ASAHI Shimbun Publications Inc.

Source: "MAGASCENE 2012, Tokyo," Video Research Ltd.

General-interest weekly magazineShukan Asahi

CIRCULATION207,359(Average circulation numbers certified by the Printers' Association of Japan, Apr.-Jun. 2013)FORMAT182mm wide × 257mm deep / B5 sizeDISTRIBUTION AREANationwideCOVER PRICEJPY 380DATE OF PUBLICATIONEvery Tuesday (Cover date is 10 days prior to the publication date)

" S hu k a n A s a h i" w a s f i r s t published in 1922 as a pioneer of a Japanese weekly news magazine and has maintained a favorable reputation for years. Articles cover a wide variety of topics such as pol it ics , economics, entertainment and everyday life. Readers can also enjoy a series of novels written by famous Japanese novelists.

GENERAL INFORMATION1. All bleed ( Approximately 10mm bleed on each 4 side must be included in the ad image

supplied from you.)2. Booking deadline: 60 days prior to the publication date3. Copy deadline: 20 days prior to the publication date4. Trademarks, company logos, pictures should be placed more than 10 mm inside for printing

reason.5. All ads must be submitted in the digital format. Please ask your Asahi Shimbun

representative for details.6. Discount rates are applied if you place an insertion order for at least 6 placements of ads (1

placement per month) for 6 months and over.7. An advertisement must comply with The Asahi Shimbun's Advertising Acceptability

Standards. The advertiser assumes liability for all content of advertisement printed.

8. The manuscript is required to be made of PDF data.9. Corner marks are needed in the manuscript. Corner marks are composed of trim marks

(printed size) and bleed marks (printed size + each side 3mm). Ground color should reach bleed marks. Corner marks and all ground color should be displayed in the manuscript.

Position Color Space Rate Discount Rate Size(W×D)mm

2nd cover (2-page spread) 4 2 pages ¥3,450,000 ¥3,150,000 364 × 257

3rd cover 4 1 page ¥1,550,000 ¥1,400,000 182 × 257

Back cover 4 1 page ¥2,300,000 ¥2,150,000 165 × 244

Offset 4 1 page ¥1,600,000 ¥1,450,000 182 × 257

1 1 page ¥950,000 ¥850,000 182 × 257

4 1/3 vert. ¥580,000 ¥550,000 65 × 257

ADVERTISING RATES

READERSHIPEDUCATIONUniversity 44.7%

Junior college 16.8%

OCCUPATIONManagement level 7.1%

Clerical workers 15.0%

Sales and service workers 11.8%

Business owners 15.0%

Retired 15.0%

GENDER

Average Household IncomeJPY 6,440,000

AGE GROUP

Male

65.0%

15~295.4%

30~3913.6%

40~4916.0%50~59

25.8%

over6039.2%

Female

35.0%

ASAHI Shimbun Publications Inc.

News magazineAERA

CIRCULATION123,359(Average circulation numbers certified by the Printers' Association of Japan, Apr.-Jun. 2013)FORMAT210mm wide × 284mm deep / Modified A4 sizeDISTRIBUTION AREANationwideCOVER PRICEJPY 390DATE OF PUBLICATIONEvery Monday (Cover date is 7 days prior to the publication date)

"AERA" has reported on the most cr it ical domest ic and international affairs including "the end of cold war", "the b u r s t i n g o f t h e J a p a n e s e economic bubble", "September 11 in 2001, "The Great East Japan Earthquake". The magazine also deals with current social issues such as corporate activities, work and life balance, love and marriage, a style of a couple and child care. "AERA" keeps its eyes on one step ahead of the era, and analyzes various issues with its own view point.

GENERAL INFORMATION1. All bleed ( Approximately 10mm bleed on each 4 side must be included in the ad image

supplied from you.)2. Booking deadline: 60 days prior to the publication date3. Copy deadline: 25 days prior to the publication date4. All ads must be submitted in the digital format. Please ask your Asahi Shimbun

representative for details.5. Discount rates are applied if you place an insertion order for at least 6 placements of ads

(1 placement per month) for 6 months and over.6. Cancellation after the closing date will not be accepted.7. An advertisement must comply with The Asahi Shimbun's Advertising Acceptability

Standards. The advertiser assumes liability for all content of advertisement printed.8. The manuscript is required to be made of PDF data.9. Corner marks are needed in the manuscript. Corner marks are composed of trim marks (printed

size) and bleed marks (printed size + each side 3mm). Ground color should reach bleed marks. Corner marks and all ground color should be displayed in the manuscript.

READERSHIPEDUCATIONUniversity 56.1%

Junior college 18.0%

OCCUPATIONManagement level 9.5%

Professional workers 3.7%

Clerical workers 23.3%

Sales and service workers 14.3%

Business owners 12.1%

Retired 9.8%

Position Color Space Rate Discount Rate Size(W×D)mm2nd cover (2-page spread) 4 2 pages ¥2,800,000 ¥2,700,000 420 × 284Inside 2nd cover (2-page spread) 4 2 pages ¥2,650,000 ¥2,550,000 420 × 2843rd cover 4 1 page ¥1,350,000 ¥1,250,000 210 × 284Back cover 4 1 page ¥2,000,000 ¥1,850,000 200 × 270Offset 4 1 page ¥1,300,000 ¥1,200,000 210 × 284Offset (center spread) 4 2 pages ¥2,650,000 ¥2,550,000 420 × 284Offset (the first single page) 4 1 page ¥1,500,000 ¥1,400,000 210 × 284Offset (the second single page) 4 1 page ¥1,500,000 ¥1,400,000 210 × 284Offset (the 3rd single page) 4 1 page ¥1,400,000 ¥1,300,000 210 × 284Offset (the 4th single page) 4 1 page ¥1,350,000 ¥1,250,000 210 × 284Offset 1 1 page. ¥900,000 ¥850,000 210 × 284

ADVERTISING RATES

GENDER

Average Household IncomeJPY 6,620,000

AGE GROUP

Male

60.1%

15~297.9%

30~3920.8%

40~4927.8%

50~5920.0%

over6023.5%Female

39.9%

Source: "MAGASCENE 2012, Tokyo," Video Research Ltd.

ASAHI Shimbun Publications Inc.

Camera magazineASAHI CAMERA

CIRCULATION43,934(Average circulation numbers certified by the Printers' Association of Japan, Apr.-Jun. 2013)FORMAT179mm wide × 257mm deep / B5 sizeDISTRIBUTION AREANationwideCOVER PRICEJPY 900DATE OF PUBLICATIONMonthly (Every 20th day)

"ASAHI CA MER A" has been published for nearly 90 years a n d i s t h e m o s t p o p u l a r camera magazine in Japan. This magazine has had an enormous influence on Japanese professional photographers and amateur camera users. It has been publishing a series of artworks made by many highly notable photographers, reviews of new products and argument on the latest photo culture for a long time.

GENERAL INFORMATION1. All bleed ( Approximately 10mm bleed on each 4 side must be included in the ad image

supplied from you.)2. Booking deadline: 60 days prior to the publication date3. Copy deadline: 30 days prior to the publication date4. All ads must be submitted in the digital format.

Please ask your Asahi Shimbun representative for details.5. Cancellation after the closing date will not be accepted.6. An advertisement must comply with The Asahi Shimbun's Advertising Acceptability

Standards. The advertiser assumes liability for all content of advertisement printed.

7. The manuscript is required to be made of PDF data.8. Corner marks are needed in the manuscript. Corner marks are composed of trim marks

(printed size) and bleed marks (printed size + each side 3mm). Ground color should reach bleed marks. Corner marks and all ground color should be displayed in the manuscript.

Position Color Space Rate Size(W×D)mm

2nd cover (2-page spread) 4 2 pages ¥1,400,000 358 × 257

Inside 2nd cover 4 2 pages ¥1,320,000 358 × 257

3rd cover 4 1 page ¥560,000 179 × 257

Back cover 4 1 page ¥1,100,000 169 × 244

Offset 4 1 page ¥620,000 179 × 257

1 1 page ¥350,000 179 × 257

ADVERTISING RATES

READERSHIPYEARS as a camera userunder10 12.3%

10~19 12.5%

20~29 10.3%

over30 64.9%

OCCUPATIONEmployee 18.5%

Business owners 10.7%

Retired 57.0%

GENDER

Average Household IncomeJPY 6,920,000

AGE GROUP

Male

88.3%

under297.9%

30~3918.6%

40~4923.6%50~59

15.5%

over6034.4%

Female

11.7%

Source: "MAGASCENE 2011, Tokyo," Video Research Ltd.ASAHI Shimbun Publications Inc.

ASAHI Shimbun Publications Inc.

Child Care magazine AERA with Baby

CIRCULATION80,000FORMAT210mm wide × 284mm deep / Modified A4 sizeDISTRIBUTION AREANationwideCOVER PRICEJPY 700DATE OF PUBLICATIONBimonthly (15th day of Jan., Mar., May, Jul., Sep., & Nov.)

"A E R A w i t h B a b y " i s a n intellectual and quality baby care magazine. Each article is based on a number of interviews with scientists, and along with its cutt ing-edge design this publication is highly regarded in Japan.

GENERAL INFORMATION1. All bleed ( Approximately 10mm bleed on each 4 side must be included in the ad image

supplied from you.)2. Booking deadline: 45 days prior to the publication date3. Copy deadline: 30 days prior to the publication date4. All ads must be submitted in the digital format.

Please ask your Asahi Shimbun representative for details.5. Cancellation after the closing date will not be accepted.6. An advertisement must comply with The Asahi Shimbun's Advertising Acceptability

Standards. The advertiser assumes liability for all content of advertisement printed.

7. The manuscript is required to be made of PDF data.8. Corner marks are needed in the manuscript. Corner marks are composed of trim marks

(printed size) and bleed marks (printed size + each side 3mm). Ground color should reach bleed marks. Corner marks and all ground color should be displayed in the manuscript.

Position Color Space Rate Size(W×D)mm

2nd cover (2-page spread) 4 2 pages ¥2,600,000 420 × 284

Inside 2nd cover 4 2 pages ¥2,500,000 420 × 284

3rd cover 4 1 page ¥1,200,000 210 × 284

Back cover 4 1 page ¥1,700,000 200 × 270

Offset 4 1 page ¥1,200,000 210 × 284

ADVERTISING RATES

READERSHIPOCCUPATIONEmployee 13.0%

Child-care leave 33.0%

Housewife 43.0%

HOUSE INCOME4~6million 33.0%

6~8million 21.0%

8~10million 15.0%

10~12million 6.0%

GENDER AGE GROUP

Male

8.0%under24

3.0%

25~2922.0%

30~3442.0%

35~3926.0%

over407.0%

Female

92.0%

Source: ASAHI Shimbun Publications Inc.

ASAHI Shimbun Publications Inc.

Magazine on EducationAERA with Kids

CIRCULATION50,000FORMAT210mm wide × 284mm deep / Modified A4 sizeDISTRIBUTION AREANationwideCOVER PRICEJPY 700DATE OF PUBLICATIONQuarterly (18th day of Mar., Jun., Sep., Dec.)

The c onc e p t a nd g o a l s o f "AERA with Kids" are 'to grow up children with respecting their own will' and 'to guide children to become intelligent'. This magazine reports on how to study efficiently, to improve academic abi l it y, to select school and so on. You can also get to know about healthy foods for children, book and leisure information.

GENERAL INFORMATION1. All bleed ( Approximately 10mm bleed on each 4 side must be included in the ad image

supplied from you.)2. Booking deadline: 45 days prior to the publication date3. Copy deadline: 30 days prior to the publication date4. All ads must be submitted in the digital format.

Please ask your Asahi Shimbun representative for details.5. Cancellation after the closing date will not be accepted.6. An advertisement must comply with The Asahi Shimbun's Advertising Acceptability

Standards. The advertiser assumes liability for all content of advertisement printed.

7. The manuscript is required to be made of PDF data.8. Corner marks are needed in the manuscript. Corner marks are composed of trim marks

(printed size) and bleed marks (printed size + each side 3mm). Ground color should reach bleed marks. Corner marks and all ground color should be displayed in the manuscript.

Position Color Space Rate Size(W×D)mm

2nd cover (2-page spread) 4 2 pages ¥2,600,000 420 × 284

Inside 2nd cover 4 2 pages ¥2,500,000 420 × 284

3rd cover 4 1 page ¥1,200,000 210 × 284

Back cover 4 1 page ¥1,700,000 200 × 270

Offset 4 1 page ¥1,200,000 210 × 284

ADVERTISING RATES

READERSHIPOCCUPATIONEmployee 26.0%

Business owner 4.0%

Housewife 48.0%

HOUSE INCOME4~6million 23.0%

6~8million 22.0%

8~10million 20.0%

10~12million 10.0%

GENDER AGE GROUP

Male

14.0%

25~293.0%

30~348.0%

35~3939.0%

40~4433.0%

45~4914.0%

over503.0%

Female

86.0%

Source: ASAHI Shimbun Publications Inc.

ASAHI Shimbun Publications Inc.

Kids fashion magazinesesame

CIRCULATION50,000FORMAT230mm wide × 297mm deep / Modified A4 sizeDISTRIBUTION AREANationwideCOVER PRICEJPY 830DATE OF PUBLICATIONBimonthly (7th day of Feb., Apr., Jun., Aug., Oct., Dec.)

"sesame" has been published for over 30 years as a pioneer of a kids fashion magazine. It introduces the latest fashion trends, arts, culture and leisure guide. Readers can also enjoy sophisticated photos and design of the magazine.

GENERAL INFORMATION1. All bleed ( Approximately 10mm bleed on each 4 side must be included in the ad image

supplied from you.)2. Booking deadline: 45 days prior to the publication date3. Copy deadline: 30 days prior to the publication date4. All ads must be submitted in the digital format.

Please ask your Asahi Shimbun representative for details.5. Cancellation after the closing date will not be accepted.6. An advertisement must comply with The Asahi Shimbun's Advertising Acceptability

Standards. The advertiser assumes liability for all content of advertisement printed.

7. The manuscript is required to be made of PDF data.8. Corner marks are needed in the manuscript. Corner marks are composed of trim marks

(printed size) and bleed marks (printed size + each side 3mm). Ground color should reach bleed marks. Corner marks and all ground color should be displayed in the manuscript.

Position Color Space Rate Size(W×D)mm

2nd cover (2-page spread) 4 2 pages ¥2,400,000 460 × 297

Inside 2nd cover 4 2 pages ¥2,200,000 460 × 297

3rd cover 4 1 page ¥1,800,000 230 × 297

Back cover 4 1 page ¥1,500,000 213 × 282

Offset 4 1 page ¥1,000,000 230 × 297

ADVERTISING RATES

READERSHIPAGE of CHILDRENunder3 17.2%

4~5 25.0%

6~7 23.4%

8~9 15.6%

over10 18.8%

HOUSE INCOMEunder 6million 26.0%

6~8million 29.0%

8~10million 16.0%

over 10million 24.0%

unknown 5.0%

AGE GROUP

under 3012.2%

31~3534.6%

36~4029.5%

over4018.2%

unknown5.5%

Source: ASAHI Shimbun Publications Inc.

ASAHI Shimbun Publications Inc.

Material Requirement / Magazine

◆ The manuscript must be sent in PDF format.

◆ Corner marks must be shown in the manuscript. Corner marks are composed of trim marks (printed size) and bleed marks (printed size + each side 3mm)*. Ground color should reach bleed marks. Corner marks and all ground color should be displayed in the manuscript.

◆ The pattern, such a logo or company name, should be placed inside more than 10 mm from the bleed marks.

◆ Outline characters on a colored background need to be more than 10 points.

◆ An ink tack value which are composed of 4 colors should be 320% less. This is intended to prevent crushed shadows and stains on printing.

◆ The resolution of pictures should be more than 350dpi.

◆ Please create one color and one black and white QR code.

◆ If you would like to place monochrome manuscripts, they should only be created in black.

Trim marks

Bleed marksCorner

Both trim marks and bleed marks must be shown

clearly.

MANUSCRIPT

EXAMPLE