Module 2: Building the Magnet

•Exploring the philosophy- Raising their Hands•What’s a lead magnet?- Real World Example 8 Profit Activators, Webinars, Videos, Audios, Books, PDFs, eBooks, free recorded messages,etc)•What makes a magnet good or bad?•How can you USE the lead magnet?

Types of Magnet

• DVD• EBOOK• Recorded Messages• Cds• Infographic

Naming Your Magnet

• “The Consumer’s Guide To Choosing A Wedding Planner”

• “Free Report On How To Choose A Kitchen Remodeler”

• “Free Report on The 7 Deadly Secrets of Marketing, and the 5 Must-Know Tips For Successfully Choosing A Marketing Consultant”

Fear-based Section Headlines

• How To Avoid 5 Marketing Rip-offs• 6 costly misconceptions about Selling Online• The 7 Deadly Secrets about Re-roofing Your

Home• 7 Dangers of making the wrong choice when

Re-roofing your home• 8 Mistakes To Avoid When Choosing A Carpet

Cleaner

Benefit Based Section Headlines

• Why you want a clearly defined online marketing strategy for your business

• Why you want a stress-free and unforgettable wedding

• Why you want a strong, healthy transmission• Why you want a fully automated lead

generation machine

The Guarantee

• 100% No-Risk Guarantee• Double Your Money Back Guarantee• 60 Day Risk Free Guarantee• Double Guarantees. Where we add a second

conditional guarantee to the primary unconditional one.

Lay Out The Runway

• 4 Steps to your no-staff selling system• 4 Steps to your most memorable wedding

ever.• 4 Steps to the kitchen of your dreams• 4 Steps to your automated lead generation

machine.

Content Creation: Fears

• List the FEARS that prospects have when considering hiring someone in your industry

Content Creation: Fears

• List the FEARS that prospects have when considering hiring someone in your industry

Content Creation: Misconceptions

• List the MISCONCEPTIONS that prospects have when considering hiring someone in your industry

Content Creation: Benefits

• List the BENEFITS that prospects have when hiring someone in your industry

Create Your Headlines

• Use the Fears, Misconceptions, and Benefits you listed earlier to create some section headlines that fit for your magnet.

Lay Out “How To/Rip-Offs”

• List the common rip-offs in your industry• For each one list the Negative Outcomes

experienced as a result

Lay Out “Costly Misconceptions”

• List the most common misconceptions about your industry or business.

• For each of these, list why this is not reality and how these misconceptions hurt people.

Lay Out “Deadly Secrets”

• List out the common secrets or dangers• For each of these, explain what are the

negative affects of these dangers

Lay Out “Mistakes to Avoid”

• List the common mistakes your prospects make.

• Explain the bad results that are commonly the result of these mistakes.

Lay Out “Why You Want”

• List the results of your product or service• For each result, list why the prospect/client

should care.

Lay Out “4 Steps to”

1. Make a commitment to act. 2. List your objectives.3. Ask questions.4. When you find the right company, act.

• Expand on each of these steps to make them fit your product/service.

Developing the Cover Letter

• Write a letter directly to your desired prospect stating why you created the guide--as an educational service to help consumers shop in your industry.

Develop a Short Profile

• Page 2 of your guide should be a short, simple introduction to you personally, and your business (Primarily you).

• Kevin Roger’s 60 Second Sales Hook may be used here.

Your Thank You Page

• Thank everyone for taking the time to read your consumer guide, and list your contact information for if they would like more information.

The Testimonial Page

• This page is optional, but is a massively important tool for selling.

• Get testimonials from your top clients or customers

The Checklist

❏Choose the Title of your Consumer Guide/Free Report

❏Your guide cover lists all the content headlines of the information inside.

❏List your name and company along the bottom of the cover

❏Pg 1 is the short introduction letter❏Pg 2 is your company and personal profile

Checklist Cont.

❏All sections come AFTER the profile page.❏Include your guarantee.❏Conclude with your thank you page.❏The inside back cover should list some client

testimonial quotes about your product or service.