The Ultimate Lead Magnet FRAMEWORKS - The Fletcher...

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O.P.T.I.N. O P T I N

Transcript of The Ultimate Lead Magnet FRAMEWORKS - The Fletcher...

Page 1: The Ultimate Lead Magnet FRAMEWORKS - The Fletcher Methodfletchermethod.com/wp-content/uploads/The-Ultimate-Lead-Magnet... · THE ULTIMATE LEAD MAGNET FRAMEWORK Your Ultimate Lead

O.P.T.I.N.

OP T I

N

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ONE PROBLEM

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POSITION YOURSELF

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TIME-FRIENDLY

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INCOMPLETE

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NEXT STEP

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One Problem

Positioning

Time-Friendly

Incomplete

Next Step

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YOU TELL ME

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GET IT DONE QUICKLY!CREATE IT

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CHOOSE A FORMAT

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THE LEAD MAGNET IMPACT MATRIXTM

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CRAFT A KILLER TITLE

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WORKSHEET

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WORKSHEET

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DUMP & CATEGORIZE

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ADD THE WOW FACTOR

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EXAMPLE

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WORKSHEET


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Source: The Fletcher Method Cheat Sheet - Coaches On FIREcoachesonfirecommunity.com/.../The-Ultimate-Lead-Magnet-Cheat-S… · Lead Magnet Cheat Sheet TOOLS CHECKLIST O.P.T.I.N. GUIDELINES

Source: The Fletcher Method Cheat Sheet - Coaches On FIREcoachesonfirecommunity.com/.../The-Ultimate-Lead-Magnet-Cheat-S… · Lead Magnet Cheat Sheet TOOLS CHECKLIST O.P.T.I.N. GUIDELINES