RATE BOOK 2019 · 2019-02-14 · 27.4% 53.6% 48.2% 48.2% 26.3% 21.4% 30.9% 33.8% 23.0 24.3% 9.6%...

TV

24 networks nationwide 43 million viewable households

�e Asahi Shimbun is celebrating its 140th anniversary on January 25th, 2019. With reputation as one of the nation’s premier newspaper since �rst publication in 1879, we now aim to evolve into a comprehensive media business centered on journalism that provides information and services to enrich our lives.

Combining the strengths and expertise of group media such as newspaper, magazine, television, digital, and event organization, we bring higher synergistic e�ect to promotion and advertisement strategies. �e Asahi Shimbun’s excellence in reaching the in�uential market segments o�ers the marketing solution to advance your goals.

OVERVIEW

Source: “Specific Occupation Demographic Survey” The Asahi Shimbun Company

Features of �e Asahi ShimbunThe Asahi Shimbun Company Triple Crown Winner in 2018 NSK Award !In 2018, we recieved three award of excellence on the Japan Newspaper Publishers & Editors Association Award, the most prestigious prize in Japanese journalism. • Editorial Division: Report on falsification of official documents in the Ministry of Finance•Technical Division: Real time audience analysis system “Inhouse tool for Analyzing and Reporting Users’ Activities”• Newspaper Advertising Award: Asahi Shimbun SDGs Project

Tokyo 2020 Olympic and Paralympic Games Official PartnerGlobal Networks and Partnerships• 320 offices including 36 overseas bureaus• Alliances with The New York Times (US) and The Dong-A Ilbo (South Korea, )• Collaborates with The Huffington Post as a partner company in Japan

Participation in Global Movements and Organizations as Japan’s Representative• Partnership with International Consortium of Investigate Journalists (ICIJ) The only newspaper in Japan to partner with ICIJ since 2012. We engaged in the Pulitzer winning the Panama Papers investigation in 2016.• Participation in the UN Global Compact As the first Japanese media company, we began participating the UN Global Compact in 2004 to fulfill our two responsibilities: as a media institution in journalism and a corporate citizen.

[The Choice by Opinion Leaders: Subscription rate by Occupation]

Member of parliament (2015) University president (2013) Medical doctor (2013)

Deputy Director or higherat Ministry of Internal Affairsand Communications (2013)

Editor ofWomen’s Magazine (2013)

Deputy Director or higherat Ministry of Economy,Trade and Industry (2010)

(n=56) (n=175) (n=243)

(n=74) (n=194) (n=104)

0 10 20 30 40 50 60

0 10 20 30 40 50 0 10 20 30 40 50 0 10 20 30 40 50

0 10 20 30 40 50 0 10 20 30 40 50

AsahiYomiuriNikkei

AsahiYomiuriNikkei

AsahiYomiuriNikkei

AsahiYomiuriNikkei

AsahiYomiuriNikkei

AsahiYomiuriNikkei

27.3%

22.7%

34.0%

40.0%16.0%

27.4%

53.6%48.2%

48.2%

26.3%

21.4%

30.9%

33.8%23.0%

24.3% 9.6%

26.0%7.7%

01 02DIGITAL

MAGAZINE

[Asahi Shimbun Group Media Power]

Working and Parenting

124 thousand copies 75 thousand copies

National High School Baseball Championship

EVENT

Asahi Shimbun (Japanese Daily)6 million

Weekend supplementon tips to lifestyle

Monthly supplementon global concerns

200,000 copies

83 thousand copies

85 thousand copies

53 thousand copies

NEWSPAPER

Overview .................................................................... 01The Asahi Shimbun .................................................... 03be (Weekend Supplement)......................................... 07T JAPAN ..................................................................... 08

Area-focused Supplement & Panorama..................... 09Shukan Asahi & AERA................................................ 10The Asahi Shimbun Digital ..........................................11Overseas office & Representatives ............................ 21

RATE BOOK 2019

SPECIFICATIONS1. Booking deadlines [Black & white] 2 weeks prior [Color] 4 weeks prior2. Cancellation deadline 2 weeks prior. We reserve the right to charge the full amount as agreed after the cancellation deadline. Cancellation after the deadline will not be accepted.3. Material deadline Sent to Tokyo Head Office 5 business days prior

Above schedule is subject to change.

Source: “Comprehensive National Newspaper Survey(J-READ)”, October 2017, Video Research Ltd.

2019 PUBLISHING SCHEDULEEach edition will be issued on the following schedule.

Morning edition +Evening edition

DAILY CIRCULATIONSource: Audit Bureau of Circulations, Jan-Jun. 2018

FEBRUARY SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

MARCH SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JANUARY

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

SUN MON TUE WED THU FRI SAT

MAY SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JUNE SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

NOVEMBER SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

APRIL SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

OCTOBER SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JULY SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

SEPTEMBER SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

DECEMBER SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AUGUST SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AREA MORNING EVENING Edition Edition

TOKYO 3,315,821 1,058,491 OSAKA 1,693,703 641,828 SEIBU (KYUSHU) 518,445 45,388 NAGOYA 315,192 66,837 HOKKAIDO 111,175 25,415 TOTAL 5,954,336 1,837,959

For more information adv.asahi.com/adv/english/media/pdf/media_information/MaterialRequirement_newspaper.pdf

NUMBER OF PAGESMorning edition: 28-40 pagesEvening edition: 8-24 pages

SUBSCRIPTION RATE

FORMAT382mm wide × 514mm deep15 horizontal columns

COVER PRICEMorning edition: ¥150 / copyEvening edition: ¥50 / copy Monthly subscription fee(morning and evening editions): ¥4,037

Nationwide(n=87,992)

Metropolitan Tokyo+Osaka(n=40,031)

15.0% 22.1%

NEWSPAPER

1 : Morning Edition Only (Sundays & National Holidays)

1 : No Issue

1 : Both Morning and Evening Edition

1 : Evening Edition Only

1 : Morning Edition with “be” (Weekend Supplement), Evening Edition

HOKKAIDOedition

TOKYOedition

OSAKAedition

NAGOYAedition

SEIBU (KYUSHU)edition

Sapporo

TokyoNagoya

Kyoto

Osaka

Fukuoka

Yokohama

03 04

The Asahi Shimbun

A Full-page: 15 columns (382mm wide × 514mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥39,855,000 ¥30,735,000 ¥47,435,000 ¥34,505,000 Tokyo edition 22,695,000 18,945,000 26,205,000 20,765,000 Osaka edition 13,710,000 10,770,000 16,060,000 11,920,000 Seibu (Kyushu) edition 6,480,000 3,480,000 7,840,000 4,060,000 Nagoya edition 3,735,000 2,700,000 4,545,000 3,140,000 Hokkaido edition 1,905,000 1,455,000 2,295,000 1,645,000

B 2/3 page: 10 columns (382mm wide × 342mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥27,760,000 ¥21,380,000 ¥35,340,000 ¥25,150,000 Tokyo edition 15,820,000 13,200,000 19,330,000 15,020,000 Osaka edition 9,560,000 7,500,000 11,910,000 8,650,000 Seibu (Kyushu) edition 4,510,000 2,420,000 5,870,000 3,000,000 Nagoya edition 2,600,000 1,880,000 3,410,000 2,320,000 Hokkaido edition 1,320,000 1,020,000 1,710,000 1,210,000

C Half-page: 7 columns (382mm wide × 239mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥20,678,000 ¥15,953,000 ¥28,258,000 ¥19,723,000 Tokyo edition 11,781,000 9,835,000 15,291,000 11,655,000 Osaka edition 7,126,000 5,586,000 9,476,000 6,736,000 Seibu (Kyushu) edition 3,360,000 1,806,000 4,720,000 2,386,000 Nagoya edition 1,939,000 1,400,000 2,749,000 1,840,000 Hokkaido edition 987,000 756,000 1,377,000 946,000

D 1/3 page: 5 columns (382mm wide × 170mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥15,355,000 ¥11,840,000 ¥22,935,000 ¥15,610,000 Tokyo edition 8,755,000 7,305,000 12,265,000 9,125,000 Osaka edition 5,290,000 4,155,000 7,640,000 5,305,000 Seibu (Kyushu) edition 2,495,000 1,340,000 3,855,000 1,920,000 Nagoya edition 1,440,000 1,040,000 2,250,000 1,480,000 Hokkaido edition 735,000 560,000 1,125,000 750,000

E Quarter-page: 7 columns × 1/2 (190mm wide × 239mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥11,179,000 ¥8,617,000 ¥18,759,000 ¥12,387,000 Tokyo edition 6,359,500 5,306,000 9,869,500 7,126,000 Osaka edition 3,843,000 3,017,000 6,193,000 4,167,000 Seibu (Kyushu) edition 1,813,000 976,500 3,173,000 1,556,500 Nagoya edition 1,046,500 756,000 1,856,500 1,196,000 Hokkaido edition 532,000 409,500 922,000 599,500

F 1/5 page: 3 columns (382mm wide × 101mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥9,582,000 ¥7,386,000 ¥17,162,000 ¥11,156,000 Tokyo edition 5,451,000 4,548,000 8,961,000 6,368,000 Osaka edition 3,294,000 2,586,000 5,644,000 3,736,000 Seibu (Kyushu) edition 1,554,000 837,000 2,914,000 1,417,000 Nagoya edition 897,000 648,000 1,707,000 1,088,000 Hokkaido edition 456,000 351,000 846,000 541,000

G 1/6 page: 5 columns × 1/2 (190mm wide × 170mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥8,262,500 ¥6,370,000 ¥15,842,500 ¥10,140,000 Tokyo edition 4,712,500 3,932,500 8,222,500 5,752,500 Osaka edition 2,847,500 2,235,000 5,197,500 3,385,000 Seibu (Kyushu) edition 1,342,500 722,500 2,702,500 1,302,500 Nagoya edition 775,000 560,000 1,585,000 1,000,000 Hokkaido edition 395,000 302,500 785,000 492,500

H 2 columns (382mm wide × 66mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥6,610,000 ¥5,096,000 ¥14,190,000 ¥8,866,000 Tokyo edition 3,770,000 3,146,000 7,280,000 4,966,000 Osaka edition 2,278,000 1,788,000 4,628,000 2,938,000 Seibu (Kyushu) edition 1,074,000 578,000 2,434,000 1,158,000 Nagoya edition 620,000 448,000 1,430,000 888,000 Hokkaido edition 316,000 242,000 706,000 432,000

I 2 columns × 1/2 (190mm wide × 66mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥3,305,000 ¥2,548,000 ¥10,885,000 ¥6,318,000 Tokyo edition 1,885,000 1,573,000 5,395,000 3,393,000 Osaka edition 1,139,000 894,000 3,489,000 2,044,000 Seibu (Kyushu) edition 537,000 289,000 1,897,000 869,000 Nagoya edition 310,000 224,000 1,120,000 664,000 Hokkaido edition 158,000 121,000 548,000 311,000

The Asahi Shimbun

Page or section request accepted at additional charge. Please ask for details.

DISPLAY ADS RATES & FORMATS

NEWSPAPER

05 06

07 08

“be” is a weekend supplement delivered every Saturday with �e Asahi Shimbun national morning edition. “be” has two sections: “main section” for various information on lifestyle, entertainment and culture, and “TV section” for weekly TV schedule.

NUMBER OF PAGESMain: 12 pagesTV: 4 pages

[Regional ad (Acceptable once a month)]

T JAPANT JAPAN, the Japanese version of T: �e

New York Times Style Magazine published by �e New York Times was launched in 2015 March by as a joint project by �e New York Times, �e Asahi Shimbun, and Shueisha Inc,.

Ever since the �rst issue, with the circulation of 200,000 – more than any other free luxury magazine in Japan – T JAPAN have impressed the keen readers with intellectual curiosity and appreciation of fashion, beauty, art, and lifestyle.

200,000 copies distributed free of charge to the defined audience

be The Asahi Shimbun’s Weekend Supplement

•180,000 copies are delivered to The Asahi Shimbun readers living in metropolitan region, Tokyo, Osaka and Nagoya that have the highest ratios of households with annual income over 15 million yen or more.•20,000 copies are delivered to prime customers of Shueisha’s official fashion mail order website, FLAGSHOP.

RATES & FORMATS

CIRCULATION5,954,336 (Source: Audit Bureau of Circulations, Jan-Jun. 2018)

2019 EDITORIAL CALENDAR

AUDIENCE PROFILE FORMATSupplement on Saturday Morning Edition

DISTRIBUTION AREANationwide

SPECIFICATIONS1. Rates include color surcharge.2. Material deadline: 10 business days prior.

WEEKEND SUPPLEMENT

The official site "T JAPAN web" delivers stories from the printed edition, articles selected from the US version of T Magazine, and the original contents for T JAPAN web only on daily basis.

T JAPAN web

Special Issue 2019 : No.1 2019 : No.2 2019 : No.3 2019 : No.4 2019 : No.5

Womenʼs Fashion Design & Luxury Womenʼs Fashion Menʼs Style & Design Luxury

Issue Date Mar 28 Jun 1 Sep 28 Oct 28 Nov 28 Booking Deadline Feb 15 Apr 19 Aug 16 Sep 17 Oct 18

be on Saturday –Advertising Space–

Under5 million

27.6%

5~8 million20.4%

8~10 million

Over20 million

Male32.2%

Female67.8%

T JAPAN : The New York Times Style Magazine

AVERAGE AGE:Female: 45 years oldMale: 50 years old

10.5%

10~15 million

18.4%

9.9%15~20 million

13.2%

(JPY)GENDER HOUSEHOLD INCOME

Surface pages Interior pages: Quadruple-page

Surface pages Interior pages: Triple-page

Area-focused Supplement

Panorama (Panorama Wide /Panorama 6)

Our Area-focused Supplements enables you to reach the audience you wish with maximum precision and minimum cost. Uti lizing our mapping system, distribution area can be selected at the level of our loc a l de l iver y a gent s (A SA) which count up to 3,000 nationwide. Segmentation parameters such as gender, age, annua l income, occupat ion are

available. Formats, number of pages, paper quality are free to choose to customize your needs.

All the Area-focused Supplements carries Asahi Shimbun’s masthead on the cover page. �is di�erentiates from other ord ina r y l e a �e t i n s e r t s by g i v ing integration e�ect to newspaper and raising the credibility.

Panorama Wide is a special foldout insert to achieve creative e�ect. With eight/six pages combined into one unit, this wide space brings powerful panoramic expression.

FORMATBlanket: 385mm wide × 516mm deep Tabloid: 245mm wide × 377mm deep

SPECIFICATIONS•The Asahi Shimbun’s masthead should be placed on the cover page.• Minimum printing is 100,000 copies.•Areas and circulation set upon request.• Material deadline: 28 business days prior• For technical requirements and regulations, please contact.

FORMATPanorama Wide : 1,600mm wide × 514mm deep (Blanket, 8 pages)

Panorama 6 [L Type]: 1,193mm wide × 514mm deep (Blanket, 6 pages)

SPECIAL LOCAL ADVERTISING INSERT

WIDE-SCALE FOLD-OUT INSERT

For more information adv.asahi.com/adv/english/media/pdf/media_information/MaterialRequirement_newspaper.pdf

RATES & FORMATS / Full Color

RATES & FORMATS / Full Color

CIRCULATION: 124,192JMPA print certification, Apr.-Jun. 2018

FORMAT:182mm wide×257mm deep / B5 size COVER PRICE: ¥400 PUBLICATION: Every TuesdayCover date is 10 days prior to issue date

READERSHIPGENDER

AGE GROUP

Shukan AsahiGeneral-interest Weekly Magazine

WEEKLY MAGAZINE

AERAWeekly News Magazine

Source: “MAGASCENE2018, Tokyo,” Video Research Ltd.

GENDER

AGE GROUP

CIRCULATION: 75,313JMPA print certification, Apr.-Jun. 2018

FORMAT:210mm wide×284mm deep / Modified A4 size COVER PRICE: ¥390 PUBLICATION: Every MondayCover date is 10 days prior to issue date

READERSHIP

Position Space Rate Size (W×D) mm

2nd cover (2-page spread) 2 pages ¥3,450,000 364 × 257 3rd cover 1 page 1,550,000 182 × 257 Back cover 1 page 2,300,000 165 × 244 Offsets 1 page 1,600,000 182 × 257

Position Space Rate Size (W×D) mm

2nd cover (2-page spread) 2 pages ¥2,800,000 420 × 284 3rd cover 1 page 1,350,000 210 × 284 Back cover 1 page 2,000,000 200 × 270 Offsets 1 page 1,300,000 210 × 284 2 pages 2,600,000 420 × 284

For more information, please visit adv.asahi.com/adv/english/media/pdf/media_ information/MaterialRequirement_magazine.pdf

09 10

male

63%

female

37%

male

54%

female

46%

over 60

37%

15-29

10%30-39

7%

50-59

31%

40-49

15%

over 60

37%

15-29

6% 30-39

5%

50-59

33%

40-49

13%

The Asahi Shimbun Digital

“�e A sa h i Sh imbun Digital” is Japan’ s leading news site that reaches 250 mil-lion page views and 45 million users every month. It covers a wide range of subject areas, including news, sports and fashion. We can convey your message and reach your target audience e�ectively.

GENDER & AGE

Please also check the media kit and the regulation guidelines below.Online Media Kit : http://www.asahi.com/advertising/englishmediakit/

Awarded “�e Best of Digital Design”, organized by the Society for News Design, �ve years in a row.2013 : Setouchi artfest (http://www.asahi.com/culture/art/setogei/ibukijima/)

2014 : We don’t have enough nurseries in Japan (http://digital.asahi.com/special/taikijido/)

2015 : TSUKIJI –Kitchen of the Times– (http://www.asahi.com/special/tsukiji/)

2016 : ROAD TO 3,000 –ICHIRO SUZUKI– (http://www.asahi.com/special/ichiro/3000/en)

2017 : Habu Becomes Qualified for 7 Lifetime Major Titles (https://www.asahi.com/shougi/eiseinanakan/)

A Home to Dwell In (https://www.asahi.com/special/sdgs/amacho/)

DIGITAL

AUDIENCE PROFILE

Source: Google Analytics April 2017~March 2018

For more information, please visit www.asahi.com/advertising/englishmediakit/

11 12

& wPV: 6,162,315UU: 1,085,663

Mainly targeted at independent women in their 30s to 40s who lead fulfilling life.

& TRAVELPV: 1,173,299UU: 246,241

"& TRAVEL" was launched in 2016 for travelers who are interested in a new style of journey.

Male Female

Mainly targeted at sophisticated men in their 30s to 40s who enjoy both business and private life.

& MPV: 6,149,667UU: 1,868,657

www.asahi.com/and_M/ www.asahi.com/and_w/ www.asahi.com/and_travel/

A Home to Dwell In

ROAD TO 3,000 –ICHIRO SUZUKI–

Habu Becomes Qualified for 7 Lifetime Major Titles

65-55-6445-5435-4425-3418-24

65-55-6445-5435-4425-3418-24

MobileMobile

-Asahi Shimbun Digital [and] is a web magazine with useful and valuable information on various interests such as fashion, travel, foods, and lifestyle.

“&” offers original ad menu including MPU and native contents produced by our staff. Please contact for further details.

“&”

www.asahi.com/

0 5 10 15 20

2.6%

4.7%

3.6%

4.3%

7.7%

6.9%

0 5 10 15

7.2%

13.9%

14.9%

8.1%

3.2%

1.1%

05101520

15.0%

8.3%

5.1%

12.9%

18.1%

10.7%

051015

2.2%

6.0%

13.6%

15.5%

9.9%

4.5%

Monthly PV : 251,815,913Monthly UU : 45,981,173

PC+TabletPC+Tablet

DIGITAL


RATES & FORMATS

Placement

Rate

Exposure type

Duration

Dimensions

Text length

File format

File size (Max)

Loops

Start

Mutiple materials

Links

Material deadline

All pages

¥0.5 / imp

Rotation

Upon request

320 × 50

–

gif / jpeg

100KB

unlimited

Upon request

Up to 4

Up to 4

4 business days prior

All pages

¥0.5 / imp

Rotation

Upon request

300 × 250

–

gif / jpeg

150KB

unlimited

Upon request

Up to 4

Up to 4


All pages

¥1,800,000

Fixed

One week

–

35 characters

–

–

N / A

Monday

Up to 4

Up to 4


M-1 M-2 M-3 Mobile Leaderboard Mobile text Mobile MPU

DISPLAY ADS (MOBILE)

M-3

13 14

Display ads such as Homepage MPU and News MPU have a high viewability. You can choose the most optimal menu depending on your needs. It is very useful for your branding.

Mobile ads are useful to reach the younger users by influx from social media. Mobile text is one of the most popular menus with high CPC.

RATES & FORMATSExposure

typeDimensions File sizeAd Type Placement DurationRate/imp EstimatedGuaranteed

Guaranteed

H-1

H-2

N-1

N-2

R-1

R-2

Homepage MPU

Homepage branding board

News MPU

News inside-article MPU

ROS MPU

Run of Asahi MPU

Homepage

Homepage

News page

News page

All pages

All pages

300×250

970×60

300×250

300×250

300×250

300×250

150KBUponrequest

¥1.0

¥1.0

¥0.7

¥0.8

¥0.6

¥0.4

Rotation

Material deadline: 4 business days prior. Run of Asahi MPU includes placement in “&” and Mobile.

DISPLAY ADS (PC)

H-2

H-1R-1R-2

N-2R-2

N-1R-1R-2

M-1

M-2

Mobile Leaderboard

Mobile text

Mobile MPU

RECOMMENDED SYSTEM REQUIREMENTSAndroid: Chrome 53.0.278 or later + iOS 4.4 or lateriOS: safari 8.3 or later + iOS 8.0 or later Some devices are not compatible.

RATES & FORMATS

TECHNICAL SPECIFICATIONS

DIGITAL

Mobilefloating video ad

RATES & FORMATS

In-Read ad

Web push video ad

15 16

One material, one landing page only. One material, one landing page only.

VIDEO ADS (PC)

Web push video adIn-Read adPlacement

Rate

Imps

Exposure type

Duration

Material deadline

Technicalspecifications

Aspect ratio

Codec

Bit rate (Max)

Play time

Sound

Dimensions

File format

File size (Max)

Text in video

Above the article

¥5,000,000

1,000,000 imps

Rotation

One week


w16 : h9

image: H.264 / sound: AAC

1,000 kbps

15 seconds recommended

When the user mouse oversto the ad, sound starts to play

640 × 360

mp4

4MB

All pages

¥1,000,000 ~

100,000 imps

-

Upon request


w16 : h9

-

30 seconds or more

N / A

-

brightcove tag / youtube tag

10MB

Playback subtitles: approx. 40 charactersEnding message: 10 characters × 2 lines

Mobile push video adMobile floating video adAspect ratio

Codec

Bit rate (Max)

Play time

Sound

Dimensions

File format,Size (Max)

Text in video

video

video

ending picture

banner under the video

video

ending picture

banner under the video

w16 : h9

H.264

image : 1,000 kbpssound : 64kbps recommended

15 seconds recommended

play when tapped

1920 × 1080

640 × 360

640 × 26

mp4, 2 MB

jpeg, 100KB

jpeg,100KB

w16 : h9

-

-

Min. 30 seconds

N / A

-

-

-

brightcove tag / youtube tag, 10MB

Playback subtitles: approx. 40 charactersEnding message: 10 characters × 2 lines

Mobile floating video adPlacement

Rate

Imps

Exposure type

Duration

Start

Frequencey

Material deadline

All Pages

¥1,000,000

100,000 imps

-

Upon request

Upon request

2 imp / UB


News page

¥5,000,000

1,000,000 imps

Rotation

One week

Monday

1 imp / session


Mobile push video ad

Mobile push video adVIDEO ADS (MOBILE)

Video playback 30 seconds~subtitles approx. 40 characters

Ending message10 characters × 2 lines

Video playback 30 seconds~subtitles approx. 40 characters

Ending message10 characters × 2 lines

AD

AD

Players appear on the page dur ing v i deo p laybac k . When video ends, players disappear automatically .

To meet the expanding needs on mobile,we provide smartphone-optimized video ads.

Video ads are displayed on the article page,and you can expect high amount of impressions.Video ad starts playing when more thanhalf of the ad screen is exposed on the page.

ADAD

DIGITAL

withnewsasm.asahi.com/ www.huffingtonpost.jp/

A theme of an art ic le can be reques ted by ma in ly young smartphone users.

Launched in 2008, AERA STYLE MAGAZINE has been supporting the Japanese business men with tips for smart style.

International net news media within 16 countries and regions. News & blog, opinion site supported by social natives

NIPPONTRENDS

Information media on shopping, leisure, and culture in Japan for foreign visitors mainly from China, Taiwan, and Hong Kong.

medpeer.jp/

MedPeer is a website for exclusive use of doctors. It is a preferred choice for those advertisers, who wish to reach doctors.

telling.asahi.com

telling, is a web media for millennial women who are preparing for life changes.

PV and UU are monthly data.


You can send email ads to the Asahi ID holders. Asahi ID holders include the subscribers of the Asahi Shimbun (newspaper), registered members of Asahi Shimbun Digital, and attendees of past events held by Asahi Shimbun.You can segment the targets with profiles such as gender, age, area, income, etc.. Please contact for further information.

Text in Japanese

Thursdays (max 2 e-mails)

38 characters × 60 lines

1 segment @JPY20

2 segments @JPY30

3 segments @JPY40

¥500,000


Format

Delivery

Body message

Rates

Minimum buy

Material deadline

EMAIL ADSRELATED MEDIA

VERTICAL MEDIA

19 20

RATES & FORMATS

area

gender

age group

educational background

household income

occupation

job position/title

business categories/industries

job categories

number of employees

interests

Multiple segments available One segment only

CATEGORIES FOR SEGMENTATION

Seminar invitation

New service announcement

PV: 1,200,000

sippo.asahi.comsippo is a web media for pet owners that provides information about health care and discipline for pets. It also deals with social issues related to pets.PV: 7,000,000

www.danro.bar

DANRO is a web media for independent adults who enjoy spending time by themselves.

PV: 1,600,000

globe.asahi.com/

GLOBE+ is an international news site covering a wide variety of topics of global importance. It serves people who love to broaden their views.

book.asahi.com/

Kousho-Koujitsu is a web media that introduces useful books to people who want to enrich their life.

nakamaaru.asahi.com/Nakamaaru is a web media about dementia for people with dementia and their families. We wish to contribute to creating a dementia-friendly society.

4years.asahi.com

4years. is a web media about college sports aimed at college students and graduates.

UU: 19,600,000PV: 32,980,000 / UU: 4,090,000

PV: 4,331,771UU: 3,532,999

PV: 1,465,009 / UU: 570,738

We provide a number of digital content pages to meet the needs of the users.You can choose a type of media according to your products and target audiences.

AERA STYLE MAGAZINE WEB HUFFPOSTwithnews.jp/

nippontrend.com/ MedPeer

telling, sippo

DANRO GLOBE+

kousho-KoujitsuGood Life With Books Nakamaaru 4years.

The vertical media platform Pot-au-feu is a collection of web media, each of which explores deeply a specific field. Based on Asahi’ s experience in newspapers, magazines and digital, we deliver varied media that enrich readers’ daily lives.

EncycloMedia(Beijing) Communications Ltd.2/F SOHO 3Q, No. 9 Guanghualu Chaoyang District,Beijing 100020, ChinaTEL: +86-10-8622-5157email: [email protected] [email protected]

[email protected]

RATE BOOK 2019 · 2019-02-14 · 27.4% 53.6% 48.2% 48.2% 26.3% 21.4% 30.9% 33.8% 23.0 24.3% 9.6%...

Documents

Transcript of RATE BOOK 2019 · 2019-02-14 · 27.4% 53.6% 48.2% 48.2% 26.3% 21.4% 30.9% 33.8% 23.0 24.3% 9.6%...