The 'Magic' of Infographics - Pubcon Las Vegas 2016

@DavidWallace

THE MAGIC OF INFOGRAPHICSPresented by David Wallace: CEO - SearchRank

@DavidWallace

- Online Marketing Since 1997- Head Honcho @ SearchRank- Senior Editor @ Infographic Journal- Reside in Ahwatukee, Arizona- Empty Nester w/ 3 Kids & 5 Grandkids- Disney Fanatic- Roller Coaster Enthusiast- Love Cats- Love Infographics!!

WHO AM I?

@DavidWallace

@DavidWallace

EVEN THOUGH INFOGRAPHICS

SEEM MAGICAL IN THE RESULTS

THEY CAN PRODUCE,THERE IS NO MAGIC

INVOLVED BUT ONLY GOOD PLANNING

& EXECUTION!

@DavidWallace

THREE THINGS:

- DESIGN (GOOD, BAD & THE UGLY)

- PROMOTION (DOs/DONTs)- IDEAS (NO INDUSTRY TOO

BORING)

@DavidWallace

@DavidWallace

NO MATTER HOW GOOD THE IDEA, POOR DESIGN

WILL KILL THE EFFECTIVENESS OF AN

INFOGRAPHIC.

@DavidWallace

DO NOT SKIMP ON DESIGN!

VERY RARELY CAN YOU GET

SOMETHING FOR FREE OR NEXT TO

NOTHING AND HAVE REAL SUCCESS!

@DavidWallace

PROMOTE, PROMOTE, PROMOTE!

“PUBLISH IT AND THEY WILL COME” DOES NOT

ALWAYS WORK!

TAKE ADVANTAGE OF YOUR SOCIAL

NETWORKS TO ATTRACT EYEBALLS.

@DavidWallace

PROPER SYNDICATION TO SOCIAL NETWORKS

THERE IS A RIGHT WAY &A WRONG WAY TO SHARE!

- LINK BACK TO ORIGINAL CONTENT

- INCLUDE SHORT DESCRIPTION

- UTILIZE HASH TAGS

- INCLUDE IMAGES

- CALL OUT INFLUENCERS

@DavidWallace

SOCIAL NETWORKS: TWITTER TIPS

FOR OLDER INFOGRAPHICS, RETWEET

RELATED TO CURRENT TRENDS

EXPERIMENT WITH REPEAT TWEETS AT VARIOUS TIMES

OF THE DAY

EXPERIMENT WITH TWEETS THAT HAVE

IMAGES VS NO IMAGES

IF INFOGRAPHIC REFERENCES COMPANY OR

INDIVIDUAL, INCLUDE@ REFERENCE

@DavidWallace

SOCIAL NETWORKS: PINTEREST TIPS

CONSIDER PINNING A CROPPED VERSION OF

INFOGRAPHIC

LINK BACK TO YOUR ORIGINAL POST TO HELP

DRIVE TRAFFIC

POST INFOGRAPHICS TO TOPICALLY RELEVANT

BOARDS

INCLUDE A SHORT TITLE / DESCRIPTION OF THE

INFOGRAPHIC

@DavidWallace

SOCIAL NETWORKS: TUMBLR TIPS

ADD 2 TO 3 TAGS IN THE TAG FIELD, INCLUDING THE

TAG #INFOGRAPHIC

LINK BACK TO YOUR ORIGINAL POST TO HELP BUILD LINK AUTHORITY

INCLUDE A CUSTOM FILE NAME AT END OF TUMBLR

GENERATED URL

INCLUDE A SHORT TITLE / DESCRIPTION OF THE

INFOGRAPHIC

@DavidWallace

IF YOU DON’T HAVE A LARGE

FOLLOWING IN YOUR SOCIAL NETWORKS,

CONSIDER HIRING A COMPANY THAT

CAN GET YOU TONS OF SHARES

@DavidWallace

CAUTION!!AWESOME CASE STUDIES AHEADNO MATTER WHAT KIND OF BUSINESS YOU HAVE,

NO MATTER HOW EXCITING OR BORING, YOU CAN UTLIZE INFOGRAPHICS!

@DavidWallace

- Essay Writing Company

- Published Nov 2015

- 186+ Pins

- 48k Stumble Views

- 19th Most Visited Sep 2016

- 1,470 Unique Page Views

@DavidWallace

- Online Eyewear Company

- Published April 2012

- 825+ Pins

- 239k Stumble Views

- 445 Facebook Likes



@DavidWallace

- Industrial Equipment

- Published December 2012

- 1k+ Pins



- 83 LinkedIn Shares



@DavidWallace

- Cosmetology School

- Published April 2014

- 113k+ Pins



- 122 Google+



@DavidWallace

- Dublin Childcare Center

- Published January 2014

- 9k+ Pins

- 69k Stumble Views

- 80 Facebook Likes

- 7th Most Visited September 2016


@DavidWallace

- Clothing Manufacturer

- Published February 2016

- 30k+ Pins

- 46 Facebook Likes



@DavidWallace

- Bed Stores in Great Britain

- Published March 2016

- 120 Pins

- 80k Stumble Views

- 65 Facebook Likes



@DavidWallace

- Hosting Company

- Published June 2014

- 329 Pins


- 92 Facebook Likes

- 3rd Most Visited Sep 2016


@DavidWallace

KEY TAKEAWAYS

- Infographics are only magical if you plan & promote well

- Don’t compromise on design elements

- Promote on your own social networks

- Utilize professional services for mass social sharing

- No business is too boring for infographics

@DavidWallace

THANK YOU!

Download This Presentation at http://www.slideshare.net/searchrank/

The 'Magic' of Infographics - Pubcon Las Vegas 2016

Marketing

Transcript of The 'Magic' of Infographics - Pubcon Las Vegas 2016