What’s Next?

The future of you

CMK1A creative agency based in Amsterdam that specialises in brand creation, content creation and the digital experience.

Our servicesResearchCore strategy developmentBrand positioningBrand architecture Brand namingVisioneeringValue development

cmk1.com

What’s Next

This book holds the 10 steps for your next best move.

Read this!

Do this!Make time then read on. Don’t miss a step.Each page has insights into what’s next.

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recent work:goosecraft gallery spring/summer campaign 2013photographywoutervanderbrink.com

What is the future of you?We help make your future easier. By imagining what it could actually be like.Ask yourself.

What’s Next for your business?Where are your great ideas?How will you create new demand?What will make you the thought leader?

What is your Next?

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Mo

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rod

uct

co

mp

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More Channels

More Products

More Brands

Modern Brand Complexity

More market complexity

Mo

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com

plexity

New NextScenarios

What’s Next

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Complexityis increasing

So what’s the diagram?

We understand this and how it makes organisations suffer. Competition means more products. Brand management is now a global task. And an impatient public wants your message delivered consistently through multi channels- and they want it now!

It’s the complexity every company must master. More brands, more products, more channels. More complexity? Yes, and also many opportunities to create new insights and business opportunities.

You just need to know where to look.

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We all like apps. We have on average 50 apps on our phones.Are you one of them?

Own

my

attention

and

I’m

yours!

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The ‘LastSecond’EconomyWe didn’t coin this phrase, but the impact of a device always close to you will become a huge factor in how you make decisions about everything.

And if the service is valuable enough, people will use it. It has been proven already.

Can you offer something last minute that nobody else can?

Become last second, not last.

‘Last second’ is about the decisions we are making. Where to go? What to wear? How long does it take? Which is the nearest? Where do i download it?

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A small company

How to create value?

A small company that runs smarterhas greater value

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What’s Next

companies run by business owners, families, friends. The start up. Small teams with big ideas. They are the backbone of every old and new economy.

and then bigger. Let’s discover new markets andmatch our work to the new opportunities. Let’s create a smarter company with more influence before adding more people or more resources.

We Like Small

Lets Make Small Smarter

Where can I add Smart?

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How does it work?

The What’s Next program:

1. Gather/DefineDefine the value points. Gather market insights.

2. Define the best case scenariosFormulate a scenario set.

3. Action plan and Action peopleBring together the right people.Develop the plan of action.

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What’s Next

We collaborate with you to design best case scenarios. We visualise them, and make their complexity easy to understand.We deliver a market-ready plan of action.And then we monitor its impact and market results.

We use Agile as our collaborative and creation process.

5. Feedback and re-strategyLaunch to market.Monitor and plan.

How does it work?

Stay Agile!

3. Action plan and Action peopleBring together the right people.Develop the plan of action.

4. From Strategy to deliveryCommunicate to the organisation.Put the services in place.

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1%

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What’s Next

How much would you expect to spend to create your future? Start making the right decisions earlier and in time. 1% in time, money, resources.It starts with a belief to get ahead and a figure you can make happen.

One percent

It takes 1% or less to know what your next best move will be. To be ahead of your business.

What’s 1% of infinite possibilities?

Or less

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Join us as first among equals. Our focus lies here.

Technology and InnovationWhat’s Next is where technology innovation, content innovation and business innovation blend, interact and become ubiquitous for all to experience.

Fashion and BeautyFashion’s new integrated concepts blend online and offline worlds, with new ways to brand the mulitichannel shopping experience.

Lifestyle and CultureLifestyles are changing. Connected, nomadic and urban. New engagements are being created through social content, media-driven participation and crossover events and gatherings.

What can I learn from the experiences of others?

You Are Not The First

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What’s Next

We love the Independent

Independents are the people who get things done.Their hourly rate demands their best. They give it and they don’t stop until the project is done.

Our guiding principle is simple:They must be independent.

We love smart, independent people whose talents complement our own. We’re building a network of specialists, creatives, developers, consultants.Always the best independents in their field.

Want to join?www.cmk1.com/independent

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Illustration self made athttp://www.zefrank.com/scribbler/scribblertoo/

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What’s Next

Find out What’s Next for you? Start by talking for one hour to Cathal McKee, Creative Director and founder of CMK1.

A good listener. A quick thinker.Call.

One Hour Talk

Skype: CMK1Linkedin/cathalmckeeFacebook/cathal.mckee

m +31 614450003cathal@cmk1.com

Talk now!Live and listening

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CMK1www.cmk1.comfacebook.com/cmk1

Keizersgracht 2061016 DX AmsterdamThe Netherlands +31 20 2236486

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What’s Next

Know what your tomorrow is today.Start by reading this book again.

cmk1.com/whatsnext

What’s Next