Social Media What?
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Social Media...what?Getting the most from Facebook, Twitter, and LinkedIn (plus some other cool stuff)
ByBethany Deines
Director of Annual GiftsThe Children’s Medical Center of Dayton
Overwhelmed?
Let’s start with some basics
Why use social media?
Reach target audience(s)
Build supporters/constituents; connects people
Two-way interactive communication
Tell your story; educate
Fundraise
Advocacy
Builds a brand
Things to RememberSocial networking is a conversation. Listen. Interact.
Be authentic. Be open. Be honest.
Social media keeps people informed. People follow you so they can learn about you and your organization. Be informative.
It’s all public. Don’t share anything you wouldn’t want someone to know or repost. Be smart.
Facebook is a social utility that helps people communicate more efficiently with their friends, family and co-worker (Facebook)
400 million users - 50% log-in daily
60 million status updates every day
5 billion pieces of content shared weekly
3 billion photos uploaded each month
Control privacy settings for personal pages
Use pages for organizations; configure settings to allow for participation
Use organization’s logo as Page picture; keep consistent with other social media outlets
Select a vanity URL - www.facebook.com/username
Ask questions to spark activity
Limit status updates to one or two per day
Check your Insights page
Best Practices
Add Fan Box Widget to your website or blog - http://wiki.developers.facebook.com/index.php/Like_Box
Add a Twitter & YouTube Tab to your page- http://www.involver.com/pages/gallery.html#
Incorporate your Facebook Fan page into your e-newsletter
Invite staff, board members and volunteers to “like” your page and add comments
Keep learning. Great resource for webinars: Diosa Communications
Best Practices
Twitter asks “What’s happening?” and then makes the answer spread around the world immediately
140 character limit
55 million tweets are sent per day
Twitter’s search engine receives 600 million queries per day
Post relevant content - be a knowledge expert
Listen and be ready to respond to comments, offer service or thank people
Good karma - Reply and Retweet (RT)
Don’t just tweet your own content - Twitter is a news source
Follow back - have two-sided conversations
Don’t spam. Don’t auto-respond. Be REAL!
Use a Twitter management tool like HootSuite
Best Practices
Connecting the world’s professionals to make them more productive and successful
70 million users in 200 countries
A new member joins every second
Frequently used resource for employee searches
Personalize your URL; link in your email signature
Have a content-rich profile; use key words
Provide unsolicited recommendations for friends, colleagues, donors, board members, volunteers
Add a photo to your profile
Post status updates regularly
Join industry groups
Add applications (Slideshare, blog links, reading list)
Best Practices
Other social media tools
Video sharing
Photo sharing
Online, editable encyclopedia
Video calls
PowerPoint sharing
Other social media tools
Document sharing for online collaboration
Online meeting scheduler, polling
Free blogging systems
Video production
Social bookmarking
Other things to check out