Us retail online store customer ratings and reviews full version

US Retail — Consumer Notebooks

Online Store Customer Reviews and Ratings

© Copyright 2011 Hewlett-Packard Development Company, L.P. The information

contained herein is subject to change without notice. HP CONFIDENTIAL.

April 18, 2011

Background

Online Store Customer Ratings and Reviews

Situation

Retailer requested HP provide more messaging @ CES ’11.

• GM suggested factoring in customer review information.

– Mine online stores for ratings and review commentary.

– Summarize in order to:

o Check alignment with research and other information sources;

o Re-evaluate messaging priorities;

o Influence roadmap based on top likes, dislikes and wish list.

Objective

Improve messaging

effectiveness by

factoring in customer

feedback.

2

Why pay attention?


Consumer Sentiment Mining, McKinsey and Company1

Word of mouth has always been an important influence on consumer behavior.

• Blogs and reviews are used to make buying decisions by 700M people worldwide today.

– Web usage among those in the 55 – 64 age range is now 75 percent.

– Web usage for those 18 – 29 is approaching the 91 percent.

• Reviews are perceived as more trustworthy than typical ads and are therefore more influential to consumers.

– Research suggests that the most trusted source of information is from “a person like me” (from expressions, demographics, etc.; see

slides 910).

• People who write reviews are valuable due to their lack of bias from external sources and influence they can exert.

– Because consumers take the initiative to review the product, they talk about what matters most to them, unbiased by focus group

facilitators and others in the group, interviewers or set survey questions.

– Reviewers tend to be deep enthusiasts with excellent insights about the product which enables them to influence other readers.

• Much evidence is available to prove that a diverse collection of independently-deciding individuals is likely to make

certain types of decisions and predictions better than individuals or even experts.2

http://csi.mckinsey.com/en/Knowledge_by_topic/General/Customer-sentiment_mining.aspx

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, James Surowiecki (2004).3

Challenges


A potential goldmine of information but hard to get.

• No simple way to extract reviews, mine and sort by assigned terms, then aggregate them

currently exists; McKinsey’s solution is not ready for mainstream use.

• Corporate applications currently yield results believed only 80 percent accurate.

• Third-party apps are limited to capturing only topic-specific terms and general tone.

• Neither alternative provides the capability of reviewing specific comments, forgoing the

opportunity to probe commentary more deeply for their meaning and ideation potential.

US Retail pilot took a more manual but thorough approach.

• Goals achievable only through a comprehensive view of actual comments.

– Message prioritization is based on frequency of feature or issue mention.

– New insights are revealed through review of all specific comments.

• Review commentary and ratings captured and analyzed manually.

http://csi.mckinsey.com/en/Knowledge_by_topic/General/Customer-sentiment_mining.aspx

4

• Product series

– HP Pavilion dm1 (MUSE 2.0)

– HP G

– HP Pavilion dm

– HP Pavilion dv (IMR)

– HP Pavilion dv (aluminium

alloy)

– HP ENVY

5

Scope


• Online stores

– Amazon

– Best Buy

– HP Direct

– Staples

– Walmart

• Timing

– Cumulative from launch

(approximately June 2010

through early March 2011)

• Hardware and features– Performance (overall)

– Video (graphics)

– Display (size, resolution, 3D)

– Audio quality (line-out, speaker

volume, brand)

– Input (touchpad, keyboard)

– Design (overall, CMF, SE)

– Mobility (battery life, thermals,

dimensions, thickness)

– Webcam

– Wireless (LAN, BT, 3G)

– I/O Ports

6

Requested comment classifications


• O/S and software– Operating System

– Entertainment

– Productivity

– Security

– HP-unique

o CoolSense

o SimplePass

o …

• Other– Quality/reliability

– Support

– Warranty

– Environment

o Product

o Packaging

o Take-back (Recycling)

– Accessories

NOTE: Customers write as they speak and don't put things into

neat categories unless they are guided (as Staples’ site does):

42 comment categories were expected; 230 delivered. Some

comments went on for paragraphs without making a point that

could be classified at all.

1. Listed models by store that had both

comments and ratings.

2. Captured ALL comments regardless of

whether model was rated (9.5K total).

3. Analyzed based on:

• Ratings (number of stars)

• Positive, neutral or negative sentiment/tone

• Content within comments

• Wish list for future product enhancements

4. Broke results out by store by series

5. Aggregated by series the top 5 to create a top

10 overall most commented-on features list

• Pros

• Cons

• Wish List

7

Process


• Ratings: Overall tone/sentiment about the products within the series evaluated

• Comments from a quantitative perspective:

Top 10 pros by series (what customers mentioned positively most often)

Top 10 cons…

Wish list (features customers wished were available)

• Comments mined for insights:

Customers won from Apple

Deeper dive into specific top 10 feature mentions

Product and messaging improvement opportunities

Quality/support issues

8

Output


“A person like me”... customer information by online store


Store Amazon Best Buy HP Direct Staples Walmart

User ID Y Y Y Y Y

Name Optional N N N N

Photo Optional Optional Optional N N

Location Y Y Y Y Y

Procificiency N N Y Y N

Use cases N N Y Y N

Demographics • Loation • Location

• Location

• Gender

• Age

• Location

• Location

• Gender

• Age

Statistics

Helpful votes listed on

reviews, lists and

guides

# Reviews; # Review

Comments; # Qs; # As;

Helpfulness Vote

Review count;

Helpfulness votes;

First, Last & Featured

reviews; Avg. Rating

# of Readers (of Total)

who found review

helpful

N

Status Top X ReviewerTop X Contributor

Reward Zone MemberN Verified Purchaser N

Incentives Gift cards N N N N

OtherOption to provide

personal infoActive since…

Owner since…

Usage frequency…

9

saint04

Average Rating: 4.0

My Rating History: …

Top 500 Contributor

Reward Zone Member

My Contributions:

• 4 Reviews

• 0 Review Comments

• 0 Questions

• 0 Answers

My Helpfulness Votes:

• Yes (219)

• No (20)

Active since: 05/26/2010

“A person like me”... customer information examples by site


Richiejeep’s profile

Richard S. Snyder

Helpful votes received on

reviews, lists & guides: 94% (40

of 43)

Location: Rockport, TX USA

Web Page: www.richiejeep.com

ttmama1 (read all my reviews)

Location: Syracuse, NY

Gender: Female

Computer

proficiency: Intermediate

How do you use the

product: Business & Personal

Age: Under 25

Review Count: 1

Helpfulness Votes: 87

First Review: September 29,

2010

Last Review: September 29,

2010

Featured Reviews: 1

Average Rating: 5

By Magnum Jim from Eliz. NJ

Describe Yourself:

AVERAGE COMPUTER USER

Primary use: Personal

[15 of 15 customers found this

review helpful]

By Chera352, Florida

Read all my reviews

Recommends this product?

Yes

Age: 18 – 24

Gender: Female

Has owned product for:

2 - 7 weeks

Uses product:

Every day

10

http://reviews.bestbuy.com/profiles/3545a/saint04/profile.htm

http://www.richiejeep.com/

http://h30332.www3.hp.com/profiles/8843/31179961/profile.htm

Summary


contained herein is subject to change without notice. Confidentiality label goes

here

Opportunities

12

• Reviewers reference other reviews with the following consequences:– Some reviewers confirm the contents of a review by restating likes/dislikes in their own words.

o Negative feature reviews seem to take on a life of their own and go viral…

– Some reviewers offer solutions – like using an external mouse or turning the touchpad off.

o HP could monitor for issues and offer instructions to solve a problem or use/deactivate a feature as needed.

– A few cite the positive aspects of maligned features (i.e., one man’s trash is another man’s treasure).

• Recycled product ID #s result in negative commentary on HP Direct long after transition.– Customers comment under product series shown on name plate; no trigger to remove obsolete reviews without new

ID.

o Use of new product IDs will trigger web experience manager to pull reviews tied to previous generation models.

Opportunities

13

• Messaging – Better align with feature customers say they like, do not like and want.

o Calibrate with Channel Select and Buy, plus Notebook Feature Assessment research to develop simple decision

trees.

– Reviews reference performance while gaming frequently and across all product series.

o Include this key usage model in entertainment-focused and system architecture messaging.

– Industrial design listed among top 10 likes across all series -- a departure from where it ranks in standard surveys.

o Reinstate dedicated design messages.

– Fingerprint/dust-free appearances and slip resistance are finish attributes that matter.

o Message with metal designs and other where applicable.

– Reviewers frequently cite battery life under common usage scenarios – always mentioning HP’s claim is overstated.

o Consider providing more realistic claims if only by stating use of Wi-Fi will reduce estimated life by 20 percent, etc.

(NOTE: This is an expectation from the telco channel and for tablets and phones.)

Conclusions

14

• Brand– We are winning customers away from Apple with ENVY, plus Pavilion dm and dv-metal series products.

“I love this thing....I'm glad I traded in my Macbook.”

– We are losing customers as evidenced by many poor quality/reliability and support mentions; negative sentiment is

not isolated to a specific experience or product – it is directed at HP overall.

“I will never buy an HP again.”

• Product design– People are creatures of habit, so any required change in how a customer interacts with our products should be

evaluated carefully to help ensure the effort required to learn will have pay in terms of improved user experience.

o Directing consumers to a “Tips” page (via the Quick Setup Poster) or document could help address common

issues.

Activate Beats Audio™ and optimize the experience through line-out.

Turn touchpad and One-touch keys off.

Mention repurposed “fn” keys.

Calibrate monitor colors.

Settings: Power, CoolSense, Wireless On/Off.

• GTM– Aggressively promote accessories with OPP/value series to augment functionality: HD webcams, speakers, etc.

15

Online Store Customer Reviews and RatingsTop 10 Pros and Cons by Series*

*MUSE 1.0 shown. dm1 (MUSE 2.0) is excluded here due to limited commentary; however, it is included in the series detail.

HP G series HP Pavilion dv series (IMR) HP Pavilion dv series (metal) HP ENVY 13/ 14/ 15/ 17 HP Pavilion dm3/ dm4

PRO

1 Display (brightness) Performance (system speed) Performance (system speed) Performance (system speed) Portability (weight/ size)

2 Performance (quiet) Design/ style Display (clarity/ resolution) Display (clarity/ resolution) Performance (system speed)

3 Performance (system speed) HDD (capacity/ speed) Battery life Keyboard (backlit) HDD (capacity/ speed)

4 Portability (weight/ size) Webcam RAM (type/ upgradability) Design/ style (high-quality) RAM (type/ upgradability)

5 Keyboard (comfortable) RAM (type/ upgradability) Fingerprint reader RAM (type/ upgradability) Battery life

6 Value Processor HDD (capacity/ speed) Portability (weight/ size) Design/ style

7 Processor OOBE (easy setup) Keyboard (comfortable) Graphics (dedicated) Fingerprint reader (dm4)

8 RAM (type/ upgradability) Accessories (bag, mouse) Design/ style Display (brightness) Touchpad (multi-touch)

9 Design/ style Portability (weight/ size) Portability (weight/ size) Packaging Battery life

10 HDMI port Display (clarity/ resolution) Speakers Graphics (switchable) Display (clarity/ resolution)

CON

1 Touchpad (stiff mouse buttons) Touchpad (sensitivity) Touchpad (sensitivity) HOT Touchpad (sensitivity)

2 Touchpad (sensitivity) Touchpad (stiff mouse buttons) Touchpad (stiff mouse buttons) Touchpad (sensitivity) BLOATWARE

3 Battery life Battery life BLOATWARE Battery life Battery life

4 Keyboard (design) HOT Audio or speakers Display (resolution) Optical drive (ext'l required)

5 Performance (system speed) Touchpad (ext'l mouse needed) Display (resolution) Touchpad (scroll difficult) Audio or speakers

6 Quality/ reliability (freezes up) Battery (fit; latching mech.) Weight (heavy) Touchpad (ext'l mouse needed) HOT

7 Weight (heavy) Audio or speakers Keyboard (One-touch keys) Touchpad (loose, makes noises) Touchpad (stiff mouse buttons)

8 Touchpad (ext'l mouse needed) BLOATWARE Battery life Weight (heavy) Touchpad (scroll difficult)

9 Display (clarity/ resolution) Keyboard (stiff, sticking, etc.) HOT Optical drive (ext'l required) Touchpad (ext'l mouse needed)

10 BLOATWARE Headphone jack (non working) Touchpad (ext'l mouse needed) Price (too high) Display (resolution)

16

Online Store Customer Reviews and RatingsFeature Wish List by Series*

* dm1 excluded in Summary section due to limited commentary; however, it is included in the series detail.

HP G series HP Pavilion dv series (IMR) HP Pavilion dv series (metal) HP ENVY 13/ 14/ 15/ 17 HP Pavilion dm3/ dm4

1 Bluetooth® Backlit keyboard Blu-ray USB 3.0 ports Backlit keyboard

2 More USB ports Fingerprint reader Bluetooth Radiance display Blu-ray

3 Backlit keyboard Backlit keyboard Video conferencing 10-key pad

4 Blu-ray® USB 3.0 ports Firewire Better CPU/ GPU options

5 Gigabit Ethernet Firewire Docking station Slot-loading DVD

6 Remaining battery display 10-key pad Second fan for cooling USB 3.0 ports

7 Larger hard drive TV tuner option Microsoft® Office (full version) More USB ports

8 Video conferencing PCIE Optical drive (dm3)

9 Remaining battery display

Other issue mentions:

- USB ports too close together

- USB port in use blocks DVD tray

- Display color washed out

Other requests:

- Higher resolution displays

- Ant-glare display options

- USB in use prevents DVD from

opening

HP G-series



here

Overall Tone/Sentiment

G-Series Customer Rating Summary

80%

65%

76%69%

85%

57%

11%

25%

14% 17%

7%

29%

9% 10% 11% 14%8%

14%

Total (1276) Amazon (102) Best Buy (135) HP Direct (115) Staples (875) Walmart (49)

Positive Negative Neutral

18

-= positive

= neutral

-= negative

Total comments by store

G-Series Customer Reviews Summary

201

481

382

609

91

Amazon Best Buy HP Direct Staples Walmart

19 NOTE: Number of ratings are different than comments as multiple features are often mentioned in each comment.

Total series comments: 1,764

Overall Top 10 Pros


239224

197184 181

9986

4022 22

10 18 9 10

55 51

23 2226 3522

Total Amazon Best Buy HP Direct Staples Walmart


Overall Top 10 Cons


84 80

64

48

19 17 16 14 13 13156 3

34

2113 11 10 8

43 40

19 17 16

3 3

154



Wish List — All Mentions


35

17

8 7 63 2 1

Bluetooth® Blu-ray® GigabitEthernet

Backlitkeyboard

More USBports

Larger harddrive

Remainingbattery display

Videoconferencing

22NOTE: Number of ratings are different than comments as multiple features are often mentioned in each comment.

General

G-Series Customer Comments

23

• Vast majority of reviews single out “input” the primary dissatisfier for G (and all other) series.

–Touchpad

o Flush with palm rest so easy to touch accidentally.

o HIGHLY sensitive

o Left and Right mouse buttons stiff, requiring excessive pressure to activate (i.e., not sensitive enough).

–Off-center keyboard slowed down typing due to wrong keys being hit and forced painful adjustment.

o Off center due to use of One-touch launch keys (calculator, DVD, e-mail, media center, web) – which most did not use.

o Accidentally hitting these One-touch keys while typing (calculator when seeking to hit “Ctrl”) a very common complaint.

o NOTE: A few did mention the One-touch keys as a good idea – just difficult to get used to.

• Reviewers clearly read other reviews with the following consequences:

–Most reviewers confirm the negative review by restating likes/dislikes in their own words.

–Some reviewers offer solutions – like using an external mouse or turning the touchpad off.

–A few cite the positive aspects of maligned features (i.e., one man’s trash is another man’s treasure.)

o Flush touchpad keeps the area cleaner than a standard indented version.

o Looks better than standard indented with separate buttons; fresh, minimalist, modern (“…like Apple”).

General


24

• Reviewers frequently suggested and/or bought accessories to address feature shortfalls:

– External mouse to address touchpad issues;

– External speakers or head sets to address the “tinny” sound from Altec Lansing speakers;

– Padded sleeve or bag to protect plastic casing perceived “flex” and vulnerability;

– NOTE: G-series buyers seemed good natured about it often citing the low price offset the accs’y cost.

• Reviewers shared insights from support forums to help readers address issues

mentioned.

– Where to find microphone driver for nonfunctional microphones.

– How to adjust screen settings for washed-out color.

• Many reviewers purchased for their kids and even more referenced casual gaming use.

• Matte, textured IMR received a number of positive mentions due to its:

– Fingerprint – and dust – resistance;

– Perceived grippiness – slip resistance – provided by the texture (raised patterns).

• Reviewers report battery life in normal usage scenarios and call HP’s claim inaccurate.

Review examples


25

• Row 7361: I got this on a "Friday Special" right before Christmas for a fantastic price, and am very pleased. I just

spent the day tweaking it and that has improved the performance and speed considerably. Out of the box, I was

initially disappointed with the display. I changed the power setting to "high performance" and the display went from

mediocre to very good. I'm sure this will shorten battery time but that is not an issue for me. The speakers are

adequate, if you customize the settings via the control panel. Use headphones with your movies and there will be

no problems at all. Now...there are some issues with Win 7, but taking the time to tweak the settings will be time

well spent. I highly recommend checking out howtogeek[dot]com for many helpful hints! The webcam is

disappointing--ghosting with movement--but I have yet to check on customizing those settings, so that is not a

definitive assesment. The biscotti finish [med dark bronze] is nice and no fingerprints! Lid flexes some though, so

get a well-padded sleeve. Touchpad is ok, but an optical mouse with mini-usb is the way to go. All in all, a very

nice laptop for the price.

• Row 722: As for the users that are complaining about the track pad...GET A MOUSE! If you don't like the track

pad, USE A MOUSE! It is not that hard. If you don't like the keyboard, buy another laptop. This laptop rocks and as

a Network Admin myself, I give it a thumbs up.

• Row 8862: Cons: Touch Pad.. I just think it's terrible, but I purchased a nice mouse so I don't care. The feature of

double tapping the touchpad in the upper left corner to disable it should be explained more. Like you would want

using an external mouse.

Negative feature mentions


26

• USB port too close together and to DVD drive to serve purpose (Row 8501):

o Row 8501:

Too close together to connect two USB devices at the same time.

Too close to optical drive (USB device connected to port by drive will prevent it from opening).

• Excess fan noise:

o Row 3426:

I bought this laptop before Christmas as a second computer to have at the house for casual use; no gaming or serious work load.

Everything seems to work great so far except the fan noise can be annoying sometimes. It sounds like a baseball card flapping in

bicycle spokes when it really gets going. Seems to do it worse when I'm on it for a long time and after I leave it off for a while and

restart it, the noise is gone. I don't think this is normal and will probably end up taking it back. So I definitely would recommend getting

extended service plan with this product.

• Washed-out display color; many mentions with follow up on how to adjust settings:

o Row 2895:

I right clicked on the desktop, clicked on the ATI Catalyst (TM) Control Center. Once it opened I clicked on the Graphics button in the upper left

hand corner. When the menu pops down, click on Desktop Properties. That will take you to the setting for that, once there click Color, it is kind of in

the upper left hand as well. Once you have clicked that, then you should see something along the lines of "Set color correction for:". Make sure that

the setting under it is for All Channels. With that all done all you need to do is lower the Gamma all the way to the left which will put it at ".5". Click

apply and you're all set! You now can enjoy all of those colors that were "washed out" before.



27

• Battery life expectations not well set with MobileMark benchmark:o Row 6965: I got an optical mini-usb mouse (for around $20) to avoid using the touch-pad buttons, and I tweaked the power settings

when I'm on battery only which really helps a lot. I am able to push 2.5 hours with my screen at 50% brightness, with wifi turned on,

running several programs, using a custom power saving mode. You can get more hours by turning off wifi, not using any usb devices,

using one program at a time, etc.

o Row 8394: the battery life i got out of this was about 4 hours for just typing without my wireless card on. about 2 1/2 use with the card

on and watching youtube vids. i got about 3 hours with wireless card off an just watching movies that are downloaded on m computer.

… i had a 2009 mac book pro 13 but this beats that stupid thing.

• Cumbersome recovery DVD creation: o Row 390: Once booted up into Windows 7 the first time, the barrage of "Register Me" and "Activate this Software" popup windows

began and it not only was distracting and annoying but it interfered with my personal setup. In the middle of creating the recovery

media, a window popped over top of the recovery application asking if I wanted to make recovery DVDs. I would have preferred that it

detect the process in progress, or at most give me a system tray notification instead. Though annoying, this can be dealt with either

by activation/registration or performing an uninstall of the offending application(s).

o Row 768: HP installs their own recovery software, which means your system comes from the factory with all 4 primary partitions

already used (Windows + Windows Swap + Windows Recovery + HP Recovery). This means that you have to use HP's installed

software to create your 1 time recovery disks (takes about 2 hours), and then you have to delete the HP partition, defrag the Windows

partition, and then shrink the Windows volume to have some free space for a Linux partition. This was a pain in the butt.



28

• General input issues:o Row 419: The only annoying software related dislike is the defualt of locking the Fn commands as I use the F1, F2, etc keys a lot.

This requires messing with BIOS to turn off, but would be useful for an average user who doesn't understand what F-keys do.

o Row 934: The power button is slightly recessed and very small. I have very small fingers but still have to press the button multiple

times to get it depressed enough to activate (but now I just use my finger nail and it works fine).

o Row 477: The layout of the laptop takes some getting used to. There are no seperate audio controls, which isn't that big of a deal, but

some people like to adjust the volume without having to hit CTRL F11 or accessing the control panel…

• Keyboard offset due to left-side column of One-touch launch keys:o Row 421: I'm really annoyed with the input devices, though. The keyboard is mostly standard, but there's a couple of small things that

annoy. The quick launch buttons on the left are useless and get in the way (I always hit "calculator" instead of Ctrl). Esc is shifted over

the quick launch buttons, so I keep hitting F1 instead of Esc and F2 instead of F1, etc. There's nothing to differenciate the arrow keys

from the other keys, so it's hard to use them without looking. Typing on the keyboard is nice, though.

o Row 528: The G62-140US was not my first line of choice and is still not. I just got it a day ago and am using it to type this entire

review. The problem is getting used to the left side buttons that open shortcuts including PowerDVD, calculator, and outlook, with the

esc key further away which I think is a completely useless design. However, the bright side is that the keyboard feels spacious and

having large arrow keys is much better than the newly designed smaller arrow keys in the other line of models.

o Row 765: The column of buttons on the left. No one in the world uses those stupid shortcut buttons (copy, paste, Internet browser,

music client, email client). The column on the right gets used all of the time (Delete, Pg Up/Down, Home/End). There is half of an inch

of wasted space on the left of your keyboard.



29

• General input issues:o Row 555: That no borders touch pad is a deal breaker and even tho I tried this machine out in the store I didn't realize what a pain in

the kazoo it would be. I'm sure the 'in the know' folk will lecture the rest of us on how we don't appreciate the finer points, but one

really really fine point would be a touch pad that wasn't a pain to use.

o Row 588: Now for the biggest flaw of all...the mouse touchpad. Looking at the computer, the mouse pad is flush with the computer,

creating a streamline look. However, the touchpad sucks! It is both too sensitive and not sensitive enough. Since there are no

boarders to the touchpad, I find I can activate the mouse way left or way right of the touchpad. This is a problem if you ever rest your

wrists on the laptop while typing. Furthermore, using the touchpad to double-tap works about 1/2 of the time and using it to scroll up

and down pages is an exercise in futility. The Mouse key (since there are not two separate keys) is difficult to press and seems weak

and I can tell it will go out and need to be replaced soon.

o Row 769: THE MOUSE IS FLUSH WITH THE LAPTOP! Because it isn't 'inset' at all, you will constantly tap the mouse area with your

thumb by accident, which will then either change your application or change focus within your app to somewhere you didn't want.

Aggravating as hell. The mouse buttons are way too difficult to handle. You have to press them very, very hard, and there is no

speedy way to use them. You can get away with clicking by just tapping the mouse pad, but your screwed when it comes to right

clicks (as much as I hate to say it, Apple has the best mouse pad in the world in their MBP).

o Row 938: Almost a deal killer is the fact that the touchpad area is not recessed or raised, nor does it have a different pattern or texture

than the palm rests. Without looking, using the touchpad buttons as an guide, a person cannot feel where the touchpad area starts

and ends on the left and right side. I used 3M blue painters tape 3M 2090 Scotch-Blue Painter's Tape for Multi-Surfaces 1-Inch x 60-

Yard, 4-Rollto create outlines of the touchpad area to use the unit in the dark and without watching my fingers.

Software mentions


30

• Negative

– Outlook not included.

o Row 853: Since I am a MAC person, there are several things I don't like about running MS products, including: OUTLOOK DID NOT

COME WITH THE VERSION OF MS "OFFICE" THAT I BOUGHT (but then I just downloaded Mozilla Thunderbird and am just fine not

paying more to MS thank you very much). It is especially annoying that Outlook does not come with the computer, since such a solid

email/calendar program come standard with a MAC. Also, there are way more software notifications and "reminders" that constantly pop

up that are annoying.

– Pop-ups annoying.

o Row 8006: The idiot popups are frustrating, too. You will be in the middle of something and HP idiot box pops up to remind you that you

need to perform some action. So you have to stop what you are doing and close it out before you can continue with your work. That does

not occur on my ProBook. I am sure there is some way to stop it, but I am so frustrated with the G62, I just barely use it anymore.

• Positive

– HP Advisor helpful.

o Row 8861: The HP Advisor would be a big help to novice users & is superior to what I've seen from other manufacturers.

– Cyberlink Youcam software fun!

o Row 8282: The webcam is great, and the Cyberlink Youcam software that comes with it is really fun, with impressive effects! WAY better

than mac's Photobooth!! Another great surprise was the inclusion of Cyberlink Powerdirector, a great full-featured movie editor....for free!

Quality/Reliability – Negative


31

– Row 19: We bought this for our two daughters for Christmas. They don't use it every day, and what they do use it for is very light - surfing kids

websites, etc. Well, two days ago it simply stopped working. Black screen, fan running, but we cannot power it off without holding down the power

button. For two days we have tried various things to get it up and running again, but with no luck.

– Row 108: …The battery would not click into place. After a few minutes of trying to click the battery into place, i called tech support. Apparently, this

is a current problem with this model. I would have to return the computer to the store for a refund or send the computer to HP for repair.

– Row 1337-9: The graphics processor on this and many other HP laptop models runs so hot that over time it actually melts the low grade solder HP

uses to construct these units. This causes the graphics processor to lose electrical connectivity with the mother board. The unit powers up (lights

go on) but the screen stays totally black. There is a big class action lawsuit in the formative stages regarding this very issue. When you examine

the motherboard from this model (and every other HP laptop since the Compaq/HP merger) one thing is striking...the motherboard thickness is

about half that of any Sony VAIO model or Toshiba unit. HP engineers also elected to use a single heat sink to cool both the GPU and the CPU.

The fix for this endemic HP laptop problem involves either reheating the GPU to readhere the solder to the motherboard or, better, removing the

GPU, cleaning up the low grade solder, and resoldering the GPU with a higher grade solder that will not degrade at GPU operating temps. If the

high temps and inadequate heat sinking has caused mother board warpage, you're looking at a new motherboard. When the computer is

reassembled copper shims should be fabricated to place between the GPU, the CPU, and the heat sink. Use thermal conductive paste also. There

are a number of YouTube videos that go through all this and the fixes in detail. In summary, HP laptops seem to be steadily declining in quality.

This is due to a combination of poor engineering and the use of inadequate quality materials. A laptop should last at least 5 years. These current

production HP laptops often fail between one and two years. That is, right after the factory warranty runs out. Sony and Toshiba don't suffer from

these issues near as often as HP, Dell, and even Apple does. The few dollars HP saves in producing these laptops costs the consumer hundreds

down the road. Cost to fix the above problems ranges from $125 + shipping to $400 plus. Thus these repairs may not make economical sense. A

new laptop purchase is mandated. The only vote the consumer has is with his/her wallet. Until HP fixes this endemic problem, consider purchasing

your laptop from a different manufacturer.

Quality/Reliability – Negative G-Series Customer Comments

32

– Row 1398: HP G0 Notebook Bought this 30 days ago from Staples. This product has been a great disappointment. Nothing works properly and

never did. Sometimes it won't start at all, it is overloaded with junk programs you don't want or need. The mouse and buttons are too sensitive. This

morning it died. Probably the worst piece of junk I've ever bought in my life. Beginning to think the HP name is garbage.

– Row 1717: I would not recommend this laptop. Not sure if HP is trying to save $$$ by using junk HDs or what is going on.

– Row 1756: i bought this laptop 10 months ago. last week the screen went black. after calling HP and having them tell me the motherboard was shot

and they would send me a box to send it in for repair, i found out from friends that this is a WIDE SPREAD problem. when i researched it online i

found out that YES these laptops will overheat causing the motherboard to fail. just hope everyones fails while under warranty like mine did. i

*think* they will fix it if it's out of warranty too b/c of the lawsuit pending. still looking into it, but wanted to post so nobody else buys this junk!! :) link

to one of a million articles about this: http://www.pcworld.com/businesscenter/article/163918

– Row 1908: Please don't make the same mistake that I did. Stay away from HP. There are already several class action suits against them for similar

problems. The company is going down the tubes. If you enjoy trying to understand Indian customer support and wasting your money on a junk

computer, HP is definitely for you!

– Row 4502: What's not so great: Everything. Another poorly made pc...just add it to the pile.

– Row 4537: I was initially drawn to this computer because of the price. At $399 (on sale), the specifications were impressive for a "budget" laptop.

However, after owning this computer for just a few weeks, it's very clear that you get what you pay for. This computer is absolutely terrible straight

out of the box! It freezes and/or crashes each and every time it is used, especially when connected to the internet. And running more than one

application is impossible. This computer must be restarted many, many times each day just to remain functional.

– Row 8382: I had 3 laptops in past and 2 at work - this is the worst one, without even leaving the house it just dies and causing problems. I rated 5

just because HP sort the reviews by best rating!

http://www.pcworld.com/businesscenter/article/163918



33

– Row 8518: This laptop has froze, and crashed, and just simply not worked at all since it came out of the box. I expect to see the "Not

Responding" screen at least three times when I use my computer. For your own mental health, do not buy this computer.

– Row 13548: My 313US is very similar.It was OK for 14 months and something inside burned out and instantly failed. The display was of low

quality and dim in any sort of natural light. I got it at 200 discount since HP gave me this amount when my previous HP laptop burned out its

display which it did after 2 years. This is it for HP for me. No more. 2 poor laptops in a row. Google HP problems before you buy. [...] For

laptops, buy higher quality, pay more.

– Row 19215: PLEASE do not buy an HP laptop. I bought this because the price was good as the special of the week. [...] 3 Days later, I

noticed that there was a very noticeable dead pixel on the screen. [...] I have dealt with a great number of companies, many of which

outsource support to other countries. But I can tell you that HP has the absolute worst customer service I have EVER dealt with. And that

includes multiple calls to various reps. Bottom line - the price isn't worth the headache you will have if you ever need support. DO NOT BUY

AN HP COMPUTER!! Needless to say, I will be returning this to Staples for a refund.

Quality/Reliability – Positive


34

– Row 2081: This is my 2nd HP laptop. I love it as much as my first one, which I had for 8 years with no problems. I just got this one so I could

have Windows 7 and updated software. This is an awesome laptop- no complaints and VERY easy to use.

– Row 6278: This is the 3rd HP product I've owned & I'm hoping it performs better than it's predecessors. One thing - it cannot be as awful as a

Dell (which I've owned too many of to the detriment of my wallet/sanity).

– Row 8117: I haven't had one issue with this computer and I love all the features. It is very fast, looks good and was a great buy for the

money. But then I have never had an issue with any HP product.

– Row 8167: Alway's had HP computers and in my opinion they are the best on the market today. Tech support can be frustrating with the lack

of english speaking workers and chat is better but it is the same with any computer one buys today. HP have alway's been helpfull and for

me have stood by there product.

– Row 19233: I've read other reviews and think I can clear some things up. This is our 5th HP computer, 3 PCs and 2 laptops. My other laptop

is a dv9000 and still going strong. Getting ready to wipe the drive and give it to my Mom. Still a great laptop. We use our devices heavily for a

home based business and really push them to the limit. HP makes a good product, and AMERICAN too.[...]Re: "stiff" touch pad buttons -

right above the left and right click buttons, you just lightly tap the touch pad an it functions the same way…

HP Pavilion dv

(Imprint)



here

Overall Tone

dv (Imprint) Customer Rating Summary

75%

66% 65% 66%

0%

96%

17%

26%22% 22%

0%4%

8% 8%13% 12%

0% 0%



36

-= positive

= neutral

-= negative


dv (Imprint) Customer Reviews Summary

211

40

1215

0

374




Overall Top 10 Pros


194

10492

63 60 55

34 27 221016 11 8

19103 3 2 3

120

81

4360 5555

93

2032 27



Overall Top 10 Cons


119

4534 29 24

12 6 3 2 1

18

2 3 3 22 1 1 1

86

37 33 28 2213 8 2

103





41

Backlit keyboard Fingerprint reader

40

NOTE: Number of ratings are different than comments as multiple features are often mentioned in each comment.

General findings

dv (Imprint) Customer Comments

41

• Excluded due to lack of new information and relevance for US Retail.

Significant overlap with both G-series and dv-metal commentary and feature mentions

Discontinuance of most dv series with IMR

HP Pavilion dv (metal)


contained herein is subject to change without notice. Confidentiality label goes here


dv (metal) Customer Rating Summary

77%

64%

83%78%

92%88%

13%19%

12% 12%6%

0%

10%17%

5%10%

2%

12%



43

-= positive

= neutral

-= negative


dv (metal) Customer Reviews Summary

484

417

117

271

25




Overall Top 10 Pros


194

126

7657 52 51

3922 18 1620 17 12

2516

54

3018 22 16

54 50 5839

18



Overall Top 10 Cons


76

44

17 16 14 13 13 129

6

2014 12 12 13

25

105 4 6





8 8

6

4 4

2

1

Blu-ray® Bluetooth® Backlitkeyboard

More USB 3.0ports

FireWire 10-key pad TV tuner

47


Positive feature mentions

dv (metal) Customer Comments

48

• Fingerprint reader mentioned frequently -- and very positively in vast majority of

cases.– Row 1522: The fingerprint reader... this thing is really nice. I was worried that this would be some cheesy gee-

whiz gadget that would be more trouble than it's worth. I didn't expect to use it. I was wrong. It has a very

intuitive control panel that comes up the first time you swipe it. It can control your computer login and also can

be used for each website at which you login. It works with Firefox, as well as Internet Exploder. The nice thing is

that my kids can't get around it. They've hacked my password a couple of times, but this thing won't let them in.

Very well done HP.

– Row 2728: one feature that i really like is the fingerprint reader, after you set it up you can use it to log into the

computer, log into websites, and secure your files. its a really useful and handy feature

• Beats Audio™ mentioned favorably (through speakers and headphones primarily).– Row 2726: …the sound system is the beats audio by dr.dre. it is the MOST AMAZING sound system ive ever

heard on any computer, desktop or laptop. its crisp, clear, and you can deffinetly tell the difference between this

sound system and an average one. it also has a built in sub woofer on the bottom which makes a big difference.

– Row 9125: The beat audio system is not as amazing as you would hope for when it comes out of the computers

speakers, but when you have head phones in, it is absolutely incredible...

Neutral-positive feature mentions


49

• ID mentioned very positively with minor nits about display bezel only.– Row 1528: The Aluminum case on this model makes for a very nice finish. The HP logo on the back has a mirror looking

background when the computer is off. When it is on, the logo lights up just like the Apple logo does on MacBooks.

– Row 1897: First let me just put this out there: this is by far the most beautiful laptop I've ever seen. It has a bright, gorgeous

screen, and the brushed aluminum is stunning to the touch and eye.

– Row 2730: the look of this laptop is really nice. it has laser etched designs in the back, bottom, and the keyboard/dashboard

area. plus what i really like is the back-lit HP sign on the back of the laptop.

– Row 3191: The design is cool.

– Row 3680: Dope in style and easy to take stickers off (from my kid)

– Row 6515: Another plus is that it came with a great selection of artsy backgrounds to choose from.

– Row 7432: The cheesy reflective plastic surrounding the monitor. This is distracting and ugly. If anything, the body of the

computer shouldn't detract from the function.

• User experience not ideal – how to get stated battery life, turn wireless on/off, etc.,

needed. – Row 5748: This is my first HP laptop. I have had other brands and decided to try HP because of family's members

recommendations. I had some issues at first and almost returned it but I wanted to give it a real try before I returned it to best

buy. I was only getting 3 hrs on the battery when Best buy stated 5hrs 15 min. Went into the settings and changed power mode

to power saver. Now I do get 5hrs. The computer should just come set up this way! I could not connect to my home wireless

router. Called TDS internet and found out that HP has a button to turn off the wireless ability. It is on the top row and has a blue

light. It should not be a yellow light. Easy fix if I had a manual. Then my touchpad stopped working. If you tap 2 times on the left

upper corner it goes off and on. New one for me. I believed that it was broken I have had this for 2 weeks now and love it! My

only issue that I cannot resolve is there is no printed manuel in the box. That cost them 1 star. in convenience.



50

• Touchpad issues.

Excluded as it is covered under G-series; note that it was highlighted as a dissatisfier in many reviews.

• One-touch launch keys are often cited negatively.

Row 315: Additionally, the keyboard has these extra keys along the left side. They open your email, web browser,

the "hp media center", the calculator, or the print dialog. They are pointless and extremely easy to accidentally hit, so

you bring up the calculator in the middle of typing an email, for example. Additionally, while you can remap most of

the keys using hacks, you can't remap the print key without remapping the "P" key also. … …

– Row 578: … But don't worry, with some hacks, you can program the keys do whatever you want. Download

KeyTweak and check out this thread:And you can toggle the 'Action Buttons' setting in the BIOS Config (ESC on

startup).

• Repurposed “fn” keys are mentioned – but far less often than the one-touch keys.– Row 613: This machine lacks the (now usual) hardware buttons to turn the volume up, turn the wireless on, etc. They

are integrated into the F keys (F1 to F12). So, if you are working in excel and want to change the contents of a cell,

you press F2 and this dims the screen brightness. To press the REAL F2, you have to press the FN key and then F2.

How much more annoying this keyboard could have been???

• Webcam issue noted. – Row 7461: Webcam - Led light next to webcam is not fully shielded to the webcam. This will leave the image capture

with a bright spot/glare in the lower left corner of the capture. I don't use a webcam much at all; but, I would like a

tech product I buy to have gone through some QA process during it's design.

Apple customers won


51

– Row 5856: I was deciding between this computer and a Mac book Pro. First I got the Mac book Pro and had to

return it because it gave me about 10 of those spinning rainbow circles within the first hour. This computer caught my

eyes the moment the BestBuy person showed it to me. I purchased this within 5minutes of the returned Macbook. A

great buy

– Row 6229: I looked at Sony, Toshiba, Apple, and HP. I spent several months doing research and looking at reviews

and finally decided on the dv6zse. Many of the other companies do not allow you to customize your own model,

which was essential for me. And Apple's most expensive MacBook Pro, by the way, does not have half the

processing power of this machine and costs twice as much. In conclusion, I am very happy with this purchase and

would highly recommend this laptop to anyone.

– Row 557: A great product. This laptop is 1 grand the same price as a macbook but with much better specs. …Macs

are over priced buy this notebook to get the most out of your money.

– Row 3677: I keep flip flopping between Pc and Mac well this laptop sold me on Pc's, I got more bang for my buck vs

my old macbook

– Row 3813: To sum things up HP has pretty much tried to copy the MacBook Pro with this computer. But I think they

have done a better job than Apple.

– Row 5118: I love this thing....I'm glad I traded in my Macbook.

– Row 5194: Bottom Line: I love this machine. It makes me feel good about not buying the Macbook, I had my heart

set upon. Since my wife would not give me hers :-), I strongly considered making the switch. I just didn't want to

spend more than twice the price to do the same things I could do with this machine.



52

– Row 2403: I purchased this laptop and had problems from day one. After taking it in twice for repairs, I finally

exchanged it 9 days after I purchased it .It appeared to have a bad hard drive - wouldn't start, wouldn't shut down,

wouldn't recognize the mouse. The second laptop's hard drive crashed after 7 weeks. I took it back to have a new

hard drive installed. I am still having problems. …

– Row 5678: I originally had an Acer laptop and after 4 years of good use I decided to upgrade and went with what I

thought was a reputable company. I did not buy this model, this is the newer model of the one they had out last year.

The monitor died after less than a year of use. It was still under warranty so I called HP. I didn't really expect them to

honor the warranty (no one ever does) but I was hoping to find out what the issue was so I could have it repaired

elsewhere. Their customer service representatives were awful. When I was done describing the problem they

accused me of dropping it. It was the worst customer service I have ever received and apparently I am not the only

one who feels that way. Their web page and Facebook site has plenty of complaints and they are all complaining

about the service. If you are considering a HP purchase I would highly recommend getting the Geek Squad warranty

for as long as you can...you are gonna need it.

– Row 7551: (customer notes repeated problems with screen, wireless adapter and USB port that have not been

repaired in spite of the return for repair covered by a 3-year accidental damage plan...) I can't believe I went against

my and my friend's research. All the specs were great. If the notebook actually worked it would have been a decent

purchase. For the cost, I thought it was well worth it. I was wrong. HP has the least reliable notebook. An article in

2009 shows a study that says that 25.6% of HP's notebooks fail within 3 years. My friend did research, and now that

number is supposedly around 33% failure rate within the first year. I will never buy an HP product in my life again

because of this terrible purchase.

HP Pavilion dm3/dm4




dm3/dm4 Customer Rating Summary

65%58% 55%

64%

92%87%

15% 17%22%

14%

6% 6%

20%25% 23% 22%

2%7%



54

-= positive

= neutral

-= negative


dm3/dm4 Customer Reviews Summary

1179

744

224

98

0




Overall Top 10 Pros


158146

80 77

47 47

12 124 4

80

5851

44 4354

69

32 33 32

6 5 4 4 418 14 15 12 12



Overall Top 10 Cons


104

46

2819 18 16

11 104 1

45

24 2319 16

40

14 12 11 10





15

7

43

2 2 21 1 1


Negative feature mentions (dm4 due to dm3 discontinuance)

dm4 Customer Comments

59

• Touchpad sensitivity and mouse buttons continue to cause navigation difficulty.– Row 9922: All that, and I have to say that the one thing that drives me absolutely insane about this laptop is the

touch pad. It's super sensitive to the slightest touch and seems to get worse over time (I've now owned this laptop

for about 2.5 months). The LMB/RMB seem to cross wires half the time, and the intended LMB click brings up a

contextual menu of RMB, and vise-versa. The only remedy so far seems to be adjusting touch pad settings, or just

turning it off and using a regular mouse instead.

• Graphics often mentioned as inadequate for select use cases (primarily gaming).– Row 9322: It would be nice to customize this laptop by adding dedicated graphic card and 4GB ram on single slot

and keep the 2nd slot open for possible future expansion. The pre-configured system is adequate for daily use if

not for playing games. It is a great portable laptop for travel and seem running cool (an exception for HP laptops).

• Sound quality and volume considered deficient by more than a few.– Possibly due to disproportionate number of student reviewers?



60

• Raised Power button causes dm4 to power on or off when closed lid subjected to

pressure. – Row 6190: When I received my dm4t I have noticed a problem with the power button. It's a bit higher than the

surrounding surface, which causes the laptop to turn on when it''s closed and a small amount of pressure applied on

top of it, for example when the laptop is placed in a backpack among books. Interestingly, in a BestBuy store exhibit

I found another laptop of the same model suffers from the same defect, which means that it's a design problem.

• Slightly off-mainstream finish color not expected nor well received by many…– Row 6102: The color of the laptop is, to me, pinkish, which is unacceptable. The laptop should match the color of

the pictures. Even in different lighting conditions it still looked pinkish.

– Row 6485: In the store, this was a nice silver grey laptop. We went online and ordered with upgrades. What came

FedEx from the factory in Shanghai is a mauve-y, taupe-y, pinky beige that I can't get beyond. It looks like what a

high school princess might choose when she replaces her purple, pink or baby blue first laptop from middle school.

… I may end up returning it because the color is both off-putting and, frankly, embarrassing -- unless maybe you're

into flamboyant… The rest of it, I have no idea because I haven't been able to get beyond the over-the-top color and

put this laptop to actual use. (NOTE: Reviewer female from Ann Arbor, MI)

– Row 6185: …While the description said the color was brushed aluminum, it comes with a decidedly champagne

color, which in certain light looked pink. I just couldn't see myself carrying a pink laptop around at the office.

Returned.

– Row 9922: … Also, considering the styling of the this laptop, ponder this: since when does the color of "Aluminum"

come with a rosy tint?



61

• Battery life generally considered acceptable although below HP’s claim.

• Fingerprint reader and SimplePass UI very positively reviewed in majority of cases.– Row 4788: The finger print reader was a snap to set up and works perfectly, so far. I'm spoilled with not having to

punch in my password now. … WAY TO GO HP, BRAVO!!!!!

– Row 7081: The fingerprint reader is just plain cool. … it will not accept a print from a finger bearing a deep scar.

Apple customers won


62

• Frequently purchased by students and others considering MacBook Pros…– Row 4035: I was between PC and Mac at first but since I'll be in engineering, Macs are basically useless. Then I

was between this and the Samsung QX410, Sony Vaio, and some others. The HP simply had the best general

package (rivaled closely by the Samsung, but the Samsung looked weird in store, and I'd rather stay with a more

established computer company). Opportunity to market to engineering schools?

– Row 4083: I was torn between macbook pro $1300 and this one $800 ( taxes included), but having HDMI,640g,

card reader and I5 processor and a savings of $500 made this machine won over the macbook pro..

– Row 4988: …I believe this computer is a very good compromise for Macbook Pro lovers, (I'm pretty

demanding/picky when it comes to computers). This computer is probably even more powerful than the

macbook.

– Row 5060: The style may not match like Macbook but its really good and comparable with that. My friend has

Macbook and this notebook is lighter that Macbook 13.......... DM4t rocks.........

– Row 5229: was thinking of getting a mac. but after comparing this one and the mac, i was getting almost like

twice the computer for less the price of the mac. …

– Row 4458: After 25 years as a Mac user I decided to move over to PC/Windows. I'm a small business owner…

Anyway I switched from a 13inch MacBook (aluminum unibody) and after a month you'd have to pry my DM4

from my cold dead hands. Windows 7 has finally caught up and in many ways especially with Office 2010

surpassed the functionality of the Mac. … I like the styling which stands out from the ubiquitous (in LA at least)

Macs.

– Row 4483: My daughter is a student and.. originally wanted a Mac… HP you made her very Happy great job on

this.

Quality/Reliability — Negative


63

• Reliability issues routinely pop up – but do not seem to dim overall enthusiasm. – Row 6274: ...things i didnt like about this computer include the trackpad, it workable but not even close to the

responsiveness and quality of the Apple Multi touch. The fan was crazy it would come on and off at weird times

and go from fast noisy speed to quiet for no apparent reasonI sent my computer back…

– Row 9894: Mine won't turn on after 2 weeks. …the mousepad sucks and now it won't even turn on at all. HP has

had the computer for over a month and tey still can't tell me when they will have it fixed. They want to replace it

with another computer but won't give me everything I originally paid for. If I could talk you into not buying HP, I

really would. [...] I have ceased purchasing HPs for our company now.

– Row 9874: This is the worst laptop I have ever bought. I had it for about three weeks then I started getting blue

screens every 30 min. I called HP Support they had me do many different test. They were not very helpful and

there was a language beerier problem. The tech support people kept asking me if my screen was still blue. I

finally lost my patience and told the guy to Google blue screen of death and once he understands what it is to call

me back. I called HP 5 times before they decided to do something. They sent me a box to send my laptop in for

repair. They had it for a week sent it back. Once I got it back I was on it for 10 min then the same thing a blue

screen. Finally I had had it I called the HP corporate office and asked to speak to someone about the issue. They

transferred me to a case manager she was very helpful I told her the situation and told her I wasn't going to send

the laptop in again for service I needed a new one. They sent me a new laptop and within 10 min of having it out

of the box the same problem another blue screen. I am no longer impressed or happy with this laptop. This was

my first HP product and probably my last. I am still waiting to hear back from HP to see how they are going to fix

this situation.

HP Pavilion dm1



NOTE: Very few ratings/comments available

given CES ‘11 timeframe launch.


dm1 Customer Rating Summary

75%

86%

72%

11%

0%

14%14% 14% 14%

Total (36) Amazon (7) HP Direct (29)


65

= positive

= neutral

= negative


dm1 Customer Reviews Summary

33

0

145

0 0



Total series comments: 178

Overall Top 10 Pros


13

9

76 6

21 1 1 1

21 1 1 1

13

9

76 6

Total Amazon Best Buy HP Direct Staples67


Overall Top 9 Cons


6

4 4 4 4

1 1 1 11 1 1 1

5

4 4 4 4

Total Amazon HP Direct




1 1 1 1 1 1

Larger capacitybattery option

More USB ports Backlitkeyboard

External DVDdrive

Fingerprintreader

Spare batteryoption

69


Neutral-positive feature mentions


70

• Battery life claims challenged (as usual) but more extensively. – Row 73: …9 hours. With the Wi-Fi on and screen set at 60% brightness it is more like 6 hours and 46 minutes.

– Row 76: With the SSD drive, Wi-Fi off and screen set to the lowest viewable option I did get about 9-10 and a half hours.

• ID/bottom cover to enable easy upgrades.– Row 79: This is perhaps one of the easiest netbooks/notebooks to upgrade. As per the video all you need to do is take out

the battery and lift up the plastic bottom. This should be a sign of how easy it is to deal with this machine.

– Row 406: On the design side, this thing is awesome - very sleek and attractive and the bottom panel is smooth with no vents

or screws. Was concerned at first … but all you need to do it pull the battery out and pull up on a couple of tabs (which are

labeled with arrows) inside the battery space and the whole back panel just pops off allowing for easy access.

• Great audio for small machine.– Row 63: The speakers are supplied by Altec Lansing and are Dolby Advanced… The speakers are very loud and sound

great for a machine so small. In fact, I can say they are way better than a MacBook Air's 11.6" speakers.



71

• AMD Fusion architecture.– Row 24: The one drawback, currently due to Adobe Flash and the Zacate architecture, is the ability to cleanly run Flash

video at 1080p. Some people are experiencing lag when running video in full screen and when using the HDMI out on their

screen.

• Non optimized speed when configured with SSD.– Row 69: Sadly, the DM1Z is not able to take full advantage of a solid state drive's (SSD) speed. The controller is limited in

speed and is something most users are hoping is upgraded by software patch or a BIOS update.

• Netflix streaming choppy due to Silverlight’s burden on CPU.– Row 92: …The main problem I have is with it streaming Netflix in HD. The cpu usage goes up to the 90s and sometimes

100. It can just barely handle it, but sometimes it gets choppy and stalls. I've messed around a lot with drivers and all that

stuff, still no change. From what I've read on different forums, it has to do with silverlight, which Netflix uses. It does a bad

job at putting the work on the GPU rather than the CPU. This netbook's CPU can't seem to handle it right now. It's not

completely bleak though. Silverlight 5 aims to fix this. I think it's supposed to be released sometime this year.

• Windows Media Player.– Row 37: The keyboard has dedicated multimedia buttons on the top. Rather than looking for the function keys to make the

screen dimmer or brighter, they are just assigned. The same thing can be said for the Multimedia control buttons. I would

like to see these buttons control other multimedia devices/players on the background. Currently, they only control Windows

Media Player, but I use iTunes to catalog my music. The only way to go to a next track is by pulling up iTunes and then

pressing the NEXT key, which defeats the purpose.

Review examples


72

– Row172: If HP offered a 12.1 inch version, then this unit is a MUST-BUY if you are in the market for a ultra portable and

ultra affordable netbook.

– Row 202: The laptop is very thin, light and looks amazing. I carry it around with one hand easily with no problems. Using

the cool sense technology I can put it on coolest mode and literally feel cold air coming out of the vent. I really do enjoy

that since my old laptop would burn up my legs. The keyboard is fantastic, I have yet to miss a key or feel cramped, it

really is a full size keyboard. Having that keyboard was an essential for me because I hated cramped keyboards. I have

no trouble bouncing back and forth between this keyboard and my desktop keyboard. The bluetooth keys and

volume/mute keys work great and having the nice chiclet keyboard gives it a great look.

– Row 206: In conclusion, Im very satisifed and I will plan to use this anywhere I go. Its a great buy at 450 dollars and if

anyone is a student they can get the laptop to start at $427. HP did a fantastic job with this thin and light laptop and I

have already had about 3 people want to buy one after seeing it. You will get noticed with this.

– Row 230: I purchased this laptop for my wife to use for school and it fits the bill nicely in terms of portability and speed. It

is a quick, responsive laptop that's still easy to fit in a large purse or stacked on top of a textbook. However, I must warn

those who plan to do a lot of typing away from the purchase of this laptop. The touchpad (mouse) is on the same level / is

part of the wrist rest, and if you're one who rests your wrists on the computer's wrist rest while you type, you will find your

right hand frequently and inadvertently moving the mouse to another spot on the page - where your typing continues

where you didn't intend... Again, this shouldn't be a significant problem if you don't do too much typing - for example, web

browsing or just the occasional e-mail. If, however, you plan to use this to do any significant typing, blogging, etc., I would

strongly recommend NOT purchasing this laptop for this single reason. Although the problem is mitigated with a

Bluetooth mouse …it really defeats the idea of having one small, portable machine.

Quality/Reliability – Neutral-Positive


73

– Row 407: Only negative so far is the fan runs - a lot - and is quite loud. I have played some with HP's cool sense

wizard which allows you to set performance mode to control fan speed and noise, but when I set it to "quiet" the

laptop's underside became noticably hotter quickly. I have two other AMD-based HP laptops and neither has so loud

a fan as this one does. Nothing I can't get past but it is noticeable. However the underside is quite cool with the mid-

level "Performance Mode" selected.

– Row 545: After all the good reviews & marketing I was excited to finally receive my new DM1z after 3weeks of

waiting only to find mine was DOA. It would not boot right out of the box. The unit was getting power to the fan, led

lights, yet no screen display , no OS. After 2 hours with tech support trying multiple things, I was told to return it to

be fixed & sent back to me. At that point I would have been paying full price for a refurb unit. I was told remove any

cd or dvd that I loaded(machine has no optical drive) as well as that all machines are quality checked & tested which

is difficult to believe. I noticed what appeared to be a missing board with 2 empty screw slots(may have been the

network card slot which mine should’ve had ). This couldn't have gone thru full quality control. I wanted this machine

for an upcoming trip & HP made no effort to replace my machine quickly, it was going to take another 3-4 weeks.

Top priority should be given when it’s an HP issue & they already have your money. Mine is going back for refund & I

will wait for something more reliable.

– Row 550: HP laptops fall apart under the mildest of user conditions. I bought 2 withing a couple months of each

other. Both were only used in the house and never, ever dropped. Both fell apart in exactly the same manner withing

months of each other. They both lasted just over 1 year from date of purchase. The cheap plastic cases begin to

separate and then the hinges stick and break.

HP ENVY




ENVY Customer Rating Summary

67% 65%58%

69%

100%

0%

23%19%

42%

21%

0% 0%

10%16%

0%

10%

0% 0%



75

= positive

= neutral

-= negativeNOTE: Covers 1st and 2nd-generation ENVY platforms


ENVY Customer Reviews Summary

92122

730

10 0



Total series comments: 954

Overall Top 10 Pros


77

49

33 3227

16 1510

52

1914

9 10 107 7 5 4 5

51

2832 32

27

1 2 1

Total Amazon Best Buy HP Direct Staples Walmart77


Overall Top 10 Cons


4644

35

10 106 6 5 4 4

11 1215

6 68

4 5 4 4

27 28

20

10 10





11

8

6 6

4

3

2 2


General

ENVY Customer Comments

80

• Battery life reality checks provided.– Row 37: Wirless ON, display dimmed to lowest, no flash web site, only MS word taking note and stuff, power saving mode,

real life battery under this condition is approximate 4 hours. U can squeeze 30 more probably with wireless Off.

• Reviewers seem more price sensitive than expected; appreciation for value and

discounts.– Row 56: Finally upgraded from my 4 year old Dell inspiron e1505 and I will never look back. Easily the highest quality laptop

I have ever owned. Was able to get an i7 core processor with 6 gbs of memory and 500gb 7200 RPM harddrive for under

$1000 with a coupon (watch gotapex.com, they pop up rarely).

– Row 1508: To sum it up, for the specs and features you get on this laptop (i7 processor, 6 GB Ram, 1 TB HD, 3D

capabilities, 3D glasses, 17.3 inch screen, Radeon HD 5850 graphics card, 2 batteries, etc etc) there is not a better

computer you can buy for the money. When comparing it to more expensive laptops, this one still beats them all out easily.

As I stated before, I would have easily paid $2000 or more for this laptop. HP delivers the greatest value for a laptop with the

Envy 17 3D!!!



81

• 3D display quality considered exceptional.o Row 1466: Those are the biggest problems I've seen in reviews. Everything is amazing in this laptop. Oh yes -the 3D is

incredible. I've owned this laptop for about a month. This laptop outperforms everything I throw at it!

• Minimal bloatware and full-version software appreciated.

• Backlit keyboard much appreciated.– Row 63:- excellent backlit keyboard. The nicest feeilng and most responsive keyboard I've used on a PC. Period.

• SSD considered by many a primary path to ultimate performance.– Row 1113: 6) superfast (with Crucial SSD drive - much cheaper to install it yourself after-market) - loads Windows in 15-20

seconds, and most programs almost instantly.

– Row 2486: Two things that are an ABSOLUTE MUST if you're considering the Envy 14 are the Radiance display

(1600x900) and the SSD (solid state drive). These two combined make for an incredible display and lightning fast

experience (mine is up and running in about 45 seconds from the time I hit the power button).

– Row 3068: Bottom line: this is the best computer on the market if you get the 160 GB SSD (Totally worth the $$$ - much

more valuable than additional CPU or RAM).



82

• Packaging!– Row 148: The machine … comes in an absolutely classy packaging. A startup guide is offered electronically, on a 2 gb memory card. It

contains the manual in various languages, and an installable that I didn't experiment with.

– Row 289: Overall I am very happy with this product. I also have to throw in the fact that I have NEVER seen packaging like what you get with

the Envy. When I was opening the box I could have sworn it was an Apple product.

– Row 955: When i finally got one i was impressed by the overall look and packaging that it came in. It was like unboxing a beautiful present

which was a phenomenal experience. When i opened the box it came with the computer wrapped in it's own cloth casing. It also came with a

2gb Sd card which was also very useful.

– Row 1636: The box was huge and Heavy!!! When I got it home and opened it up I saw the reason for the extraordinary weight. It was

immaculately packaged, the laptop was covered by a microfiber cloth bag, the quick start guide and supporting documentation was stored on a

SD card -- Sharp, very sharp!

– Row 2088: So if your looking for top of the line, you do have another option besides a Mac and honestly from someone who's owned them all,

this is the better buy from a great company like HP.

– Row 5441: First impressions, I really liked how hp packaged the item. …hp gives customers a 2 gb sd card with walkthrough instructions and a

velvet cover to keep the laptop in, very nice perks you come to expect from a premium computer.

– Row 6428: This Envy is the Master of them all....The box this computer comes in, is a work of art all in itself.. Row 5446: When my Envy 17

arrived, …I said to myself, wow, what an unusual and specacular presentation. As I unpacked it I wondered if I'd made my purchase using my

Black Amex card. Of course, I am not a Black Amex card holder, but I really felt as if my $1349 was deeply appreciated by HP; they designed,

packed, and presented the Envy 17 much like I would expect the delivery of a Lambo or a Bugatti - white glove, first class all the way! Definite

WOW factor of 10+.

– Row 5705: I searched high and low for months to find the perfect do everything better any any other laptop and I found it here: The Envy 17.

Even the packaging exudes something very different is unfolding before you as you open it. The final curtain, the monogramed black micro

cloth sleeve they cradle the laptop in tells you this is not just a mass produced unit to fill a sales broucher this is the pride and excellence of an

American company showing what it Can Do.



83

• Industrial design– Row 59: -beautiful! The laser etched aluminum frame and cover are unique and gorgeous. Yes it is vaguely reminiscent of the

macbook but they really did make it unique.

– Row 3472: Finally HP style and elegance begin to rival the macbooks. With the Envy 14 shrouded in an aluminum case, slot dvd,

backlit keyboard, and a few excellent choices, the Envy 14 system is bar none the BMW in the world of windows. For the last 12

years my family has chosen HP for notebook PC's because it has offered better products and a better value then competitors.

The Envy 14 continues this trend and is worth every penny.

– Row 4469: This computer turns heads. I'm currently a student and the first day I broke this out in class everyone near me asked

what kind of MacBook it was. They were all amazed when I told them it was an HP. Best part was when the lights went out for

the powerpoint that the guy next to me said how cool it looks with the red LED light.

– Row 4869: Like the all black design. Could do without the big red beats logo on the cover, but easy enough to cover up with a

sticker. the red keys are a nice touch. The matte keyboard surround is also cool

– Row 4789: I had an Apple software issue and had to take this computer into the genius bar for help. The Apple employees were

impressed at the build, feel and look too. Final word, don't buy it. I want the only one.

– Row 4900: Appearance: compared to the regular ENVY 14 (and all other laptops) the BEATS edition blows everything away. The

all metal build with a dark chrome ring that lines it is really stunning. Once you open the laptop you touch soft velvet palm rest .

The computer build quality and looks are simply flawless. The grove pattern on the regular ENVY is annoying and was starting to

collect dirt in the week that I had it. The red glow from the keyboard is beautiful too. This computer still looks professional while

avoiding the stereotypical look.

– Row 5002: Overall it has a sleek black & red finish that makes this laptop flash and stand out to even macbooks. Battery life is

good but not amazing. The material used on the bottom and the keyboard area remind me of the batman costume lol. …Still the

best laptop I've ever had. I can't bust it out without everyone wanted to examine it and touch it.



84

• NOTE: Well-known issues tied to ENVY 13 /15 are well understood so not mentioned

here:– Extreme HEAT, Clickpad usability, SlimFit battery latching mechanism failure, lack of integrated optical drive.

• Display quality cited frequently as an unmet need (especially given premium positioning).– Most suggested or wanted higher-resolution displays in the baseline configurations

o Row 3019: Unfortunately, the very low display resolution kills it.

o Row 3394: There are nice aspects to the ENVY 14, however, the screen is not one of them, and that is my main complaint.

First the highest screen resolution is only 1366x768, which means everything appears super large, it’s like you are working on

a FisherPrice laptop.

– A surprisingly high number bemoaned the no-long-offered Radiance display

o Row 8: Amazon appears to be the only place that has user reviews for the envy 14 WITHOUT the 1600x 900 radiance display,

which is no long available. I searched and read every blog talking about this before I bought…

– A few suggested or wanted an anti-glare option to improve visibility through reduced reflections

o Row 3078: I have two gripes…: (1) I don't like glossy displays, and there's no matte display option. I will be purchasing a matte

screen cover to amend the situation.

o Row 3371: PLEASE PLEASE PLEASE, STOP making shiny screens or at least give us a MATTE option! Please refrain from

shiny bezels as well. Also, STOP with the "HD" resolution hype! Computer screens have much better resolutions so STOP

crippling them with stupid 1080/720p resolutions. Leave that to TVs!



85

• HEAT remains an issue in 2nd generation (primarily ENVY 17).– Row 710: ENVY 17 intensive programs/games will cause the area where you left hand rest way too hot! (i can physically not

leave my hand there for more than 3 minute without feeling extremely uncomfortable)

– Row 1088: Heat seems to be the only problem with this new Envy series and most of the trouble is with the Core i7 processor

equipped models (mine is an Core i5 and runs fast and kewl).

• Beats Audio™ -- many disappointed as “through line-out” qualification not

understood…– Row 71: -beats audio. You should know beats audio does NOT mean that the laptop has special or unique speakers. It

doesn't. Beats is a software driven optimization which provides clear, interference-free, crisp audio via the audio out ports.

Makes a distinct difference when listening via external speakers or headphones. Can toggle on and off to hear the difference,

definitely enjoyable.

– Row 150: The 'beats' audio is supposed to be one of the selling / differentiating points of this laptop. It comes switched on by

default, but there was no difference that I could see. I have heard as good sound on my Compaq Presario laptop with Altec

Lansing speakers and this 5 years ago. Dr Dre makes good music, but he doesn't necessarily make better speakers.

– Row 629: The Beats audio does not live up to the hype. I find the built in speakers to be rather crummy in my opinion. …The

sound card is good, it sounds great with external bose speakers or headphones, but the laptop speakers suck. In fact, it took

a lot of configuring to get them to not sound completely broken.

– Row 2487: The Beats audio is no joke as well. I've read numerous posts by people saying it's worthless, etc. but they don't

understand you must hook it up to headphones or an external speaker system to get the full effect and it does boost bass and

overall music quality so you'll hear notes and accents you normally would not with a regular soundcard.



86

• Industrial design.– Row 784: I have always purchased HP laptops and this being no exception. Overall this laptop is built very well and fells very

sturdy. There are three things that bug me about it. One is the sharp edges of the casing. Two is it did not come with a remote

which I have received on cheaper laptops.

– Row 848: The aluminum is nice, but not near the quality or the hand feel that Mac uses. Reach around the back of the screen

and feel the aluminum on the lid-amazingly FLIMSY and feels like a cardboard cover. Also, the aluminum that wraps and stops

at the edges of the keyboard & monitor are WAY to sharp and very uncomfortable. I could easily slice cheese on the edges of

this thing. Grab an Ipad and feel how beautifully sanded down the edges are. Anyhow, everything else is amazing about this

laptop

– Row 3465: The chassis is mostly aluminum, BUT it's rather flimsy aluminum on the lid. Also, there is a strip of plastic about an

inch wide along the lip of the lid used for sliding the screen into the case. It's understandable, but it cheapens the look.

Furthermore, the keyboard is set into a plastic casing, not an aluminum one.

– Row 4560: ust to clarify, I'm not sure what the beats logo on the top of the laptop is. It feels like a sticker, but I'd like to think

that I paid money for at least paint. The hp logo does not light up, but it looks nice though. Also, its not a macbook, nor is it

intended to be one. In my opinion, both have comparable workmanship.

– Row 4869: Like the all black design. Could do without the big red beats logo on the cover, but easy enough to cover up with a

sticker. the red keys are a nice touch. The matte keyboard surround is also cool

– Row 5002: Overall it has a sleek black & red finish that makes this laptop flash and stand out to even macbooks. Battery life is

good but not amazing. The material used on the bottom and the keyboard area remind me of the batman costume lol. The

screen is gorgeous and it's the only time I don't mind logos/brands on it but I just wish the back beats logo lit up (at least the hp

logo like I've seen on OLDER hp laptop models). Still the best laptop I've ever had. I can't bust it out without everyone wanted

to examine it and touch it.

Apple customers won


87

– Row 342: The HP Envy is one of the closest laptops you'll find to a Macbook Pro. Now that being said, I am not an apple

fanboy. Overall, the laptop is great, isn't filled with too much bloatware, and really does have great sound quality (thanks to

Beats audio). The cpu and graphics cards are smokin fast and the screen resolution is adequate for most purposes. My biggest

gripe, and the reason I returned mine is because of the trackpad. It is easily the worst trackpad I have ever used, and may ever

use. HP tried to take a page from Apple and incorporated a click trackpad. The problem with this is that the trackpad incorrectly

handles multitouch and causes cursor jumps or incorrect presses, etc. In addition, this laptop gets loud!! Even on idle, no

programs running, I could hear this laptop from the other side of the room.

– Row 459: this thing is great. It looks awesome with a killer graphics card, and procesor, and enough RAM and hard drive.

Honestly, this is better than a Mac for way less. Highly recommend it.

– Row 2751: efore looking at the envy, I was looking to buy a macbook pro. When i started looking in to the envy i compared the

specs and not only is the envy cheaper (cheaper by like $500+) but it also has (slightly) better components

– Row 2672: Congratulations HP. Your Envy was designed to combat the MacBook Pro, and I have to say it's winning the fight.

This product is the only reason I switched back to PC.

– Row 2398: I wanted something to be able to play Star Craft 2 on the best settings and I wanted something that would be

durable and long lasting enough to get me through three years of law school. Everyone always mass accolades the Mac Book

Pros, and the look really cool, but when I looked closer at the specs of each product, you can clearly see that the Envy is a Mac

Pro on steriods. …Hp, you are in a different level with the quality of your product! The only thing Hp did wrong was not give my

full mailing adress. Envy's are better than the Mac Book Pros for some reason, so if your buying this product just for gaming, the

Hp Envy is the way to go!!!! I really hope to get at least 5-6 years out of this computer.

– Row 2966: This laptop is really amazing! Right when you open the box it feels like the computer is built with exceptional quality.

With normal use (surfing the web and having a few programs open) the laptop barely gets warm. I think that the laptop looks

better than a MacBook Pro. You cannot go wrong if you buy this laptop.

Review example (from Iraq)


88

– Row 6272: Best Laptop I ever bought. Even better than my DeskTop because I can take it anywhere. I deploy

with the Military so, I like the big screen and the weight isnt bad for its size. I currently have it pluged into a HP

2709M monitor with HDMI. I am using a Bluetooth Logiteck DiNovo Mini while I lay in my bed. Everything syncs

up no problems. It even recognized a printer I got here in Iraq. Printed no problems and I didnt even have to

download any drivers. Plenty fast with the basic setup. People say it gets hot on the left side. Well, it kind of

does but, it really isnt bad at all. Some of these people are real panzies. Also, the power supply is pretty big but,

this thing needs power and I am sure thats what its for. 3D works good with the 3D demo. I had my Army

buddies check it out and they were ducking and flinching the whole time. They both want this ENVY 17 3D. The

only complaint I have is the nose piece on the 3D glasses is a Tad uncomfortable. It comes with 3 nose pieces

for different type noses. None of them feel like a nice pair of sunglasses. No big deal though, I am not going to

waer them all day. Price is great for all that you get and definitly better than a MAC. It has all the current stuff.

USB 3.0, BluRay, Quad Core, Slot load, HDMI, 3D,etc. Battery doesnt last that long so, dont think your going to

watch a movie on a plane. You can definitly get that business done on your Philly to Atlanta trip on the standard

battery. The way I see it, most lap top users have theirs sitting on a desk plugged in or at the airport terminal

plugged in. Noone really uses it mainly with the battery. Youll have plenty of time to type at your Plugged in

LapTop while your flight is delayed because your flying an overbooked plane during normal business

commuting hours.Anyway, This computer is great and is the 6th Hp computer I bought in total. Also, much

better than a Dell which my family is 0 and 3 with. They all broke and failed.



89

– Row 113: When I received this laptop the right speaker was not working. Can't believe HP has no quality control over their

Flagship product Envy 14. But Full marks to Amazon. I just picked the phone told the Amazon rep on the phone about the issue

and with in a couple of minutes they shipped another laptop which reached me Next Day. HATS OFF to Amazon customer

service. I am very happy to see Amazon stepping and taking measures to keep their customers happy. HP please learn some

thing!!!

– Row 285: I will say that the laptop arrived with a sticky "H" key but Amazon was quick to fix the problem. They actually

overnighted a replacement BEFORE I needed to return this defective unit (they give you 30 days to return the defective unit).

– Row 179: I kept this laptop for about a week. Pros: beautifully crafted, like a macbook pro running Windows 7; great display; fast.

I subtract two stars for the Cons: cooling fan runs 95% of the time, too loud for my liking; audio had a continuous, annoying hiss

accompanying whatever was playing and there was a squeal/beep upon track changes. These problems, or least the latter, were

probably defects with the laptop I had.

– Row 325: Well the THIRD replacement arrived this morning and to my dismay, the trackpad is even worse than the original two

units. Sorry Amazon but I have decided to purchase the product locally where I can test the device prior to leaving the store. I will

NOT be purchasing another Envy as I am simply too skeptical that any of the units are working and if they do work now, how long

will it last. It really is a pitty that HP allows their "flagship" laptops to leave the factory untested.

– Row 404: Just bought this laptop, and was quite exited, until i found out the drive is defective. HP support recommended I return

it, and i am about to do it tomorrow. I can't believe that HP would not check their flagship product though...I will get a new one,

and update this review in the future.

– Row 1799: Graphics and processing is good, but the quality of this laptop is AWFUL. Solder on the graphics card broke and

motherboard had issues from day one. Contacted HP for help and that was a joke. They told me to mail it in for repair and I would

have it back in 12-14 weeks. I will never buy an HP again. Save yourself the trouble and get another brand.



90

– Row 3488: My Envy failed (no display) within a month of delivery. It was repaired twice and failed a third time (same issue). It

was finally discovered that the wrong graphics card was installed upon the original build and then the same incorrect graphics

card was installed twice more and failed twice more. The installed graphics card did not work properly with an external monitor.

An AGI Mobility Radeon HD 5650 was ordered, but an Intel card incompatible with external montitors was installed - three times!

– Row 4697: My laptop arrived almost DOA two days ago. There are four huge flaws with this laptop. The first is that one of the

keyboard lights is broken, leaving the 8 key among others completely dark. The second issue is that the power adaptor emits a

buzzing noise whenever it is plugged in. The third problem is that the laptop itself emits a high pitched sound from the underside

whenever it's not idle. It's definitely not a fan noise. I've been around computers my whole life, and no fan makes this unearthly

screech. The fourth flaw is fatal. The computer randomly decides to lose power (even though the battery is factory installed and

charged) and shut off without warning. Then it refuses to turn back on. This happened three times on the first battery charge. I

lost unsaved work (maybe my fault) all three times.

Conclusions



Opportunities to automate


• Exploring with HP Direct who works with Bazaar Voice.

• Investigating through small agencies.

• Have reached out to McKinsey to understand cost, etc. McKinsey’s solution has been

benchmarked as the best at 80% accurate.1

– High-level graphical comparison of aggregate feature comments/ratings vs. key competitors.

– Drill down into the review list driving the rating vs. the competition.

– Further dive into the actual comments.

– Trend information to track sentiment change or feature mentions before/during/after campaigns.

92

Us retail online store customer ratings and reviews full version

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Transcript of Us retail online store customer ratings and reviews full version