Local Tools - Presentation at SMX West 2105

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Top Tools for Local Marketers

Transcript of Local Tools - Presentation at SMX West 2105

Top Tools for Local Marketers

The First 3 Tools

Mike Ramsey Gyi Tsakalakis Conrad Saam

1.Google AnalyticsSegmentation

1.Google AnalyticsSegmentation Setup

1.Google AnalyticsWhy GA Segmentation Matters

2.Moz.comNAP Diagnostic

Moz.com/local/search

3.Google URL Builder

4.Moz or 5.Yext?

Yext

• Yext – some of the top tier directories.

• Large number of lower tier directories.

• Offers more customization.

• Automated duplicate suppression for agency clients.

• $$$$$ Monthly

Moz

• Handles all 4 of the main data aggregators.

• Duplicate Suppression

• Easy to use interface for multi-location

• $ Year

Factual – you MUST have Moz local or Yext to edit.

4.Moz or 5.Yext?

• Not comprehensive – i.e. for competitive markets like legal this is hardly enough

– local directories

– vertical directories.

• Not SET and forget

• Hands on duplicate suppression

6.Screaming Frog –Broken (Local) Links

7.Get5Stars

7.Get5Stars

8.Visual Ping –Review Tracking

9.BuzzsumoID local Influencers

Insanely Cheap Local Advertising

10.YellowPages(yes – those YellowPages)

11.BingAds

12.AdrollRetargeting

12.AdrollRetargeting Setup

Not Insanely Cheap Advertising:13.Yelp

Questions?

Conrad SaamMockingbird Marketing