Social Media Conference 2010

Poramate Minsiri @iwhale

The Rise of Conversation Media

Creating Many-To-Many Conversations

Twitter.com

ชมชนออนไลนทผใชสามารถสงขอมลไดสนๆครงละไมเกน 140 ตวอกษร เพอใหคนอนสามารถตดตามอานความเปนไปของตวเองได การใชงานสะดวกทงทางคอมพวเตอรและโทรศพทมอถอ

From: What are you doing?To: What's happening?

Tweets

Tweets

• People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor.

• People like the human touch and will appreciate posts with your thoughts and experiences more than you think

• They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes

Step 1: Listen

Step2: Engage

Step 3: Influence

• Influence (was) attracting attention to

yourself

• Influence (is) Providing attention and value to others

RT

Hootsuite – “Send Leter”

HootSuite – “Keyword Tracking”

www.thaifollow.com

Thailand’s Twitter User directory

ThaiFollow Clip Hits

ThaiFollow Photo Hits

@WoodyTalk

@OrangeDrama

Facebook.com

• ถาเทยบ Facebook เปนประเทศ ถอวาเปนประเทศทใหญเปนอบดบท 4 ของโลก และถาจะบอกวา Twitter และ Facebook เปนแคเวบส าหรบวยรน ตองคดใหม เพราะกลมทใชเวบประเภทนมากทสด อยในกลมอาย 35-49 ป” ดร.เอยน เฟนวค กรเนตจากศศนทร

facebook

- Profile Page

- Wall

- Newsfeed

- Friends, Mutual Friends

- Fan Page

- Group

- Photo!

- Video

- And more…

http://fb.me/yourbrand

Fan Page

• Three former PayPal employees created YouTube

in February 2005

• YouTube, LLC was bought by Google Inc. for $1.65 billion.

• Available in 14 languages

• One of the fastest growing websites on the Web

• The Second Largest U.S. Search Engine (ComScore)

• Video limited to 10 minutes in length and a file size of 2 GB.

• Can be used to embed it on a page outside YouTube

• YouTube users can now upload 3D videos

• Just announced automatic captioning for videos• Currently testing HTML5 playback technology

Most Viewed : All Time

Charlie bit my finger!

YouTube Channels

Most Subscribed> 2,000,000 subscribers!

Youtube Automatic Caption

Youtube AutoTiming / Translate

3D

Youtube Creator’s Corner

Youtube Video Catalog

Youtube Video Content

Related Videos / Video Responses

Video in Google Search result page

Youtube Ranking Optimization

• The title, description and tags

• Participation and becoming a “featured

video”

• Most Viewed, Most Discussed, Top

Favorites

• Smart Thumbnail

• Image and video hosting website,

web services suite, and online community

• more than 4 billion images

• A Yahoo! company

• Creative Commons Attribution license

requiring that the original photographers

be credited

Flickr search “Thailand”

http://www.flickr.com/photos/nzdave/303236483

http://www.flickr.com/photos/68259253@N00/2312417148

http://www.flickr.com/photos/tropicaliving/3667880356/

http://www.flickr.com/photos/nathij/2983707616/

• Professional network service

• over 60 million members in over 200 countries

• Executives from all Fortune 500 companies are

LinkedIn members.

• Employers can list jobs and search for potential

candidates.

• Job seekers can review the profile of hiring

managers and discover which of their existing

contacts can introduce them.

• Group, Reading List, Applications, Poll

LinkedIn Map

LinkedIn Talent Advantage

Virtual Interview

• The world's largest community for sharing

presentations

• Over 25 million monthly visitors

• Business media site for sharing presentations,

documents and pdfs

• Embed slideshows into your own blog or website

• "SlideCast" Synch audio to your slides

• Spreads virally through blogs and social

networks such as LinkedIn, Facebook and twitter

SlideShare Mobile m.slideshare.net

SlideCast

Slideshare World’s Best Presentation Contest

Most Popular Slide : 918,173 views

• Scribd is the largest social publishing

company in the world

• Share PDF, PostScript, Word, PowerPoint

and Excel, OpenOffice

• 10 million documents published

• 5 million Scribd document reader embeds

• Tens of millions of readers every month

Sell Documents

• Revenue Split: Keep 80% of revenue

• Receive sales data immediately

• Flexible Pricing and Preview

• Multi-platform distribution

• Built-in viral marketing

deviantart

• online community showcasing various

forms of user-made artwork

• photography, digital art, traditional art,

literature, Flash, filmmaking, skins for

applications

• over 12 million members, over 100 million

submission

• receives around 100,000 submissions per

day

“Blog”

WordPress

Wordpress คอโปรแกรมท า Blog (Blog Tool and publishing system)

สรางขนในป 2003 โดย Matt Mullenweg และ Mike Little

Opensource - พฒนาขนโดยภาษา PHP และท างานบนฐานขอมล MySQL

ใชงานงาย ตดตงงาย มความยดหยนสง ส าหรบคนทตองการมบลอกสวนตว

Google Trends : เมอเทยบกบ Platform อนๆ

Martha Stewart blog

Wordpress Themes

Natural Search Result

โฆษณา

Google Docs – Upload & Share

Example

Thank you

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