The Asahi Shimbun Digital Online Media Kit...The Asahi Shimbun Digital Online Media Kit Apr. 2013...

The Asahi Shimbun DigitalOnline Media Kit

Apr. 2013

（www.asahi.com, digital.asahi.com）

*Page image is subject to change without notice.*Estimated numbers are for reference only.

Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:[email protected] 2

Homepage ・・・・・・・・・・・ 3News ・・・・・・・・・・・ 4Value ad package ・・・・・・・・・・・ 5Side button ・・・・・・・・・・・ 6& (&M / &w) ・・・・・・・・・・・ 7Shopping ・・・・・・・・・・・ 8Education ・・・・・・・・・・・ 9Apital （Health）・・・・・・・・・・・ 10Job ・・・・・・・・・・・ 11Book ・・・・・・・・・・・ 12For Subscribers (Application software and PC) ・・・・・・・・・・・ 13Targeting ・・・・・・・・・・・ 14【Rich ads】 Double sized MPU ・・・・・・・・・・・ 15 【Rich ads】 Homepage Impact! ・・・・・・・・・・・ 16【Rich ads】 Billboard ad ・・・・・・・・・・・ 17【Rich ads】 Sidekick ad ・・・・・・・・・・・ 18【Rich ads】 Gate ad ・・・・・・・・・・・ 19Quick view ・・・・・・・・・・・ 20Creative Specifications ・・・・・・・・・・・ 21Inquiry ・・・・・・・・・・・ 22


Homepage

A-3

A-2

A-1

A-4

※A-6

※A-5

※A-5 Only appears when it runs.※A-6 The position is subject to change without notice.

Ad space imps. Estimated/Guaranteed Exposure type Rate (tax exc)No. of

advertisersPeriod Posting date

A-1 Homepage MPU

～2.3mil imps

Guaranteed Rotation

1.0JPY/imp

- One week Monday

2.3mil imps 1.5mil JPY

4mil imps 2.5mil JPY


- Estimated Regular exposure 10mil JPY

A-2 Homepage text - Estimated Regular exposure 1.2mil JPY 3 One week Monday

A-3 Homepage panel-

EstimatedRotation 0.7mil JPY 2

One week Monday- Regular exposure 1.3mil JPY 1

A-4 Homepage 2nd MPU

～5mil imps

Guaranteed Rotation

0.25JPY/imp

- One week Monday5mil imps 0.8mil JPY


A-5 Homepage branding board - Guaranteed Rotation 1.0JPY/imp 1 One week Monday

A-6

Respectfully info space

- Estimated Regular exposure

1.5mil JPY

4 One day -Respectfully info space （with newspaper plan）

1mil JPY

▼Creative specifications

Ad space

Ad size：horizontal×vertical（

pixels） File size (MAX) File format Loop

No. of displaying multiple materials

Text Changing materials

Homepage MPU

300×250 2MB Flash

UnlimitedUp to 4 different

materials（gif or JPEG）

300×250 50KB Flash



Homepage text35 characters (full-

width)- Text -

Up to 4 different materials

Daily acceptable by sending all together

Homepage panelAd size：125×125 15KB gif or JPEG Unlimited Up to 4 different

materialsText：20 characters - ＋Text -

Homepage 2nd MPU 300×250 50KB Flash



Homepage premium leaderboard 980×60 50KB Flash

N/AUp to 4 different


Respectfully info space44 characters (full-

width)- Text -

Up to 4 different materialsRespectfully info space （with

newspaper plan）


News

*News includes these pages belowNational/ Business / Politics/ World / Tech & Science / Sports / Arts & Culture / Regional / Feature & Opinion / Pics & Video / Serialization etc.

B-3/B-5

B-2

B-1

B-4

B-6

B-6

B-6

B-6

▼Format

Ad space imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date

B-1 News MPU

～3.5mil imps

Guaranteed Rotation

1.0JPY/imp

- One week Monday3.5mil imps 1.5mil JPY


- Estimated Regular exposure 5.5mil JPY

B-2 News text - Estimated Regular exposure 1.5mil JPY 4 One week Monday

B-3 News inside-article MPU 2.5mil imps

Guaranteed Rotation1.5mil JPY -

One week Monday5mil imps 2.5mil JPY -

B-4 News 2nd MPU

～5mil imps

Guaranteed Rotation

0.25JPY/imp



B-5 Business inside-article MPU 3mil imps Guaranteed Rotation 1.5mil JPY 1Two

weeksMonday

B-6 Business side button - Estimated Regular exposure 0.5mil JPY 4One

month1st day of the month


Ad space





News MPU 300×250 50KB Flash



News text35 characters (full-

width) - Text -



News inside-article MPU 300×250 50KB Flash



News 2nd MPU 300×250 50KB Flash



Business inside-article MPU 300×250 50KB Flash



Business side button 300×55 20KB Flash




Value ad package

*“ROS” is delivered on MPU of upper right spaces and “Run of Asahi rectangle” is delivered on MPU of any space of the site.*Inside page includes Sports, Art & Culture, Education, Green and Shopping.*Footer wide vision is delivered on each page.

Z-4/Z-5/Z-6/Z-7

Z-9

Z-2/Z-3

Z-1/Z-2

Z-2

Z-10

Z-10

Z-8

Z-8

Z-8

Z-8

▼Format


MPU

Z-1 ROS MPU 4mil imps

Guaranteed Rotation1.5mil JPY


Z-2 Run of Asahi MPU 4mil imps



Z-3 Run of inside-article MPU 3mil imps



Text

Z-4 All text package - Estimated Regular exposure 2.8mil JPY 3 One week Monday

Z-5 Homepage and News text - Estimated Regular exposure 2.1mil JPY 3 One week Monday

Z-6 News and Inside pages text - Estimated Regular exposure 1.8mil JPY 3 One week Monday

Z-7 Inside pages text - Estimated Regular exposure 0.6mil JPY 3 One week Monday

Z-8 Side button package

-

Estimated Regular exposure

.5mil JPY

-

One week Monday

- 1.5mil JPYOne


Z-9 Footer wide vision 10mil imps Guaranteed Rotation 1mil JPY 1 One week Monday

Z-10 PR Gif with text - Estimated Regular exposure 1.5mil JPY 2 One week Monday


Ad space





MPU 300×250 50KB Flash



Text35 characters (full-

width)- Text -



Side button 300×55 20KB Flash



Footer wide vision 640×360 100KB Flash



PR gif with text

Ad size：50×50 15KB Text

-Up to 4 different

materials

Title: 12 characters (full-width)

-gif or JPEG

Body: 32 characters (full-width)

-*Amation is not

available.


Side button

Y-1

Y-1

Y-1

Y-1


Ad space

Ad size：horizontal×vertical（pixels） File size (MAX) File format Loop






▼Format


Y-1 Tech & Science side button - Estimated Regular exposure 0.3mil JPY 4One


Y-1 Green side button - Estimated Regular exposure 0.3mil JPY 4One


Y-1 Arts & Culture side button - Estimated Regular exposure 0.5mil JPY 4One


Y-1 Sports side button - Estimated Regular exposure 0.5mil JPY 4One


Y-1 Book side button - Estimated Regular exposure 0.2mil JPY 4One


Y-1 Weather side button - Estimated Regular exposure 0.3mil JPY 4One


Y-1 Region side button - Estimated Regular exposure 0.3mil JPY 4One



＆（＆M / ＆ｗ）

※&-1/&-2/&-3/&-4

About “&”

“&” is a web magazine which was launched on January 2013, which includes useful and valuable information such as fashion travel, foods, cars, living and so on.

“& M” is mainly targeted at sophisticated male in their 40s to 50s who enjoys both work and private life.

“& w” is mainly targeted at independent female in their 30s to 40s despite bust days.

Not only advertorial menu but also MPU is available in these pages.

▼Format

Ad space mil imp Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date

MPU

＆-1 “&” inside-article MPU 1mil imps


-Two

weeksMonday


＆-2 “& M” inside-article MPU 1mil imps


-Two

weeksMonday

2mil imps 1mil JPY

＆-3 “& w” inside-article MPU 0.4 mil imps Guaranteed Rotation 0.24mil JPY -Two

weeksMonday

＆-4 Run of inside-article MPU 3mil imps




Ad spaceAd size：horizontal×vertical

（pixels） File size (MAX) File format LoopNo. of displaying multiple

materials






Shopping

F-2

F-2

F-2

F-2

F-1

F-1

F-2

F-2

* in article

F-2

F-2


Ad space




Shopping MPU 300×250 50KB Flash



Shopping side button 300×55 20KB Flash



▼Format

Ad space imps.Estimated/Guarante

edExposure type

Rate (tax exc)

No. of advertisers Period Posting date

F-1 Shopping MPU - Guaranteed Rotation 0.7JPY/imp -One week

Monday

F-2 Shopping side button - Estimated Regular exposure 0.3mil JPY 4One

month1st day of the

month


Education

※D-4

D-1

D-4D-1

D-2

D-5

D-3

D-3

D-3

D-3

D-3

D-3

D-3

D-2

D-3D-3D-3D-3D-3D-3D-3

* in article

▼Format


D-1 Education MPU - Guaranteed Rotation 0.7JPY/imp - One week Monday

D-2 Education big button - Estimated Regular exposure 0.3mil JPY 1 One week Monday

D-3 Education side button - Estimated Regular exposure 0.2mil JPY 7Two

weeksMonday

D-4 Education center board - Estimated Rotation 0.32mil JPY 2 One week Monday

D-5 Education right text - Estimated Regular exposure 0.3mil JPY 2 One week Monday


Ad spaceAd size：horizontal×vertical（

pixels） File size (MAX) File format LoopNo. of displaying multiple

materials


Education MPU 300×250 50KB Flash



Education big button 300×90 20KB Flash



Education side button 300×55 20KB Flash



Education center board 300×90 20KB Flash



Education right text 35 characters (full-width) - Text -



D-4

※D-4D-5


Apital （Health）

E-1

E-２

E-２

E-３

E-４

E-４

▼Format


E-1 Apital MPU - Guaranteed Rotation 0.7JPY/imp - One week Monday

E-2 Apital side button - Estimated Regular exposure 0.3mil JPY 2 One month 1st day of the month

E-3 Apital 2nd MPU - Guaranteed Rotation 0.25JPY/imp - One week Monday

E-4 Apital 2nd side button - Estimated Regular exposure 1.5mil JPY 2 One month 1st day of the month


Ad space




Apital MPU 300×250 50KB Flash

Unlimited Up to 4 different materials（gif or JPEG）

Apital side button 300×55 20KB Flash


Apital 2nd MPU 300×250 50KB Flash


Apital side button 300×55 20KB Flash


Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.The Asahi Shimbun Company Digital sales center Tel:+81-3-5540-7212 Fax:+81-3-5541-8878 Mail:[email protected]

Job

11

C-1

C-2

※“Syukatsu Asahi” (Only MPU)

※”Asahi Kyujin Web” (Only leaderboard)

▼Format


C-1 Job leaderboard - Estimated Regular exposure 1.0JPY/imp 1One


C-2 Job MPU - Estimated Regular exposure 1.0JPY/imp 1One



Ad space

Ad size：horizontal×vertical

（pixels）File size (MAX) File format Loop



Job leaderboard 728×90 50KB Flash



Job MPU 300 ×250 50KB Flash




Book

C-1

G-1

G-2

G-2

G-2

G-2

▼Format

Ad space imps. Estimated/Guaranteed Exposure typeRate (tax

exc)No. of advertisers Period Posting date

F-1 Book MPU - Guaranteed Rotation 0.7JPY/imp - One week Monday

F-2 Book side button - Estimated Regular exposure 0.3mil JPY 4One

month1st day of the

month


Ad space





Book MPU 300×250 50KB Flash



Book side button 300×55 20KB Flash




For Subscribers (Application software and PC)

1面広告

Full page ad(Online only)

First page ad

First page Article pages Full page ad Article pages An article

Tap

Slid

e

Landing page (Online only)Smart phone and Tablet

PC

※The number of imps are total number of first page and full page ads.※Each regulation is on “Creative specifications” page

※Android tablet is not able to deliver ads on the first page.

*“Smart phone package” delivers to iPhone and Android smart phone. “Tablet package” delivers to iPad and Android tablet.*“iOS package” delivers to iPhone and iPad. “Android OS” package delivers to smart phones and tablet devices with Android OS. * There may be cases that an error occurs due to landing page or a version of applications.

▽1/2 Rotation

Format ｉｍｐEstimated/ Type of

exposureRate No. of Period

Posting dateGuaranteed

Smart phone package 85 thousand imps

Estimated Rotation

510thousand JPY

2One week

Monday

Tablet package 65 thousand imps 780thousand JPY

iOS package 85 thousand imps 870thousand JPY

Android OS package 65 thousand imps 420thousand JPY

PC package 1 million imps Guaranteed Rotation 1mil JPY

PC package+ Smart devices package

"PC package"（100mil imps guaranteed）+"Smart phone and Tablet package"（150 thousands imps

estimated）2.2mil JPY

▽Regular exposure

Smart phone package 170 thousand imps

Estimated Regular

exposure

85mil JPY

1Two

weeksMonday

Tablet package 130 thousand imps 130mil JPY

iOS package 170 thousand imps 145mil JPY

Android OS package 130 thousand imps 70mil JPY

PC package 2.5 mil imps 200mil JPY

PC package+ Smart devices package

"PC package"（250mil imps estimated）+"Smart phone and Tablet package"（150 thousands imps

estimated）400mil JPY


Targeting

*About geo targeting menuThis menu delivers to targeted areas based on IP address, not guaranteed access areas of users. If a company share the same access point with their branch, this system count the area where access point locates. Overseas targeting is also available. Please ask us directly.

*About Listed on the Tokyo Exchange targetingThis menu delivers to targeted companies which have domains of listed on the Tokyo Exchange.

*About Educational institution targeting This menu delivers to targeted companies which have domains of educational institutions.

*About Public office targeting This menu delivers to targeted companies which have domains of public office.

Minimum purchase：150,000 JPY～

e.g.）Geo targeting

IP address is OsakaIP address is Tokyo

No deliver Deliver

▼Format

Type of exposure Rotation (guaranteed)

Period One week (From Monday to Sunday)

Ad space MPU

Rate (tax exc) 1.5 JPY/imp

Menu Discription

Geo targeting By prefecture

Listed on the Tokyo Exchange targeting By company listed on the Tokyo Exchange

Education institution targeting By education institution

Public office targeting By public office

“Except” fir liisted on the Tokyo Exchange and Public office targeting

Exceot for companies listed on the Tokyo Exchange and education institutions

For targeting SMEs


Ad spaceAd size：horizontal×vertical（pixels）

File size (MAX) File format Loop






【Rich ad】 Double sized MPU▼Home page

▼News page

▼Format

Menu Double sized MPU

Exposure type Rotation (Guaranteed)

Ad space MPU of each page

Rate(tax exc)

Homepage 1.5 JPY/imp

News 1.5 JPY/imp

Other pages 1.0 JPY/imp

Creativespecifications

Ad size：horizontal×vertical（pixels） 300pix×600pix

File format Flash（gif or JPEG）

File size 100KB (MAX)

Loop Unlimited

No. of displaying multiple materials Up to 4 different creatives

Changing materials N/A

Landing page Up to 4 LPs

ALT text N/A

Submission materials By 10 business days prior


【Rich ad】 Homepage impact!

▼Format

Menu Homepage impact

Exposure typeRotation or Regular exposure

Ad space Hompage

Rate(tax exc)

①1,000,000 imps 2,000,000 JPY

②2,000,000 imps 3,000,000 JPY

③4,000,000 imps 5,000,000 JPY

④③ plus Homepaeg panel (Regular exposure)

6,000,000 JPY

Priod

①1,000,000 imps From One day

②2,000,000 imps

From One day

* Branding board will be regular exposure and estimated imps when delivered one day.

③4,000,000 imps From One week

④③ plus Homepaeg panel (Regular exposure)

From One week


Brandingboard, Homepage MPU and Homepage panel

Please refer to each format



【Rich ad】 Billboard ad

*Delivering one time for one unique browser per day by frequency control but if guaranteed imps is at risk of short, we change the frequency to two times a day.*It may stop delivering when emergency news happened.*Internet Explore/Mozilla Firefox/Google Chrome is intended browser.*Please set close button which is bigger than (H)88×(V)31 pixels when expands. *We submit a report of MediaMind and the no. of click is total clicks of expanded and shrieked.*Please refer to MediaMind creative guide when you make creative.

Billboard ad

4,000,000imp

10mil JPY

One week　(delivers from noon on Mon)

Rotation

Homepage

1. expanded: 952×250

2. shrinked: 952×60

File format Flash(gif or JPEG)

1. expanded: 1ＭＢ (MAX)

2. shrinked: 30ＫＢ (MAX)

1. expanded: available up to 40sec.

2. shrinked: N/A

Loop N/A

No. of displaying multiple materials 1


Landing page 1

ALT text N/A

By 10 business days prior

▼Format

Menu

Imps.

Rate (tax exc)

Priod

Exposure type

Ad space


Ad size：horizontal×vertical（pixels）

File size

Animation

Submission materials

▼Expanded image

▼Closed image


【Rich ad】 Side kick ad

▼Before

After expand,, the right side of homepage will shrink automatically or to click “Close” button and never expand unless clicking.

▼Expand

Scroll to click

▼Format

Menu Sidekick ad

Imps. 4,000,000imp

Rate (tax exc) 10mil JPY

PriodOne week (delivers from noon on Mon)

Exposure type Rotation

Ad space Homepage



1. expanded: 850×700

2. shrinked: 300×600

File format Flash(gif or JPEG)

File size1. expanded: 1ＭＢ (MAX)

2. shrinked: 100ＫＢ (MAX)

Animation

1. expanded: available up to 40sec.

2. shrinked: N/A

Loop N/A


1


Landing page 1

ALT text N/A




【Rich ad】 Gate ad


Menu Gate ad

Imps. 6,000,000imp

Rate (tax exc.) 10,000,000 JPY

Estimated/Guaranteed Guaranteed

Exposure type Rotation

▼Format

②

③

②

①


Text Default ON On mouse On click

gif 50KB (MAX) Up to 15 sec - - - gif gif

swf FlashPlayer 10 or less

fla FLASH CS4 or less


fla FLASH CS4 or less


fla FLASH CS4 or less③Header

N/AUp tp 30 sec

N/A

N/A

swf

File size (MAX) No. of seconds Loop

N/A

145×600

Up to 30 sec

N/A


①MPU 300×2501.5MB (MAX)

N/A

100KB (MAX)

N/A

Ad space

N/A Available985×80

②Sidepanel (left/right)

Flash versionFile format

Up to 30 sec N/A

Sound

100KB (MAX)


Quick view

PageMPU Side button PR gif + text Text

MPU 2nd MPU Inside-article MPU ROS Run of MPU Side button PR gif + text Text

Homepage Homepage MPU Homepage 2nd MPU -

○

○

-

○

Homepage text

News bulletin

News MPU

News 2nd MPU

News inside-article MPU -

News text

National

Politics

World

Business News inside- article /Business inside-article MPU Business side button

Tech & Science

News inside-article MPU

Tech & Science side button

Green Green side button

Inside pages text

Sports Sports side button

Arts & Culture Arts & Culture button

Regional Regional side button

News text

Weather Weather side button

Feature & Opinion

-Pics & Video

Serialization etc.

Shopping Shopping MPU Shopping side button Inside pages textEducation Education MPU Education side button

Apital (Health) Apital MPU Apital MPU Apital side button -

-

Book - - Book side button

○＆M - - &M inside-article MPU& inside-article MPU

-

-＆w - - &w inside-article MPU -

Kotobank etc. Kotobank MPU - - - -

The Asahi Shimbun Digitalfor subscribers

PC MPU* except for Homepage

News 2nd MPU - - ○ ○ ○ -


Creative specifications

▼About regulation of creativehttp://www.asahi.com/advertising/englishmediakit/regulation.html▼Ad guidelineshttp://www.asahi.com/advertising/englishmediakit/genko.html *Ad regulation is subject to change without notice.


Ad spaceAd size：horizontal×vertical（

pixels）File size (MAX)

File format LoopNo. of displaying multiple materials


Homepage MPU 300×250 2MB Flash

UnlimitedUp to 4 different materials

（gif or JPEG）



（gif or JPEG）

Double sized MPU 300×600 100KB Flash


（gif or JPEG）

Sidekick adExpanded 850×700 1ＭＢ Flash

N/AOne material each

Shrinked 300×600 100ＫＢ（gif or JPEG）

Billboard adExpanded 952×250 1ＭＢ Flash

N/AOne material each

Shrinked 952×60 50ＫＢ（gif or JPEG）

Gate adMPU

ｇｉｆ 300×250 50ＫＢｇｉｆ、ｓｗｆ、fla

N/A One material eachswf 300×250 1.5ＭＢ

Side panel 145×600 100ＫＢｇｉｆ、ｓｗｆ、fla

Header 985×80 100ＫＢｇｉｆ、ｓｗｆ、fla

Text 35 characters (full-width) - Text -Up to 4 different materials




（gif or JPEG）

Footer wide vision 640×360 100KB Flash


（gif or JPEG）

PR gif with text

Ad size：50×50 15KB Text

- Up to 4 different materialsTitle: 12 characters (full-

width)-

gif or JPEG

Body: 32 characters (full-width)

-*Amation is not available.

Respectfully info space 44 characters (full-width) - Text - Up to 4 different materials

Site logo customize Negotiable 15KB gif or JPEG - Up to 4 different materials

Homepage panelAd size：125×125 15KB Text - Up to 4 different materials

Text：20 characters - gif or JPEG Unlimited

Job leaderboard 728×90 50KB Flash


（gif or JPEG）

Education big button and Education center banner

300×90 20KB Flash


（gif or JPEG）

iPad Front page ad Full page ad Expand ad

File format png/jpeg png/jpeg png/jpegAd size：horizontal×vertical（pixels）

768×85 768×954 768×954

File size (MAX) 50KB 100KB 100KBLoop N/A N/A N/AOffline delivery Available N/A N/ANo. of link 1 1 1

iPhone Front page ad Full page ad Expand adFile format png/jpeg png/jpeg png/jpegAd size：horizontal×vertical（pixels）

320×50 320×412 320×412

File size (MAX) 50KB 100KB 100KB

Loop N/A N/A N/AOffline delivery Available N/A N/ANo. of link 1 1 1

Android Smart phone Front page ad Full page ad

File format png/jpeg png/jpegAd size：horizontal×vertical（pixels）

320×50 320×412

File size (MAX) 50KB 50KBLoop N/A N/AOffline delivery N/A N/ANo. of link 1 1

Android tablet 全面広告File format png/jpegAd size：horizontal×vertical（pixels）

768×954

File size (MAX) 100KB

Loop N/AOffline delivery N/ANo. of link 1

PC MPU

Ad spaceAll pages after

loginFile format Flash(gif/jpeg)Ad size：horizontal×vertical（pixels）

300×250

File size (MAX) 50KBLoop AvailableNo. of link 1


The Asahi Shimbun DigitalDigital Sales Center

TEL +81-3-5540-7212FAX +81-3-5541-8878E-MAIL [email protected]

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The Asahi Shimbun Digital Online Media Kit...The Asahi Shimbun Digital Online Media Kit Apr. 2013...

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