European Crowdfunding Network Review of Crowdfunding Regulation
The Crowdfunding Success Pattern - MaRS Best Practices
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Want to learn more about crowdfunding? Designed for startup project leaders who want to leverage crowdfunding, this session examines how to maximize this funding model. Brian Meece is the CEO of RocketHub, one of the world’s top crowdfunding platforms. RocketHub has observed over 20,000 funding campaigns while helping companies raise millions of dollars globally. In doing so, it has narrowed down the formula for successful crowdfunding. Brian discusses the factors that determine which projects achieve their goals (and which ones don’t).
Transcript of The Crowdfunding Success Pattern - MaRS Best Practices
Who is this guy and why is he here?
What is RocketHub? Top Global Crowdfunding Community
RocketHub is the fastest growing crowdfunding community. We empower ar'sts, entrepreneurs, academics, and organiza'ons in their funding efforts.
Launched: February 2010 Total Campaigns: 25,000+
Total Funding: $Millions Homebase: New York City
What is crowdfunding?
… an event that harnesses networks for funds, awareness, and feedback.
New spin on old idea.
da Vinci (patronage) +
Social Media (mass) =
Crowdfunding (mass-patronage)
How we got here.
The press loves RocketHub projects.
How does it work?
The Three Pillars
Project
Network Goods
I. The Project
Be great
Make a statement
Tell us why
Case Study: Extra Credits – Gaming Website/Incubator
James Portnow
Case Study: Extra Credits – Gaming Website/Incubator
Raised Over $100,000 in a weekend
Case Study: Extra Credits – Gaming Website/Incubator
Your connections can be your sales-force.
II. The Network
Depth = Influence
Width = Numbers
II. The Network
Sour
ce
Firs
t D
egre
e
Seco
nd
Deg
ree
You
Fans
Friends-of-fans
Strangers
Duct tape (lot’s of it)
Case Study: Spira – Indie Shoe Company
Andy Krafsur Crowdfunded $42,000+ to bring his new shoe design to reality
Case Study: Spira – Indie Shoe Company
III. The Goods
Sell the journey
Levels of impact
Fun exchange
Case Study: Author / Entrepreneur Ariel HyaB
Raised over $60,000 pre-‐selling book and consul8ng services
Case Study: Author / Entrepreneur Ariel HyaB
Digital version of new book release
A signed copy of the new book – plus enrollment in digital course
2 Day “Whiteboard Session” in Brooklyn
$20
$50
$5000
What do you need to start?
The Checklist Title Financial Goal Timeframe Video Images Audio Written Description Rewards ü
The gameplan. Now What? 1. Commit
2. Win first followers 3. Build dialogue 4. Spiral out 5. Tell the story 6. Listen 7. Meet the press 8. Finish strong
The Result
Money
Awareness
Momentum
The Horizon
Crowdfunding for Equity RocketHub Whitepapers
Thank you
