Social Recruiting in Hospitality
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Transcript of Social Recruiting in Hospitality
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Social Recrui
Presented by @vicokezie
Tools, Techniques & Implementation: Making it work for you
Presented to the Hospitality Industry. Hosted by Caterer.com
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Director, Crexia
Crexia is a digital consultancy & social media company for HR and future of workplace. Crexia organise conferences and run courses around Social Media in HR.
Founder, Social Recruiter
Social Recruiter is a Social Media Recruiting Consultancy. We run Social Recruiting Training courses for Recruiters & HR Professionals, and offer Advisory services.
Presented by @vicokezie
Introduction
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Social Media Statistics
Presented by @vicokezie
90 Million
600 Million
60 Million
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Show of Hands?
How many use Linkedin?
- 100% profile, Logged in weekly, daily
How many active on Twitter?- Sent 1 tweet, posted a job, seen a job
How many use Facebook?-Seen jobs in FB, posted a job, other use
How many write a Blog?
- Blog post per month, read other blogs
Presented by @vicokezie
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War for Talent?
Presented by @vicokezie
We are searching for the very best Chef to wow us. You must be
special to apply!!!
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Social Recruiting Tools
Twitter Tools• Tweetmyjobs.com• Tweetajob.com• Tweetjobs.net• Twitjobs.net• Twitterjobsearch.com• Tweetdeck• Hootsuite• Twitter analyzer• Twitterholic• Twittercounter• Twittersearch• Bit.ly• Ow.ly
Presented by @vicokezie
Facebook Tools• Facebook Pages• Work4Us• Jibe• Branchout• BraveNewTalent
Monitoring Tools• Radian6• SocialMention• SocialOomph• Glassdoor
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Case Study: Starbucks / Sodexo
Presented by @vicokezie
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Case Studies: Pepsico / IHG Group
Presented by @vicokezie
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Social Recruiting Strategy
Presented by @vicokezie
1. ReasonsWhy? Value?
2. ResourcesWhat? Staff? External Training?
3. RealitiesHow? Measurements of use
4. ResponsesFeedback? Positive / Negative
5. ResultsSuccess / Failure; ROI
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Social Recruiting Recipe
Presented by @vicokezie
RECIPE FOR SUCCESS
Set a Goal and build a plan
Manage your online reputation
Listen, target and engage
Master one medium at a time
Create a great user experience
Track and manage your online rankings
Promote your brand and link all media
Evolve: prepare for regular change
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More Social Recruiting?
Presented by @vicokezie
Social Recruiting Conference30th June 2011, London
Social Recruiting Training31st March 2011, London