Social Media, what else

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Social Media what else? orchesterkonferenz 2012 / hannover [22.05.2012]

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Deutsche Orchesterkonferenz 2012 (Hannover)

Transcript of Social Media, what else

Page 1: Social Media, what else

Social Media

what else?

orchesterkonferenz 2012 / hannover [22.05.2012]

Page 2: Social Media, what else

Christian Henner-Fehr

http://kulturmanagement.wordpress.com

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Foto: Brandom Harper (Flickr, CC BY-SA 2.0)

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Foto: Ryan Gallagher(Flickr, CC BY-NC-SA 2.0)

Austin Lyric Opera

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Foto: Gerd Altmann / Pixelio.de

Die Rahmenbedingungen

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Was kann ich im Social Web erreichen?

Bekanntheitsgrad erhöhen Quantität

Neugierde wecken Aktion

Kundenservice anbieten Aktivität

Community unterstützen Engagement

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Foto: Henry Burrows (Flickr, CC BY-SA 2.0))

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Was kann passieren?

Foto: Torley (Flickr, CC BY-SA 2.0))

• Kontrollverlust• Kritik• Desinteresse

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Herausforderungen & Trends

Foto: runran(Flickr, CC BY-SA 2.0)

Foto: John Karakatsanis (Flickr, CC BY-SA 2.0)

Page 10: Social Media, what else

Foto: Andrew Bowden (Flickr, CC BY-SA 2.0)


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