Social Media – What Next

SiliconIndia Digital Media Conference

Social Media – What’s Next?

Sanjay Mehta

CEO, Social Wavelength


“Our company has a Facebook account, we are on Twitter, we

blog, we also have a few videos on our YouTube channel.

So “WHAT NEXT??”

How about doing some LISTENING??!


LISTENING

• Case: Entertainment channel

• Insights: brand, trends, research, manage PR crisis, influencers, new product ideas

• Case: Twitter usage of 50 Top CEOs

• Close the feedback loop

• Conversations, not monologues

“Hey, it’s not one more broadcast medium!!”


“I built this new website for my business, I have also engaged an SEO, and I am putting some

budget out for PPC also.

So WHAT NEXT??”

Sorry…but a new website is INVISIBLE!!


The Invisible Website!!

• Invisible without a site, or WITH a site!!

• Case: diamond jewelry seller– Diamond jewelry: 19.8 million matches, – Diamond jewelry India: 810,000 matches,– Diamond jewelry Mumbai: 328,000 matches,– 0.1 ct diamond ring mumbai: only 1850 matches

• Advertisements are expensive

• Social Media’s the way: Digg, then SEO!


“Sales is what I want. I have a catalog website, and I have a small allocation to sell via e-com portals. But Social Media?? You don’t SELL

there, do you??

So WHAT NEXT??”

Let’s talk about cars, movie tickets, computers..


Case: Xylo or Safari or Scorpio


Case: Dell on Twitter


Sales via Social Media

• A case of numbers: 8x10 vs 99

• Where customers are, sales can also be!

But you don’t want to be thrown out of the club

“If I tell my Facebook friends about your brand, it’s not because I like your brand, but because I like my friends.”

Mike Arauz


“We have been tweeting for last 6 months, we do blog posts, and

we have an active Facebook page too. But we don’t think we

are getting any decent ROI.

So WHAT NEXT??”A goal oriented, measurable STRATEGY?


Enough thumbing down of ROI!

• Knee jerk, reactive, random Social Media

• A tweet here, a blog there…and then, “ok, so what WAS that all about??”

• Social Wavelength’s 4 Ps strategy:– People, Purpose, Plan, Process

• Assures success and ROI too!

Worry about the other ROI: Risk of Inaction!


In Conclusion

• People living near railway stations adjust to the noise..the same is true for advertising

• The Tata Sky+ factor: TV Ads being “tuned out”, growth of DVRs

• Brands want loyalty for life, but actually go for ‘one night stands’; “engagement”??

• Elections 2009: blog.socialwavelength.comSocial Media - it’s not about ‘if’, only about ‘when’: yesterday, today or tomorrow!!


Thank you.

Sanjay MehtaCEO, Social [email protected]

Twitter: @sm63LinkedIn: linkedin.com/in/spmehta

Personal blog: GrayHairWisdom.comPersonal blog: sanjaymehta.me

Social Media – What Next

Technology

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