Lead Magnet Final · Title: Lead Magnet Final Created Date: 8/16/2016 9:23:01 PM
Lead Magnet Training - Your Reiki Practice · Lead Magnet Why use a Lead Magnet? A well designed...
Transcript of Lead Magnet Training - Your Reiki Practice · Lead Magnet Why use a Lead Magnet? A well designed...
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Created by Justin Peach - YourReikiPractice.com - 2015
Lead Magnet Training
Monday, 31 August 15
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Lead Magnet
Monday, 31 August 15
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Lead Magnet
What is a Lead Magnet?
Monday, 31 August 15
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Lead Magnet
What is a Lead Magnet?
A Lead Magnet is a free object that you offer in exchange for contact information.
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Lead Magnet
What is a Lead Magnet?
A Lead Magnet is a free object that you offer in exchange for contact information.It is desirable and offers value.
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Lead Magnet
Monday, 31 August 15
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Lead Magnet
Why use a Lead Magnet?Most people with a Reiki website are making the same mistake. And this mistake
makes life much harder for them than it really needs to be.
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Lead Magnet
Why use a Lead Magnet?Most people with a Reiki website are making the same mistake. And this mistake
makes life much harder for them than it really needs to be.
They are trying to sell their core product directly to cold visitors without first have built up a relationship.
Monday, 31 August 15
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Lead Magnet
Why use a Lead Magnet?Most people with a Reiki website are making the same mistake. And this mistake
makes life much harder for them than it really needs to be.
They are trying to sell their core product directly to cold visitors without first have built up a relationship.
If you don’t have a way to collect contact details from you website visitors then people are simply coming to your website and leaving again.
Monday, 31 August 15
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Lead Magnet
Monday, 31 August 15
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Lead Magnet
Why use a Lead Magnet?A well designed Lead Magnet can easily quadruple your sign up rates.Almost nobody signs up for newsletters these days.
Monday, 31 August 15
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Lead Magnet
Why use a Lead Magnet?A well designed Lead Magnet can easily quadruple your sign up rates.Almost nobody signs up for newsletters these days.
Most people will not buy from you the first time they come across your product. They might need 7-10 or more
contact moments before they decide to purchase.
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Lead Magnet
Why use a Lead Magnet?A well designed Lead Magnet can easily quadruple your sign up rates.Almost nobody signs up for newsletters these days.
Most people will not buy from you the first time they come across your product. They might need 7-10 or more
contact moments before they decide to purchase.
This means that you must be able to start a conversation with your prospective clients - you need their contact details.
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Lead Magnet
Monday, 31 August 15
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Lead Magnet
9 rules when creating Lead Magnet
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.
Monday, 31 August 15
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.
Monday, 31 August 15
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.6. Deliver instant gratification.
Monday, 31 August 15
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.6. Deliver instant gratification.7. Deliver fast results.
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.6. Deliver instant gratification.7. Deliver fast results.8. Make it easy to use.
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.6. Deliver instant gratification.7. Deliver fast results.8. Make it easy to use.9. Use as a pre-selling device.
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Lead Magnet
9 rules when creating Lead Magnet
1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.6. Deliver instant gratification.7. Deliver fast results.8. Make it easy to use.9. Use as a pre-selling device.
Monday, 31 August 15
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Lead Magnet
Offer a very specific benefit or solution
Instead of saying “Watch our free meditation training video” say . . .
Learn how to get more energy from deep meditation
Example of a poor lead magnets:
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Lead Magnet
Give your lead magnet a memorable name
This increases perceived value.And increases desirability.Increases the chances of showing up in search engines.
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Lead Magnet
Keep it simple
Don’t confuse people by offering too much. Simple landing pages convert the best.
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Lead Magnet
Increase the perceived value of the Lead Magnet
Say Course instead of video.Report instead of pdf.
If it’s a video or audio include the written transcripts.Software or apps have a high perceived value.
If it’s a pdf make it look like a book:
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Lead Magnet
Deliver real value
Under-promise and over deliver. This way your future clients will say to themselves, wow if this is what the free product is like, just imagine what the paid services and products must be like.
This also will help people perceive you as an expert in you field.
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Lead Magnet
Deliver instant gratification
The best Lead Magnet will offer tremendous value within 5 minutes of the opt-in.
If you are offering a physical lead magnet which you are sending also give people something they can download to make sure they stay engaged.
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Lead Magnet
Deliver fast results
Tailor the lead magnet so that people will get fast results or improvements or be able to implement directly.
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Lead Magnet
Make it easy to use
If people get frustrated or can’t get results they will be less willing to buy your products or services.
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Lead Magnet
Use as a pre-selling device
They get used to doing business with you and you start to build up trust.
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Lead Magnet
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Lead Magnet
Types of Lead Magnet
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Lead Magnet
Types of Lead Magnet1. Guide/Report
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/Handout
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/HandoutCheat sheets and handouts work well.
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.
Monday, 31 August 15
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.They are generally very short (one page or so) and cut straight to an ultra-specific point.You can deliver these as checklists, mind maps or “blueprints.”
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.They are generally very short (one page or so) and cut straight to an ultra-specific point.You can deliver these as checklists, mind maps or “blueprints.”
3. Toolkit/Resource List
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.They are generally very short (one page or so) and cut straight to an ultra-specific point.You can deliver these as checklists, mind maps or “blueprints.”
3. Toolkit/Resource ListA Toolkit or Resource List can make a great Lead Magnet for the right business and market.
Monday, 31 August 15
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.They are generally very short (one page or so) and cut straight to an ultra-specific point.You can deliver these as checklists, mind maps or “blueprints.”
3. Toolkit/Resource ListA Toolkit or Resource List can make a great Lead Magnet for the right business and market.
4. Video Training
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.They are generally very short (one page or so) and cut straight to an ultra-specific point.You can deliver these as checklists, mind maps or “blueprints.”
3. Toolkit/Resource ListA Toolkit or Resource List can make a great Lead Magnet for the right business and market.
4. Video TrainingIf it makes sense and you have the skillset, video can be a very effective way to deliver on your Lead Magnet.
Monday, 31 August 15
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.They are generally very short (one page or so) and cut straight to an ultra-specific point.You can deliver these as checklists, mind maps or “blueprints.”
3. Toolkit/Resource ListA Toolkit or Resource List can make a great Lead Magnet for the right business and market.
4. Video TrainingIf it makes sense and you have the skillset, video can be a very effective way to deliver on your Lead Magnet.
5. Quiz/Survey
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Lead Magnet
Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.
2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.They are generally very short (one page or so) and cut straight to an ultra-specific point.You can deliver these as checklists, mind maps or “blueprints.”
3. Toolkit/Resource ListA Toolkit or Resource List can make a great Lead Magnet for the right business and market.
4. Video TrainingIf it makes sense and you have the skillset, video can be a very effective way to deliver on your Lead Magnet.
5. Quiz/SurveyA quiz or survey, the results of which are delivered via email, can be a very engaging way to generate new leads.
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Lead Magnet - Examples
Free report
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Lead Magnet - Examples
Free audio
Monday, 31 August 15
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Lead Magnet - Examples
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Lead Magnet - Examples
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Lead Magnet - Examples
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