Sociale band tussen merk en consument
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13-Sep-2014 -
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Sociale band tussen merk en consument
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
Bron: http://www.mbaonline.com/a-day-in-the-internet/
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#somday12 @your_social
Bron: http://www.mbaonline.com/a-day-in-the-internet/
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#somday12 @your_social
Bron: http://www.mbaonline.com/a-day-in-the-internet/
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#somday12 @your_social
Bron: http://www.mbaonline.com/a-day-in-the-internet/
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#somday12 @your_social
Bron: http://www.mbaonline.com/a-day-in-the-internet/
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#somday12 @your_social
Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/
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#somday12
1.688.526.106…………
@your_social
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#somday12 @your_social
Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/
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#somday12 @your_social
Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
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#somday12
Social
@your_social
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#somday12
Merken leven in ons hoofd en hart
@your_social
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#somday12 @your_social
Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis
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@your_social#somday12
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#somday12
Hoe we nadenken over en wat we voelen bij een merk, is het merk
@your_social
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#somday12 @your_social
Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis
![Page 26: Sociale band tussen merk en consument](https://reader033.fdocuments.in/reader033/viewer/2022061105/5414ea418d7f72506c8b474e/html5/thumbnails/26.jpg)
#somday12 @your_social
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@your_social#somday12
How does your brand make consumers feel?
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#somday12
Remember me?
@your_social
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#somday12
Social Graph vs Intrest Graph
@your_social
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#somday12
Social Graph: dit zijn de mensen die ik allemaal ken
@your_social
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#somday12
Intrest Graph: dit is wat ik allemaal leuk vind
@your_social
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#somday12 @your_social
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#somday12
Social Graph + Intrest Graph
@your_social
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#somday12 @your_social
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#somday12
de online ervaring werd bepaald door content
@your_social
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#somday12
Web 2.0 draait om persoonlijke relaties
@your_social
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#somday12
Social Media draait om Context
Maar juist ook om ENGAGING content ;-)
@your_social
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#somday12
Merken zijn nu steeds meer media bedrijven
@your_social
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#somday12
Feitelijk zijn (of worden) we nu als bedrijf allemaal uitgever!
@your_social
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#somday12
?
@your_social
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#somday12
Maar hoe doen we dat dan?
@your_social
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
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#somday12
•
@your_social
Bron: http://blog.eloqua.com/the-content-grid-v2/
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
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#somday12 @your_social
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@your_social#somday12
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@your_social#somday12
Dus…
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#somday12
• CONSUMENTEN gedrag & social media TECHNOLOGIE• Merk als SOCIAL OBJECT• Beschikbaarheid en mogelijkheden
SOCIAL DATA• ENGAGING CONTENT & CONTEXT is
de lijm
@your_social
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#somday12
Do you know your: Brand?Consumers?Context?Content?
@your_social
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@your_social#somday12
Really?
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#somday12 @your_social
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@your_social#somday12
Dank voor jullie aandacht!
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The Engagement Company