Using Social Media as a Recruiting Tool - c.ymcdn.com · Why Social Media for Recruiting?...
Transcript of Using Social Media as a Recruiting Tool - c.ymcdn.com · Why Social Media for Recruiting?...
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Using Social Media as a
Recruiting Tool
Sasha Louati
Adecco Staffing
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Webinar Overview
�Current employment landscape
�Recruiting challenges in 2015
�What does this shift mean for companies?
�Importance of employer brand in recruiting
�Using social media as a recruiting tool
�Creative recruiting
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Current Employment Landscape
• A shifting workforce
- 57.2 million new job starts in the U.S. from October 2013 to October 2014
- 4.5% increase from the previous year
- Improving economy – companies are adding headcount to their workforce
- Increase will include W2 and contract/consulting workforce
- Career quality demands vs. pay increases
- “Traditional” candidate profiles are evolving
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What Does This Shift Mean for Companies?
• Recruiting & HR professionals’ efforts are becoming limited
• Candidates are choosing to work for great companies vs. a job that comes their way
• Best talent might be currently working and not looking for otheropportunities
• Great candidates are more educated and aware than ever before
• Candidates knowledgeable job compensation & benefit structures
• Growing job markets will result in continuous employment shifts
• Companies must provide competitive benefit/salary packages
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Why?
• Growing correlation between job searches and substantial consumer goods purchases
• Candidates have vast amounts of information and resources
• Glassdoor, Salary.com and other rating platforms are easily accessible
• Candidates are researching company brands to gain insight about the corporate culture including social media presence
• Turning to a personal/professional social network
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Why Social Media for Recruiting?
Adecco’s #SocialRecruiting 2014 Global Study shows social media is, andwill continue to be, the new job marketplace:
• 53% of all recruiting involved internet activity
• Expected to increase to 61% in the next year
• 7 out of 10 recruiters use social media for their daily HR professional activities
• 5 out of 10 job seekers use social media for job search purposes
• 29% of job seekers were contacted through social media by a recruiter
• 9% of those respondents received a job
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Why Social Media for Recruiting?
For profile scouting and verification of resumes, social media is used
more often than traditional search engines.
Resumes & Applicant Tracking Systems:
• Vestiges of the Industrial Age
• HR Executives adjusting strategy to include
Social Media
But even with these shifts…
• Resumes and ATS remain tools of the trade
• Savvy job-seekers adding social media to their search strategies
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Setting Goals for Social Media Recruiting
Recruiting Goals for the Year:
• Set 3 social recruiting goals for yourself this year
• Keep goals actionable, but challenge yourself
• Set benchmarks and set quantifiable goals
• Schedule self assessments
Goals might include:
• Measurable increases in follows and engagements (brand awareness)
• Candidate lead generation
• Expansion of professional network and contacts
• Reinvigorating existing or past contacts
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How to Achieve Your Goals
Put your personal brand into action:
• Promote your company’s official content
• Share and engage blog posts relevant to your industry
• Offer resume or interview tips and other career advice
• Share and engage with influencer’s social posts
Make personal 1-on-1 connections by:
• Engaging in network discussion
• Offering free resume review
• Replying promptly to questions and feedback
• Following up with placed candidates and check-in with past contacts
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How to Achieve Your Goals
Posting Job Ads:
When posting job ads, remember to:
• Keep it brief
• Utilize images and video
• Include exciting job benefits or perks
• Target your audience to avoid looking like spam
• Utilize geographic and demographic targeting
• Use keywords and hashtags (when applicable)
Do not:
• Only post job ads
• Over post – this will be appear like spam
• Post jobs to an unrelated audience
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Professional Bio and Profile Optimization Resource
Professional Biography Tips:
• http://petersterlacci.com/2012/06/30/branded-bio-sentence/
LinkedIn Profile Optimization:
• https://www.linkedin.com/pulse/20140708162049-7239647-16-tips-to-optimize-your-linkedinprofile-and-enhance-your-personal-brand
Facebook Profile Optimization:
• http://www.makeuseof.com/tag/manage-facebook-profile-like-professional-weekly-facebook-tips/
Twitter Profile Optimization:
• http://atlantablog.foundationcenter.org/2012/07/creating-a-professional-twitter-tips-on-expandingyour-professional-network-impressing-employers-.html
Google+ Profile Optimization:
• http://jobsearch.about.com/od/Google/a/google-plus-professional-presence.htm
Pinterest Profile Optimization:
• http://www.business2community.com/pinterest/tips-staying-professional-pinterest-0652751
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