ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

41
DOMAIN AUTHORITY + LINKING DOMAINS SNAPSHOT Metric* Vashi (www.vashi.com) 77 Diamonds (www.77diamonds.com) Stevenstone (www.stevenstone.co.uk) Rare Pink (www.rarepink.com) Domain Authority 42 45 32 35 Referring Domains 520 744 204 143 Considering selected direct competitors, Vashi takes second place, both from the Domain Authority as well as Referring Domains perspective. 77 Diamonds have highest metrics, although there is only a 3 point difference in DA value between them and Vashi. * Both metrics were last updated in August 2015 How to make friends and influence people Ratings & Reviews: ASO impact & leverage Thomas Petit, 8fit

Transcript of ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

Page 1: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

DOMAIN AUTHORITY + LINKING DOMAINS SNAPSHOT

Metric*Vashi

(www.vashi.com)77 Diamonds

(www.77diamonds.com)Stevenstone

(www.stevenstone.co.uk)Rare Pink

(www.rarepink.com)

Domain Authority 42 45 32 35

Referring Domains 520 744 204 143

Considering selected direct competitors, Vashi takes second place, both from the Domain Authority as well as Referring Domains perspective. 77 Diamonds have highest metrics, although there is only a 3 point difference in DA value between them and Vashi.

* Both metrics were last updated in August 2015

How to make friends and influence people

Ratings & Reviews:ASO impact & leverage

Thomas Petit,8fit

Page 2: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

1

1

Ratings & Reviews

ASO impact & leverage@Thomasbcn

Page 3: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

2

2

@Thomasbcn

Page 4: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

3

3

1. Why

2. How

“The secret is in the stars”

Page 5: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

4

4

Huge impact on the 2 factors of ASO

User perception (CRO)

Ranking algorithm (SEO)

Page 6: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

5

5

User perception

https://blog.branch.io/click-to-install-conversion-rates

http://info.apptentive.com/app-store-ratings-and-reviews

https://sensortower.com/blog/ios-conversion-rates-a-closer-look-at-the-days/

http://www.tune.com/blog/mobile-report-the-app-store-factors-your-users-really-care-about/

Conversion

80% of users viewing a

listing don’t install

59% check reviews before downloads

37% check reviews before IAP

33% check reviews before updating

Little/no influence for only 8%

Page 7: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

6

6

iOS snippet

Page 8: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

7

7

Android snippet

Page 9: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

8

8

New Android snippet?

http://www.androidpolice.com/2015/09/19/some-google-play-store-users-are-seeing-a-new-more-compact-layout-for-app-review-scores/

Page 10: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

9

9

Page 11: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

10

10

Ranking algorithm

“Rating volume is perhaps the best indicator of ranks,

with a 29–40% correlation”, Alex Walz, Moz/Apptentive

“Ratings are more heavily weighted

in Google Play's algorithm”

“The higher an app is rated,

the less its rank it likely to move in a 24-hour period”

“The effect of reviews is more important than global

downloads to improve keyword ranking” @francescgo

https://moz.com/blog/app-store-rankings-formula-deconstructed-in-5-mad-science-experiments

Page 12: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

11

11

Ranking algorithm: officially since 2013

“Reviews and ratings are a very strong signal for us”

Ankit Jain, Google Play

Page 13: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

12

12

Bad rating?

2 Apps among top100

Can you guess which?

https://play.google.com/store/apps/details?id=com.apple.movetoios

Page 14: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

13

13

http://info.apptentive.com/app-store-ratings-and-reviews

Ratings Impact

Page 15: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

14

14

Ratings & Reviews figures

App market: winner takes all

1% devs, 53% of reviews

0,1% 23%

(2013 from 70m reviews)

http://blog.appfigures.com/data-bits-less-than-one-percent-of-ios-app-developers-have-half-of-all-reviews/

Page 16: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

15

15

Ratings average

https://sensortower.com/blog/positivity-abounds-global-trends-in-app-rating-sentiment/

Page 17: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

16

16

Ratings & Reviews: % of users

0,5%

Page 18: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

17

17

Apple/Google Featuring

http://blog.appbot.co/featured-apps-the-influence-of-star-rating-price-age-category//

Page 19: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

18

18

Users are radical

52% post only positive

5% post only negative

http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/

Problems with App Store reviews

Page 20: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

19

19

http://info.apptentive.com/app-store-ratings-and-reviews

http://www.smartappmarketer.com/developers-struggle-get-app-ratings-reviews-apple-app-store/ /

Review process is painful

Page 21: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

20

20

1. Why

2. How

Leverage reviews

Page 22: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

21

21

1. Beg?

http://www.loopinsight.com/2014/02/04/begging-for-app-ratings/

Page 23: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

22

22

2. Don’t intrude

http://www.marco.org/2014/12/05/how-overcast-asks-for-reviews

Page 24: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

23

23

3. Integrate to limit intrusion

Page 25: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

24

24

4. Filter

Page 26: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

25

25

4. Filter

Page 27: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

26

26

Review filter: the Circa loop

https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

Page 28: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

27

27

Filter outcome

Page 29: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

28

28

Review filter: Musi

https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

Page 30: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

29

29

4. Answer / contact

https://medium.com/@bayramannakov/app-reviews-3-clever-ways-to-convert-negative-reviews-to-positive-5066c4dfb16b

Google Play answers

iOS: Convert negative reviews to positive

Page 31: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

30

30

http://appbot.co

Page 32: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

31

31

http://appbot.co

https://launchkit.io/reviews/

https://tapstream.com/review-bar/

http://www.apptamin.com/blog/review-mining/

https://sensortower.com/blog/how-to-improve-the-user-experience-of-your-mobile-app-with-review-mining

Page 33: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

32

32

The 8fit way

Find out

go.8fit.com/twpin

Page 34: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

33

33

https://www.linkedin.com/pulse/aso-trick-one-talking-dennis-mink

Reviewers Lookalikes

Reviews hack-quisition

Page 35: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

34

34

Black hat ASO?

https://www.simform.com/blog/top-ways-to-request-app-rating-and-review

Page 36: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

35

35

“Hard-working App Store ranking manipulation employee.”

http://weibo.com/1652811601/C2Ac4hGw4?type=comment

Black hat ASO?

Page 37: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

36

36

http://weibo.com/1652811601/C2Ac4hGw4?type=comment

Black hat ASO?

Page 38: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

37

37

http://zachwill.com/flappy-bird/

https://twitter.com/Thomasbcn/status/430336588426772480

http://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-store

Black hat ASO?

Flappy birds: 700k US reviews in 30 days

Candy Crush: 400k US reviews in 18 months

45k CA reviews, top Apps with 5K

Page 39: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

38

38

https://sensortower.com/blog/meet-the-fakers-profiles-of-suspected-fake-apple-app-store-user-accounts

Meet the fake reviewers

Page 40: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

39

39

… Neglect

… Interrupt

… Ask on first launch

… Ask for 5 stars

… Incentivize

… Buy

@thomasbcn

… Ask, at the right time, to the right users

… Filter

… Monitor

… Answer

… Mine

… Listen

Page 41: ASOBarcamp 2 - Ratings and Reviews - ASO Impact and Leverage

40

40

@Thomasbcn