Link Think @Pubcon

Duane ForresterSenior Product Manager, SearchMicrosoft

Who’s the speaker today?

@duaneforrester

Bing Webmaster ToolsSpeaks at shows, runs forums and blog, provides guidance on new WM toolswww.bing.com/toolbox/webmasters

Does he have a clue?15 years as an inhouse SEO; ran seo at MSN; has helped GM, Disney, GAP, Walmart +http://www.linkedin.com/in/dforrester

And this helps me how?Blogging since 2001; owns 150 domains; runs several websites of his ownhttp://twitter.com/DuaneForrester

what does duane do at bing

Researching Links Pointed at YOU• Use the free tools provided from the source:

Researching Links Pointed at Competitors• Use the free tools provided from the source:

The Value of Links• Often only one or two links will get you

ranked

• Build links that drive traffic

• If you focus on link building for SEO, it shows

• Internal links help with usability, but don’t go overboard

• Still a useful signal for us

• Still getting abused

• Avoid buying links, trading links, etc.

Encourage more Sharing

• So you want more shares for your content, do you? Try these ideas.

• Create lists: people love to consume content in list-form. Its quick, easy and simple.

• Use hooks: ego, humor, anger, contrarian – be careful with them, but when used well, they are highly effective.

• Participate in communities: when you are valued member of a community, the community supports you.

• Share others’ information: people love when what they share gets shared itself. Share from trusted sources.

• Ask questions: your followers will love the interaction and it’ll grow your following as others engage.

…and remember…

•Buying links can lead to…

Ending on a high note!

• A metric crap ton of useful links!• Pssst…it’s all on slideshare.net. ;)

Tools to get the work done

• Useful tools• Bing Webmaster Tools – www.bing.com/webmaster (SEO reporting, link development)• For Twitter• Hootsuite – www.hootsuite.com $9.99/month for PRO (recommended)• Tweetbot - tapbots.com/software/tweetbot/ • Echfon - www.echofon.com/

• For Instagram• Statigram - statigr.am/ (stats for IG)• Instafriends - inst.me/ (manage friends at Instagram)

• For Pinterest• Curalate - www.curalate.com/ (Analytics & Marketing)

• Evernote – www.evernote.com (Data collection point)• IFTTT – www.ifttt.com (connector of dots)• Trackur - www.trackur.com (social media analytics)• Social Management Platforms• Sprinklr - www.sprinklr.com/ (enterprise level gear) • Visible - www.visibletechnologies.com/ (SM monitoring, analytics & engagement)

• Social Mention – www.socialmention.com – cool search engine to see stats on queries• For Windows Phone - mehdoh.com/

Other Cool Tools

• Some competitors of IFTTT: • http://

elastic.io/about.html

• https://zapier.com/#

• Zapier is more user friendly than IFTTT, though IFTTT has better channel choices.

6 seconds to start a relationship• Vine – you know it, but are you using

it?• Lowes, Kate Spade, Urban Outfitters,

GE, A&W, Mailchimp and more• Using Vine to share knowledge,

entice engagement, entertain and offer behind the scene glimpses

• 6 second becomes many minutes of engagement

• http://socialmediatoday.com/julie-blakley/1516266/7-brands-getting-creative-vine

18 Social Media Management Tools

• Alexa.com• Board Reader• Sysomos • Facebook Insights• Follower Wonk• Google Insights• How Sociable • Ice Rocket trends • Buffer

• Klout

• Peerindex

• Kred

• Mention Map

• Social Mention

• Statigram

• Twitter Counter

• Tweetreach

• Visual.ly

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

@duaneforrester