Local Tools - Presentation at SMX West 2105

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Transcript of Local Tools - Presentation at SMX West 2105

Top Tools for Local Marketers

Top Tools for Local MarketersThe First 3 ToolsMike Ramsey Gyi Tsakalakis Conrad Saam

1.Google AnalyticsSegmentation

1.Google Analytics Segmentation Setup

Note this also works for mobile.If you have multiple locations have multiple segments.Note you can have multiple facets of a segment organic traffic in a location for example. 41.Google AnalyticsWhy GA Segmentation Matters

2.Moz.comNAP Diagnostic

Moz.com/local/search3.Google URL Builder

4.Moz or 5.Yext?YextYext some of the top tier directories. Large number of lower tier directories.Offers more customization. Automated duplicate suppression for agency clients.$$$$$ MonthlyMozHandles all 4 of the main data aggregators. Duplicate SuppressionEasy to use interface for multi-location$ Year Factual you MUST have Moz local or Yext to edit.

4.Moz or 5.Yext?Not comprehensive i.e. for competitive markets like legal this is hardly enoughlocal directoriesvertical directories.Not SET and forgetHands on duplicate suppression6.Screaming Frog Broken (Local) Links

107.Get5Stars

7.Get5Stars

8.Visual Ping Review Tracking

9.BuzzsumoID local Influencers

This is generic but you can actually take individual pages and try this to. Find a page with localized content and see who has pushed it out. 14

Insanely Cheap Local Advertising10.YellowPages(yes those YellowPages)

11.BingAds

12.AdrollRetargeting12.AdrollRetargeting Setup

Not Insanely Cheap Advertising:13.YelpBackend the math on this . . . . I wrote a blog post called The True Cost of YelpReach LocalYodle20Questions?

Conrad SaamMockingbird Marketing