Multi channel publishing_tools_for_book_and_magazine_publishing_gapp

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w w w . t i m e . c o m

Environment Special: The Perils of Plastic

The tale of the tablet by Lev GrossmanHow Jobs works by Stephen Fry

Tablet PublishingMade Easy

Jeff GappWoodWing Channel Evangelist

Tuesday, March 22, 2011

TABLET PUBLISHING

Introduction

TabletsPrintWebMobileSocial MediaE-mail

WoodWing provides an efficient multi-channel publishing solution


TABLET PUBLISHING

WoodWingʼs Tablet Solution

A review of the toolshttp://www.woodwing.com/en/digital-magazine/ipad-now

Gallery of Appshttp://www.woodwing.com/en/digital-magazine/tablet-gallery

More information about WoodWingwoodwing.com


http://www.woodwing.com/en/digital-magazine/ipad-now




http://www.woodwing.com/en/digital-magazine/tablet-gallery




TABLET PUBLISHING

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TABLET PUBLISHING

WoodWing Tablet Solution

Over 200+ Apps on iOSMeredith just released 3 titles

Better Homes and GardensFitnessParents

Lots of activity in the Android spaceHTML5 Export available now.HTML5 Reader available next week

Sports Illustrated in the Chrome Store


TABLET PUBLISHING

Tablet Solution Design Requirements

RequirementsUse WW Enterprise CMS as the foundation

Workflows system, efficient, productive content generationEasily re-use content for Web, Social Media and other output channels

Make the creation of content design-centricDesigners not programmers for DesignUse a common Design tool: InDesignWoodWing interactive features added to InDesign

Make the exporting of content easyPress a button...get content outApps are supported by a non-proprietary XML Format


TABLET PUBLISHING

Tablet Solution Design Requirements

Reader AppsBranding - Make it easyFlexibilty of Deployment

Bake in the ContentUse Issue based content delivered to UserSupport Analytics, iTunes Subscriptions, Extensible− HTML5 widgets can be added by the designers− Programmers can use the Navigation and Gestures API

Deployment of Content−Use Content created in Enterprise with InDesign −Use PDF files

Fed by Enterpriseʼs Non-proprietary XML


TABLET PUBLISHING

WoodWing has....

Native Reader AppsiOSAndroid

Android 2.2 through Android 3.0

Html5 ReaderSupported on all platformsFuture-proof, direction from all big players

Support of WebOS coming (weʼll be there on release)Support for QNX coming (weʼll be there on release)


TABLET PUBLISHING

With all the devices...a Problem

How to create content for multiple devices in the most efficient way possible?

WoodWingʼs solution is called ʻMulti-Screenʼ


TABLET PUBLISHING

Multi-screen — Why do we need it?Device Size Resolution Aspect RatioiPad 9.7” 1024 x 768 4 : 3GALAXY Tab 7” 1024 x 600 16 : 9 Motorola Xoom 10.1 1280 x 800 16 : 9BlackBerry PlayBook 7” 1024 x 600 16 : 9 HP TouchPad 9.7” 1024 x 768 4 : 3ExoPC Slate 11.6” 1366 x 768 16 : 9 Archos 7 7” 800 x 480 16 : 9Pandigital Novel 7” 800 x 600 4 : 3... ... ... ...


TABLET PUBLISHING

Multi-screen — Why do we need it?

Different Operating SystemsiOSAndroidQNXWebOSWindowsChromeOS (native html5)

Different screensResolutionAspect ratio


TABLET PUBLISHING

Solution Requirements

Need a solution that meets WoodWingʼs original Tablet Solution Design Requirements

Ease of UseEfficientFlexibleMust be simple to configure


TABLET PUBLISHING

Solution

WoodWing Multi-screen toolsProduction done on single layout“Editions” allow designer to view overall design for each deviceExport process is push-button for each device

Export one, several or all devices at one time


TABLET PUBLISHING

Multi-screen — Crop, bleed

Design Challenge:Height 22%

84 pixels

84 pixels


TABLET PUBLISHING

Multi-screen — WoodWing Viewports

Design ChallengeHeight : 11% Width : 11%56

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46 pixels


TABLET PUBLISHING

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TABLET PUBLISHING

Content Station Export

Select the IssueSelect the Device to PreviewSelect one, two or all devices and Export


TABLET PUBLISHING

Export process result

Non-proprietary XML for each selected deviceHTML5 Reader export is derived one of the exportsTake these exports and use in the Reader Applications


TABLET PUBLISHING

Creation Tools

Delivery Platform

iPad App

WoodWing Enterprise 7Using Dossier concept

WoodWing Content StationNew: Digital Magazine Organizer

Adobe InDesignNew: Digital Magazine Tools

WoodWing Content Delivery Service (CDS)

WoodWing Reader AppsBranded for titleFully customizable


Multi channel publishing_tools_for_book_and_magazine_publishing_gapp

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