The Top 5 Myths About Multi-Channel Support
Transcript of The Top 5 Myths About Multi-Channel Support
The top 5 myths
about multi-channel support
(and the top 5 reasons to debunk them)
Reason #1: Efficiency
The myth: Multi-channel support is confusing and inefficient
The truth: As long as you use an integrated
approach, multi-channel support improves
efficiency across the board. For example, the
ClickDesk app lets you offer multi-channel live
support with an integrated email helpdesk. Never
miss a ticket. Never miss a sale.
Provide the support your customers crave,
online, offline, and in between!
#2: Social Buzz
The myth: Social media is a terrible place to improve
customer support
The truth: Integrating social media into the
customer experience is a streamlined way to
improve customer satisfaction while
monitoring your industry
social toolbar = social power
#3: Traffic
The myth: Multi-channel chat = swarms of complicated traffic
The truth: Actually, multi-channel chat is like a perfect
highway system (imagine that!). Customers are routed
as per their preference. ClickDesk’s roadmap:
● in-app voice and video chat for customers who value
face-to-face/voice-to-voice communication
● live text chat for quick responses and basic questions
● email helpdesk for record keeping and customers who
prefer offline help
with keystroke
preview &
visitor
screenshots
no extra
software
required!
#4: Customer Happiness
The myth: Today’s consumers are only happy with one
channel of support
The truth: Using multi-channel support is reactive
support - customers initiate interactions on the channel
of their choice and end up far more satisfied as a
result. In fact, a recent Aberdeen Group study found
that multi-channel support more than doubles
customer satisfaction year-over-year!
#5: Agent Clarity
The myth: Agents get overwhelmed and confused trying to
offer multi-channel support
The truth: As long as your support system makes it
easy to switch between channels, agents love multi-
channel support because it lets them provide a
complete experience for every user. Like our one-click
solution, for example:
www.clickdesk.com
Ok, pop quiz! Why should you let ClickDesk help you grow your
business with multi-channel support?
● Efficiency
● Social Buzz
● The Right Kind of Traffic
● Customer Happiness
● Agent Clarity
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