What Your Peers Really Do With International Student Prospects. Spoiler Alert: It’s Not Pretty. 

Lisa Cynamon Mayers, Academic Advisor, Intead 

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Response Rate of Student Mystery Shopper Email Inquiries 30 Institutions randomly selected from US, Australia, Canada

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23%

54%

13%

10%

No responseResponded within 24 hoursResponded within 2 business daysResponded within 1 month

Mystery Shopper Phase 1Exemplary Institutions

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Chinese Language Documents

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Response Rate of Student Mystery Shopper Email Inquiries 60 Institutions randomly selected from US, Australia, Canada

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32%

50%

13%

5%

No response Responded within 24 hours

Responded in 2 to 5 business days Responded within 2 weeks

Further Analysis of the Responsive Institutionsn=41

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68%

32%

No Chinese Materials

Have Chinese Materials or officers who can speak Chinese

Mystery Shopper Phase 2Exemplary Institutions

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Mystery Shopper Phase 2Exemplary Institutions

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College Fair Mystery Shopper—Vietnam26 US institutions surveyed

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19%

31%27%

12%

12%

No response Responded within 24 hours

Responded in 2 to 5 business days Responded within 2 weeks

Responded within 1 month

College Fair Mystery Shopper—Beijing, China28 US institutions surveyed

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25%

53%

18%

4%

No response Responded within 24 hours

Responded in 2 to 5 business days Responded within 2 weeks

College Fair Mystery Shopper—India13 US institutions surveyed

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54%46%

Institutions with no responseInstitutions with response

Marketing Automation vs. CRM

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Integrated Digital Marketing Tools

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Questions?

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