The Common ThreadLeveraging Geo to Provide Context for Social Media

Of the 318 million mobile handsets shipped in 2011 79.9% will be GPS enabled

iSuppli 2010

Jess3 2011

Meeker 2011

In Kenya the hottest selling new phone is Huawei’s $80 GPS enabled Android phone,

which has already sold 350,000+ units

MIT 2011

By 2014 18% of laptops and 42% of portable video games will be GPS enabled

iSuppli 2010

In the United States 72.2% of users accessed social media sites and blogs through their

mobile devices – up 37% from 2010

ComScore 2011

Over 40% of content on Twitter came from mobile devices in 2011

GigaOm 2011

Meeker 2011

Create new value by broadening and deepening our analytic expertise. By providing deeper, contextual analysis of places informed not only by the earth’s physical features and imagery intelligence, but also by “human geography.”

Director of the NGA, Leticia Long

Risk of Social Media

1. Social media content lacks substance2. Social media content lacks authority3. Social media content is biased4. Social media location is fuzzy5. Social media content can be spoofed

Social Media Substance

Social Media Authority

Social Media Bias

Social Media Spoofing

Can Location Help?

Substance and Authority

Location as a filter for substance and authority

Filter by the location and time of the event

Bias and Error

Identify demographic bias by geography

Fuzzy Locations

Mobile TweetsExact Location

Geo-IP and Profile Tweets

Aggregate to DMA

Spoofing and Verification

Prioritize search grids by exposure and risk

Zoom into an area for tactical response and coordination

Publish to mobile

Create field data

Real time updating

Data collected in the field updates the map in real time

Real Time Social Media Analytics

The NYC Marathon’s Human Sensor Network

Common thread to interconnect data

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The Future

Real time data streaming from billions of interconnected devices

Scalable Infrastructure

Real Time Visualization

Real Time Analysis & Alerting