The Asahi ShimbunJapanese-language daily newspaper

�e Asahi Shimbun has been one of Japan’s leading newspapers since its first publication in 1879. With high quality journalism and delivery networks throughout Japan, the Asahi Shimbun morning edition has a daily circulation of 6.3 million, covering the most important major metropolitan regions.

02

NEWSPAPER

Morning edition

Evening edition

In 2015, based on its selection as a media partner by the German Chancellor’s Office, The Asahi Shimbun Company held a lecture event with German Chancellor Angela Merkel in Tokyo. We organized a discussion with Bill Gates, Microsoft founder and philanthropist, and participating young people discussed various ways of making social contributions.

－－Social Activities－－Lecture by Chancellor Angela Merkel,Discussion with Bill Gates

Newspaper / SupplementThe Asahi Shimbun ..................01be (Weekend Supplement).......07T JAPAN ...................................08Area-focused Supplement........09Panorama.................................10

MagazineShukan Asahi ...........................11AERA........................................12

OnlineThe Asahi Shimbun Digital .......13

Overseas office & Representatives .....21

Japan’s leading national newspapercelebrating its 140th anniversary in 2019.

Source: “Specific Occupation Demographic Survey” The Asahi Shimbun Company “Businesspeople Survey 2013” The Asahi Shimbun Company

2,500 staff reporters, 60 photographers,and about 500 original articles per day.

Highly acclaimed awards: • One Pulitzer Prize in 2017 for investigative reporting of Panama Papers.• Five times award winner in the past 10 years for The Japan Newspaper Publishers & Editors Association: 2017, 2012 (technology), 2014, 2013, 2010 (reporting)

Strong ties with the world’s renowned newspaper, The New York Times.In 2015, we began publishing T JAPAN: The New York Times Style Magazine.

Operating more than 320 offices including 39 overseas branches.

High subscription rate by opinion leaders • 34% of deputy director or higher at Ministry of Economy, Trade and Industry• 40% of university president • 35% of business leaders at managerial levels • 35% of editors of publishers

Features of�e Asahi Shimbun

©The Asahi Shimbun

GENERAL INFORMATION1. Booking deadlines [Black & white] 2 weeks prior to the publication date [Color] 4 weeks prior to the publication date2. Cancellation deadline 2 weeks prior to the publication date. We reserve the right to charge the full amount as agreed after the cancellation deadline. Cancellation after the closing date will not be accepted.3. Material Requirements Deadline: All advertisements must reach The Asahi Shimbun Tokyo Office no later than 5 working days prior to issue date.

1 : Both Morning and Evening Edition

1 : Evening Edition Only

1 : No Issue

1 : Morning Edition Only (Sunday & National Holiday)

1 : Morning Edition with “be” (Saturday), Evening Edition

This publishing schedule is subject to change.

2018 PUBLISHING SCHEDULEEach edition will be issued on the following schedule.

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NEWSPAPER

Morning edition +Evening edition

HOKKAIDOedition

TOKYOedition

OSAKAedition

NAGOYAedition

SEIBU (KYUSHU)edition

Sapporo

Tokyo

NagoyaKyotoOsakaFukuoka Yokohama

DAILY CIRCULATION (Source: Audit Bureau of Circulations, Jan.-Jun. 2017)

FEBRUARY SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

MARCH SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JANUARY

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

SUN MON TUE WED THU FRI SAT

MAY SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JUNE SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

NOVEMBER SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

APRIL SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

OCTOBER SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JULY SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

SEPTEMBER SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

DECEMBER SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AUGUST SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AREA MORNING EVENING

TOKYO 3,469,027 1,119,343 OSAKA 1,788,603 688,482 SEIBU(KYUSHU) 557,913 51,174 NAGOYA 329,168 71,505 HOKKAIDO 113,871 25,980 TOTAL 6,258,582 1,956,484

For more information adv.asahi.com/adv/english/media/pdf/media_information/MaterialRequirement_newspaper.pdf

NUMBER OF PAGESMorning edition: 28-40 pagesEvening edition: 8-24 pages

FORMAT382mm wide × 514mm deep15 horizontal columns

COVER PRICEMorning edition: ¥150 / copy Evening edition: ¥50 / copy Monthly subscription fee (morning and evening editions): ¥4,037

A Full-page: 15 columns (382mm wide × 514mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥39,855,000 ¥30,735,000 ¥47,435,000 ¥34,505,000 Tokyo edition 22,695,000 18,945,000 26,205,000 20,765,000 Osaka edition 13,710,000 10,770,000 16,060,000 11,920,000 Seibu (Kyushu) edition 6,480,000 3,480,000 7,840,000 4,060,000 Nagoya edition 3,735,000 2,700,000 4,545,000 3,140,000 Hokkaido edition 1,905,000 1,455,000 2,295,000 1,645,000

B 2/3 page: 10 columns (382mm wide × 342mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥27,760,000 ¥21,380,000 ¥35,340,000 ¥25,150,000 Tokyo edition 15,820,000 13,200,000 19,330,000 15,020,000 Osaka edition 9,560,000 7,500,000 11,910,000 8,650,000 Seibu (Kyushu) edition 4,510,000 2,420,000 5,870,000 3,000,000 Nagoya edition 2,600,000 1,880,000 3,410,000 2,320,000 Hokkaido edition 1,320,000 1,020,000 1,710,000 1,210,000

C Half-page: 7 columns (382mm wide × 239mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥20,678,000 ¥15,953,000 ¥28,258,000 ¥19,723,000 Tokyo edition 11,781,000 9,835,000 15,291,000 11,655,000 Osaka edition 7,126,000 5,586,000 9,476,000 6,736,000 Seibu (Kyushu) edition 3,360,000 1,806,000 4,720,000 2,386,000 Nagoya edition 1,939,000 1,400,000 2,749,000 1,840,000 Hokkaido edition 987,000 756,000 1,377,000 946,000

D 1/3 page: 5 columns (382mm wide × 170mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥15,355,000 ¥11,840,000 ¥22,935,000 ¥15,610,000 Tokyo edition 8,755,000 7,305,000 12,265,000 9,125,000 Osaka edition 5,290,000 4,155,000 7,640,000 5,305,000 Seibu (Kyushu) edition 2,495,000 1,340,000 3,855,000 1,920,000 Nagoya edition 1,440,000 1,040,000 2,250,000 1,480,000 Hokkaido edition 735,000 560,000 1,125,000 750,000

E Quarter-page: 7 columns × 1/2 (190mm wide × 239mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥11,179,000 ¥8,617,000 ¥18,759,000 ¥12,387,000 Tokyo edition 6,359,500 5,306,000 9,869,500 7,126,000 Osaka edition 3,843,000 3,017,000 6,193,000 4,167,000 Seibu (Kyushu) edition 1,813,000 976,500 3,173,000 1,556,500 Nagoya edition 1,046,500 756,000 1,856,500 1,196,000 Hokkaido edition 532,000 409,500 922,000 599,500

F 1/5 page: 3 columns (382mm wide × 101mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥9,582,000 ¥7,386,000 ¥17,162,000 ¥11,156,000 Tokyo edition 5,451,000 4,548,000 8,961,000 6,368,000 Osaka edition 3,294,000 2,586,000 5,644,000 3,736,000 Seibu (Kyushu) edition 1,554,000 837,000 2,914,000 1,417,000 Nagoya edition 897,000 648,000 1,707,000 1,088,000 Hokkaido edition 456,000 351,000 846,000 541,000

G 1/6 page: 5 columns × 1/2 (190mm wide × 170mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥8,262,500 ¥6,370,000 ¥15,842,500 ¥10,140,000 Tokyo edition 4,712,500 3,932,500 8,222,500 5,752,500 Osaka edition 2,847,500 2,235,000 5,197,500 3,385,000 Seibu (Kyushu) edition 1,342,500 722,500 2,702,500 1,302,500 Nagoya edition 775,000 560,000 1,585,000 1,000,000 Hokkaido edition 395,000 302,500 785,000 492,500

H 2 columns (382mm wide × 66mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥6,610,000 ¥5,096,000 ¥14,190,000 ¥8,866,000 Tokyo edition 3,770,000 3,146,000 7,280,000 4,966,000 Osaka edition 2,278,000 1,788,000 4,628,000 2,938,000 Seibu (Kyushu) edition 1,074,000 578,000 2,434,000 1,158,000 Nagoya edition 620,000 448,000 1,430,000 888,000 Hokkaido edition 316,000 242,000 706,000 432,000

I 2 columns × 1/2 (190mm wide × 66mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥3,305,000 ¥2,548,000 ¥10,885,000 ¥6,318,000 Tokyo edition 1,885,000 1,573,000 5,395,000 3,393,000 Osaka edition 1,139,000 894,000 3,489,000 2,044,000 Seibu (Kyushu) edition 537,000 289,000 1,897,000 869,000 Nagoya edition 310,000 224,000 1,120,000 664,000 Hokkaido edition 158,000 121,000 548,000 311,000

The Asahi Shimbun

Page or Section request will receive an additional charge. Please ask for details.

05 06

DISPLAY ADVERTISING RATES

NEWSPAPER

“be” is a weekend supplement delivered every Saturday with �e Asahi Shimbun national morning edition. “be” has two sections: “main section” for various information on lifestyle, entertainment and culture, and “TV section” for weekly TV schedule.

NUMBER OF PAGESMain: 12 pagesTV: 4 pages

[Regional ad (Acceptable once a month)]

T JAPAN T JAPAN is the Japanese version of T: �e New York Times Style Magazine, published by �e New York Times of the USA. �e official website of T JAPAN, T JAPAN web, was launched in 2017.

T JAPAN is composed of carefully selected translated articles from T: �e New York Times Style Magazine and original articles for the Japanese version. As an “intellectual style magazine”, it simultaneously conveys knowledge about the modern world, as well as modern Japan, and possesses a global perspective in the truest sense. All articles, such as fashion, beauty, art, food, travel, and interviews, have a distinct style.

With every issue, 200,000 copies are distributed free of charge

be The Asahi Shimbun’s Weekend Supplement

ADVERTISING RATESFull-color full page (284×232mm): ¥2,000,000

T JAPAN has a domestic circulation of 200,000, more than any other free luxury magazine in Japan. Utilizing the diverse routes of The Asahi Shimbun Company and Shueisha Inc., it is directly delivered to readers who have keen intellectual curiosity and who seek information on sophisticated lifestyles and products of true value.•180,000 copies are delivered to The Asahi Shimbun readers living in metropolitan region, Tokyo, Kansai and Nagoya that have the highest ratios of households with an annual income of 15 million yen or more.•20,000 copies are delivered to prime customers of Shueisha’s official fashion mail order website, FLAGSHOP.

Annual DiscountThe magazine will be published five times in 2018. The below discount applies only to advertisers who apply for annual contracts during the previous year. From 3 to 7 pages: 10% discount / 8 or more pages: 15% discount.

Bundle your advertising with T JAPANWe are preparing an advertising opportunity that includes the option to bundle a catalogue or a brochure with an issue of T JAPAN. Please contact us for details.

:*Applicable to Japanese local clients. Contact us for international clients.*

Surface pages Interior pages: Quadruple-page

Surface pages Interior pages: Triple-page

Area-focused Supplement Panorama�e Asahi Shimbun publishes an

effective free-standing insert, Area-focused Supplement. Dist r ibut ion a rea s a re segmented at the level of the delivery agents, Asahi Shimbun Service Anchor (ASA). Minimum circulation is 100,000. With Area-focused Supplement, you can choose and customize the format, the number of pages, paper qua lit y, and delivery date to set an ideal environment.

In addition, ASA’ s distribution mapping system enables you to choose delivery areas by parameters such as income, education, occupation, age, etc. which will make your marketing plan more effective.

�e Asahi Shimbun’ s masthead on t he f ront pa ge d i fferent i a t e s you r advertisements from ordinary leaflets. �e Asahi Shimbun’s reputation for reliability is sure to give your sales a major boost.

Panorama Wide is a fold-out insert in which six/eight pages are combined into one unit. Its wide space enables powerful panoramic expression. Panorama Wide is distributed in the same way as area-focused supplement.

Standard (49.0g /㎡) Superior (60.0g /㎡)

Tabloid (4 pages) 100,000 copies 13.37 14.20 Blanket (2 pages) 200,000 copies 11.29 12.12 Full color

300,000 copies 10.94 11.76

400,000 copies 10.45 11.27

500,000 copies 10.10 10.92

Tabloid (8 pages) 100,000 copies 24.37 26.02 Blanket (4 pages) 200,000 copies 20.75 22.39 Full color

300,000 copies 19.35 21.00

400,000 copies 18.61 20.25

500,000 copies 17.71 19.35Notes:*Minimum printing: 100,000*The Asahi Shimbun’s masthead should be placed on the cover page.*Please contact us for the details of distribution areas and the number of copies.*Above rates include paper, printing, delivery, insertion, and other charges.

GENERAL INFORMATION • Data size: PDF/X-1a= within 250 MB for 15 columns EPS=within 250 MB for 15 columns, 30 columns • Material deadline (to receive them in Tokyo): 28 working days prior to the insertion date.

Format Paper quality Rate (JPY per copy)

Panorama Wide Standard Blanket / eight-page / full-color White (49.0g /㎡) 32

Premium Blanket / eight-page / full-color Bright white (51.8g /㎡) 35

Panorama 6 Standard Blanket / six-page / full-color White (49.0g /㎡) 28

Premium Blanket / six-page / full-color Bright white (51.8g /㎡) 30

FORMATBlanket: 385mm wide × 516mm deepTabloid: 245mm wide × 377mm deep

ADVERTISING RATES (JPY per copy)

Notes:*The Asahi Shimbun’s masthead should be placed on the cover page.*Above rates include paper, printing, delivery, insertion, and other charges.*The number of copies and delivery areas can be set on request.*Please contact us for the details of paper quality, size, and delivery areas.

GENERAL INFORMATION • Material deadline (to receive them in Tokyo): 28 working days prior to the insertion date.

FORMATPanorama Wide : 1,600mm wide × 514mm deep (Blanket, 8 pages)

Panorama 6 [L Type]: 1,193mm wide × 514mm deep (Blanket, 6 pages)

ADVERTISING RATES

09 10

SPECIAL LOCAL ADVERTISING INSERT WIDE-SCALE FOLD-OUT INSERT

For more information adv.asahi.com/adv/english/media/pdf/media_information/MaterialRequirement_newspaper.pdf

For more information adv.asahi.com/adv/english/media/pdf/media_information/MaterialRequirement_newspaper.pdf

ADVERTISING RATES

Source: “MAGASCENE2016, Tokyo,” Video Research Ltd.

CIRCULATION: 138,675(Average publication figures certified by The Printers’ Association of Japan, Apr.-Jun. 2017)

FORMAT: 182mm wide×257mm deep / B5 size

DISTRIBUTION AREA: Nationwide

COVER PRICE: ¥400

DATE OF PUBLICATION: Every Tuesday (Cover date is 10 days prior to the publication data)

READERSHIPGENDER AGE GROUP

Average household income ¥7,210,000

EDUCATIONUniversity 60.2%Junior college 17.7%

OCCUPATIONManagement level 20.4%Clerical workers

Sales and service workers 6.9%Business owners 11.1%Retired 29.8%

Shukan Asahi

11 12

WEEKLY MAGAZINE

ADVERTISING RATES

Source: “MAGASCENE2016, Tokyo,” Video Research Ltd.

EDUCATIONUniversity 55.3%Junior college 20.0%

OCCUPATIONManagement level 23.7%Professional workers

Clerical workers 22.9%Sales and service workers 7.5%Business owners 8.0%Retired 6.6%

AERA News Magazine

Average household income ¥7,860,000

GENDER AGE GROUP

CIRCULATION: 86,292(Average publication figures certified by The Printers’ Associationof Japan, Apr.-Jun. 2017)

FORMAT: 210mm wide×284mm deep / Modified A4 size

DISTRIBUTION AREA: Nationwide

COVER PRICE: ¥390

DATE OF PUBLICATION: Every Monday (Cover date is 10 days prior to the publication data)

READERSHIP

male68.0%

female32.0% male

56.2%

female43.8%

over 6040.4%

15-293.8%

30-396.7%

50-5928.1%

40-4921.0%

over 6033.0%

15-299.8%

30-399.2%

50-5927.6%

40-4920.4%

General-interestWeekly Magazine

Position Color Space Open Rate Discount Rate Size (W×D) mm

2nd cover (2-page spread) 4 2 pages ¥2,800,000 ¥2,700,000 420 × 284

Inside 2nd cover (2-page spread) 4 2 pages 2,650,000 2,550,000 420 × 284

3rd cover 4 1 page 1,350,000 1,250,000 210 × 284

Back cover 4 1 page 2,000,000 1,850,000 200 × 270

Offset 4 1 page 1,300,000 1,200,000 210 × 284

Offset (center spread) 4 2 pages 2,650,000 2,550,000 420 × 284

Offset (the first single page) 4 1 page 1,500,000 1,400,000 210 × 284

Offset (the second single page) 4 1 page 1,500,000 1,400,000 210 × 284

Offset (the 3rd single page) 4 1 page 1,400,000 1,300,000 210 × 284

Offset (the 4th single page) 4 1 page 1,350,000 1,250,000 210 × 284

Offset 1 1 page 900,000 850,000 210 × 284

Position Color Space Open Rate Discount Rate Size (W×D) mm

2nd cover (2-page spread) 4 2 pages ¥3,450,000 ¥3,150,000 364 × 257

3rd cover 4 1 page 1,550,000 1,400,000 182 × 257

back cover 4 1 page 2,300,000 2,150,000 165 × 244

Offsets 4 1 page 1,600,000 1,450,000 182 × 257

1 1 page 950,000 850,000 182 × 257

4 1/3 vert. 580,000 550,000 65 × 257

For more information, please visit adv.asahi.com/adv/english/media/pdf/media_ information/MaterialRequirement_magazine.pdf

H-2

H-1R-1R-2

N-2R-2

N-1R-1R-2

DISPLAY ADSDisplay ads, such as Homepage MPU and News MPU, have a high viewability. You can choose the most optimal menu depending on your needs. It is very useful for your branding.

13 14

The Asahi Shimbun Digital

“�e Asahi Shimbun Digital” is Japan’s leading news site that reaches about 3 billion page v iews and 40 mil l ion users every month. It covers a wide range of subject areas, including news, sports and fashion. We can convey your message and reach your target audience effectively.

DEVICE

INCOME

GENDER & AGE GROUP

EDUCATION

GENERAL INFORMATIONPlease also check the media kit and the regulation guidelines from below link.Online Media Kit : http://www.asahi.com/advertising/englishmediakit/

ADVERTISING RATES

We are awarded “The Best of Digital Design”, organized by the Society for News Design, four years in a row.2013 : Setouchi artfest (http://www.asahi.com/culture/art/setogei/ibukijima/)2014 : We don’t have enough nurseries in Japan (http://digital.asahi.com/special/taikijido/)2015 : TSUKIJI –Kitchen of the Times- (http://www.asahi.com/special/tsukiji/)2016 : ROAD TO 3,000 –ICHIRO SUZUKI- (http://www.asahi.com/special/ichiro/3000/)

Junior college6.3%

Other 4.3%

University

81.5%

¥4,000,000 or less¥4,000,001-¥7,000,000¥7,000,001-¥10,000,000¥10,000,001-¥15,000,000¥15,000,001-¥20,000,000¥20,000,001 or more

1.0% 1.9%

5.6% 10.3%

10.6% 18.5%

22.6% 32.7%

27.7% 24.6%

21.6% 9.2%

10.9% 2.8%

under 2020-2930-3940-4950-5960-69

over 70

High school7.9%

Male Female

For more information, please visit www.asahi.com/advertising/englishmediakit/

PC25.1%

Smartphone

68.0%

Other 6.9%

20.5%

19.2%

26.6%23.0%

6.2%

4.5%

ONLINE

READERSHIP

Source: Adobe Analytics (Sept. 2017)

Adspace

Exposuretype

Ad size File sizeMenu Ad position Period Rate/impEstimatedGuaranteed

Guaranteed

H-1

H-2

N-1

N-2

R-1

R-2

Homepage MPU

Homepage branding board

News MPU

News inside-article MPU

ROS MPU

Run of Asahi MPU

Homepage

Homepage

News page

News page

All page

All page

300×250

970×60

300×250

300×250

300×250

300×250

150KBSet uponrequest

¥1.0

¥1.0

¥0.7

¥0.8

¥0.6

¥0.4

Rotation

www.asahi.com/

15 16

RICH ADSRich ads are the great tool to make a visual impact. For example, a “Gate Ad” surrounds the top page of The Asahi Shimbun Digital, which is effective for branding.

Billboard adGate ad

ADVERTISING RATES

Start 3 secondsEm 10 characters × 2 lines

Animation revival30 seconds ～

Termination messageEm 10 characters × 2 lines

ONLINE

ADVERTISING RATES

For more information, please visit www.asahi.com/advertising/englishmediakit/

VIDEO ADSVideo Ads are displayed on the article page, and you can expect high amount of impressions. Video ad plays when more than half of the ad screen is exposed on the page.

Players wil l appear on the page at the time of video playback. Upon the end of the movie, the ad player will automatically disappear.

In-Read ad Web push video ad

Menu Billboard adGate ad

Creativespecifications

Ad size

File format

File size (MAX)

Loop

No.of displaying multiple materials

Changing materials

Landing page

ALT text

4,000,000imps

¥10,000,000

Two weeks

Rotation

Homepage

①MPU: 300×250

②Side Panel: 145×1000

③Header: 1010×80

gif/jpeg/png

①150KB

②100KB

③100KB

N/A

1

N/A

1

N/A

imps

Rate

period

Exposure type

Ad space

4,000,000imps

¥10,000,000

One week

Rotation

Homepage

970×250

gif/jpeg

1MB

N/A

1

N/A

1

N/A

Menu Web push video adIn-Read ad

Creativespecifications

Placement

Imps

Rate

Period

Exposure type

Ad size: horizontal× vertical (pix)

Angle of view

File type

Codec

File size (MAX)

Play time

No.of displayingmultiple materials

Changing materials

Sound

Landing page

Bit rate (MAX)

Submission materials

message

Above the article

1,000,000 imps

¥5,000,000

One week

Rotation

640×360

w16:h9

mp4

image: H264 / sound: AAC

4MB

15 seconds recommended

1

N/A

When the user mouse oversto the ad, sound starts to play

1

1,000kbps

10 business days prior

All pages

100,000 imps

¥1,000,000 ～

Date and time specified

160×90

w16:h9

①brightcove tag ②youtube

10MB

30 seconds or more (when user push)

1

N/A

N/A

1

128kbps

5 business days prior

Start 3 seconds and when finishedEm 10 characters × 2 lines

17 18

SMARTPHONE

Video player on

Click

RECOMMENDED SYSTEM REQUIREMENTSAndroid: Chrome 53.0.278 or later + iOS 4.4 or lateriOS: safari 8.3 or later + iOS 8.0 or later※Some devices are not compatible.

ADVERTISING RATES

MovieAd size: horizontal × vertical (pix) 1920×1080Angle of view w16:h9File type mp4Codec image: H264 / sound: AACFile size (MAX) 100MB *the movie will be compressedFrame rate Any frame rate is available. *The movie will be compressed to 9fps automatically in the ad spacePlay time 15 seconds recommendedNo. of displaying multiple materials 1Changing materials N/ASound when the user mouse overs to the ad, sound starts to playLanding page 1Ending pictureMaterial static picture after the movieAd size: horizontal×vertical (pix) 640×360File size (MAX) 100KBFile type jpegBanner under the movieAd size: horizontal×vertical (pix) 640×26File size (MAX) 100KBFile type jpegNotice 1px of frame line is needed.

Smartphone floating video ad

Ad size:horizontal×vertical (pix) 360×640Angle of view w9:h16File type (Movie) mp4File type (Sound) recommended MP3 or AACCodec H.264File size (MAX) 2MB Bit rate image: recommended 1000kbs , sound: recommended 64kbsFrame rate 30fps (MAX)Play time 15 seconds recommendedChanging materials N/ASound when the user mouse overs to the ad, sound starts to playLanding page 1

Interstitial ads

Creative specifications

Interstitial AdsSmartphone floating video adRate ¥5,000,000 ¥1,000,000Device SmartphoneAd space News page Type of exposure RotationPeriod One week One dayStart MondayGuaranteed Imps 1,000,000 imps 100,000 impsFrequency 1imp / session 1imp / sessionSubmission materials 10 business days prior

ADVERTISING RATESMenu

Menu

Rate

Device

Ad space

Word count (MAX)

Ad size: horizontal×vertical (pix)

Type of exposure

No. of ad places

No. of displaying multiple materials

Changing materials

Period

Start

¥0.5/imp ¥1,800,000 ¥0.5/imp (20 thousand imps estimated)

Smartphone

All page

---------- 35 ----------

320×50 ---------- 300×250

Rotation Regular exposure Rotation

N/A 5 N/A

Up to 4 different materials

Up to 4 different materials

Min. one day One week Min. one day

Upon request Monday Upon request

M-1 M-2 M-3 Mobile Leaderboard Mobile text Mobile MPU

ONLINE

VIDEO ADSThe Asahi Shimbun Digital also delivers smartphone-optimized video ads. Smart-phone floating video ad stays at the top of screen and presents the viewers with brand-image. Interstitial Ads are displayed on full-screen scale before visitors move to The Asahi Shimbun Digital. They can help build your brand.

For more information, please visit www.asahi.com/advertising/englishmediakit/

DISPLAY ADSM-1

M-2

M-3

Interstitial ads

Smartphone floating video ad

AD

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We offer effective tools to reach your target audience. You can choose age, gender, and area as basic attributes in addition to a managerial position, business types, retargeting, and other criterias.

We provide a number of digital content pages to meet the needs of the users. You can choose a type of media according to your products and target audiences.

ONLINE

Format

Creativespecifications

Ad size: horizontal×vertical (pix)

File size (MAX)

File format

Loop

No. of displaying multiple materials

Changing materials

Rotation

Guaranteed

Min. one day

MPU

300×250

150KB

gif or jpeg

Unlimited

Up to 4 different materials

Up to 4 different materials

Exposure type

Estimated / Guaranteed

Period

Ad space

“&” is a web magazine which includes useful and valuable information such as fashiontravel, foods, cars, living, and so on.

& Mwww.asahi.com/and_M/

PV: 9,940,285UU: 2,907,257

M a i n l y t a r g e t e d a t sophisticated men in their 40s to 50s who enjoys both business and private life.

withnewswithnews.jp/

PV: 77,000,000UU: 5,800,000

A theme of an article can be requested by mainly young smartphone users.

NIPPONTRENDSnippontrend.com/PV: 1,000,000

Information media onshopping, leisure, and culturein Japan for foreign visitorsmainly from China,Chinese Taipei, and Hong Kong.

MedPeermedpeer.jp/

"Medpeer" is a website forexclusive use of doctors.It is a preferred choice forthose advertisers,who wish to reach doctors.

moovoomoov.ooo/

PV: 28,000,000UU: 4,400,000

*PV and UU are monthly data.

"Moovoo" is a web magazine which includes short movies that introduce new trends and recommend new items.

sipposippolife.jp/

PV: 5,209,322UU: 582,973

Information media on pets. It includes useful tools like a search engine for veterinary clinics.

& wwww.asahi.com/and_w/

PV: 6,676,355UU: 1,230,714

M a i n l y t a r g e t e d a t independent women in their 30s to 40s who lead fulfilling life.

& TRAVELwww.asahi.com/and_travel/

PV: 1,100,491UU: 269,030

"＆TRAVEL" was launched in 2017 for travelers who are interested in a new style of journey.

& BAZAARwww.asahi.com/and_bazaar/

PV: 592,993UU: 306,171

"＆BAZAAR“ specializes in shopping. It was launched in 2017.

Managerial positionOccupational categoryHousehold Income

Menu Segment HomepageMPU News MPU ROS MPU Mobile MPU

Category1

Category2

Category3

¥2.0/imp

¥1.7/imp

¥1.5/imp

¥1.4/imp

¥1.2/imp

¥1.05/imp

¥1.2/imp

¥1.02/imp

¥0.9/imp

¥1.0/imp

¥0.85/imp

¥0.75/imp

OccupationInterests (Travel, Fashion, Education, etc.)Subscriber of The Asahi Shimbun NewspaperRetargeting

AreaAge groupGenderIP address

For more information, please visit www.asahi.com/advertising/englishmediakit/ For more information, please visit www.asahi.com/advertising/englishmediakit/

We offer Email Ads which are delivered to the Asahi ID holders. You can choose the subscribers by age, gender, area, and other criterias.

Texts (Japanese)

Em 38 characters × 60 lines

1 segment @¥20

2 segment @¥30

3 segment @¥40

Format

Body message

Rates

Image of the Email Ads

TARGETING

EMAIL ADS

RELATED MEDIA

THE ASAHI SHIMBUN COMPANY (International Advertising Department)

5-3-2, Tsukiji, Chuo-ku, Tokyo 104-8011, JapanTEL: +81-3-5540-7759 FAX: +81-3-3541-9600 e-mail: international@asahi.com

For the Americas:

U.S.A. •••••••••••••••••••••••••••••••••••••••••••••••••••••Lee & Steel LLCP.O.Box 2007, Darien, CT 06820, U.S.A.TEL: +1-203-316-2200 MOB +1-203-252-7319e-mail: michael.lee@leeandsteel.com

Canada •••••••••••••••••••••••••••••••••••••••••••••••••••NEWBASE Canada468 Queen Street East, 500 Toronto, Ontario M5A 1T7TEL: +1 416-363-1388 ext. 228 FAX: +1 416-363-2889e-mail: cyndy.fleming@thenewbase.com

Brazil••••••••••••••••••••••••••••••••••••••••••••••••••••••Plataforms International MediaRua Belford Roxo, 376 apt 504 Copacabana Rio de Janeiro, RJ, Brazil 22020-010 TEL : +55 21 991 900 400 e-mail: eduardo@plataforms.com (Eduardo Canastra)

Argentina / Mexico / Chile•••••••••••••••••••••••••••Plataforms International MediaCalle de Cavanilles 41, Piso 1D Madrid Capital Codigo Postal 28007 TEL: +34 6755 49 313e-Mail: juan@plataforms.com (Juan Plata)

For Europe and the Middle East:

Great Britain / Ireland ••••••••••••••••••••••••••••••••Advance International Media 6-8 Long Lane, London EC1A 9HF UKTEL: +44 207 253 0888e-mail: richard.mcevoy@advance.uk.com

Germany •••••••••••••••••••••••••••••••••••••••••••••••••NEWBASE GmbHOeder Weg 52-54 60318 Frankfurt am MainTEL: +49-69-71-91-49-10 　FAX: +49-69-71-91-49-30e-mail: kathrin.haase@thenewbase.com

France ••••••••••••••••••••••••••••••••••••••••••••••••••••NEWBASE France42 Rue Fortuny, 75017 Paris, FranceTEL: 33 (0)1 53 64 88 78.e-mail: claire.goueythieu@thenewbase.com

Switzerland / Austria••••••••••••••••••••••••••••••••••AdBase S.A.7, ch. Maisonneuve, CH-1219 Chatelaine-Geneva, Switzerland TEL: +41-22-796-4626 e-mail: philippe.girardot@adbase.ch

geneva@adbase.ch

Italy••••••••••••••••••••••••••••••••••••••••••••••••••••••••Cesanamedia S.r.l. Via dei Fontanili 13, 20141, Milano, ItalyTEL: +39-02-8440-441　FAX: +39-02-8481-0287e-mail: paolo.mongeri@cesanamedia.com

The Netherlands / Belgium •••••••••••••••••••••••••International Media Sales Dwarslaan 51, 1261 BB, Blaricum, The NetherlandsTEL: +31-35-685-9015 　MOB: +31-62-500-38 20e-mail: g.dijkstra@imsales.nl

Scandinavia•••••••••••••••••••••••••••••••••••••••••••••5 Cross MediaBirger Jarlsgatan 31, 111 45 Stockholm, SwedenTEL: +46 (0) 72 204 9333e-mail: marcus@5crossmedia.com

Greece••••••••••••••••••••••••••••••••••••••••••••••••••••Publicitas S.A.64B kifissias Av, 15125 Maroussi Athens, Greece TEL: + 30 211 01 29 601 FAX: +30-210-6618-477e-mail: hara.koutelou@publicitas.gr

Spain••••••••••••••••••••••••••••••••••••••••••••••••••••••K.MEDIA C/ Santa Engracia, 18, Esc.4, 2º Izda, 28010 Madrid, SpainTEL: +34 91 702 34 84　FAX: +34 91 702 34 85e-mail: david.castello@kmedianet.es

Middle East•••••••••••••••••••••••••••••••••••••••••••••• ICEBERG MEDIA FZ LLC Office No.106, Building No.8, Dubai Media City, P.O.BOX502068, Dubai, United Arab EmiratesTEL: +971506508042 　FAX: +97143494864e-mail: kgodkhindi@eim.ae

For Asia and Oceania:

Singapore••••••••••••••••••••••••••••••••••••••••••••••••Newbase Media Singapore Pte Ltd.1 Fusionopolis Walk #11-01 Solaris South Tower, Singapore 138628TEL: +65-6836-2272 FAX: +65-6634-5231e-mail: peggy.thay@thenewbase.com

Malaysia••••••••••••••••••••••••••••••••••••••••••••••••••NEWBASE MEDIA MALAYSIA SDN BHD Lot S105, 2nd Floor, Centrepoint, Lebuh Bandar Utama, Bandar Utama, 47800 Petaling Jaya, Selangor, Malaysia TEL: +603-7729-6923 FAX: +603-7729-7115e-mail: audrey.cheong@thenewbase.com

Thailand••••••••••••••••••••••••••••••••••••••••••••••••••NewBase (Thailand) Ltd.5th Floor, Lumpini 1 Building, 239 / 2 Soi Sarasin Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330, ThailandTEL: +662-651-9273 to 7e-mail: pipatra.choomkamol@thenewbase.com

China••••••••••••••••••••••••••••••••••••••••••••••••••••••NewBase China (Beijing)Rm 808, 8/F, Tower A, Fulllink Plaza, No.18 Chaoyangmenwai Avenue Beijing 100020, ChinaTEL: +86-10-6588-8155 FAX: +86-10-6588-3110e-mail: summer.yang@thenewbase.com

Hong Kong ••••••••••••••••••••••••••••••••••••••••••••••NewBase Advertising Hong Kong LimitedRm 2601, 26/F, Two Chinachem Exchange Square,338 King’s Road, North Point, Hong KongTEL: +852-2516-1520e-mail: margaret.young@thenewbase.comTTG Asia Media Pte Ltd.8/F, E168, 166-168 Des Voeux Road Central, Sheung Wan, Hong KongTEL: +852-2237-7282 FAX: +852-2237-7227e-mail: chimmy.tsui@ttgasia.com

Taiwan ••••••••••••••••••••••••••••••••••••••••••••••••••••NewBase Taiwan11/F, No.289 Sec 3, Nanjing E Road, Songshan District, Taipei, TaiwanTEL: +886- 975- 587957e-mail: cammy.lin@thenewbase.com

Korea •••••••••••••••••••••••••••••••••••••••••••••••••••••Sinsegi Media Inc.(Yeouido-dong) Jungang Bldg., Room 817 19, Gukjegeumyung-ro 8-gil, Yeongdeungpo-gu, Seoul, 07333, KoreaTEL: +82-2-785-8222 FAX: +82-2-785-8225e-mail: sinsegi@sinsegimedia.info

Nepal••••••••••••••••••••••••••••••••••••••••••••••••••••••Media South Asia Pvt Ltd.Baluwatar-4, POBox 3160, Kathmandu, NepalTEL: +977-1-4420848 FAX: +977-1-4421179e-mail: mediarep@subisu.net.np

mediarep@mos.com.np

India•••••••••••••••••••••••••••••••••••••••••••••••••••••••Matrix Media - PDM Media (India) Pvt Ltd.51, Doli Chambers – 2nd Floor, Arthur Bunder Road, Colaba, Mumbai 400005, IndiaTEL: +91 22 61377400 FAX: 91 22 22824889e-mail: namita.sahu@mediascope.in

meenakshi.sundaram@matrixmedia.co.inMobile: +91 9867329125

Australia •••••••••••••••••••••••••••••••••••••••••••••••••Publisher’s Internationalé Pty Ltd.Suite 102, 97 Pacific Highway, North Sydney, NSW 2060, AustraliaTEL: +61-2-9252-3476 FAX: +61-2-9252-2022e-mail: Charlton.DSilva@pubintl.com.au

New Zealand ••••••••••••••••••••••••••••••••••••••••••••McKay & Bowman International Media Ltd.P.O.Box 36 490, Northcote, Auckland 0748, New Zealand TEL: +64-9-419-0561e-mail: neil@mckaybowman.co.nz

OVERSEAS OFFICE FOR ADVERTISING SALESThe Asahi Shimbun Company London Office6th Floor, Halton House, 20-23 Holborn, London EC1N 2JD, U.K.TEL: +44-20-7831-0033 FAX: +44-20-7430-1597 e-mail: adsales@asahi.uk.com

REPRESENTATIVES

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Overseas office&

Representatives

Overseas office&

Representatives