Tools, Glorious Tools - SMX West 2009

Tools, Glorious ToolsSMX West – Santa Clara 2009

Presented by David WallaceCEO, SearchRank

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SMX West 2009Santa Clara, CA

Copyright SearchRankw w w . s e a r c h r a n k . c o

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Keyword Research

Domain Tools

Ranking Reports

INTRODUCTIONTools can never replace human ingenuity but they can make the job a human does a whole lot easier.

With that thought, I thought I share some of the tools we use for SEO/SEM projects followed by some cool plug-ins to compliment SEO efforts with Wordpress blogs.

Link Popularity

Local Search

Wordpress Plug-ins


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An advanced keyword research tool which draws on a database of 36 billion search queries from many different search engines around the world.

Features -

KEYWORD RESEARCHKeyword Discovery – www.keyworddiscovery.com

Keyword Research- Global Premium: 4.3 billion keyword searches based on user panel data- Historical Global: data from June 2005 to present- eBay: searches performed at eBay- News: searches performed at major news sites such as Google News- Shopping: major shopping sites such as Amazon, Buy, Bizrate & others- Google: searches performed at Google.com and localized Google sites- Yahoo: searches performed at Yahoo.com and localized Yahoo sites- 13 country specific databases: data from August 2006 to present- Question Phrase: database of searches in ‘question format’


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Features (continued) -

KEYWORD RESEARCHKeyword Discovery – http://www.keyworddiscovery.com

Industry KeywordsEnables you to compare the keywords you are currently receiving traffic for with that of your competitors in the same industry.

Spelling Mistake ResearchView common mis-spellings related to specific keywords.

Seasonal TrendsAllows you to examine seasonal trends to see how demand for various goods and services is likely to change throughout the year.

Related KeywordsDiscover related keywords that you might otherwise have missed.


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KEYWORD RESEARCHKeyword Discovery – http://www.keyworddiscovery.com

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Enter a URL and see what server header status codes are being returned. Good for making sure 301 and 302 redirects are working properly.

DOMAIN TOOLSHTTP Status Codes Checker - www.seoconsultants.com/tools/headers.asp


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Allows you to create multiple projects and select from a pretty extensive list of engines although the only ones we care about are Google, Yahoo, MSN and Ask. The software also offers the ability to customize the look-and-feel of the reports and charts it generates.

RANKING REPORTSRanking Manager - www.websitemanagementtools.com/products/wsm/ranking/

Standard Version - $149.00

Professional Version - $389.00

Annual Support - $129.95/yr.


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RANKING REPORTS

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Part of the SEO Administrator Toolset, a desktop tool that allows you to easily monitor inbound links for multiple projects.

LINK POPULARITYLink Exchange Tool - www.seoadministrator.com/link-exchange.html

Provides the following information about the link:

Is link is present?Anchor textFollowed / nofollowed

Provides the following information about page link is on:

Google PageRankOutbound / Inbound linksInternal linksExcluded via the robots.txt file


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LINK POPULARITYLink Exchange Tool - www.seoadministrator.com/link-exchange.html

The program allows you export reports into the following formats: Excel, Word, HTML, CSV and Text.


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A tool for small business owners that will help them learn more about the way their business is listed in local search engines.

View whether or not your business is listed in the local sections of Google, Yahoo, Best of the Web and Microsoft's Live Search as well as the data that is associated with it. More engines and features are planned in future updates.

LOCAL SEARCHGetListed.org - http://getlisted.org


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LOCAL SEARCHGetListed.org - http://getlisted.org


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Out of the box, plug n' play for Wordpress blogs.

WORDPRESS PLUG-INSAll in One SEO Pack –http://semperfiwebdesign.com/portfolio/wordpress/wordpress-plugins/all-in-one-seo-pack/

Customize title tags, meta description tags, keyword meta tagsAutomatically generates meta descriptions from excerpts or first paragraph of your post.Allows you to have tags become your keyword meta data as well.Solves duplicate content issues.

A couple other plug-ins that will help make Wordpress a bit more SEO friendly:

Headspace - http://urbangiraffe.com/plugins/headspace2/SEO Title Tag - http://www.netconcepts.com/seo-title-tag-plugin/


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Allows you to remove "evil nofollow attribute" from your comments. Just plug n' play.

WORDPRESS PLUG-INSDofollow - www.semiologic.com/software/wp-tweaks/dofollow/


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A plug-in that will display a "Share This" button at end of your post which allows your visitors to easily share a post/page with others. Plug-in supports both e-mail and posting to social bookmarking sites. Just plug n' play.

WORDPRESS PLUG-INSShareThis - http://sharethis.com/


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Integrates your WordPress blog and Twitter account. Bring your tweets into your blog and pass your blog posts to Twitter. Enter twitter user name and password and select options.

WORDPRESS PLUG-INSTwitter Tools - http://alexking.org/projects/wordpress


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WORDPRESS PLUG-INS


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Allows readers to receive notifications of new comments that are posted to an entry.

WORDPRESS PLUG-INSSubscribe To Comments - http://txfx.net/code/wordpress/subscribe-to-comments/


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This plugin asks the visitor making the comment to answer a simple math question. This is intended to prove that the visitor is a human being and not a spam robot. Does require adding code to comments.php file.

WORDPRESS PLUG-INSMath Comment Spam Protection -http://sw-guide.de/wordpress/plugins/math-comment-spam-protection/


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WORDPRESS PLUG-INSMath Comment Spam Protection -http://sw-guide.de/wordpress/plugins/math-comment-spam-protection/


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David Wallace

SearchRankwww.searchrank.com

Search & Social Media Marketing Since 1997

THANK YOU!

Tools, Glorious Tools - SMX West 2009

Technology

Transcript of Tools, Glorious Tools - SMX West 2009