Ferma social-media-conference-final
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+ FERMA – Social Media Conference March, 2013
Transcript of Ferma social-media-conference-final
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FERMA – Social Media ConferenceMarch, 2013
2+Agenda
• Welcome
• Introduction to Social Media
• FERMA on Social 2011 : The “Social Media” Forum
• FERMA on Social 2012 : Uniting FERMA on Social Media
• FERMA 2013-2014: Thought Leadership Strategy
• FERMA NEEDS YOU
• Questions
People buy People
+Social Media for Risk Management
+Social Media for Risk Management
The Risk Management Community IS on Social Media…
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PersonalPersonal networks LinkedIn profile, personal twitter, blog…
8+FERMA 2011 – The “Social Forum”
• Defining Objectives:• Increase Attendance at the Forum• Enhance experience of event attendees• Increase reach of event related content among wider stakeholders
• Creating FERMA Social Media team: Lee, Florence, Silke• Building Social Media assets : FERMA Blog, LinkedIn group, Twitter,
Youtube, Slideshare• Creating Content : prepared and real-time
• 54 blog posts, 220 tweets, 50 LinkedIn discussions, 23 Slideshare presentations, 21 Youtube videos, 80 photos….
• RESULTS:• 2,500 page views in the blog• 45,000 accounts reached on Twitter• 400 new members of the LinkedIn group• 5000 views of documents uploaded on Slideshare
9+FERMA 2012 – Uniting FERMA on Social
• Defining Objectives:• Increase reach of FERMA’s Actions and Content• Grow FERMA Community online• Create sustainable relationships with and among the
FERMA Community
• Empowering FERMA Stakeholders:• Increase Board Members visibility on LinkedIn• Leverage Board Members for Though Leaders Content
Creation• Implement Social Media Processes (Capability, Policy,
Content Map, Reporting)
10+FERMA 2012 – Uniting FERMA on Social
By December 2012, on the web, FERMA had 3x more visibility than
12 months before.
11+FERMA 2012 – Uniting FERMA on Social
+FERMA 2012
Content
Owned Assets
Thought Leaders Networks
Neutral Networks
Reach
Awareness
Advocacy
Systematic - FERMA Social Media TeamSporadic – Board Members, Associations
+FERMA 2012
From the Blog…
+FERMA 2012
to Social Media…
15+FERMA 2013-2014
“From Reach to Community to European Thought Leadership”
16+FERMA 2013-2014
Objectives
1695FOLLOWERS( +101 SINCE LAST MONTH )
68%OF 2500
1659 MEMBERS( +140 SINCE LAST MONTH )
66 %OF 2500
FERMA RISK TALK
396 MEMBERS
40 %OF 1000
1182 VIEWS OF BLOG (2500)
79%
3724VIDEO VIEWS(+472 SINCE LAST MONTH)
CHANNEL
22581 VIEWS(+1650 SINCE LAST MONTH) (40,000)
56%
5674 VISITS(5000)
135%
FERMA FORUM
YOUNG RISK PROFESSIONALS
536 MEMBERS( +18 SINCE LAST MONTH )
89 %OF 600
17+Thought Leadership Strategy
Owned Assets
Neutral Networks
FERMA Staff
FERMA Board
Members
FERMA Committe
e Members
FERMA National
Associations
• Blog posts
• Presentations & White Papers
• Videos
• LinkedIn Discussions & Comments
Th
ough
t Le
ad
ers
hip
Personal Networks
18+Thought Leadership Strategy
Owned Assets
Neutral Networks
Personal Networks
@FERMARisk
Ferma.com/news
“FERMA Risk Talk” & “FERMA Forum”
/fermaforum
/fermaforum
#riskmanagement @Aon, @RIMSorg…
“ISO 31000 group”, “Enterprise Risk Management”…
StrategicRisk, Risk.net…
@coppackonrisk, @Airmic, @Aamrae…
LinkedIn updates, connections..
19+FERMA needs you
• Join FERMA assets online:• Join the “FERMA Risk Talk” &
“FERMA Forum” groups• Follow @FERMARisk on Twitter• Add FERMA.eu/news to your
bookmarks
• Share FERMA’s Content on personal networks:• Comment and Like Discussions
on LinkedIn groups• Retweet and Reply to FERMA
tweets• Share FERMA blogs and
presentations• Share updates from @FERMA
via your personal LinkedIn profile
• Share FERMA Newsletter on your website and social media assets
• Engage on LinkedIn• Create Discussion in FERMA’s
LinkedIn group• Create Discussions on Neutral
LinkedIn groups• Connect with your peers and
colleagues• Invite your connections to FERMA
LinkedIn groups
• Submit Blog posts and presentations to be published on ferma.eu:• English (to be reviewed)• Topic of your choice• Recommended frequency: as much
as you wish!• Email:
How to contribute to the Blog
Send text or presentation by email. Indicate desired title and publishing date.
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FERMA to edit and publish on the FERMA blog
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FERMA to promote blog/presentation on social media
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21+FERMA needs you
Thank You!
Please feel free to invite your marketing team and together join FERMA’s monthly Social Media call.
SAVE THE DATE : The next FERMA call will be held on 29th March from 10:00 to 11:00 CET
22+FERMA needs you
Questions?
