The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What’s Working

2014 Crowdfunding Campaign Survey

Results:

What Are Your Peers Doing?

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#KimbiaWebinars

Confidential document: Kimbia Inc. 2015

Agenda

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Hi

Miriam KaganSenior Fundraising Principal

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“Our mission is to empower the Philanthropy

400 to raise the funds needed to achieve their

mission by providing the most technologically

advanced digital fundraising solutions –

Online, Mobile, & Social – in the

marketplace.”

K


Community Foundations Large, Major Nonprofits

Higher Education Racing and Registration

Organizations and Foundations


About KimbiaKimbia is headquartered in Austin, TX with offices in Charleston, SC, Dallas, TX, and Washington, DC Helping 19,000+ organizations supporting all fundraising campaign types since 2007

Delivered through patented widget technology

Focused on producing the optimal donor experience to maximize donations

Consistently delivering much higher conversion rates in A/B test versus all others

Portable, Scalable, and easy to integrate with CRM


Kimbia provides an all-in-one solution for…


The Kimbia Solution

Embedded in an organizations existing website•Enables branding control•Increases donor conversion by 30% on avg

Best of Breed, cloud-based platform

Mobile-ready responsive•No need for web APIs to build / style

Social sharing integration

Works with client systems of choice:•Integration ease using data APIs•App on Salesforce AppXchange

Secure, PCI Level 1 compliant, forms

£€¥$ Multi-Currency

Multi-Language

20+Gateways


Why Crowdfunding?

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Crowdfunding Results Grow Year-Over-Year

* Data based on Kimbia customers who have done 2 – 5 consecutive annual crowdfunding/giving day events.


Who’s Donating?

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Survey Says…

Survey was sent in January 2015 to nonprofit, community foundation and higher education fundraisers.


Of those surveyed, 67% have hosted

an online crowdfunding event.

• Of the 33% that had not hosted a giving event, 53% planned to host one in the future

• The following are best practices derived from the responses of those who have hosted an event.


Matching Funds and Prize Pools Create a Sense of

Urgency and Raise Revenue


26% New Donors

79.5% of surveyed organizations track this metric. You can add a checkbox to your Kimbia donation form to capture this information.


New Donor Onboarding Communication Tactics


Email Campaigns

% of surveyed organizations

% revenue via email campaigns


Don’t be scared to touch people with emails multiple times

Mary Anne Gunn

I woud edit this to the 8X figure


Social Media


46% of Organizations Generated Over ¼ of Total Revenue From

Social Media % of surveyed organizations

% revenue via social campaigns


Mobile


Percentage of Donations from Mobile

*Data based on all Kimbia customer online fundraising


Omni-Channel Marketing Is Key

Offline channels also drive online revenue and the survey results show that the more channels used the better the results


75.5% of surveyed organizations that met or exceeded their goals used an integrated marketing strategy with

offline channels.

Mary Anne Gunn

Can you wrap the text for Celebrity Endorsements or maybe switch with phone?


Summary: What’s Working

• $12 was the average amount raised for each dollar in matching funds/prize pools. Major donors, corporate sponsors, and celebrities are good sources for these funds.

• 26% of crowdfunding donors were new to the cause. An onboarding plan should be ready to go post-event.

• 19% of crowdfunding donors were reactivated. Having a plan to keep these donors engaged will pay off in the long run.

• Double digit growth proves these events are not a one off, but a valid long-term campaigning method for diversified fundraising.

• Mobile transaction growth makes a mobile-optimized site a must.

• Only 28% of respondents tapped into peer-to-peer fundraising during their event, making it a great tool to explore.

Mary Anne Gunn

Is there a stat from the P2P webinar that can help the success of this be more clear? It falls flat


What Reason Does Your Organization Give for Not Hosting a Crowdfunding

Event?

Other responses included: not knowing how, planning to do one next year, currently evaluating

Mary Anne Gunn

White text in the "no budget" line? I can't see that


Post Webinar Information

• You will be receiving a download of “Identifying The Crowdfunding Donor: 2014 Donor Demographics.”

• “The Ultimate Recipe for Cooking Up Crowdfunding Success” follow-up article will be available next week.

• An easy way to dip your toe into the crowdfunding water is to do something during #GivingTuesday or Give Local America.

• Make sure to attend our webinar next Thursday where we will be covering everything from building the budget to building awareness in order to help you strategize for crowdfunding success!


Q&A

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www.kimbia.com@kimbiainc

[email protected]@miriamkagan

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Contact Information


Thank you!

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The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What’s Working

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Transcript of The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What’s Working