THE BUILD - mk0xyadviser3ehmntnf.kinstacdn.com€¦ · Ebook, video tutorial, detailed case study,...
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Kristin Jacobsen Digital Marketer For FP’s @FREDDYJACO LESSON #3 - THE BUILD Copyright © K Jacobsen - Freddyjaco THE BUILD Kristin Jacobsen Digital Marketer For FP’s @FREDDYJACO LESSON #3 - THE BUILD Copyright © K Jacobsen - Freddyjaco Welcome To The Workshop! “It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” - Charles Darwin
Transcript of THE BUILD - mk0xyadviser3ehmntnf.kinstacdn.com€¦ · Ebook, video tutorial, detailed case study,...
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
THE BUILD
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
Welcome To The Workshop!
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.”
- Charles Darwin
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
OUTCOME FOR THIS LESSON...
A step-by-step, Do-it-with-me tutorial on how to setup the system (including social media channel optimisation, the
launch, the ads, funnel, graphics etc.)
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
HERE’S WHAT WE’RE GOING TO COVER
● Creating your ‘Lead Magnet’● Setting up, launching and testing your ‘Ad Campaign’● Setting up your ‘Funnel’● Setting up your ‘automated follow up system’● Apps, programs and software to use● How to use the ‘system in a box’
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
CREATING YOUR ‘LEAD MAGNET’
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR ‘FUNNEL’
Lead Magnet Funnel
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
LEAD MAGNET● Highly valuable, highly useful and fits the purpose● Ebook, video tutorial, detailed case study, quick webinar, Detailed
checklist, ACTUAL book, mailed kit, prize draw
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
CREATING YOUR ‘LEAD MAGNET’
1. Tools (for ebook/guide/case-study)○ Word doc○ Canva○ Fiverr○ Myecovermaker
2. Tools (for video page)○ Powerpoint + Snagit editor○ Microsoft Movie Maker Or iMovie○ Phone cam + good lighting + Whiteboard
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP, LAUNCHING AND TESTING YOUR ‘AD’
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR ‘FUNNEL’
Lead Magnet Funnel
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
WHAT AMATEURS DO...
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
A BETTER WAY...
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
1 Campaign / 1 group / 1 Message / 1 Image
= 1 COMBINATION
Vs
1 Campaign / 4 groups / 4 Messages / 4 Images
= 64 COMBINATIONS
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR FUNNEL
VIDEO
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR ‘FUNNEL’
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR ‘FUNNEL’
Lead Magnet Funnel
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR FUNNEL
1. Copy my funnel templates ○ Lead magnet funnel - bit.ly/cf-lm-template○ Bonus - Personal Profile Site - bit.ly/cf-pp-template
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR FUNNEL
1. Copy my funnel templates ○ Lead magnet funnel - bit.ly/cf-lm-template○ Bonus - Personal Profile Site - bit.ly/cf-pp-template
2. Hook up calendar software○ Recommendation - Calendly
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR FUNNEL
VIDEO
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
Setting up your ‘automated follow up system’
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR ‘FUNNEL’
Lead Magnet Funnel
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
Setting up your ‘automated follow up system’
1. Copy my automated follow up system ○ Click here to request it - bit.ly/fj-follow-up-system○ Recommendation - Activecampaign
2. Who will call your leads?○ Recommendation - Not you
3. What script do they have?○ Script - Prospect call to schedule session
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
SETTING UP YOUR FUNNEL
VIDEO
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
Welcome To The Workshop!
ACTION: 1. Create your ‘Lead Magnet’2. Set up your ‘Ad campaign’
3. Set up up your ‘Funnel’4. Set up your ‘Automated Follow Up System’
Kristin JacobsenDigital Marketer For FP’s@FREDDYJACO
LESSON #3 - THE BUILDCopyright © K Jacobsen - Freddyjaco
CONCLUDING THIS LESSON...
● Creating your ‘Lead Magnet’● Setting up, launching and testing your ‘Ad Campaign’● Setting up your ‘Funnel’● Setting up your ‘automated follow up system’● Apps, programs and software to use● How to use the ‘system in a box’
