What is social?


3 Eliette, what does social mean to you?Thursday, April 8, 2010

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A bit of history


Google Confidential and Proprietary

2007: Apps in Social Networks

• Facebook, MySpace, Orkut• APIs: Facebook Platform, OpenSocial



2008: Social Networks everywhere

• Facebook Connect, Google Friend Connect• APIs: OpenId, oAuth, OpenSocial• announced recently

• Twitter @anywhere• Facebook Open Graph API (roadmap)



2009: Activity Streams / Real Time

• Twitter, FriendFeed, Facebook NewsFeed, Google Buzz• APIs: Activitystrea.ms, Salmon, Pubsubhubbub,

Webfinger (Personal Web Discovery)



2010: Geo/Mobile

• FourSquare, Google Latitude, Gowalla, Twitter• APIs: GPS, W3C Geolocation


Technologies



Small Pieces Loosely Joined

o Less integration cost, more valueo Modular - use what you want



Open Standards

• Use Open Standards where they existo Invent as little as possible

Activity Streams

Salmon

PubSubHubbub

Atom

WebFinger

OAuth

OpenId


The Open Stack

XRDS


Large Reach

Over 800M in a year – and more to come!


Global Reach


OpenSocial Supporting Products

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Under the hood: Usage Stats

• 315M+ App Installs

• 85M+ Canvas Page Views / Day

• 7,500+ Apps• 20+ Containers


OpenId, oAuth, Webfinger

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• OpenId: Login• oAuth: Authorization• Webfinger: Personal Web Discovery• see demos at http://delicious.com/chanezon/boulecristal


http://delicious.com/chanezon/boulecristal

http://delicious.com/chanezon/boulecristal

Pubsubhubbub: poll -> push

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Open Source

• status.net• shindig• social site• pubsubhubbub



Social Graph API

For public social dataStandards: FOAF, XFN


Data Liberation Front http://www.dataliberation.org/

Users should be able to control the data they store in any of Google's products. Our team's goal is to make it easier to move data in and out.


http://www.dataliberation.org

http://www.dataliberation.org

Google Social Products



Google products

• Orkut• Google Friend Connect• Google Buzz• Google Web Elements• Google Wave• Social Search



Google Buzz

• The Conversational Web

o Email without a 'to:' field

o Direct connection with willing audience



Opening to others


Google Web ElementsCopy and Paste Website Content


Google Wave• Real time communication and collaboration platform

• Rich set of APIs– Embedding– Gadgets– Robots– Extensions

• Open Source protocol, Wave federation• Open Source server

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Usages


External: Nike+

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Outwards: Twelpforce

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Internal: Socialwok

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Social Networking in the Enterprise

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Learn more about Usages: read Clara Shih’s book

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Social Networking begins at home: 2 very cool companies from Montreal

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Social Network Technologies and Usages

Technology

Transcript of Social Network Technologies and Usages