Improving App Store Ratings
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IMPROVING APPSTORE RATINGS CocoaHeads Stockholm 16-11-07
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Transcript of Improving App Store Ratings
IMPROVING APPSTORE RATINGSCocoaHeads Stockholm 16-11-07
ABOUT US
➤ Allihoopa is a spinoff-company from Propellerhead ➤ Social network for collabora@ve music-making ➤ Daniel, joined Propellerhead in 2011
➤ Movie buff, beer hipster. Is building a bass guitar.
➤ Arvid, joined Propellerhead in 2012 ➤ Likes photography, breakdancing and vintage synths.
➤ We have worked with Reason, Figure and Take
ABOUT FIGURE
➤ Figure is a small but powerful music-making app ➤ Create beats with drums, bass and lead synth in minutes
➤ It’s free! ➤ Introduced in April 2012 ➤ Won awards
➤ Apple App of the Year, Sweden ➤ Apple App of the Year runner up, USA ➤ App Hall of Fame (Essen@als)
➤ Millions of downloads
THE PROBLEM TO SOLVE
➤ Killer app but with a 2.5 star review average ➤ Started out at 4.7 as a $1 app but started to decline in 2015
when it went free ➤ Most users are more inclined to review when unhappy
➤ We received recurring one-star reviews due to unfulfilled feature requests
➤ Average ra@ng reset with every minor new version ➤ Counteracted by buyer’s bias (but only for paid apps)
➤ Review form used as feedback channel, with no way for us to respond
A LITTLE RATING IS A LOT TO ASK
1. Get prompted by app
2. Switch to app store app
3. Wait for app page to load
4. Tap ”reviews”
5. Authen@cate (TouchID not supported)
6. Tap ”write review”
7. Enter ra@ng
8. Write textual review (if so desired)
9. Submit
EXISTING STRATEGIES
➤ Modal - confron@ng ➤ Licle user control ➤ Always in the way except exactly at the right moment ➤ Annoying
➤ Message in pop-up bar ➤ Easy to overlook and ignore ➤ Clucers UI
➤ 3rd-party libraries
GETTING HAPPY USERS
➤ Catch them when… ➤ Happy using the app ➤ In a general good mood
➤ Don’t disturb when… ➤ Listening ➤ Crea@ng ➤ Performing
➤ Offer a reminder – but avoid “not now” cycles ➤ User may be busy aher all
SOLUTION: THE TRINKET!
➤ A star is born! ➤ Presented aher a number of key ac@ons within a @meframe
by the user ➤ Open app / Save song / etc…
➤ Does not block the UI ➤ Animated to call for acen@on ➤ Non-intrusive enough that it can remain onscreen and not
feel in the way ➤ Feels like an opportunity rather than an obliga@on ➤ Tapping the star presents modal dialog to guide user to submit
review
RESULT
➤ App Store average ra@ng 4.7 ➤ Posi@ve reviews have increased AND nega@ve reviews have
decreased! ➤ We get ques@ons and nega@ve feedback that we can respond
to. ➤ Users get really happy when we do!
GOTCHAS AND TIPS
➤ Make the users curious ➤ Alert without disturbing but s@ll make it visible
➤ We don't want anyone to dismiss it just to get it out of sight ➤ Let the users ini@ate the feedback procedure
➤ Means they are not busy! ➤ Design ques@on: What’s the right amount of asser@veness in
promp@ng for feedback?
THANK YOU FOR LISTENING
Ques@ons?
Contact us any@me:
➤ Daniel Sävström
➤ Arvid Rudling ➤ [email protected]
Allihoopa is hiring!
