Social recruiting seminar facebook for recruiting 4.26.12
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Facebook Recruiting: Targeting Passive Candidates & Building Your Employer Brand Educational Seminar Series: April 26, 2012
Transcript of Social recruiting seminar facebook for recruiting 4.26.12
Facebook Recruiting:Targeting Passive Candidates & Building Your
Employer Brand
Educational Seminar Series: April 26, 2012
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What to Expect Today
• Quick Intros• Seminar Topics
• Social Recruiting - It's Serious, Start Now• Driving Passive Candidates with Facebook Targeted Ads• Facebook Targeted Marketing Case Study• Building a Facebook Fan Page Strategy
• Q&A • Please Ask Away – Don’t hold until the end
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Understanding your Core Value?
• Based in Boston, MA – California Team in San Diego & Santa Clara
• Digital Recruitment Marketing Agency• Expertise in Digital Marketing, Recruitment Marketing,
Communications, Events & Branding • Focused on Recruitment Advertising• Diverse Digital Marketing Experience• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service
About HireClix
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Go Beyond Job Boards – Recruitment Advertising
• Social Recruiting• Employee Referral
Strategies• Targeted Recruiting Ads• Pay-Per-Click Recruiting• SEO for Recruiting• Content Development• Smart Use of Boards
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Why a New Recruitment Marketing Mix?
LinkedIn Indeed Monster CareerBuilder0
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Number of Monthly Unique Visitors December 2011 – Compete.com
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Time Shifts to Social Networks & Search
Source: JobVite 33 Essential Recruiting Stats
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Competition will Only Get Tougher
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Competition will Only Get Tougher
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800M Active Global Users•Facebook.com - Jan 2012
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Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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Social Recruiting on Facebook
• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network
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Target Facebook Ads to Passive Candidates
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Targeting Candidates by Geography
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Targeting Candidates by Profile Likes & Job Title
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Targeting Users by Profile Information
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Be Creative In Small Spaces…
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Relevant Ads During Facebook Experience
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Targeting Passive Candidates of All Stripes
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Facebook Case Study for Campus Recruiting
GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand
WHO: Facebook ads targeted 480 MIT studentsWHAT: athenahealth Branded “Free Food for Finals” EventWHEN: May 18, 2011 – Finals WeekWHERE: Massachusetts Institute of Technology Campus
RESULTS:Generated 7,000 impressions on campusFacebook ads sparked word of mouth/viral actionsMore than 250+ students came to employer eventOne Full Time HirePipeline of Co-Ops & InternsStronger Relationship with Career Services
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Campus Recruiting: Facebook Marketing
Facebook Ads combined with Live Event @ MIT
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Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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Corporate Page vs. Dedicated Page
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Facebook for Your Employment Brand
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Build an Engaging Candidate Experience
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Common Mistakes using Facebook
• No Clear Ownership• Starts & Stops • Job Pollution• No Clear Recruiting Call to Action• Lacks Authenticity
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Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for Ads
• Education• Employer• Geography• Interests
• Fan Page to Engage Talent Community• Share a Window into Corporate Culture
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What’s Your Recruitment Marketing Mix?
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Q&A
HireClix Contacts – Scott Ryan – VP Client [email protected] -
Neil Costa – Founder & [email protected] – 617.899.1166http://www.linkedin.com/in/neilcosta
www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix
