Algo Proofing - PubCon Las Vegas 2012
17
Algo Proofing “Do Not Chase the Dragon” Presented by: Scott Polk Co-Founder ObsidianEdge
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Transcript of Algo Proofing - PubCon Las Vegas 2012
Algo Proofing“Do Not Chase the Dragon”
Presented by:Scott Polk
Co-Founder ObsidianEdge
Algo Changes
4 Major Algo Shifts• Panda• Penguin• EMD• Top Heavy
How many have beenhit by one of theAlgo Updates?
Panda
Penguin
EMD
Top Heavy
Why Did you get hit?
ContentThin
Non-Relevant
LinksAnchor TextRelevancy
DistributionQuality
Keyword DomainsThin Domains
.info, .cc, .biz, etc …
Too Many Adsabove the fold
Do not Chase the Dragon!
Or you may get burned
What to Do?!?
18 to 24 Month Strategy
Balance
Think Forward
