EMAIL MARKETING BOOT CAMP DAY TWO

LEAD MAGNETS AND LANDING PAGES

LORRAINE BALLwww.roundpeg.biz | 317-569-1396 | @lorraineball

Email Marketing Boot Camp• Day One: How to Grow Your Email List• Day Two: Lead Magnets &

Landing Pages• Day Three: Subject Lines• Day Four: Look Great in the Inbox• Day Five: Automation Campaigns• Bonus: Constant Contact Starter Kit

WHAT’S THE BIG DEAL? LEAD MAGNETS AND LANDING PAGES

Exchange information for an email address

Demonstrate your expertiseBegin a deeper relationships

with a prospect

Attract the Right Prospects

 Solve a specific problem with a specific solution for a specific segment of your

market.

What Can You Trade? • Industry data • Survey reports• How-to guides • Case studies• Collections of blog posts• Resource kits 

What Else?• Access to discounts or special offers • Product previews• Invitations to special events• Score cards and check lists• Podcasts, webinars, videos, slide

decks• An e-course 

Simple to Create• Word document• Attractive cover• Save as PDF

Great Lead Magnets: • Ultra – Specific - • Offers One Big Thing• Immediate Gratification • Rapid Consumption or Use• High Perceived Value• Shifts the Relationship

The Best Lead Magnets

Are short, simple to create and consume, and leave prospects wanting more.

Submission Form Tips

The less you ask for, the more submissions you will get

Only Ask for What You Need

Optimal Form Length

Design Matters• Left align• Single column• Larger font size• Clear questions• Smart error handling

Strong Calls to Action• Action statements 1 – 3 words– Command : Click, Register, Go!– Benefit: Get the Kit, Grab the Resource– Avoid loss: Don’t Miss This, Last Chance

• ALL CAPS– CLICK not Click– GET THE KIT vs Get the Kit

Button Style• Contrasting colors• 1/3 width of form• Subtle movement• Go big

Submission Form Review• Ask for less information • Consider adding a privacy policy • Compelling CTA• Color, placement and size of button

matters• Use smart CAPTCHA, or no CAPTCHA

Submission Form Tools• Formstack• Gravity Forms• Bloom• Woo Foo• Form Tools• Constant Contact

Landing Page

Present Your OfferProvide good reasons for

visitors to make the exchange

Landing Page Design Tips• Simple header & no menu• Limit navigation• One way out • Clear purpose. • CTA above the fold• Supplemental information• Close with CTA

White Space• Color and Contrast • Encapsulation • Directional Cues• White Space

Immediate Payoff

Compelling Landing Pages

Involve Visitors

If you build it, will they come?

Not unless you promote your landing page

Drive Traffic to the Landing Page

• From other pages on your site• From social media• From online ads• From offline promotions

Add Footers to Blog Posts

Social Share

What’s Next?

Auto response campaigns, email newsletters, phone calls

and more

QUESTIONS?