Integrated Digital Marketing - Pubcon Las Vegas 2015

@SocialMichelleR@SocialMichelleR#pubcon#pubcon


Michelle Michelle Stinson RossStinson Ross

• Digital Marketing Digital Marketing StrategistStrategist

• Social Marketing Social Marketing TrainerTrainer

• Industry WriterIndustry Writer


19901990


19911991


19941994First Online First Online Display AdDisplay Ad


19951995


19961996


19971997Search Engine Search Engine OptimizationOptimization


19981998Search Engine Search Engine MarketingMarketing


20002000PPCPPC


20032003


20042004Mobile FirstMobile First

Responsive Web Responsive Web DesignDesign


20052005


2006Marketing Marketing AutomatioAutomatio

nn


2007


20082008


20092009


20102010Internet Internet

Surpasses Surpasses NewspaperNewspaper


20112011


20122012InfographicsInfographics

Visual Content Visual Content MarketingMarketing


20132013


20142014Mobile Surpasses Mobile Surpasses Desktop UsersDesktop Users


2015 and 2015 and BeyondBeyond• WearablesWearables

• Internet of ThingsInternet of Things•Mobile Overtakes Email & SocialMobile Overtakes Email & Social

•Online Ad Spend Equivalent to TV Online Ad Spend Equivalent to TV SpendSpend


The digital marketing The digital marketing world is more than a world is more than a

progression.progression.The technological The technological

effects are effects are cumulativecumulative


SEOSEO

ContentContent

TextImages

Video

Social Media

PPCPR Email

Analytics


Campaigns:Campaigns: Designed with the Machine in Mind Designed with the Machine in Mind


Campaigns on a Small ScaleCampaigns on a Small Scale


Q4 Campaign in 3 PhasesQ4 Campaign in 3 Phases


Campaigns on a Large ScaleCampaigns on a Large Scale


Concurrent CampaignsConcurrent Campaigns


TeamsTeams


TeamsTeams• In-houseIn-house

– Director of SEODirector of SEO– Sr. Content ManagerSr. Content Manager– Public Relations AssociatesPublic Relations Associates– Social Marketing ManagerSocial Marketing Manager

• All functioned as writersAll functioned as writers


TeamsTeams• In-houseIn-house

– MeetingsMeetings• Weekly working sessionsWeekly working sessions• Monthly planning for seasonal campaignsMonthly planning for seasonal campaigns• Quarterly review and big picture planningQuarterly review and big picture planning

– VP of Marketing usually sat in on planning sessionsVP of Marketing usually sat in on planning sessions


TeamsTeams


TeamsTeams• Agency/ConsultantAgency/Consultant

– MeetingsMeetings• OnboardingOnboarding• ProposalsProposals• Regular working sessions as dictated by scopeRegular working sessions as dictated by scope


Questions?Questions?• Pubcon Labs this afternoon from 2:30 -3:30Pubcon Labs this afternoon from 2:30 -3:30• AuthorityLabs Happy Hour at Breeze Bar AuthorityLabs Happy Hour at Breeze Bar

Wednesday starting at 6 PMWednesday starting at 6 PM• LinkedIn & TwitterLinkedIn & Twitter• Email me [email protected] me [email protected]

Integrated Digital Marketing - Pubcon Las Vegas 2015

Marketing

Transcript of Integrated Digital Marketing - Pubcon Las Vegas 2015