VISUAL EXPERIENCES: Transforming Media , Connect ing the World

Lynn Comp

Vice President, Data Platforms GroupGeneral Manager, Visual Infrastructure Division

Intel Corporation

MEDIA IS TRANSFORMING

2018 2023V I D E O S T R E A M I N G T A M

GLOBAL VIDEO ANALYTICS

Cagr ‘17-’23: 25.7% By 2023

IMMERSIVE MEDIA (AR/VR)

By 2025

Video Streaming TAM: Video Streaming Market Predicted to Garner USD 102 Bn by Forecast 2023 | Augmenting Popularity of Online Video Streaming to Spur the Global Video Streaming Industry (Source: https://www.globenewswire.com/news-

release/2019/05/09/1820854/0/en/Video-Streaming-Market-Predicted-to-Garner-USD-102-Bn-by-Forecast-2023-Augmenting-Popularity-of-Online-Video-Streaming-to-Spur-the-Global-Video-Streaming-Industry.html). Other data points from Cisco VNNI report

LIVE INTERNET VIDEO TRAFFIC GROWS

Cagr ‘16-’22: 72%ULTRA HD

WILL BEOf ip video Traffic By 2025

Ultra HD PlanarHigh Visual Quality

Panning/ZoomingFixed ViewportPersonalization

360 Video (Mono + Stereo)Full 3DOF Experience

Increasing Immersion Level

Computer VisionObject Identificationand tracking

‘Your Story’Digital DirectorBullet or Slo-Mo

EXPERIENCES ARE EVOLVING

M E D I AA N A L Y T I C S

I M M E R S I V EM E D I A

C L O U D G R A P H I C S

C L O U D G A M I N G

WHICH NEEDS AN END TO END FOCUS

M E D I AP R O C E S S I N G& D E L I V E R Y

D A T AC E N T E R

N E T W O R K

CONTENT CREATION

CONTENT ANALYTICS

TRANSCODE

COMPRESSIONCORE

DISTRIBUTION

ANALYTICS

TRANSCODE

ACCESS

D E V I C E

CONTENT CONSUMPTION

E D G E

ANALYTICS

DISTRIBUTION

TRANSCODE

C o n t e n t p r o c e s s e d i n t h e c l o u d a n d c o n s u m e d r e m o t e l y

VISUAL CLOUDB u i l t o n E 2 E a p p r o a c h

W h a t w i l l i t t a k e t o d e l i v e r

VISUAL CLOUD SERVICES?

EXTENSIBLE ARCHITECTURE

ECOSYSTEM COLLABORATIONS

SERVICES INNOVATION PLATFORM

EXTENSIBLE ARCHITECTURE

Requires a Data Centric Infrastructure to MOVE faster, STORE more and PROCESS everything

B u i l d u p o n D a t a - C e n t r i c I n f r a s t r u c t u r e

SILICON PHOTONICS

ETHERNET

MOVE STORE

SOFTWARE & SYSTEM LEVEL

PROCESS

Optimization Notice

© Intel Corporation*Other names and brands may be claimed as the property of others.

Scale Media Workloads from Cloud to Edge

Seamless support for Intel’s Hardware and Software portfolio for visual cloud

Decode Inference Render Encode

Scalable video technology, x264, x265 OpenVINO™ toolkit

Intel® oneapi rendering toolkit

Scalable video technology

FFMPEG, GsTREAMER, NGINX

OPTIMIZED INGREDIENTS

OneAPI

Intelligent Ad-Insertion

Video Conferencing

Interactive raytracing

Smart city traffic management

Game streaming

360 streaming

CDN Transcode

Github.com/OpenVisualCloud

O p e n V i s u a l C l o u d : A c c e l e r a t i n g S e r v i c e s I n n o v a t i o n

EXTENSIBLE SOFTWARE

COREFUNCTIONS

INDUSTRYFRAMEWORKS

REFERENCE PIPELINES

S E R V I C E P L A T F O R M I N N O V A T I O N S :

VOLUMETRIC 360 VIDEO

TELEPRESENCE:• Used as an enhancement to 2D video

conferencing systems• Management of remote robotics and vehicles• Remote expert services

SPATIAL JOURNALISM:• VOD/Live volumetric field experiences

and stories• Small scale storytelling (ex. interviews)

EDUCATION AND TRAINING:• Product training – developed fast and low cost• Enterprise – medical, industrial• Clear ROI usage for quality and productivity• Being deployed today

COLLABORATION:

• Usages where small team

collaboration require depth/3D

ENTERTAINMENT AND EVENTS:• 3D experiences for small scale

events and activities

• Applications in retail, tourism for

additional levels of immersion

SAFETY:• 3D monitoring of controlled

spaces (ex. military, police) beyond current CCTV

• Mission critical 3D applications

Intel ConfidentialUltra-low (<300ms) Low (<1s)Usage Latency Requirements:

S E R V I C E P L A T F O R M I N N O V A T I O N :

CUSTOMIZED AD INSERTION

Streaming/Live Video

Relevant Ad

F A C I A L R E C O G N I T I O N O B J E C T D E T E C T I O N E M O T I O N D E T E C T I O N

Ex: in-theater trailers with same actor/actress

Ex: pet food commercials for dog movies

Ex: ads matching mood of comedy / drama

ECOSYSTEM COLLABORATIONS: IBC 2019F r o m C o n t e n t C a p t u r e→ D i s t r i b u t i o n→ C o n s u m p t i o n

Mezzanine Encode

First Ever Broadcasting of a Conference in Live 8K 360 VR Video. Commercially Deployable Today

Player

ClearVRSDK

Stitching/Production SVT-HEVC

ClearVRPackager

CUSTOMER SUCCESSESP e r f o r m a n c e E f f i c i e n c i e s a n d E n h a n c e d F e a t u r e s

I n t e l S c a l e s A c r o s s P r o c e s s o r G e n e r a t i o n s

“Up to 35% TCO saving with flexible software-based encoders with Second Generation Intel® Xeon® Scalable Processors”

-TCO Webinar*

“With next generation Intel® Xeon® Scalable and Intel® Optane™ DC Persistent Memory Qwilt doubles the amount of content per node it can store in our edge caches”

- Mark Fisher

VP Marketing and Business Development

“Genova Encoder leverages VNNI on 2nd

Gen Intel® Xeon®

Scalable Processors for20% more performance improvement for OTT”

- Jérôme Blanc

Executive Vice President, Compression Products

“Intel® Xeon® Scalable Processor and SVT enabled Tiledmedia to distribute the FA Cup Final in Live 8K 360 VR streaming while realizing a bitrate reduction of 75%”

- Rob KoenenFounder and CBO

*http://event.on24.com/utilApp/download?path=http://event.on24.com/event/20/12/88/4/rt/1_1F11C8354B841

Intel Confidential

A wide range of visual experiences are exploding across the cloud and edge.

Organizations and service providers need more scalable infrastructures and a collection of hardware, software and open source tools.

Intel based solutions are a balanced portfolio to deliver best experience and TCO – no one size fits all.

IN SUMMARY

V I S U A L CL OU D I S H E R E – A R E Y OU R E A D Y ?

www.intel.com/visualcloud

Unleashing intelligent visual experiences through on demand cloud and transformed edge networks - so people can create, connect and immerse.

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