Conference Social Media
15
Get Social! a guide to new media for reinventing staid conferences & boring meetings
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Ideas to integrate social media to conferences and workshops
Transcript of Conference Social Media
Get Social!a guide to new media for
reinventing staid conferences & boring meetings
What’s your point?
Before you come up with the tools, have a goal in mind.
How are you going to measure success?
THEN find the tools that will help you!
Get your buzz on…..• Set up Twitter hashtag & Flickr group
pool/password• Ask your own twenty-somethings to organize a
‘flashmob’ at the conference via social media• Early adopters lead the way…..
the 90:10 principle• Find your media mavens to promote your tools• Public audience? Share via social news sites
(search for that…trust me) or sites like Upcoming
It’s not just social media….
• Host regional ‘pre-party’ prior to conference• Create opportunities for social interaction in-
person….card/sticker trading, vendor bingo, hospitality suite, ‘ignite’ (5 minute power points) sessions, xbox/Playstation, digital photo setup
• Former winners (scholarship?) act as mentors to new…can be set up online and continue…
• Crowdsourcing: Attendees self-define groups to gather at the event—you can provide a platform to organize groups, and maybe a place/time, but the idea people take it from there….
Playing XBOX ‘RockBand’ during the reception
Teaching Social Media
• Schedule a workshop on social media, even if it’s not related to your conference
• Host ’10 minutes with an expert’ sessions during a reception or off-hours
• Use an online tool for registration, scheduling, meet-up, vendors….registrants learn by doing!
• Create a badge and ask people to share via their web or emails
Social Networking Platforms
• CollectiveX
• KickApps
• Mzinga
• Pluck
Free. Or not. Customizable. Build websites and applications around your needs.
TXT evals
NTEN set up a text number and collected evals for each session, e.g. ‘301’ via text!
TXT at the conferenceMake sure you collect mobile #s and permission!
Broadcast Text Alerts• Tatango—a free, one-to-many text and voice messaging service. • Notifu—a free, one-to-many text/phone/email/IM service.
SMS Polling/Text-to-Screen • PollEverywhere—a simple text-to-screen voting application that works well
for live audiences; pulls into PP or browser• iWall—an affordable text-to-screen software tool, $170 posts text to live
projected screen• Twitter—if you have an active community using Twitter, you might want to
experiment with TwitterFountain or TweetChat.
Backchannel/Text Groups • Mozeo—a free group texting service. • WeTxt—free group texting service with an event calendar component. • Zemble—a free group texting service with a community component. • Broadtexter—a free group texting service that also serves as a mobile fan
club, provides free page/account for members to sign in with their cell #
Twitter stream from NTEN’s 2009 conference….2 weeks AFTER the event.
Talk about marketing!
What if….?
• …you asked for kazoo tryout videos on your YouTube channel, and hosted the orchestral performance at the conference?
• …
What’s next?
• Questions?
Let your users do your marketing through THEIR social networks.
• Ideas?
