What is social media
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Transcript of What is social media
What is social media?Ready Power Market
The interaction between people discussing common topics of interest. This means reviewing and referring service
providers such as automotive shops. It's like when you ask Steve who he thinks is a body shop after you have been in a wreck. He gives a personal reference.
Social media is much the same because it’s a personal reference from someone you trust on a much larger scale. Some topics that may be discussed in social media
range from politics to recipes to even repair shops.
Social Media
Social media has many moving parts just like an engine. Each part needs special care in order to maintain
credibility and effectiveness. Think about it if you don’t change your oil your engine fills with sludge and you buy a new one.
If you don’t communicate with your customers and provide them valuable information they will find a new repair shop. This is the age of information, you have to educate
your customers. You have the highest mark up in preventative maintenance , but no one is buying because they are pinching pennies.
Social Media
It’s your responsibility as a repair shop to help take of your customers car this means educating them. Social media is a great tool to keep your
customers educated while getting marketing impressions.
So what is a marketing impression? This means your customers have had
some sort of interaction with you no matter how small the scale.
Social Media
Growth Numbers How
Fan Busines
s
Increase
Visibility
The different social tools
Tweet
Newsfeed
Coupons Target
Message
Drive Traffic
Reviews
Reach Custome
rs
Photos & Videos Highlight
Search Results
Micro Website
Google Places
A keyword analysis preformed once a month gives businesses a serious edge in finding and exploiting the keywords that will make them money.
Combining this with Google analytics and developing the accurate wordings and character length can make the difference between first page placement and last page placement.
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Keyword Analysis
Blogger Slideshare E-newsletters Surveys Website Online appointment making Search Engine Optimization
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