© 2019 THE YOMIURI SHIMBUN

Media Guide and Ad Menu

The Yomiuri Shimbun Online

Nov 2019

© 2019 THE YOMIURI SHIMBUN

Overview

The Yomiuri Shimbun Online

Major News Website managed by The

Yomiuri Shimbun that has over-145-yo

history and the largest circulation in Japan.

Any user can access most of articles for free,

meanwhile print subscribers can access all

of them plus premium services.

Only website is available for any device.

Mobile Website

© 2019 THE YOMIURI SHIMBUN

4.0%

16.1%

27.4

%21.4%

13.9%

17.2%18-24

25-34

35-44

45-54

55-64

65+

female

16.8%

male

83.2%

Media Data and Audience Profile

Google Analytics, July - September 2019

Monthly Page Views:

32 Million

Monthly Unique Users:

4.3 Million[ Gender ] [ Age ]

Monthly Page Views: Monthly Unique Users:

50 Million 16.7 Million[ Gender ] [ Age ]

5.2% 5.2%12.6%

4.7%

9.8%

15.4%

20.4%21.6%

28.1%

18-24

25-34

35-44

45-54

55-64

65+

female

38.5%

male

61.5%

Monthly Page Views: 82 Million

Monthly Unique Users: 21 Million

Mobile61%

PC39%

[Monthly PV]

82 Million

© 2019 THE YOMIURI SHIMBUN

PC and Tablet Ad Menu

© 2019 THE YOMIURI SHIMBUN

Details

Ad Location Home page and News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 1,000 JPY (GIF, JPEG)4,000 JPY (MP4)

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots (maximum) １

Number of Advertisers ―

Technical Specifications

Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG, MP4

Maximum File Size100KB (GIF, JPEG)30MB (MP4)

Maximum Animation/Video Limit

30 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Top and News MPU

Impressions 500,000

Minimum UnitNews Page

Home Page

© 2019 THE YOMIURI SHIMBUN

Details

Ad Location Home page and News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 1,500 JPY

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots １

Number of Advertisers ―

Technical Specifications

Dimensions 300 x 600 pixel Acceptable File Types GIF, JPG

Maximum File Size 100KB Maximum Animation Limit 30 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)

*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Top and News Half Page

Impressions 500,000

Minimum Unit

AD

AD

News Page

Home Page

© 2019 THE YOMIURI SHIMBUN

Ad Location At the top of News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 3,000 JPY (GIF, JPEG)5,000 JPY (MP4)

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots １

Number of Advertisers ―

News Billboard Ad

Details

Impressions 200,000

Minimum Unit

Technical Specifications

Dimensions 970 x 250 pixel Acceptable File Types GIF, JPG, MP4

Maximum File Size1MB (GIF, JPEG)30MB (MP4)

Maximum Animation/Video Limit

30 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

AD

News Page

© 2019 THE YOMIURI SHIMBUN

Details

Ad Location At the lower part or bottom of Home page and News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 200 JPY

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots １

Number of Advertisers ―

News 2nd MPU

Technical Specifications

Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG

Maximum File Size 100KB Maximum Animation Limit 30 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)

*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Impressions 2,500,000

Minimum Unit

AD

AD

News Page

Home Page

© 2019 THE YOMIURI SHIMBUN

Details

Ad Location At the lower part or bottom of Home page and News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 300 JPY

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots １

Number of Advertisers ―

News 2nd Half Page

Technical Specifications

Dimensions 300 x 600 pixel Acceptable File Types GIF, JPG

Maximum File Size 100KB Maximum Animation Limit 30 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)

*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Impressions 2,000,000

Minimum Unit

AD

9AD

News Page

Home Page

© 2019 THE YOMIURI SHIMBUN

Details

Ad Location News pages (*delivered randomly)

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 5,000 JPY (GIF, JPEG)10,000 JPY (MP4)

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots １

Number of Advertisers ―

News Page Premium MPU

Technical Specifications

Dimensions 300 x 250 pixel Acceptable File Types GIF, JPG, MP4

Maximum File Size100KB (GIF, JPEG)30MB (MP4)

Maximum Animation/Video Limit

30 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Impressions 100,000

Minimum Unit

AD

News Page

© 2019 THE YOMIURI SHIMBUN

Ad Location At the middle of News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 – 17:00 JST

Regular CPV (Gross) 2.5 JPY (CPV billing is triggered after the video starts)

Guarantee Form View guaranteed

Number of Ad Spots １

Number of Advertisers ―

InRead Video Ad

Details

Technical Specifications

Aspect ratio 16:9 Resolution Max 1920 x 1080

File Size 30MB Length 30 seconds

Material Deadline 5 business days before running

AD640×360

News Page

© 2019 THE YOMIURI SHIMBUN

Technical Specifications

Thumbnail Text Ad (Run Of Site)

Details

Ad Location News pages (*delivered randomly)

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 300 JPY

Guarantee Form Impression guarantee

Display Method Rotation

Number of Ad Spots 4

Number of Advertisers ―

Impressions 2,000,000

Minimum Unit

News Page

News Page

TextUp to 12 (Title), Up to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.

Dimensions 70 x 70 pixel Acceptable File Types GIF, JPG

Maximum File Size 15KB Maximum Animation Limit -

Loops - ALT text -

Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

© 2019 THE YOMIURI SHIMBUN

Text Ad (Run Of Site)

Technical Specifications

Details

Ad Location News pages (*delivered randomly)

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 200 JPY

Guarantee Form Impression guarantee

Display Method Rotation

Number of Ad Spots 4

Number of Advertisers ―

Impressions 2,500,000

Minimum Unit

TextUp to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.

Dimensions - Acceptable File Types -

Maximum File Size - Maximum Animation Limit -

Loops - ALT text -

Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

ニュースページ

News Page

News Page

© 2019 THE YOMIURI SHIMBUN

Mobile Ad Menu

© 2019 THE YOMIURI SHIMBUN

Ad Location At the top of News pages

Running Period TBA

Starting Date TBA

Starting time 10:00 JST

Regular CPM (Gross) 1,000 JPY

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots 1

Number of Advertisers ―

Mobile Banner

Details

Technical Specifications

Dimensions 320 x 50 pixel Acceptable File Types GIF, JPG

Maximum File Size 50KB Maximum Animation Limit 15 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)

*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Impressions 500,000

Minimum Unit

AD

News Page

© 2019 THE YOMIURI SHIMBUN

Ad Location At the top of News pages

Running Period TBA

Starting Date TBA

Starting time 10:00 JST

Regular CPM (Gross) 3,000 JPY (GIF, JEPG)5,000 JPY (MP4)

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots 1

Number of Advertisers ―

Large Mobile Banner

Details

News Page

Technical Specifications

Dimensions 300 x 180 pixel Acceptable File Types GIF, JPG, MP4

Maximum File Size100KB (GIF, JPEG)30MB (MP4)

Maximum Animation/Video Limit

15 seconds (GIF, JPEG)30 seconds (MP4)

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Impressions 200,000

Minimum Unit

AD

© 2019 THE YOMIURI SHIMBUN

Ad Location News pages (*delivered between the 1st and 2nd paragraph randomly)

Running Period TBA

Starting Date TBA

Starting time 10:00 JST

Regular CPM (Gross) 5,000 JPY

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots 1

Number of Advertisers ―

Mobile Premium MPU

Details

Technical Specifications

Dimensions 320 x 250 pixel Acceptable File Types GIF, JPG

Maximum File Size 100KB Maximum Animation Limit 15 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)

*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Impressions 100,000

Minimum Unit

News Page

AD

© 2019 THE YOMIURI SHIMBUN

Ad Location Home page and News pages (*delivered randomly)

Running Period TBA

Starting Date TBA

Starting time 10:00 JST

Regular CPM (Gross) 1,000 JPY

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots 1

Number of Advertisers ―

Mobile MPU ROS

Details

Technical Specifications

Dimensions 320 x 250 pixel Acceptable File Types GIF, JPG

Maximum File Size 100KB Maximum Animation Limit 15 seconds

Loops Not applicable ALT text Not applicable

Number of CreativesUp to 4 (an additional fee of JPY 100,000 shall be charged from the 5th creative for each)

*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

Impressions 500,000

Minimum Unit

Home Page News Page

AD

AD

© 2019 THE YOMIURI SHIMBUN

Ad Location At the middle of News pages

Running Period TBA

Starting Date TBA

Starting Time 10:00 – 17:00 JST

Regular CPV (Gross) 2.5 JPY (CPV billing is triggered after the video starts)

Guarantee Form View guaranteed

Number of Ad Spots １

Number of Advertisers ―

Mobile InRead Video Ad

Details

Technical Specifications

Aspect ratio 16:9 Resolution Max 1920 x 1080

File Size 30MB Length 30 seconds

Material Deadline 5 business days before running

News Page

© 2019 THE YOMIURI SHIMBUN

Mobile Thumbnail Text Ad (Run Of Site)

Details

Ad Location News pages (*delivered randomly)

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 300 JPY

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots 4

Number of Advertisers ―

Technical Specifications

Impressions 2,000,000

Minimum Unit

TextUp to 12 (Title), Up to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.

Dimensions 70 x 70 pixel Acceptable File Types GIF, JPG

Maximum File Size 15KB Maximum Animation Limit -

Loops - ALT text -

Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

News Page

© 2019 THE YOMIURI SHIMBUN

Mobile Text Ad (Run Of Site)

Details

Ad Location News pages (*delivered randomly)

Running Period TBA

Starting Date TBA

Starting Time 10:00 JST

Regular CPM (Gross) 200 JPY

Guarantee Form Impression guaranteed

Display Method Rotation

Number of Ad Spots 4

Number of Advertisers ―

Technical Specifications

Impressions 2,500,000

Minimum Unit

TextUp to 32 (body) characters*Platform dependent characters and half width kana are not acceptable. *Both Full and Half width count towards 1 character.

Dimensions - Acceptable File Types -

Maximum File Size - Maximum Animation Limit -

Loops - ALT text -

Number of CreativesUp to 4 (100,000 JPY for an additional charge from the 5th creative)*Link destination changes also count towards the number of creatives.

Material Deadline 5 business days before running

News Page