2008THIS IS MARCH 3

INTRODUCTION GVR KENNISSESSIE

1997BACK TO

www.thisis2008.com

2008Concept development

Concept test

Campaign live!

Reseach results

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2008“Yesterdayʼs commercial

messages were highly polished pieces of corporate

propaganda... as we lived in an era of deference, we gave

them credence”Shaun McIIrath

www.thisis2008.com

http://www.youtube.com/watch?v=n3eZyQ2QBoQ

2008“Only one in the 100 people

know that Unilever owns both Axe and Dove, but that

person is likely to participate in social media”

Jim Nail, Cymfony

http://www.youtube.com/watch?v=SwDEF-w4rJk

www.thisis2008.com

2008“The implications of this are myriad and the posisibilities

endless, so long as one can migrate from a

marketing mindset of control to one of influence”

Shaun McIIrath

www.thisis2008.com

2008“Donʼt look ahead, look around...”

2008THIS IS MARCH 3

www.thisis2008.com