Social Media 101 - Socorex Conference
Transcript of Social Media 101 - Socorex Conference
Social Media 101
Yan Luong02/10/2013
Markets are conversations
When you think of the Internet, don’t think of Mack trucks full of widgets destined for distributorships, whizzing by countless
billboards.
Think of a table for two.
Levine, Locke, Searls & Weinberger in The Cluetrain Manifesto (1999)
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The new media landscape…
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…ain’t new
You are a mediaYou have got an audienceYour audience are makers
Your audience has an audience
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You need a plan
The social media wheel
Listen
Set Objectives
Create ContentEngage
Measure
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Listen and know your audience
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Going Big Brother
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Set objectives and define your message(s)
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Social and search
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Social as adverstising channel
Define your presences and your content
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You are content
Content trends
Content trends
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Content trends
Engage
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Be useful
Sharing is caring
What is your online influence?
What would you do?
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How to measure
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Google analytics
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Social analytics
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Thank you!
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