

MobileMobile

HP improved the thermal system by bringing new technology “CoolSense”to adjust the t t f l t b i

In Office

temperate of laptop by sensing changes in user’s touch and breath.

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Transition from Traditional Control/Input to Multi-touchD

The slide-out keyboard was

at first implement to cell

phones, but recently used

The combination of PAD

and keyboard not only

increases the portability

of tablet pc and

Slide-Out/

Ball and Trunnion Joint

on some MIDs

Without the touch screen,

the PC did not change

much, just like an upgraded

edition of cell phone

p

convenience of the

touch screen, but also

makes the keyboard to

be used more

comfortably. The

k b d l idBall and Trunnion Joint keyboard also provides

an external power supply.

PAD KEYBOARD The keyboard can not be

replaced in recent future, as its

control mode is more in line with

general users’ behavior

Multi touch brings new

usage to tablet PC

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2 Refined size & weight

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ReplaceShrinking Market

Reduce the hardware size, integrate to All-in-one

MIDBigger Size

comes back

Suitable weight

f

PAD

for long time’s

HOLD

LAPTOP

more portable size

• Use clean side lines to produce

thinner and lighter appearance

LAPTOP

• Decrease the physical weight

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3 Greener Energy

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Series of disaster cause the worldwide attention of

“Environmental Protection”Solar Energy

Recently, a disastrous earthquake and tsunami occurred in Japan.Th f tl

gy

The more frequently happened disasters cause more and more attention to environmental protection and low-carbon lifestyle.y

Transfer solar energy into working energyenergy

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4 Improvement in Interaction

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What is NEXT after multi-touch?

Gesture Control

Gesture control is being used in cell phone. The front camera provides video call function and also a new UE, gesture control, in game.

eyeSight published Natural User Interface (NUI) that helps Android-system device to use gesture to control cell phone.

Somatosensory Tech

Multi-touch

Gesture Control?

Somatosensory Tech Gesture Control

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5 Comprehensive AccessoriesMore Colorful Additional Value

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The magnetic protective cover “Smart Cover” of

iPad 2 brought additional value for tablet PC to a

new heightnew height.

No matter what usage it provides, at least it sales

well.

CarryCan’t be held for long

Protection

y

Others

?

Use brand to integrate all kinds of access-

Fragile ScreenNeed for More comfortable controlGame

gories to provide better user experiences and increase sales

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6 Universality in differ Scenes

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Use module product system to provide different functional

Share in family scenes

Households have differ needs in differ scenes, thus products need equivalent functions p

components on a unified product architecture

thus products need equivalent functions

Kitchen

Dining Room

Living Room

BathroomRecreationArea

The Smart Cover of iPad

2 can be attached to fridge

surface. Housewives can

Toilet

watch TV while cooking, or

download online recipes.

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7 New Consumer Cluster

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Most target consumers are the 4 groups as below A

iPad is becoming more and more popular among the elder for its easy operation. Japan, USA, China, France and some other countries are now facing serious aging problems so the Apple will gain big profit4 groups as below

Students

White-Collar

The college students are the major part of this group

Basic Consumer Clusters

Target Consumers

Age

Elder

The Elder?

problems, so the Apple will gain big profit from elder people.

Business People

Game Player

Potential Consumers

White Collar

Business People

BusinessPeople

?College Students/

White Collar

Students

Younger Expenditure

Infants

Game Player

White Collar

Elementary/Middle School Student?

g Expenditure on PCsLess MoreUnder parents guidance, children are

getting more and more familiar to electronic consumer products, such as cell phones, computers and digital cameras.

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ChildrenHomework

Arrangementd C ti

Guidance

Education PadTeachers Parents

and Correction

Communication

3yr 4yr 5yr 6yr 7yr 8yr

Kindergarten Primary School

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Laptop/PAD for the ElderDescription:• Slow reaction• Weak understanding and learning ability

p p

Needs:• Communication• To express their feeling• High quality and comfortable life

Technology is just a tool

rather than SCARE

The electronic products for the elder should be :• Easy to operate

rather than SCARE

iPad’s touch screen with function to amplify words can be• Explicit user interface• Interactive Virtual Community• Additional value as health monitor etc.

iPad s touch screen with function to amplify words, can be used as E-book and newspaper reader. It satisfies the elder very well.

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8 Smart Home Control Center

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3G NetworkDigital era is gradually integrating into our lives, bringing more than just convenience, but also new opportunities for personal computers entering people’s daily lifefor personal computers entering people s daily life

Smart Home

Intel released a new concept phone which will be the introduction of a new idea for integration of cell phone to smart home.

The core function of this concept phone is no longer receiving

As a portable network device, it can provide a platform with 3G network technology, microelectronics and control technology, to connect all home appliances through the man-to-

hi hi tThe core function of this concept phone is no longer receiving calls, but becoming a home control terminal: monitor and control, weather forecast, stock information, control of household appliances, etc.

machine or machine-to-machine method to achieve the family communication and information sharing between devices

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Sam XuLocation:Shanghai, china

Phone:+86-21- 61722277

Mobile:+86-13818185922

Web:www.originplus.com

Mail:[email protected]