Website Reputation Management 2014 Pubcon Las Vegas -TMprod.com

websiteReputation management

About dwight• Founder of TM Productions

• Founder of Pure Cabo

• Co-founder of FishingCharters.com

tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

http://www.twitter.com/dwightz

https://www.facebook.com/TrademarkProductions

Reputation management


• Security – Protect Everything

• Domains, WHOIS

• Social Profiles – capture all

• Monitoring & Process

• Content Creation - Continuity

• Building Links/Signals

• Spider / Disavowing

• Analytics / Target Pages



Why?




Have a plan




have process




Safety = process


• Knowing where it can break is half the battle…..

• Internal / External Teams

• What is posted?

• Before it’s posted, what process?

• What is the goal?

• Continuity of Messaging



avoidable mistakes




Expensive mistakes




create press




Don’t wait




Be smart


• Have a SM policy

• Never remove posts

• Profanity filters

• Never get defensive

• Community helpers?



a thought…


• Staff KNOW + AGREE to SM Policy

• Examples shown

• Consequences

• Personal liability

• Details in contract



Getting secure


• Website

• Passwords

• Databases

• Back-Ups

• Plug-ins

• Profiles

• Always Testing / Automation



Social profiles


• Get all Accounts

• Verified if Possible

• Continuity in Naming / Branding

• Repurposing of Message – Use Tools

• Monitoring / Automation

• Controlling Messages



Social competition


• Where are your customers? What channels are they on? Where are they engaging?

• Who is the competition? Parallel? Are we up to par? Monitor activity.

• Who are our “cross-brands” that we could mimic or be influenced from?

• What is the main goal of the social media?

• Need customer service to be “Tip-Top” : have a plan!

• Regular information with SEO in mind is a must



Real Engagement


• Real conversations take time and thought

• They can have intent; under agenda

• Engaging posts that create comments, likes and shares

• Images work great!

• Questions, surveys

• Sweepstakes and surveys

• Videos when short



Monitoring processes


• What is a mistake worth?

• Free vs. Paid

• Google Alerts

• Paid Tools

• Back Links / GWMT

• Monitor Ads / SpyFu



Monitor competition & industry


• Competitors, Industry, Media, Trends

• What are they doing? Ideas?

• Where is the armor weak?

• Opportunity?

• Insert into conversation

• Our message, take, policies, features in comparision



opportunity & fun




capture citations


• Own + control all listings

• Make complete

• Approved images

• Micro data (test shares)

• Monitor reviews, comments

• Be quick, take offline



Content creation


• Why?

• Research on topics and wording

• Where to spread / post / integrate

• Few pages / Inactive = Negative SEO targets

• Few pages = fewer links

• Quality



Building links


• In & Out

• Quality

• Research

• Majestic SEO

• SEMRush

• SpyFu

• Industry / News / Competitors



Think disavowing


• Monitor

• Research

• Know why, Tell G

• Know how to disavow

• What to expect?

• Create the pattern



negative reviews


• They suck

• It is a $$$$ game

• There is a process; be aware

• Personal contact

• Litigation

• Court Order



Reviews = 2ways


• It’s a BIG decision

• Can be manipulated

• Process

• Monitoring

• Risks

• Shhhhhhhhhhhh! Who’s Involved?



Monitor analytics


• G Analytics

• Others

• Dashboards

• Alerts / Automation

• Internal Chatter

• Sales People

• Talk to Customers



staff analyst


• Dashboard

• Bottleneck info

• They know “what” to do

• Daily reports with details

• What needs to change?

• Steps being taken?

• Costs?



Get social


• You MUST Invest

• Be Proactive

• Rub Elbows with Established Sites

• Be Genuine

• Be Helpful

• Earn Respect and Friends

• Some “Friends” are bought!



Knowledge = power




Need help?


Leave Card

[email protected]



Website Reputation Management 2014 Pubcon Las Vegas -TMprod.com

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